Gaming
SCCG Management Partners with AmplePool
SCCG Management, the leading global advisory firm in the gambling industry, announced a groundbreaking partnership with AmplePool, a leading B2B online white-label universal loyalty rewards platform. This collaboration aims to transform loyalty rewards for gaming operators and online betting partners, combining the innovative rewards platform of AmplePool with the extensive industry expertise of SCCG Management to deliver unparalleled benefits to gaming operators worldwide.
Stephen Crystal, Founder and CEO of SCCG Management, said: âWe are thrilled to partner with AmplePool to transform loyalty rewards in the gaming and betting industry. Their innovative platform integrates seamlessly with existing systems, boosting user engagement and driving revenue growth.â
AmplePoolâs innovative loyalty rewards platform seamlessly integrates into existing apps and websites through easy-to-use APIs, ensuring a quick and hassle-free implementation process with full customization and ongoing support from the AmplePool tech team. By encouraging user actions such as betting, referring friends, watching ads, sharing on social media, and shopping, AmplePool boosts user engagement and fosters customer loyalty. Users get instant rewards that can be spent instantly. Modeled after the success of travel miles and credit card points, AmplePoolâs rewards program not only enhances customer loyalty but also significantly increases revenue for its partners.
Users can redeem their accumulated rewards for free shopping and choose from thousands of products, brands, and services within the AmplePoints online marketplace.
This collaboration is set to provide gaming operators with a powerful tool to maximize their revenue streams and enhance user engagement. Gaming partners that integrate AmplePoolâs platform will benefit from an increased revenue stream, more user engagement, transparency, a larger customer base, and be part of a broader marketplace.
Tony Singh, CEO of AmplePool, said: âPartnering with SCCG Management is a significant milestone for AmplePool. Their industry expertise perfectly complements our innovative approach to loyalty rewards. Together, we are excited to revolutionize how gaming operators approach customer engagement and revenue growth.â
Gaming
NASCAR launches persistent world on Roblox where players can become racing tycoons
NASCAR is once again taking the virtual racing world by storm, this time with the launch of âNASCAR Tycoonâ on Roblox created by Dubit.
Building on the success of its previous âNASCAR Speed Hub,â this new experience promises to deliver an even more immersive and interactive NASCAR world.
Developed in partnership with the renowned metaverse studio Dubit, âNASCAR Tycoonâ allows players to dive deep into the management and racing aspects of NASCAR, offering a unique blend of strategy and high-speed thrills in a distinctly Roblox-native way.
Players will have the opportunity to jump in the driver’s seat of cars styled after NASCAR’s Next Gen Cup Series vehicles, competing against each other and managing teams in thrilling races. Earning fame and fortune as they build their virtual tycoon, players can make passive income while they play. As players progress in âNASCAR Tycoon,â they will unlock exclusive perks such as building their own NASCAR racing teams, expanding their garages, collecting new cars, accessing customizations and attracting sponsors.
The launch comes hot on the heels of recent Fortnite activations and follows the debut of NASCAR in Jailbreak and NASCAR Speed Hub last year â a virtual environment built by Dubit, for players to race around tracks linked to real-world races.
“We’re thrilled to launch ‘NASCAR Tycoon’ on Roblox, developed in partnership with Dubit, marking a key milestone in our ongoing efforts to authentically engage with the Roblox community,” said Nick Rend, VP of Interactive and Emerging Platforms at NASCAR. “This initiative is about more than reaching new audiences; it’s about deepening our connection on a platform where we see tremendous potential. By blending the excitement of NASCAR with the interactive and dynamic environment of Roblox, we’re enhancing traditional fandom in ways that are engaging, fun, and distinctly forward-looking.â
With over 300 million monthly active users, Roblox is ripe with opportunities for sporting organisations like NASCAR and offers a chance to engage with audiences in an immersive and interactive environment.
Andrew Douthwaite, Chief Commercial Officer at Dubit, shares his excitement: âWeâre thrilled to bring the next phase of NASCAR to life on Roblox, building on the success of previous activations. NASCAR Tycoon allows Roblox players to experience the excitement of NASCAR racing like never before, blending the strategic elements of team management with the adrenaline-pumping action on the track. It has been a true joy working with such a forward-thinking, iconic sports brand in NASCAR, and we look forward to continuing to push the boundaries togetherâ
Dubit has created Roblox activations, virtual merchandise ranges and experiences for global brands including Unilever, Samsung, Reckitt, Kraft, H&M and adidas.
âNASCAR Tycoonâ is now available on Roblox.
Gaming
NASCAR unveils first step into the Fortnite ecosystem with custom Rocket Racing tracks inspired by its iconic events and venues
Today, NASCAR, America’s most popular motorsport, has officially entered the Fortnite ecosystem – announcing its debut with a one-of-a-kind, high-octane racing experience built in Rocket Racing.
