Latin America
The Argentine Football Association and Kaizen Gaming announce Betano Liga Profesional de Fútbol
![The Argentine Football Association and Kaizen Gaming announce Betano Liga Profesional de Fútbol](https://gamingamericas.com/wp-content/uploads/2024/05/Torneo-Betano-Logo-Horizontal.jpg)
Betano becomes title sponsor and exclusive betting partner of Liga Profesional de Fútbol, introducing Torneo Betano and Copa Betano
Kaizen Gaming, the leading global GameTech operator, and AFA, The Argentine Football Association, are pleased to announce a new partnership that sees the premium brand Betano become the title sponsor and exclusive betting partner of Liga Profesional de Fútbol.
The new partnership commenced this past weekend, at the season premiere of ‘Torneo de la liga profesional’ which has been renamed to ‘Torneo Betano’. The sponsorship also includes the ‘Copa de la Liga Profesional’, which will be known as ‘Copa Betano’ from next season.
The new deal comes just a few months after the launch of Betano in Argentina. Alongside Brasileirão Betano, Kaizen Gaming now holds the naming rights to the two biggest domestic football competitions in South America. This new partnership also comes shortly after Betano’s sponsorship announcements of both CONMEBOL Copa America™️ 2024 and the UEFA EURO 2024™️.
Claudio Tapia, President of AFA, highlighted: “The Liga Profesional de Fútbol is, without a doubt, one of the most important and popular sports competitions in Argentina. It is one of the most important assets of Argentine football and we always try to bring it closer to the fans and attract the interest of world-class companies through it. This agreement with BETANO strengthens our vision and confirms, once again, the massive reach of Argentine football. We thank BETANO for the trust in our ability to create valuable experiences and we commit to carry out an ambitious brand plan with professionalism. We welcome BETANO as the Naming Sponsor of the Liga Profesional de Futbol”.
Julio Iglesias, Chief Commercial Officer, Kaizen Gaming said: “From the legendary ‘Superclásico’ showdown to its clubs’ record-breaking 25 Copa Libertadores titles and the national team’s World Cup glory in Qatar, Argentina is never short of exciting footballing moments. Its league’s long and established history, and recognition among the top ten globally, also make it a launchpad for many of tomorrow’s most talented stars. Our new partnership with the AFA reinforces our growing dedication to the Argentinian football community, offering its passionate fans unrivalled entertainment through safe and responsible gaming experiences”.
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Altenar releases new Ganagol tool as key differentiator for LatAm markets
![Altenar releases new Ganagol tool as key differentiator for LatAm markets](https://gamingamericas.com/wp-content/uploads/2024/09/ganagol.jpg)
Altenar, the leading sportsbook and iGaming software supplier, has upgraded its compelling betting tools offering with the introduction of a new Ganagol game.
The latest addition to Altenar’s software is an alternative form of sports betting which boosts engagement and brand loyalty for operators. Rather than betting on individual events, Ganagol allows players to pay an entry fee for the chance to predict the outcome of a series of events for prizes.
By using the new tool, which is also known as Toto in some parts of the world, players can predict the result of a series of football fixtures, with a clean sweep of correct outcomes winning a large prize, while a specific number of results lands them smaller rewards.
Altenar’s operator partners will also be able to choose the format of the game, including match results or correct scores, to meet their needs, as well as customising the payout structure to allow for weekly prizes or rollover jackpots.
A percentage of the entry fee can be added to the category payments, meaning the prize pot increases in line with the number of participants, adding a sense of anticipation as the potential winnings rise. To add further interest, players can also predict the range of goals scored in the same set of fixtures.
This new release serves as a significant differentiator for operators with an eye on global expansion, with the product particularly popular in LatAm.
Dinos Doxiadis, Sportsbook Product Development Manager at Altenar, said: “This is an uplift of a product that has had great adoption in LatAm.
“The new functionalities give our operators more options to increase user engagement, retention and acquisition. We believe that it is by far the most sophisticated tool of its kind across the industry.”
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Winpot.mx adds Evoplay to well-stocked game lobby
![Winpot.mx adds Evoplay to well-stocked game lobby](https://gamingamericas.com/wp-content/uploads/2020/07/digital-handshake.jpg)
Winpot.mx, the go-to destination for online casino players in Mexico, continues to strengthen its offering to players with the integration of content provider Evoplay.
Under the deal, Winpot.mx has added Evoplay’s full suite of video slots, classic slots, jackpot slots, table games and instant win titles to its packed game lobby.
This includes chart-topping titles such as Penalty Shoot-out, Hot Triple Sevens, Fruit Super Nova, as well as the studio’s future releases.
Evoplay has become a must-have game provider for operators, earning a reputation for visually striking slots that deliver innovative gaming experience to players.
The integration strengthens Winpot’s position in the thriving Mexican market where it has built a large and loyal online player base driven in part by its content offering, which now includes Evoplay.
Winpot combines this with generous bonuses and promotions, a great selection of payment options and quick withdrawals, a loyalty scheme and dedicated customer support.
It even has the Winpot Angles, a team of feisty heroes who have become the face of the brand.
The Angles are highly trained members of the team who have been walking the gaming floor of Winpot’s retail casinos, answering questions and raising awareness for the online casino.
Tsvetan Dzhurov, Commercial Manager at Winpot.mx, said: “Evoplay is responsible for some of the most thrilling slot games in the market right now and I couldn’t be happier to have added its content to our online casino game lobby.
“Evoplay has cracked the code when it comes to combining great themes, bold design and compelling gameplay, with each of its titles promising to excite and entertain players.
“That this integration also includes instant wins, table games and jackpot titles makes it all the more important as it really elevates our offering to players and further strengthens our position as the go-to online casino for players in Mexico.”
Ihor Zarechnyi, CBDO at Evoplay, added: “Our content is performing exceptionally well in LatAm markets, and we expect it to hit the mark with players at Winpot.mx, too.
“Our team is passionate about creating innovative and exciting games, and our broad portfolio ensures there’s something to meet all player preferences. Winpot really understands the value of content, and we are thrilled to have entered into the partnership. One we believe will be a big success.”
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Salsa Technology Announces Thiago Valadão as Country Manager for Brazil
![Salsa Technology Announces Thiago Valadão as Country Manager for Brazil](https://gamingamericas.com/wp-content/uploads/2024/09/thiago.png)
Salsa Technology today announced a significant addition to its commercial team with the arrival of business specialist Thiago Valadão, who will take on the role of Country Manager for Brazil.
With extensive experience in management positions in the technology industry, Valadão joins to amplify Salsa’s position as the leading technology provider for the regulated iGaming and Sports Betting market in the country.
“Salsa has been preparing for a long time to become the best technology partner for the regulated Brazilian market, and being able to count on Valadão’s professional experience to help us amplify this message is crucial at this moment when the regulatory framework—at federal, state, and municipal levels—is being established,” explained the company’s founder, Peter Nolte.
“I approach this challenge with great dedication and focus on this rapidly expanding market, with the aim of establishing Salsa as the leader and key business partner in this segment,” adds Valadão, who also will be driving commercial activity for the most competitive sportsbook in the market, thanks to Salsa’s partnership with First – Best in Sports.
Salsa was one of the few companies to have successfully completed all the testing of its platform with Cogel for federal licensing, with particular emphasis on its vault solution—integration with regulators—and analytics for information security. Not to mention Salsa Gator, the most popular and comprehensive aggregator, ready to enhance the growth of regulated operations.
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