The Fire Joker has returned, his blazing grin wider than ever. Hes back in control of the reels, where classic fruits and symbols light up under his fiery touch. But this time, theres more than just mischief in the air. The heat has intensified, the stakes are higher, and this scorching slot is cranked up to a full 100.
Connect with us
The Fire Joker has returned, his blazing grin wider than ever. Hes back in control of the reels, where classic fruits and symbols light up under his fiery touch. But this time, theres more than just mischief in the air. The heat has intensified, the stakes are higher, and this scorching slot is cranked up to a full 100.

Latest News

FANDOM DECODES THE TUG-OF-WAR FOR FAN ATTENTION BETWEEN GAMING & ENTERTAINMENT COMPANIES IN 2024 INSIDE ENTERTAINMENT STUDY

Published

on

 

Study Identifies a New Target Audience – The “Switchers” – and Why Dramas Could Be the Next Big Gaming Franchise

 

Forget the gaming vs. entertainment narrative. Fandom, the world’s largest fan platform, today released its annual Inside Entertainment study which reveals a nuanced reality: fans crave both immersive gaming worlds AND timeless storytelling across tv and film, NOT one or the other. Leveraging first-party data from Fandom’s extensive platform – 350 million monthly unique visitors, 45 million pages of content and 250k fan-powered wikis – coupled with a global study, Inside Entertainment: The Entertainment & Gaming Tug of War goes beyond industry headlines to:

  • Understand the dynamic coexistence between the gaming and TV/film industries
  • Identify a brand new audience – the “Switchers”
  • Detail why dramas and book adaptations present a huge opportunity to be the next hit video game franchise

“Every industry analysis refers to the battle for fans’ attention across entertainment and gaming but we’ve found that it’s not an either or. In fact, combined, entertainment and gaming experiences strengthen fan connection and deliver incremental engagement,” said Stephanie Fried, CMO of Fandom. “Understanding the interplay between these mediums is key to building authentic and enduring fan experiences; and understanding the value and role of each medium is essential for developing powerful marketing messaging to attract and retain fans.”

Key Findings

  • 67% of fans are spending the same or more time consuming content or playing video games, but their behavior is shifting:
  • 33% are spending less time on cable or in theaters – and the number one activity they’re switching to is gaming (59%

Switchers’ refers to the audience moving away from watching movies & binging TV shows in their free time to do other activities. Outside of gaming, switchers are also spending time:

On social media (47%), reading (56%) and doing hobbies (37%)
With 56% of the switcher audience spending time reading, it presents an opportunity to re-engage this audience and pull them back into the ecosystem with new content strategies, like book-to-game or book-to-film cross over adaptations

But don’t worry entertainment companies. Just as gaming is the #1 activity for entertainment fans, watching TV and movies is the #1 activity gamers turn to when taking a break from gaming – which means these industries are inevitably intertwined and could benefit from joint endeavors or conquest/win-back strategies

Drama could be #1 untapped genre for gaming companies to explore when looking for their next big hit. Our data uncovers that drama fans who also game gravitate towards genres like:

  • Role-Playing (RPG): 73%
  • Adventure: 72%,
  • Simulation: 62%,
  • Sandbox/Open World: 62%,
  • Puzzle: 60%

Gaming wins on super serving the emotional needs of fans, identifying a niche area streamers & studios should not only be aware of – but double down on:

  • 82% of gamers think video games are more interactive & engaging than movies and TV
  • 59% feel more accomplished when playing a video game
  • 53% like that they have more control in the story when playing video games
  • 45% feel more invested in the storylines in video games

Top 3 Takeaways For Advertisers and Marketers

1. Gaming is a Friend vs. a Foe

  • Despite common misconceptions, there is a true symbiotic relationship between the gaming and entertainment industries – they both serve different emotional needs for fans and can actually complement each other – with the right fan strategy.
  • Therefore, if studios, networks and streaming companies cater to the distinct emotional desires of their specific audiences, they can successfully influence a fan’s choice between mediums and content types and build out a more robust conquest strategy for both retention and acquisition.

