The multi-award-winning crash game Aviatrix is celebrating the most anticipated party in all of Brazil with a new game splash to mark the São João festival.

The festival, which commemorates John the Baptist, is an important occasion across Brazil as well as other countries, celebrated vibrantly with music, forró dancing, bonfires and more.

And now Aviatrix players can also join the action. First, they’ll notice a new icon representing São João, and then they are greeted with a dedicated splash screen as the game loads that captures the magic of the festa.

Gabriela Novello, Head of Business Development LATAM at Aviatrix, said: “Our clients speak, and we listen. That’s why we have created this localized content, our new splash screen is all about bringing a little bit of the Festa Junina to Aviatrix players. This is an important cultural moment when the whole of Brazil comes together and celebrates, we want players to feel that excitement. Team Aviatrix will certainly be enjoying it.”

An important feature of Aviatrix is that the game can be seamlessly localized, both to specific countries and regions or around major events, including holidays and big sports tournaments, meaning the game always feels timely and relevant to players.

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A subsidiary of Betsson AB has obtained its first local licenses for the newly regulated market in Peru. The licenses cover online casino and sports betting for the Betsson and Betsafe brands. Further, licenses for the Inkabet brand are expected to be obtained soon.

Betsson began its Latin American venture already in 2008 and has since then positioned itself as the most recognised sports betting brand in Peru. In 2019, the Group further strengthened its position toward the country with the launch of its Betsafe brand. Two years later Inkabet, a Peruvian-facing sports betting and online casino business, was acquired.

Besides the new licenses, the Group holds licenses in two other key markets in the region, Colombia and Argentina. In Argentina, Betsson holds licenses in Buenos Aires City, Buenos Aires province, and Córdoba.

Pontus Lindwall, President and CEO of Betsson AB, said: “We have really looked forward to Peru introducing a local regulation and are very pleased with the issuing of these licenses. With this announcement, we affirm our commitment to the local economy and the new regulatory framework in the country.”

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Sportingtech, an award-winning platform by SBC Latinoamérica and full-service betting and gaming provider, announced the opening of its new office in the vibrant Villa Lobos area of São Paulo, Brazil. This strategic location, chosen to bring the company closer to its partners, customers, and those interested in the Brazilian gaming market will serve as a hub for its operations and cater to the unique needs of this market.

Tom Ustunel, CEO at Sportingtech, said: “We are excited to announce the expansion of our operations in Brazil, seizing the incredible opportunities this vibrant market offers. Our commitment to making a significant impact for our partners is stronger than ever. With our talented local team on the ground, we bring unparalleled expertise and support at every stage of operations, ensuring our partners and prospect’s future success and growth.”

Marina Selmi, Regional Sales Manager at Sportingtech, said: “Launch a new office in Brazil means we are getting closer to our clients and enables us to offer further customised support for their operations. Furthermore, this is an exhilarating time to open a new location, as we are observing new laws being passed, which will improve the entire market’s efficiency, transparency, and safety.”