Bragg Gaming Group, a global leader in next-generation iGaming content and content delivery, engagement and player management technology, today proudly announces the appointment of Luka Pataky as Executive Vice President (EVP) of AI and Innovation.

In his new role, Pataky will work closely with Bragg’s technology teams to develop a 360॰ AI strategy, integrating AI into product development and design, user experience, external communications, safer gambling initiatives and internal processes to drive growth and efficiency.

This strategic leadership addition comes as part of Bragg’s commitment to the leveraging of data, advanced analytics and powerful AI to enhance user experience, player engagement, maximize revenue potential, and drive smarter, more efficient iGaming operations.

Luka Pataky boasts a strong pedigree in AI and technology, with over a decade of experience at Sportradar, a company at the forefront of sports data and content. His tenure at Sportradar culminated in his role as Senior Vice President for Automated Content, where he spearheaded an initiative from its inception to a production-ready, scalable system that ended up powering over 300,000 sports events per year with a team of over 70.

In this leadership position, he was instrumental in revolutionizing sports content creation through AI, Computer Vision, and Deep Learning, successfully bringing real-time data collection solutions to production, being the driving force behind integrating acquired tech businesses, thereby turning advanced technology into significant business value through the optimization of operating costs and business efficiencies.

Prior to his SVP role, Pataky played a key role in establishing Sportradar’s innovation unit, a hub for pioneering new ideas, implementing processes that enabled faster experimentation and fostering a culture of rapid prototyping and testing.

As part of this, he also led the team responsible for scaling Sportradar’s startup program and forging strategic innovation partnerships with universities and innovation labs. In his multiple innovation-based roles, he demonstrated a consistent focus on leveraging AI and data analysis to identify and develop new product opportunities and strategic initiatives.

His extensive experience across these leadership roles highlights his proven ability to lead large, cross-functional teams, manage complex technological advancements, and strategically integrate new ventures, underscoring his expertise in driving growth and innovation within the technology sector.

Known globally for its award-winning iGaming content and technology solutions, Bragg has consistently championed the integration of artificial intelligence technology across its business model, as typified by the introduction of an AI-powered Games Recommendation System into its Fuze ™ marketing and promotional toolset.

Advertisement

The Company has also utilised AI extensively across its responsible gambling work, using these new technologies and extensive data collection to more effectively identify at-risk gamblers.

“Luka Pataky is the ideal hire for Bragg, as we look to supercharge our AI and innovation ambitions,” said Matevž Mazij, Chief Executive Officer at Bragg. “His extensive experience of being at the forefront of this gamechanging technology and innovation will help springboard Bragg into the next iteration of our growth. With the increased adoption of AI across the iGaming industry, Bragg has once again shown its commitment to staying ahead of the competition.”

“Bragg has always struck me as a company where technology and innovation are key drivers,” said Luka Pataky. “This is a company which is always pushing the boundaries, using its extensive knowledge and the skills of its teams to create and set new trends. It sits on vast amounts of user data and insight, which we can turn into intelligence that will power next generation player engagement. Introducing AI at all levels of product and operations will make it perfectly positioned for future growth.”

“I am looking forward to playing a role in accelerating Bragg’s journey to becoming an AI-first company. I have no doubt we’ll be able to compliment and elevate Bragg’s already amazing next generation player experiences for its operator partners and drive value for the business.”

New digital wallet will offer instant payouts, code payments and P2P transfers; Carlos Alcántara is the new brand ambassador; PagoEfectivo Universe opens in Lima

Paysafe, a leading payments platform, is expanding its presence in Peru by evolving PagoEfectivo, its locally successful eCash brand, into a digital wallet. The PagoEfectivo wallet, the brand’s first in Latin America, enables users to instantly load funds, make online purchases, receive immediate payouts from participating merchants, transfer money to others, and pay using a code (CIP).

PagoEfectivo has been a market leader in Latin America’s eCash payments, enabling millions of consumers to transact online. “Consumers in Peru already trust PagoEfectivo for everything from iGaming and digital goods to travel and eCommerce. With the launch of our new digital wallet, we’re giving them a more convenient way to pay – one that reflects Paysafe’s commitment to powering the experiential economy,” said Bruce Lowthers, CEO of Paysafe.

