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AGHANIM RESEARCH GAUGES DMA AWARENESS AND POTENTIAL IMPACT ON DIRECT-TO-CONSUMER DISTRIBUTION

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 Aghanim, a mobile gaming fintech company founded by the former CEO and CTO of Xsolla, today reveals fascinating new research among mobile game developers relating to the recently launched Digital Markets Act (DMA).

The research is based on interviews with 300 mobile game developers across the US, UK and Germany in the weeks leading up to the introduction of the Act. The new European Union legislation aims to ensure a higher degree of fairness and competition in European digital markets and designates a number of major tech corporations including Apple and Alphabet (Google) as “gatekeepers”.

The key findings of the study shows:

  • 62% of mobile game developers are aware of the Digital Markets Act
  • 82% have at least some understanding of how it will impact their business. Almost a fifth (19%) feel they have a complete understanding of the DMA’s impact
  • 31% of mobile game developers feel they will have more freedom under the DMA, though just 9% are confident they’ll be able to keep more of their revenue
  • Only 13% have ruled out making changes to their payment processes. A third (33%) have begun implementing them
  • Awareness of the DMA is highest in Germany (70%), followed by the UK (68%). Less than half (47%) of US developers are aware of the legislation. While the DMA is a European framework, it applies to US developers operating in the EU

Constantin Andry, Co-founder and Co-CEO at Aghanim, commented: “This data shows that there’s an appetite for change among game developers. Yes, the platform holders instigated the $92 billion mobile games industry, but we need to be asking why game developers – the people who make the games – now only see about 10% of this.  With direct-to-consumer distribution, there’s an opportunity to ensure a further $18 billion of annualized value remains within the video games industry, with game creators, which will help soften many ongoing issues including layoffs. Otherwise, the business of making mobile games could soon become unviable.”

Konstantin Golubitsky, Co-founder and Co-CEO at Aghanim, added: “The opportunity for game developers is to create a web-based game hub for their titles which provides added value for their most engaged and valuable users, keeping them coming back regularly. Ultimately, players spend where they see the most value, and our goal is to help developers provide them with the greatest value at the lowest cost.”

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A key promise of the Digital Markets Act is to provide fairer competition and greater choice to gamers and game studios. However, Apple’s latest business terms introduced a Core Technology Fee which, for many game developers, cancels out the potential benefits of third-party distribution. Despite the game developers being surveyed before the introduction of the Core Technology fee, just 40% said Apple is a positive force for the games industry. 39% were neutral, while 21% felt Apple was having a negative impact. Since the introduction of App Tracking Transparency in 2021, game developers have increasingly explored direct-to-consumer platforms such as browser stores to supplement on-platform monetization with lower-fee options. 

An online survey was conducted on behalf of Aghanim by Atomik Research among 305 mobile game developers in the UK (101), Germany (103), and the USA (101). The research fieldwork took place between 18-22 February 2024. Atomik Research is an independent creative market research agency that employs MRS-certified researchers and abides by MRS code.

 

 

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Patrick Homm to Lead Scientific Games International Lottery Systems Technology

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Patrick Homm to Lead Scientific Games International Lottery Systems Technology

 

Scientific Games announced the appointment of Patrick Homm as Vice President, Systems Engineering for the company’s international lottery systems technology. Patrick Homm brings over a decade of experience in innovative gaming systems, software engineering, technology leadership, and large-scale systems architecture to his new role. As the industry’s fastest-growing lottery systems provider, Scientific Games continues investment in omnichannel technology ecosystems that deliver optimal consumer experiences across lottery retail and digital channels.

Since joining Scientific Games in 2022, Homm has managed multiple high-impact retail and iLottery projects as the company’s business scaled as a trusted technology partner to 80 lotteries worldwide on one or more systems solutions.

With his leadership experience in agile transformation, microservice architecture, and cloud policy development, he has driven innovation and operational excellence throughout his career. Prior to joining the Scientific Games technology team in Vienna, Homm held various roles at Admiral Group for eight years, including Head of Portal Engineering.

Homm’s hands-on approach, innovative mindset and ability to foster collaboration across teams align perfectly with Scientific Games’ mission to deliver secure, world-class retail, iLottery, and sports betting systems for the government-regulated lottery industry.

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Michael Conforti, President, International at Scientific Games, said: “Patrick’s appointment is a pivotal step in further strengthening our International Systems team. His deep expertise, visionary leadership and commitment to fostering innovation will help us achieve our strategic goals as we continue to revolutionize omnichannel lottery systems technology for the next generation of lottery retailers and players.”

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Lottery Courier Jackpot.com Launches Digital “Scratchers”

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Jackpot. com – the online lottery courier service that allows consumers to purchase official state lottery tickets on their phone, tablet, or computer – announced today the launch of its digital scratch ticket offering in Massachusetts, Ohio, and Texas. This new offering enables customers to play official state scratch tickets on all their devices.

Coupling the convenience of buying scratch tickets digitally with quick transaction and processing times, Jackpot. com aims to be the preferred provider of digital scratch tickets.

