Latest News
SCCG Announces Partnership with Arena Football League
SCCG Management has announced a strategic partnership with the Arena Football League (AFL). This partnership marks a crucial step toward the AFL’s 2024 relaunch, which aims to solidify the league’s position through enhanced market access, innovative fan engagement, and operational excellence.
“Sports betting has become a part of the fan engagement experience while merging technology and sports. The AFL is pleased to journey with SCCG Management to create excitement through innovative platforms that will increase the AFL’s reach. There is no company better than SCCG Management who not only is the best in the game but connects to the overall vision of the league now and beyond,” said Commissioner Lee Hutton.
SCCG Management will leverage its extensive expertise and broad network to connect the AFL with leading sportsbook operators, DFS operators, and sportsbook data service providers, showcasing SCCG’s ability to open new opportunities and provide valuable insights. A focus will be placed on OTT platforms, fan engagement technologies, and expanding the league’s reach.
In addition, SCCG aims to pinpoint and foster partnership and sponsorship opportunities that bolster the AFL’s visibility. Through SCCG’s vast client network, the firm will introduce measures to enhance the league’s operations, incorporating aspects like gamification, the smart use of sports data, and the integration of streaming technologies. This strategy is designed to draw significant interest from the sports betting and gaming sectors, making the AFL an attractive platform for sponsorship.
“We’re thrilled to embark on this partnership with the Arena Football League as they step into a new era. Our collaboration is perfectly aligned, leveraging SCCG’s rich expertise in sports wagering and fan engagement, honed through our successful experiences with esteemed clients like the Cincinnati Bengals, Hendrick Motorsports, Race Team Alliance, and more. Together with the AFL, we’re poised to enrich the indoor football experience and expand the league’s appeal to a wider audience,” Stephen Crystal, Founder and CEO of SCCG Management, said.
“As a strategic partner to the Arena Football League, the team at SCCG is thrilled about the possibilities ahead. This partnership demonstrates the significance of creating meaningful opportunities across the gaming, sports, and media industries,” Peter Kula, Vice President of Global Strategy at SCCG Management, said.
Gambling in the USA
Gambling.com Group Completes Acquisition of Odds Holdings, Inc., Parent Company of OddsJam
Gambling.com Group Limited (Nasdaq: GAMB) (“Gambling.com Group” or the “Company”), a leading provider of digital marketing services for the global online gambling industry, announced today that it completed the previously announced acquisition of Odds Holdings, Inc., the parent company of OddsJam, on January 1, 2025, as planned and on schedule.
The completion of this acquisition underscores Gambling.com Group’s ability to execute strategic transactions efficiently and without delay. This acquisition expands Gambling.com Group’s footprint in the online gambling ecosystem by adding complementary recurring revenue streams from consumer subscription products and enterprise clients. The Odds Holdings platform, powered by state-of-the-art technology for real-time odds data, strengthens the Company’s position as a leader in the global online gambling ecosystem.
Latest News
Stake secures Brazil licence, appoints Thomas Carvalhaes as country manager
Stake, the global betting operator and sportsbook, can proudly announce the approval of its Casino and a Sportsbook licence application in Brazil, showcasing their expansion into the gaming industry and regulated markets.
Stake demonstrates its dominance after its successful and rapid incursion in new regulated markets in Colombia, Peru, and the acquisition of IdealBet in Italy. This development enhances Stake’s global footprint and positions the company to deliver its product offerings to a rapidly growing audience.
Stake considers Brazil one of its crucial markets, ranking it as their second-largest worldwide. To solidify their commitment and provide top-tier experience, the operator’s centre of operations is located in São Paulo. Stake is focusing on reinforcing local operations, bringing the cutting-edge innovation Stake is known for, and world-class entertainment for Brazilian players.
“For Stake the licence means a further step in its global expansion into regulated markets. In this case, the relevance of the market and the speed in which we have achieved it is a good example of how we work. Stake Brazil users can expect a similar experience to Stake.com; the best customer service, good product, good games and in general what we have always been known for which is to put the customer at the centre of all operations, marketing, and product decisions,”said Brais Pena, Chief Strategy Officer at Stake.
Along with the news of the licence, Stake is hitting this market with a local Country Manager with Thomas Carvalhaes joining the team alongside 10 employees, supported by Stake’s global team of 1000. As the foundational team, they are fully committed to deliver localised experiences that resonate with players while working within the regulatory framework.
“We are very excited about the regulated environment and everything that is happening in the Brazilian market, its growth and the way it is establishing itself. I am taking the lead of a brand that has the ability to innovate and find the right opportunities to speak with the right audience, that is something really powerful and definitely a winning combination,” expresses Thomas Carvalhaes, Brazil Country Manager.
“Looking ahead to next year, we will continue to expand our local team and operations. Stake is already a prominent name in Brazil, with partnerships like Juventude Football club, the UFC, and the Fittipaldi brothers Pietro and Enzo, and we’re optimistic about replicating our successful formula across Latin America.”
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