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Scientific Games Off to Epic Start With Launch of First GAME OF THRONES Lottery Scratch-off Game in the U.S.

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Colorado Lottery Winners Will Be Lucky Participants in THE SEVEN KINGDOMS EXPERIENCE Set to Take Place in Napa.

Scientific Games’ newest multi-state branded GAME OF THRONES Linked Games, developed in partnership with Warner Bros. Discovery Global Themed Entertainment, has kicked off successfully with GAME OF THRONES branded instant scratch, Fast Play and iLottery games offering players the chance to win prizes instantly, plus an opportunity to win an experiential prize package, THE SEVEN KINGDOMS EXPERIENCE.

Inspired by one of the most-watched HBO television series of all time and set to captivate the GAME OF THRONES fandom, THE SEVEN KINGDOMS EXPERIENCE event will take place in a medieval-style castle winery in Napa Valley, California in 2025. Trip winners will be divided into seven “Houses”, such as House Targaryen, House Stark and House Lannister.

The event will include multiple rounds of brand-immersive games, giving trip winners a second chance to win their share of up to $7 million. The trip winners will get to cheer on their own “Champion” in a live jousting tournament, and one “Ruler” will be chosen from each house to play for prize money split amongst every member of the house.

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The Colorado Lottery is the first U.S. lottery to launch a GAME OF THRONES-themed lottery Linked Game to give players in the state an opportunity to win the once-in-a-lifetime experience. The game achieved the highest first-week index of any of the Lottery’s $10 games launched in fiscal year 2024. It continues to lead, with four-week sales surpassing all other Colorado Lottery $10 games in fiscal year 2024 and most games in other price points, placing third behind a $20 and $50 game. THE SEVEN KINGDOMS EXPERIENCE has limited availability remaining for North American lottery participation, with most of the current trip winner spots filled.

Tom Seaver, Director of the Colorado Lottery, said, “Our players are very excited to play the GAME OF THRONES scratch game. It’s been a great addition to our game lineup, and as the sales numbers show, it is performing really well for us.”

According to Scientific Games research, the GAME OF THRONES brand resonates especially well with younger adult players.

Tina Hoover, V.P. of Licensing for Scientific Games, said, “Our teams are continually innovating to make every lottery winners’ event unique and exciting. We worked with Warner Bros. Discovery Global Themed Entertainment to create an immersive GAME OF THRONES-themed winners experience and to deliver a top-notch winners’ event that we’ve refined over the past 17 years doing prize trips for more than 5,000 lottery players. Based on the response we have received and participation so far for THE SEVEN KINGDOMS EXPERIENCE, we are looking into a potential second trip opportunity.”

Scientific Games pioneered the lottery Linked Games concept in 2007 and games produced by the company offering the opportunity to win experiential prizes themed to brands like DEAL OR NO DEAL, MONOPOLY, THE PRICE IS RIGHT and WILLY WONKA represent more than USD$4.6 billion in retail sales to date.

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With a portfolio representing more than 100 licensed brands, Scientific Games provides retail and digital games, technology, analytics and services to 150 lotteries in 50 countries worldwide.

 

 

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Canada

CasinoCanada and WinSpirit enter lifelong partnership

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CasinoCanada, the number one gambling guide for players in Canada, has put pen to paper on a major partnership with WinSpirit, one of the most popular crypto casinos in the country, in a significant boost to both parties.

The lifetime partnership will see WinSpirit gain premium positioning on high-traffic pages throughout the English site of CasinoCanada, which has been providing information and guides to Canadian players for more than 20 years.

The CasinoCanada team will also carry out a comprehensive review of WinSpirit so that its readers can get the full lowdown on what the casino has to offer.

CasinoCanada is famous for its casino ranking system, with each site given a total score out of ten. This is calculated based on how the casino scores across key areas including registration process, usability, promotions, VIP experience, slots, game types, payments, mobile and customer support.

Each casino is played by a real person and CasinoCanada is always honest about the experience the casino offers to players. This is why it’s good that WinSpirit offers one of the best overall online casino experiences in Canada.

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Players can enjoy a hugely generous welcome bonus as well as a great selection of slots and games such as Dice, Crash, Limbo, Wheel of Fortune and many more.