2. Sway the Switchers

  • Switchers are the audience entertainment companies should be first and foremost targeting in this “tug of war” to capture fan attention, because switching to watching TV & movies is the first activity gamers engage in after they stop playing.
  • This underscores the importance for entertainment companies to develop strategies that resonate with these “switchers.”

3. Find your Niche

  • With the growing intersection between gaming and entertainment, it’s crucial for studios, networks, and streamers to align on a gaming strategy that drives viewer engagement and retention.
  • While many entertainment companies know they need a focus on gaming to drive their business forward – how and where are often barriers. Developing a gaming-specific fan strategy by finding niche pockets in the vast ecosystem – like targeting drama fans or creating book adaptations – is key for reaching a high affinity target at scale.

For an interview with a Fandom executive to discuss the study in more detail, please contact Rachelle Savoia at [email protected]

Methodology

The 2024 Inside Entertainment study regionally analyzes the dynamics between diverse forms of entertainment based on a survey of 5,500 entertainment and gaming fans aged 13-54 These insights were validated and deepened through Fandom’s proprietary, first-party data from 2024 – more than 350 million monthly unique visitors, 45 million pages of content across 250,000 wikis. This methodology provides a 360-degree view of franchises and fan interest across the entertainment and gaming landscape through the eyes of Fandom.

Advertisement
Stake - Best Online Casino & Sports Betting Platform

 

Continue Reading
Advertisement
Stake - Best Online Casino & Sports Betting Platform

Latest News

Seed Wealth and unleash Power with FBM®’s Xing Fú Fortune™ Money Trees multi-game in Mexico!

Published

on

 

Xing Fú Fortune™ Money Trees is now available with a multi-game configuration! Power and Wealth are the two themes of this product joining FBM®’s slot games portfolio. Mexican players can now enjoy seven exciting gaming dynamics with varying bet levels and experience the thrills of a common bonus based on the Prosperity, Strength, and Fortune money trees, along with four jackpots to conquer.

The impressive performance of the Xing Fú Fortune Money Trees slot game in its early months captured the attention and curiosity of Mexican slot enthusiasts, leaving them eager for more. Responding to market demand, FBM developed an extension of this product featuring a multi-game configuration. Players can now experience the mechanics of the Xing Fú Fortune Money Trees game through two distinct themes: Wealth, with bets of 58 credits, and Power, with game rounds of 88 credits.

This step allows FBM to cover a wider audience of players, offering them the chance to live the unique gaming experience delivered by Xing Fú Fortune Money Trees with different bet levels. The Wealth and Power themes keep the feature set and unpredictability behind the high levels of player engagement and retention registered by the single-game version, adding new graphic elements and betting options to the casino operators’ customers.

Three Money Trees are the foundation for this entertaining FBM slot game

The Xing Fú Fortune Money Trees Power and Xing Fú Fortune Money Trees Wealth share a link bonus with three accumulators, which can start with a blue, red, or green coin obtained on any game round.

The Prosperity, Fortune and Strength money trees can unlock the bonus independently or in combination, offering up to seven distinct game experiences. Now let’s recap the rewarding effect of each one of these features:

  • Prosperity – the coins of Prosperity are blue, and attribute a random prize for players to collect when they appear on the reels.
  • Strength – the red coins symbolize Strength, and they multiply the values of all coins available on the reels to get a numeric prize value then.
  • Fortune – the Fortune coins are green, and have the collector effect. When they appear on the reels, they accumulate the value of all the other coins.

The link bonus is also the game mode that allows players to conquer four jackpots: Mini, Minor, Major or Grand.