Developed in partnership with award-winning UK metaverse studio, Karta, the experience launches with a Chicago Street Course map, styled on the real NASCAR Chicago Street Race taking place this Sunday 7th July, merging the thrill of NASCAR racing with the dynamic creativity of the Fortnite ecosystem.
With the first Chicago Street Map, players navigate multiple routes, master the art of speed, drift and avoid obstacles in intense multiplayer races or solo time trials.
Debuting ahead of the real-life Chicago Street Race, NASCARâs official launch on Fortnite brings its second annual event in the center of one of the worldâs greatest cities, into the Fortnite world. The map gives NASCAR fans, and players of all levels who may have never interacted with the sport, the chance to get closer to the real event than ever before – setting it apart from typical Rocket Racing maps.
With this fun experience aimed at gamers of all levels, NASCARâs move into the Fortnite ecosystem isnât just a one-time event while the Chicago race takes place. NASCAR is setting its sights on a permanent fixture on the platform, with the Chicago map marking the start of a long-term racing experience for players to continuously visit. Looking ahead at the NASCAR calendar, fans of Americaâs No. 1 form of motorsports and the Fortnite community can get excited, as NASCAR eyes wider plans to add more virtual recreations on the platform.
“NASCAR has always been about pushing boundaries and connecting with fans in exciting ways,” said Nick Rend, Managing Director of Esports & Gaming at NASCAR. “Fortnite provides the perfect platform to engage a global audience, blending the intensity of NASCAR racing with the immersive world of Fortnite. Karta, with their incredible creativity, attention to detail and innovative approach, were the perfect partners to help us bring this vision to life. We wanted to build something with longevity for both diehard NASCAR enthusiasts and the wider Fortnite community and we think we have succeeded with just that.â
Erik LondrĂ©, CEO of Karta, added, “Working with an icon of motorsports like NASCAR has been a dream come true. Our goal was to capture the essence of NASCAR racing – the speed, the strategy, the adrenaline â and inject it with a dose of Fortnite fun. The result is something truly special – a high-octane, visually stunning racing experience that we know players will love.”
Karta is an award-winning metaverse studio renowned for creating engaging virtual gaming experiences for global brands. Karta has established itself as a leader in creating accessible and impactful brand experiences within the metaverse across gaming, music and esports.
Since its inception in July 2021, Karta has collaborated with a diverse range of global brands, including Nicki Minaj, BLACKPINK, TWICE, Amazon Music, McDonald’s, Spotify, and Hugo Boss, solidifying its position as a trailblazer in the ever-evolving landscape of metaverse entertainment.
Gaming
NZXT and FlyQuest Forge Strategic Partnership Empowering Professional Gamers and Content Creators
NZXT, a leader in PC gaming components, products and prebuilts, is thrilled to announce a partnership with FlyQuest, a premier esports organization. This collaboration designates NZXT as the “Official PC Partner” for FlyQuest’s LCS, NACL, RED VALORANT, RED CS2 teams, and their content creators.
NZXT and FlyQuest share a vision that gaming is for everyone. NZXT will provide FlyQuest teams and creators with high-performance gaming desktops from their Flex gaming PC subscription service. NZXT Flex provides the flexibility of no long-term commitments, 24/7 technical support and equipment upgrades every two years at an affordable monthly rate. This collaboration guarantees that FlyQuest athletes and creators such as Fiona Nova and Basil, have access to the best technology available. It highlights their shared commitment to empowering gamers and creators to reach their full potential by providing easy access to the latest, high-performance hardware, enhancing their in-game performance.
In the spirit of enabling gamers who aspire to be the best, FlyQuestâs NACL team will be officially branded as FlyQuest NZXT. NZXTâs commitment to FlyQuest’s NACL team extends beyond branding. They are dedicated to providing the resources and support necessary to develop the talent for FlyQuestâs NACL team. NZXT and FlyQuest want to help these aspiring players advance to the LCS and achieve success by fostering an environment where players can thrive. Supporting players in the NACL is crucial for the health of the League of Legends Esports, as it ensures a strong pipeline of talent, elevating the level of competition and making it more exciting for both spectators and players alike. Investing in this talent development is an important goal for both organizations, reflecting their commitment to the future of esports.
NZXT will also lend its brand name across FlyQuestâs teams and facilities, including jersey placement for FlyQuest RED, LCS, and NACL teams. Additionally, FlyQuestâs training center and boot camp will be named the NZXT Boot Camp and the center will be outfitted with NZXT PCs, providing each of FlyQuestâs teams with the best equipment for training and competition.
âIt is unique to find a partner who can help every facet of your organization,â said Brian Anderson, CEO of FlyQuest. âOn top of providing top-tier gaming units for our competitive success, NZXT will allow FlyQuest to level up all aspects of our business, from creators to content.â
“We believe that anyone can be a PC gamer and strive to deliver the best gaming experience possible,” said Johnny Hou, Founder and CEO of NZXT. “Our partnership with FlyQuest is a testament to our commitment to this vision. We’re excited to support FlyQuest’s mission and look forward to achieving great things together.”
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