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Scientific Games Off to Epic Start With Launch of First GAME OF THRONES Lottery Scratch-off Game in the U.S.

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Colorado Lottery Winners Will Be Lucky Participants in THE SEVEN KINGDOMS EXPERIENCE Set to Take Place in Napa.

Scientific Games’ newest multi-state branded GAME OF THRONES Linked Games, developed in partnership with Warner Bros. Discovery Global Themed Entertainment, has kicked off successfully with GAME OF THRONES branded instant scratch, Fast Play and iLottery games offering players the chance to win prizes instantly, plus an opportunity to win an experiential prize package, THE SEVEN KINGDOMS EXPERIENCE.

Inspired by one of the most-watched HBO television series of all time and set to captivate the GAME OF THRONES fandom, THE SEVEN KINGDOMS EXPERIENCE event will take place in a medieval-style castle winery in Napa Valley, California in 2025. Trip winners will be divided into seven “Houses”, such as House Targaryen, House Stark and House Lannister.

The event will include multiple rounds of brand-immersive games, giving trip winners a second chance to win their share of up to $7 million. The trip winners will get to cheer on their own “Champion” in a live jousting tournament, and one “Ruler” will be chosen from each house to play for prize money split amongst every member of the house.

The Colorado Lottery is the first U.S. lottery to launch a GAME OF THRONES-themed lottery Linked Game to give players in the state an opportunity to win the once-in-a-lifetime experience. The game achieved the highest first-week index of any of the Lottery’s $10 games launched in fiscal year 2024. It continues to lead, with four-week sales surpassing all other Colorado Lottery $10 games in fiscal year 2024 and most games in other price points, placing third behind a $20 and $50 game. THE SEVEN KINGDOMS EXPERIENCE has limited availability remaining for North American lottery participation, with most of the current trip winner spots filled.

Tom Seaver, Director of the Colorado Lottery, said, “Our players are very excited to play the GAME OF THRONES scratch game. It’s been a great addition to our game lineup, and as the sales numbers show, it is performing really well for us.”

According to Scientific Games research, the GAME OF THRONES brand resonates especially well with younger adult players.

Tina Hoover, V.P. of Licensing for Scientific Games, said, “Our teams are continually innovating to make every lottery winners’ event unique and exciting. We worked with Warner Bros. Discovery Global Themed Entertainment to create an immersive GAME OF THRONES-themed winners experience and to deliver a top-notch winners’ event that we’ve refined over the past 17 years doing prize trips for more than 5,000 lottery players. Based on the response we have received and participation so far for THE SEVEN KINGDOMS EXPERIENCE, we are looking into a potential second trip opportunity.”

Scientific Games pioneered the lottery Linked Games concept in 2007 and games produced by the company offering the opportunity to win experiential prizes themed to brands like DEAL OR NO DEAL, MONOPOLY, THE PRICE IS RIGHT and WILLY WONKA represent more than USD$4.6 billion in retail sales to date.

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With a portfolio representing more than 100 licensed brands, Scientific Games provides retail and digital games, technology, analytics and services to 150 lotteries in 50 countries worldwide.

 

 

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Random State obtains Ontario iGaming licence

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Random State obtains Ontario iGaming licence

 

Random State (“RS”), the Swedish studio behind next‑generation iLottery and multiplayer bingo content, has been granted a Gaming‑Related Supplier – Manufacturer licence by the Alcohol and Gaming Commission of Ontario (AGCO). The approval, effective 14 May 2025, authorises RS to offer its games and platform services to licensed operators across Ontario.

“Securing the Ontario licence is a milestone our entire team has worked tirelessly toward,” said Adam Fonsica, Co‑Founder & COO at Random State. “Ontario not only validates the quality and integrity of our technology; it provides a launchpad for our broader North‑American expansion. We can’t wait to introduce our eInstant titles and multiplayer bingo hub to Ontario players later this year, together with a soon‑to‑be‑announced operator.”

The licence clears the way for RS to roll out its full product portfolio in Ontario:

Interactive eInstants – instant‑win games that re‑imagine traditional lottery mechanics with modern gameplay and rich visuals.