A disruptive FBM slot game is now available in two configurations

Xing Fú Fortune Money Trees transports players into a universe inspired by Oriental culture and becomes available for casino operators to install and players to enjoy in both single-game and multi-game configurations.
Bonsais, dragons, frogs, carps, ema plaques, fans, white tigers, lanterns, lotus flowers, turtles and phoenixes are some of the typical symbols representing the Asian culture showcased in the Wealth and Power versions of the product. The carefully crafted sounds and graphics blend smoothly with these visual elements, creating an immersive and authentic connection between the player, the slot game and the Asian roots.

Available for the Galaxy II and Auria casino cabinets, Xing Fú Fortune Money Trees ensure a friendly integration on different casino floor layouts in both product configurations.

Advertisement
Stake - Best Online Casino & Sports Betting Platform

Following the positive debut of the single-game version, FBM offers the Mexican casino operators a renewed version of the Xing Fú Fortune Money Trees product with additional options for their players. This launch reaffirms the brand’s commitment to the continuous reinvention and evolution of the Mexican gaming industry.

For more details about Xing-Fú Fortune Money Trees Power and Xing Fú Fortune Money Trees Wealth, check the landing page with all details about this product configuration »

 

Continue Reading

Gambling in the USA

Georgia Lottery Takes Retail Experience to Next Level with Scientific Games’ SCiQ Technology

Published

on

 

SCiQ Ecosystem Modernizes Lottery Scratch Game Sales, Simplifies Retail Operations

The Georgia Lottery Corporation is taking a major step forward in transforming the way players experience instant scratch games at retail with the launch of Scientific Games’ award-winning SCiQ retail ecosystem at 1,500 locations statewide. The breakthrough retail technology modernizes how scratch games are sold and managed, bringing greater operational efficiency to retailers and a convenient, streamlined purchasing experience for players.

202508-Social-1080x1350px-SCiQ-01.png

The innovative retail technology rollout is the latest milestone in a long-standing partnership between the Georgia Lottery and metro Atlanta-based Scientific Games, a collaboration that began at the Lottery’s inception in 1993. Through the long-standing partnership, Scientific Games has worked with the Lottery to launch its first scratch game, first second-chance promotion and is soon to launch its first loyalty program.

“Retail environments are evolving, and the Georgia Lottery is proud to lead with smart technology solutions that align with how today’s consumers want to shop,” said Gretchen Corbin, President and CEO of the Georgia Lottery Corporation. “SCiQ brings a modern retail presence to our instant games, helps our retailers operate more efficiently and ultimately supports our mission to maximize revenues for the HOPE Scholarship and Georgia Pre-K program.”

A Gold Winner in the 2025 American Business Awards for Operations Management Solution and Bronze Winner in the 2025 International Business Awards for Achievement in Product Innovation, SCiQ is being deployed across the diverse mix of Georgia Lottery retailers, including both major chain and independent stores. Each will benefit from:

  • Real-time inventory tracking proven to reduce out-of-stocks and drive increased product sales
  • Advanced sales analytics to help optimize sales performance and strategic planning
  • Easy-to-use reporting tools that reduce operational time and provide management insights
  • Dynamic digital menu boards that elevate the product’s in-store presence and promotion while providing players with real-time updated information
  • Game dispensing bins that secure products, reduce theft and provide ticket-by-ticket operational tracking

“We are especially proud to bring the benefits of SCiQ to our home state,” said John Schulz, President of the Americas for Scientific Games. “The Georgia Lottery has always been a forward-thinking partner, and this retail modernization initiative is another move to ensure future growth for its instant game business to sustain future funding for Georgia’s students.”

A leading innovator in the industry, the Georgia Lottery ranked No. 2 in the world for scratch game per capita sales (La Fleur’s 2025 World Almanac). It has been a participant in the Scientific Games Enhanced Partnership program since the Lottery’s inception, benefiting from instant game design and production, portfolio management and game planning services, data analytics, advanced logistics, licensed brand services and retail sales and marketing support. Used by more than 20 lotteries, including five of the top six performing instant game lotteries worldwide, the SGEP program drove 31% better performance for U.S. partners in fiscal year 2023-24.