Aleksandra Drigo, Sales Director at CasinoCanada, said: “WinSpirit has taken the market by storm and is one of the most played online casino brands in Canada, so we are thrilled to have signed this lifetime partnership and to bring it to our players for the first time.

“Our team has already put the casino through its paces, and it’s scored incredibly highly so we look forward to seeing our players sign up and enjoy what it has to offer.

“It’s partnerships such as this that strengthen our position as the leading online casino guide for players in Canada. Players trust our information and reviews and know that the casinos we list on our site are among the best.”

Pavel Miroshnichenko, Head of Affiliates at WinSpirit, added: “We are delighted to have signed such a significant partnership with CasinoCanada, one of the leading online casino guides in the country.

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“We go to great lengths to deliver a top player experience, from the welcome bonus we offer to the games we stock and the payment methods available in our lobby, and it’s great to see CasinoCanada recognise this by giving us such a high score.”

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Gambling in the USA

Pennsylvania Skill, Powered by Pace-O-Matic, Congratulates PA Gaming Control Board and Casino Giants on Surpassing 2023 Revenue Numbers

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Pace-O-Matic (POM), creator of Pennsylvania Skill games, has congratulated the Pennsylvania Gaming Control Board (PGCB) which saw an 8.7% increase in gambling revenue in May 2024 over revenue in May 2023.

The funding comes from slot machines, table games, internet gaming, sports wagering, fantasy contests, and video gaming terminals (VGTs). The May revenue total is $520,997,868.

As the PGCB celebrates yet another enormous financial win, small businesses, veterans groups, volunteer fire companies and other fraternal clubs across the state also are pleased with the income they receive from operating legal skill games.

“The increased revenue for casinos and other gambling enterprises under the jurisdiction of the PGCB is good for the commonwealth. These numbers show that there is room in the state for both casinos and small businesses that operate skill games to be successful. There is no competition between the two,” said Mike Barley, spokesman for Pennsylvania Skill.

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Barley questions why casinos, especially Parx Casino, are fighting skill games when they continue to see increased revenues month after month and year after year. He added he is disappointed the giant casino industry wants to destroy family businesses and organizations that count on skill games for supplemental income by seeking to impose a crushing tax rate on the games. Legislation to regulate skill games calls for a 16% tax on skill games while casinos say the tax should be 52%.

“Sadly, $521 million a month is not enough to satisfy the greedy casino industry. Instead, they want to kill small businesses, American Legions, volunteer fire companies, Moose Lodges and other places that count on income from skill games. These locations could never afford to pay the same tax rate that wealthy casinos pay. Casinos know that but they simply don’t care,” Barley added.

Barley explained that POM supports legislation sponsored by Sen. Gene Yaw and Rep. Danilo Burgos that will regulate and tax skill games. There is bipartisan backing for the legislation that will put guardrails around skill game operations and provide $250 million in skill game tax revenue for the state in the first year alone. Gov. Josh Shapiro wants to see skill game tax revenue as part of his 2024-25 state budget. But, Barley added, that revenue is generated only through a reasonable tax on skill games.

Several courts have ruled Pennsylvania Skill games are legal, including a unanimous Commonwealth Court in November. In addition to providing supplemental income to small businesses, the games are manufactured in Williamsport and 92% of the income they generate stays within the local economy or the state.

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Latest News

CDI Names Michael Lilly President of TwinSpires Horse Racing

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Churchill Downs Incorporated (CDI) has announced that Michael Lilly has been promoted to President of TwinSpires Horse Racing, the leading provider of legal online horse betting sites and the official wagering partner of the Kentucky Derby. In this role, Lilly will be responsible for the overall strategy and operation of the TwinSpires Horse Racing business within CDI’s TwinSpires Segment.

Lilly brings over 20 years of financial experience and organizational leadership experience to the role. Lilly joined CDI in 2018 as the Senior Director of Finance at Arlington Racecourse before his promotion to Vice President of Finance of CDI’s TwinSpires Segment in 2020 and subsequent role as Vice President of Finance and Operations of the Company’s TwinSpires Segment in 2022. Prior to joining CDI, Lilly held several financial leadership roles in the Chicago area. He holds a Bachelor of Arts from Northern Illinois University and a Master of Business Administration from DePaul University.

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