Multiplayer bingo – a complete suite of 90-, 75-, 80/60/40‑ and 30‑ball variants, featuring progressive jackpots, Pot Booster and real‑time chat hosting.

Turn‑key iGaming platform – advanced Player Account Management (PAM), certified RNG, gamification engine and a WYSIWYG game‑configuration tool that lets operators launch new games in minutes.

Random State expects its first Ontario go‑live in Q3 2025, delivering both eInstants and multiplayer bingo on day one.

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NOVOMATIC Launches GLOBE LINK Xtension Volume 2

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Once again, Cartagena became the center of the gaming industry, and NOVOMATIC’s booth at GAT Cartagena drew everyone’s attention with the official launch of GLOBE LINK Xtension Volume 2, a solution that refreshes and strengthens the brand’s Linked Progressives portfolio.

The launch was presented as part of the exclusive RUBY PACKAGE, which combines this new game series with the BLACK EDITION II 1.49J cabinet – a vertical format with a J-curved screen, ideal for showcasing immersive bonus games and captivating visual elements – along with a completely renewed sign that is designed to have a high visual impact and enhance floor performance.

With engaging mechanics – such as Golden Spins, Expanding Reels, and the Xpress Feature – plus five high-performing titles (Golden Chicago XL, Savanna Heat, Sugar Bliss, Thunder Reign, and Tiki Crush), this new jackpot was undoubtedly one of the highlights of the event.

For operators seeking premium experiences, NOVOMATIC introduced the OBSIDIAN PACKAGE, combining the IMPERA LINK Series 2 jackpot with the BLACK EDITION II 3.27 cabinet, which is known for its striking design and operational versatility.

Alongside these solutions, the brand reinforced its leadership in the Linked Progressives category, showcasing options like SUPERIA GOLDEN LINK Volume 2, available in the BLACK EDITION II 3.32, and NOVOLINE GOLDEN LINK Edition 2, displayed in the MASTER SL 3.32 cabinet.

In the multi-game segment, NOVOMATIC showcased the renowned NOVOLINE Interactive Edition X4 and Impera Line HD Edition 9, both integrated into PANTHER 2.27 cabinets, recognized for their proven performance and adaptability to different floor profiles.

“With GLOBE LINK Xtension Volume 2, we’re adding a new alternative to our flagship category. This launch enhances the player experience through real innovation and tools that help our clients achieve better results,” said Manuel Del Sol, Managing Director of NOVOMATIC Gaming Colombia.

NOVOMATIC’s booth at GAT Cartagena also became a place for making connections. Clients, operators, and partners enjoyed personalized attention in a friendly and welcoming atmosphere that fostered genuine conversations and meaningful networking.

“At GAT Cartagena, our goal wasn’t just to showcase our products, but also to create a space where our clients could truly experience the brand. Our booth reflected that vision: top-tier solutions, personalized service, and a setting designed to build real relationships,” added Manuel Del Sol, Managing Director of NOVOMATIC Gaming Colombia.

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Betsson Group Wins Two Awards at SBC Awards Americas 2025

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Betsson Group has won in two categories at the SBC Awards Americas 2025.

On Wednesday, 14 May 2025, during the SBC Awards Americas ceremony in Miami, Florida, Betsson was announced as the Gold Winner in the Marketing & Sponsorship Campaign of the Year category for its engaging Road to the Final – Atlético Nacional campaign. This initiative showcased Betsson’s commitment to impactful marketing strategies and its strong presence in Colombian football sponsorships.

In addition, Betsson Group was honoured with the Silver Award for Casino Operator of the Year: Latin America, reflecting its excellence in delivering top-tier casino experiences across the region.

It was an exciting week in Miami for Betsson, as the company also supported the SBC Summit Americas, where Andrea Rossi, Commercial Director for Latin America, and Cristhian Gomez, Managing Director for Emerging Markets, shared their insights on market trends and strategic growth during several panel discussions.

With these awards, Betsson Group further solidified its position as a leading force in the global iGaming landscape.

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