Latest News
High Roller Technologies Releases Fruta for the Latin American Market
![High Roller Technologies Releases Fruta for the Latin American Market](https://gamingamericas.com/wp-content/uploads/2024/06/Highroller.webp)
High Roller Technologies, operator of HighRoller.com, a premium brand in online gaming and a destination for high rollers, announced the launch of its second active iCasino brand, Fruta. This is part of High Roller Technologies’ multi-brand strategy, and expansion into the burgeoning Latin American, Spanish-speaking gaming markets. Following a successful soft launch in December 2023, the full rollout of Fruta through existing marketing channels is now ongoing with further market expansion planned over the course of 2024.
Fruta is the ultimate gaming destination, offering a wide range of thrilling games and enticing jackpots. Players can immerse themselves in the excitement of slots, roulette, blackjack, and a variety of other games tailored to fulfill their gaming desires. With their very own concierge messaging service, Fruta offers a high roller’s touch. Players have the chance to receive up to 20% weekly cashback, engage in live tournaments, revel in cash drops, participate in wager races, and seize opportunities to win exciting giveaways.
The Latin American region is rapidly emerging as a massive opportunity in the global iGaming and gambling market. With a vast, untapped population of over 670 million, widespread adoption of mobile devices, coinciding with a shift to regulation in key markets, and a growing interest in online entertainment, the region presents a compelling environment for growth. A report released by Vixio Regulatory Intelligence projects Latin America’s regulated online gambling market to quadruple in size and reach $6.75 billion in annual revenue by 2027.
High Roller CEO, Ben Clemes commented, “With the release of HighRoller.com we introduced an unparalleled luxury gaming experience tailored for our esteemed high roller customer base, featuring premium content and exceptional service. As we look ahead, we anticipate the launch of at least one new iCasino brand within the next twelve months as part of our multi-brand strategy. This initiative aims to bolster our market presence in current markets, while also reducing our customer acquisition costs and increasing our demographic footprint and the lifetime value of our customer base.”
Mr. Clemes continued, “It is important that with each brand that we add to our portfolio, we ensure the maximum return on our investment. With Fruta, we found a premium brand that not only resonated with existing and new customers in the markets where we are already established, but also opens up new opportunities in the growing LATAM and Spanish-speaking markets. The speed from conception to launch is a testament to the capability of our in-house developed technologies and the excellence of our operational teams.”
High Roller’s proprietary platform is based around a set of gaming products, referred to as iCasino and offers players in select markets a wide range of games, including many that are available in land-based casinos- video slots, blackjack, roulette, baccarat, craps, and video poker, currently more than 3,000 games from over 50 providers.
Latest News
Aviatrix celebrates São João festival in Brazil and beyond with new game splash
![](https://gamingamericas.com/wp-content/uploads/2024/06/Aviatrix-celebrates-Sao-Joao-festival-in-Brazil-and-beyond-with-new-game-splash.png)
The multi-award-winning crash game Aviatrix is celebrating the most anticipated party in all of Brazil with a new game splash to mark the São João festival.
The festival, which commemorates John the Baptist, is an important occasion across Brazil as well as other countries, celebrated vibrantly with music, forró dancing, bonfires and more.
And now Aviatrix players can also join the action. First, they’ll notice a new icon representing São João, and then they are greeted with a dedicated splash screen as the game loads that captures the magic of the festa.
Gabriela Novello, Head of Business Development LATAM at Aviatrix, said: “Our clients speak, and we listen. That’s why we have created this localized content, our new splash screen is all about bringing a little bit of the Festa Junina to Aviatrix players. This is an important cultural moment when the whole of Brazil comes together and celebrates, we want players to feel that excitement. Team Aviatrix will certainly be enjoying it.”
An important feature of Aviatrix is that the game can be seamlessly localized, both to specific countries and regions or around major events, including holidays and big sports tournaments, meaning the game always feels timely and relevant to players.
Latest News
Bragg Gaming Expands in Pennsylvania with BetMGM
![](https://gamingamericas.com/wp-content/uploads/2024/06/11.jpg)
Bragg Gaming Group has announced the launch of its newest games and Remote Game Server (RGS) technology with BetMGM in Pennsylvania.
This marks the third state in which Bragg content is live with BetMGM, following earlier launches including in Michigan in 2022 and New Jersey in 2023 respectively. BetMGM players in Pennsylvania can now enjoy popular titles such as “Egyptian Magic” and “Fairy Dust” from Bragg’s Atomic Slot Lab proprietary content studio with further titles set to follow.