“Our recent survey with Peruvian consumers found that 81% would use a digital wallet from PagoEfectivo. With that strong sign, we’re launching a solution that meets consumers’ payment needs,” said Esteban Sarubbi, Vice President, Head of Latin America at Paysafe.

PagoEfectivo introduces Carlos Alcántara as its new brand ambassador
PagoEfectivo is proud to introduce beloved Peruvian actor Carlos Alcántara (Cachín) as its new brand ambassador. Carlos will demonstrate just how easy and convenient it is to pay with the new PagoEfectivo wallet. The nationwide campaign will roll out across TV, digital platforms, outdoor, and out-of-home placements, marking it as PagoEfectivo’s most high-profile launch to date.

PagoEfectivo Universe
To celebrate the launch, from July 10 to 26, Lima residents are invited to experience the PagoEfectivo Universe – an immersive, interactive space at Av. Manuel Olguin 249, Santiago de Surco, from Tuesdays through Sundays, from 12:00 pm to 9:30 pm, where they will play games, simulate payments through the app, meet celebrities and influencers during special time slots, win swags, snap photos, and meet the celebrated brand mascot, Leo Pagoncio.

FBM® is gearing up for another impactful participation at the Oklahoma Indian Gaming Association Conference & Tradeshow (OIGA), taking place from July 14 to 16 at the OKC Convention Center in Oklahoma City. This year, FBM will join Delta Gaming Solutions at Booth 918, presenting four standout slot products that represent the latest chapter in its expansion in the US gaming market.

FBM’s presence at OIGA 2025 comes at a strategic time, following a series of key accomplishments in the past 12 months. The company has deepened its market penetration by installing games in several new casinos across the country. The rollout of a broader catalog of titles reflects the operators’ growing confidence in FBM’s value proposition.

At this year’s OIGA expo, FBM will exhibit four titles that speak directly to enhancing player engagement and operator’s performance:

• Ji Hǎo Link™ game series includes four titles: Golden Lóng™, Fortunate Héping™, Eternal Fènghuáng™ and Great Weiyan™. The powerful dragon, the wise turtle, the eternal phoenix, and the brave white tiger promise to deliver thrilling gaming sessions in a mechanic where the common bonus triggered by the Jí Hǎo Link™ pagoda takes the spotlight.

• Jí Hǎo Link™ Spirits is the perfect choice for players seeking thrilling, long-lasting, and entertaining gaming sessions. The unpredictability of the Spirits feature, which can reward players with free “flights” and big wins during the main game or free spins, builds excitement around the Golden Lóng™ Spirits and Eternal Fènghuáng™ Spirits titles.
• Xing Fú Fortune Money Trees™ brings excitement, suspense, and adrenaline to any casino floor with game mechanics based on the Prosperity, Strength, and Fortune accumulators. The Xing Fú Fortune Money Trees bonus can offer up to seven different game experiences and is the gateway to collect the four available jackpots present on this slot theme.
• Croc’s Lock™ is a 30-line slot with an exciting storyline and compelling features. Super Croc is this gaming experience’s hero working with 15 independent reels, where the Extra Coins and Extra Spins accumulators lead player through an entertaining journey.

OIGA is one of the most important tradeshows in the North American gaming calendar, and FBM views the 2025 edition as the ideal platform to strengthen partnerships and expand operator relationships in this key market. Mike Medlin, FBM’s General Manager of Sales & Operations, together with Emily Snow, Delta Gaming Solutions sales director, will welcome and engage directly with all tribal operators, agents, and industry stakeholders trying FBM’s slots and seeking competitive, high-performing gaming solutions.

This momentum underlines the brand’s ongoing mission to deliver top-tier gaming experiences to U.S. players, especially within the tribal sector. OIGA 2025 also sets the stage for FBM’s larger showcase coming in October at G2E Las Vegas, an event that will mark the global reveal of new games and innovations designed to uplift the gaming experience in North America. Visit Booth 918 at OIGA 2025 and try FBM’s slots.