“Unlike traditional draw-based lottery games with set draw times, scratch tickets offer players instant excitement,” explained Akshay Khanna, CEO and co-founder of Jackpot. com. “At Jackpot, we prioritize delivering the fastest and most comprehensive digital scratch card experience, ensuring that the excitement of instant results is always at your fingertips.”

Scratch tickets encompass roughly two-thirds of the $100+ billion U.S. lottery market. With higher price points, better prize payout percentages, and the instant gratification of playing, it is no secret why.

However, the online lottery courier service to-date has struggled with the expediency of ticket delivery. According to a recent report by Eilers & Krejcik Gaming, it took 30-90 minutes for couriers to fulfill the scratcher process – now with its unique scratching technology, Jackpot. com delivers the industry’s fastest online lottery scratch card experience. In addition, the courier has also completed a comprehensive business process review by Gaming Laboratories International (GLA), ensuring its method for ordering and processing lottery scratch tickets is accurate and functions as expected for both

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Jackpot. com and the player. As such, Jackpot. com’s online Scratcher offering has been confirmed to operate as designed and intended, validating the customer’s online experience and the ability to track the online purchase of state lottery tickets.

Jackpot. com offers customers the excitement of scratching a physical ticket in a digital environment. When a customer purchases a scratch ticket through Jackpot. com, they can use their touchscreen or mouse to “scratch” the screen and uncover their scanned ticket and possible winnings. Prizes up to the state’s retail claim threshold are instantly credited to the customer’s account, which can then be redeemed for cash or used to buy additional lottery tickets. For larger wins, Jackpot. com assists customers in claiming their prize(s) directly from the official state lottery.

Players in Massachusetts will have access to eight unique Scratchers upon the launch, including Lifetime Millions and the nation’s first-ever JAWS instant ticket. Debuted earlier this year in honor of next summer’s 50th anniversary of the JAWS theatrical releasethe instant ticket gives players the opportunity to win instant grand prizes of $1 million, as well as Second Chance Drawings in which 30 winners will be awarded a JAWS-inspired trip for two to Martha’s Vineyard in the summer of 2025.

In Ohio, Jackpot. com launches with eight Scratchers, including three of the state’s most popular scratch-off games – Billion ($50), Lady Luck ($20) and Golden Casino ($10).

Jackpot. com will launch with seven Scratchers in Texas, including the popular 500x and Jackpot Millions.

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DiffusionData Appoints Raphael Vergnaud as CRO

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DiffusionData, the pioneer and leader in real-time data streaming and messaging solutions, today announced that Raphael Vergnaud has been appointed as Chief Revenue Officer (CRO). Prior to joining DiffusionData, Raphael held senior roles in Canada with Montrium and Zendrive, and was CRO at Keatext. Prior to that he was the Regional VP Sales at Tangoe.

As CRO, Raphael will be responsible for overseeing and optimising all revenue-generating activities at DiffusionData. This includes sales and marketing with the objective of maximising revenue and driving business growth through effective strategies and operations.

Raphael Vergnaud, CRO at DiffusionData, said: “DiffusionData has an industry leading reputation for solving the real-time, event-data consumption and delivery challenges at scale faced by many organisations over the Internet, especially in Financial Services and iGaming. I’m excited to join the team at a time when frameworks, such as Diffusion, are becoming integral to the enablement of digital transformation strategies. I am committed to ensuring the company continues to build on the momentum and accelerate the success it has achieved in recent years.”
Raphael has more than 25 years of international experience in enterprise sales. He has a unique profile for a sales leader, combining technology expertise as software engineer (EPITA) with an MBA qualification in finance and marketing from the University of Chicago Booth School of Business. His core competencies include new business development, sales strategy, and performance sales team creation. Having worked extensively in the US and EMEA, he is experienced in complex sales processes and thrives on delivering results.

Grethe Brown, CEO of DiffusionData, said: “Having worked with Raphael in the past, I know that his financial and business expertise, commercial acumen and leadership qualities are second to none. Raphael will be pivotal in helping us implement our growth strategy and achieve our revenue goals. We’re delighted to have him on board and welcome him to our senior leadership team.”

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DiffusionData’s framework, Diffusion, is used by companies worldwide in sectors such as financial services, eGaming, retail, transportation, health and digital media. Its patented delta streaming sends only the most recently updated data to millions of consumers in real-time, reducing bandwidth requirements, latency and cloud infrastructure costs. The framework is purpose-built to simplify real time data distribution, and economically deliver hyper-personalised data.

 

About DiffusionData
DiffusionData (formerly Push Technology) is a pioneer in real-time data distribution, providing infrastructure software for fast-moving data streams. The software is delivered as a cloud, on-premise, or hybrid solution to companies worldwide in sectors such as financial services, iGaming, retail, transportation, health, defence, and digital media.
DiffusionData empowers organizations to connect, transform, and deliver real-time data. This supports informed decisions and drives business innovation in an ever-evolving digital landscape. Serving personalised low-latency data to tens of thousands of endpoints presents a difficult scaling challenge that Diffusion solves. The DiffusionData team merges business and technology insights to create world-class solutions. Learn more at www.diffusiondata.com.

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