Players will soon gain access to content from Bragg’s Las Vegas-based proprietary content studio Wild Streak Gaming, as well as titles from multiple exclusive content partners under the Powered By Bragg program including King Show Games and Sega Sammy Creation.
This expansion underscores Bragg’s commitment to delivering innovative and engaging content to players across North America. All online casino games delivered on Bragg’s new RGS technology come with the Company’s Fuze promotional tools, which offer player engagement features on games such as free rounds, tournaments, and quests.
H2 Gambling Capital projects Gross Win of over $2.5 billion for the regulated online casino market in Pennsylvania in 2024, illustrating the tremendous growth potential in the region.
Garrick Morris, Senior Vice President, Commercial for the US and Canada, at Bragg Gaming Group commented: “We’re delighted to strengthen our existing collaboration with BetMGM to a third U.S. state, as part of our ongoing drive to provide the highest quality content to players in the U.S. iGaming market.
In developing high-quality engaging content, we want to contribute to the long-term success of our partners, and importantly provide a gaming experience which is exceptional for players.”
Oliver Bartlett, Vice President, Gaming, Product & Casino at BetMGM commented: “Bragg has been a great partner for BetMGM in Michigan and New Jersey, and it’s exciting to now be able to expand that relationship to Pennsylvania.
We’re confident that players in Pennsylvania will embrace this new online casino content which has proven to be popular in other regulated markets, with players already familiar with these titles from the land-based sector.”
Latest News
Duetto and SHR Announces Strategic Partnership
![](https://gamingamericas.com/wp-content/uploads/2024/06/10-3.jpg)
Duetto, a global leader in revenue management solutions, and SHR (an Access company), a leading provider of innovative and intelligent technology solutions for hotels and resorts, announced a strategic partnership designed to revolutionize the casino resort industry. Using Duetto’s Dynamic Rate Engine (DRE), SHR Group will enable its casino customers to deliver real-time personalized pricing online to maximize revenue, as well as increase occupancy and guest satisfaction.
The newly certified SHR<>DRE API connection returns real-time rates and restrictions on the customer level, offering loyalty program members special rates and comp rooms based on their lifetime value. This collaboration enhances the experience for players and streamlines operations for casino resorts.
“Duetto’s dynamic pricing model delivers real-time, value-driven promotions that evolve based on player activity and worth. Now, thanks to our integration with SHR, these players can be rewarded instantly and can book their discounted or comp rooms easily online, encouraging them to stay more often,” said John Lingos-Webb, Senior Director of Global Partnerships, Duetto.
“SHR’s award-winning booking engine now integrates real-time RMS lookups via Duetto’s Rate Engine API. This collaboration with Duetto expands SHR’s existing casino functionality and provides our customers with a wider range of tools to offer personalized rates and comp rooms to their loyalty guests,” said Dan Edmonds, VP Casino Strategy & Solutions, SHR Group.
With Duetto’s Open Pricing and dynamic discounting based on customers’ total worth, casinos can strategically determine which guests get a comped room or a discounted cash rate during high-demand versus low-demand periods, without the risk of over-investing and eroding the bottom line.
-
Gambling in the USA6 days ago
MGM Resorts International Announces Agreement to Acquire Tipico’s U.S. Sportsbook
-
Latest News4 days ago
SCCG Managed Services Selects PLYMKR for Innovative Betting Kiosks and Retail Gaming Solutions to Support Projects with Tribal and Commercial Operators
-
Latest News2 days ago
Scientific Games and Fremantle Continue Successful Licensing Partnership with Iconic TV Game Show Brands
-
Canada5 days ago
Canada set to host the next BLAST R6 Major with world’s best Rainbow Six esports players to compete in Montreal in November
-
Latest News4 days ago
First casual-gaming-like eInstants in Brazilian market – Fennica Gaming Launches its eInstant Games in Brazil with LottoCap
-
Canada4 days ago
Casino Time Partners with GeoLocs for Enhanced Geolocation Compliance in Ontario
-
Gaming5 days ago
NZXT and FlyQuest Forge Strategic Partnership Empowering Professional Gamers and Content Creators
-
Latest News3 days ago
SCCG Managed Services Selects Altenar for Sports Betting Software Solutions to Support Projects with Tribal and Commercial Operators