theScore BET and Golf Canada Announce Multi-year Partnership Extension
PENN Entertainment announced that it has reached an agreement with Golf Canada on a multi-year extension for theScore BET to continue as the organization’s exclusive Official Gaming Partner. The partnership includes sponsorship of Canada’s marquee national golf championships, the RBC Canadian Open and CPKC Women’s Open.
The agreement provides theScore BET with access to activate across Golf Canada’s high-profile events and large digital footprint. Over the last three years since the partnership commenced, theScore BET has created unique and highly engaging on-course activations across Golf Canada events, including theScore BET Skyline Seats, Hole Zero and the Greenside Lounge.
“Golf Canada has been a tremendous partner over the last three years, and we are extremely pleased to extend our relationship. The RBC Canadian Open and CPKC Women’s Open are foundational, best-in-class events that we’re proud to align theScore BET brand with. Through our sponsorship and creative on-site activations, we look forward to providing golf fans with unique and memorable experiences in the years ahead,” Jason Birney, VP of Operations at PENN Interactive, said.
“We are thrilled to have theScore BET continue as Golf Canada’s Official Gaming Partner. theScore BET has consistently elevated the spectator experience at our National Open Championships and we look forward to integrating their innovative and exciting fan engagements as we continue our partnership,” Craig Sharp, Senior Director of Partnerships at Golf Canada, said.