As the world’s largest lottery games company and the fastest-growing lottery systems provider in North America, Scientific Games currently serves more than 150 lotteries in 50 countries around the world.

SCiQ® is a registered trademark of Scientific Games. ©2025 Scientific Games, LLC. All Rights Reserved.

 

Advertisement
Stake - Best Online Casino & Sports Betting Platform
Continue Reading

Gambling in the USA

$50 MILLION GUARANTEED IN ACR POKER’S BIGGEST-EVER TOURNAMENT SERIES: THE ONLINE SUPER SERIES XL, LAUNCHING THIS WEEKEND

Published

on

 

  • $4.25 million guaranteed in Monster Main Events across three tourneys, plus
  • $2.8 million guaranteed in Multi-Flight Events

Fresh off the massive Dual Venom tournaments with over $10 million in prize pools, ACR Poker announces the return of its flagship Online Super Series (OSS) XL. From this Sunday through Tuesday, September 30th, players of all bankrolls can jump into supersized poker action and compete for a staggering $50 million in guaranteed prize pools.

Headlining the OSS XL schedule are three monster Main Events. Starting Sunday, September 21st, players can take their shot at the $2 million guaranteed ($2,650 buy-in), the $1.5 million guaranteed ($1,050 buy-in), and the $750,000 guaranteed ($215 buy-in) Main Events.

Adding to the excitement is the high-energy Survivor Flips tourney ($130 buy-in), offering a $150,000 guarantee. Phase 1 and Steps Flips run from Wednesday, September 17th to Sunday, September 21st at 3pm ET. Phase 2 is a regular tournament on September 21st at 3:05pm ET where all players start in the money.

“After heated back-to-back Venom tourneys, the OSS XL feels like the perfect follow-up,” said ACR Pro Chris Moneymaker. “This series offers every type of player a mix of incredible value with a lot of variety. From Main Events to Survivor Flips and Mystery Bounties, plus big guarantees on top, it’s the kind of schedule that gets the whole community fired up, and I can’t wait to dive in.”

In addition, the jam-packed schedule features plenty of multi-flight action. The $630 buy-in Multi-Flight tournament boasts a $1.5 million guarantee, with Day 1’s starting on Sunday, September 7th and Day 2 on Monday, September 29th.

There are also four Mystery Bounty Multi-Flight events, including two $500,000 guaranteed $109 buy-in events, with Day 1’s starting on September 7th and September 21st. Players can jump into the $200,000 guaranteed ($33 buy-in) and $100,000 guaranteed ($5.50 buy-in) events, with the final flight and Day 2 on September 28th.

To add further sweat, ACR Poker’s Leaderboard Contest returns with $65,000 in cash and tourney tickets across three tiers. The High Stakes ($104.50 buy-ins and above) will award a $15,000 top prize, while the Mid Stakes ($16.50 to $88 buy-ins) and Low Stakes (under $15 buy-ins) will award $7,500 and $4,000, respectively.

For further details on the OSS XL, read the ACR Poker blog or visit ACRPoker.eu.

Continue Reading

Trending

GamingAmericas.com (part of HIPTHER) is your one-stop portal for the latest news, insights, and analyses in the gaming industry across the Americas. From legislative updates and market trends to interviews with industry leaders, we provide a comprehensive look at the dynamic landscape of both online and land-based gaming. Whether you're a stakeholder looking to stay ahead of the curve or a gaming enthusiast eager for reliable updates, GamingAmericas.com has got you covered. Follow us on social media and subscribe to our newsletter for real-time updates and exclusive content. Make informed decisions and stay ahead in the game with GamingAmericas.com.

Disclaimer: All the information provided is for educational and entertainment purposes only. Always check your local laws before participating in any gaming activities.

Copyright © 2018 – 2025, HIPTHER. All Rights Reserved.