Latest News
Horseplay: A Revolutionary Integration of Live Horse Racing and Digital Gaming

Last week marked the launch of Horseplay, a digital entertainment destination with a unique business model leveraging live horse racing results that correlate to gameplay outcomes. Horseplay is a first-of-its-kind gaming experience that allows users to place live horse race bets, and then play various games to see how much they won. Horseplay is founded by David Marshall, CEO, and Russell Fine, President both pioneers of live, online pari-mutuel wagering on horse racing whose previous company Youbet.com sold to Churchill Downs.
These games take a variety of entertaining forms, from slot-style games to match identical squares. The game is strictly entertainment as all the winnings are based on the actual results of the customersâ live horse race bets. This method introduces the element of real-world horse racing unpredictability and excitement into modern graphical entertainment. Thus, blending the traditional sport of kings with the variety and consumer desire to play fun online games for real money on the web or their mobile phones.
The launch of Horseplay – previously released as the beta app and website b Spot – represents a significant milestone in online real-money gaming, promising to attract a wide audience by merging the thrill of live horse racing with the engaging nature of digital entertainment. Co-Founders Marshall and Fine have a rich history in the online gambling industry including the successful foundation and sale of YouBet.com, evidencing an ability to navigate the complex landscape of online gambling with innovative solutions. Under their guidance, b Spot has developed 39 patents for Horseplay and the regulatory rigor to operate within the legal framework of horse racing laws. Currently, Horseplay is live across 18 states, covering 36% of the U.S. population. With an experienced team led by Marshall and Fine, b Spot and Horseplay are poised to redefine the boundaries of online gambling, making it more accessible, engaging, and compliant with regulatory standards.
Gambling in the USA
TCSJOHNHUXLEY to Sponsor Inaugural G2E Dealer Championship

G2E Las Vegas 2025 is set to host the first-ever US Dealer Championship, and TCSJOHNHUXLEY is delighted to announce its sponsorship of this landmark event. The championship, which celebrates the skill and professionalism of casino dealers, will take place at The Venetian Expo from October 7-9, 2025.
The G2E Dealer Championship will bring together the nation’s top casino dealers to compete for the title of “Best Dealer.” Contestants will be judged on their technical precision, game knowledge, and ability to provide a superior player experience.
As a proud sponsor TCSJOHNHUXLEY will be supplying all the Roulette tables for the competition, ensuring the highest standard of equipment for the championship. This not only highlights the companyâs commitment to the dealers but also provides the perfect platform to showcase its renowned manufacturing expertise. TCSJOHNHUXLEYâs world-class Roulette tables are testament to the precision engineering and superior craftsmanship that has set the industry standard for decades.
Phil Lee, TCSJOHNHUXLEY Chief Financial Officer & Managing Director Americas comments, “We are delighted to be a part of the first G2E Dealer Championship, an event that truly celebrates the invaluable role of casino dealers. Dealers are the heart of the live gaming experience, and we are committed to supporting their success. Our outstanding Roulette tables will provide the perfect platform for these talented professionals to showcase their artistry and skill.”
The G2E Dealer Championship will take place at Booth #5225, located in The Strip at G2E.
The sponsorship underscores TCSJOHNHUXLEY’s unwavering commitment to the live gaming sector and the professionals who drive its success. The company invites all attendees to witness the championship and visit its stand at Booth #4439 during the expo to see its full range of innovative solutions.
Compliance Updates
ThrillTech secures regulatory approvals to launch jackpots in Latam

Peru and Brazil to provide launchpad for Latam expansion as ThrillTech strengthens presence in emerging regulated markets
ThrillTech, the B2B jackpot specialist, has taken a significant step forward in its international growth strategy after securing a B2B licence in Peru and regulatory certification in Brazil.
The approvals clear the path for ThrillTech to launch its proprietary player-funded jackpot solutions in Latin America for the first time, bringing its flagship ThrillPots product to one of the worldâs most exciting and emerging regions for iGaming.
Latin America has become a focal point for operators in recent years, with Brazilâs market liberalisation and Peruâs structured regulatory framework, as set out by the countryâs ministry of foreign trade and tourism (MINCETUR), providing fertile ground for innovative engagement tools.
By working tirelessly to secure entry into both countries, ThrillTech is positioning itself to support operators with compliant, performance-driven jackpot mechanics that can drive revenue and enhance retention.
Peter Mares, CTO and co-founder of ThrillTech, said: âExpanding into Latin America is a milestone moment for us. The region is bursting with opportunity, but it also demands solutions that are flexible, transparent, and built to scale. With a licence in Peru and certification in Brazil, we are ready to deliver the same measurable revenue impact to operators in Latam that weâve already proven in Europe.
ThrillTechâs products are designed to provide operators with new revenue streams through side-bet jackpots, while also offering real-time engagement mechanics via cash-only rewards.
Already integrated with multiple tier-one operators in Europe, ThrillTech is now primed to replicate that success in Latam by delivering regulator-approved solutions to local operators.
Latest News
Inspired Extends Brazil Presence with EstrelaBet Partnership

Inspired Entertainment, Inc., a leading provider of B2B gaming content, systems, and solutions, has expanded its presence in Brazil through a newly launched partnership with EstrelaBet, a leading Brazilian gaming tech company. The collaboration brings Inspiredâs acclaimed portfolio of iGaming titles to EstrelaBetâs growing player base, further demonstrating the Companyâs commitment to the regionâs gaming industry.
Through integration facilitated by Softswiss, EstrelaBet players in Brazil will now have access to a wide selection of Inspiredâs top-performing online and mobile slot titles, including localized versions of global hits such as Big Fishing Fortune⢠(Super Pescaria da Fortuna), Golden Winner⢠(CampeĂŁo de Ouro), Cops ânâ Robbers Bigger Big Money⢠(PolĂcia e LadrĂŁo Bolada), Centurion Big Money⢠(Centurion Muita Grana), among others. The rollout will also include regular new content releases, offering a balance of fan-favourite classics, innovative mechanics, and seasonal experiences designed to maximize player engagement and retention.
Claire Osborne, Vice President of Interactive at Inspired Entertainment, said: âWeâre thrilled to partner with EstrelaBet to bring our diverse portfolio of fun games to Brazilian players. From proven hits to innovative seasonal content, our titles are designed to entertain, captivate, and perform. This partnership marks another important step in expanding Inspiredâs reach in one of the worldâs most exciting and fast-growing iGaming markets.â
Fellipe Fraga, Chief Business Officer at EstrelaBet, added: âThis collaboration positions EstrelaBet at the forefront of the Brazilian iGaming sector by offering our players access to some of the most recognized and entertaining slots content available. Inspiredâs reputation for quality and variety makes them an ideal partner, and we look forward to delivering their games to our growing audiences across Brazil.â
With localized branding, strong thematic appeal, and a track record of high performance across regulated markets, Inspiredâs iGaming content is well positioned to captivate Brazilâs rapidly expanding online player base while delivering added value to operators.
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