Latin America
NOVOMATIC starring with impressive portfolio at SAGSE
The anticipation is huge for the most important gaming event in Latin America, taking place from March 20-21, at the Hilton Buenos Aires Hotel in Argentina. Once again NOVOMATIC, through its local subsidiary NOVOMATIC Argentina, will present at stand #158 its full range of products and gaming solutions such as land-based casino products, casino and arcade management systems including biometric access and player tracking technologies, as well as sports betting products. This 360° portfolio fulfills the highest demands in terms of technology and quality.
Outstanding cabinets meet every operator’s demands
Following the product launch at last year’s ICE in London, the BLACK EDITION II series has already established itself very well on gaming floors worldwide. Visitors at SAGSE will get the chance to experience one of the now NOVOMATIC classics at the trade show featuring the latest content: The BLACK EDITION II 3.27 is characterized by a modern cabinet design, perfectly angled monitors, and a razor-sharp game display against the backdrop of the Black Metro finish and a contrasting LED lighting concept. This multiscreen version is equipped with two 27″ Full HD LCD screens and a topper of the same dimensions.
In addition, there will be a dedicated section for the FUNMASTER 2.27, which is renowned in the region for its outstanding performance and excellent cost-effectiveness. Another cabinet highlight at NOVOMATIC’s appearance at SAGSE will be the DIAMOND X™. This x-quisite cabinet series will be showcased with state-of-the-art Progressive content like GLOBE LINK™, shown in the upright version DIAMOND X™ 1.55J. The brand-new Multi-Game Mix Impera Line™ HD Edition 9 comes with a selection of 72 games, presented at SAGSE in the multi-screen version DIAMOND X™ 2.32.
Top performing game content for every player preference
A further well established NOVOMATIC product will also be shown at SAGSE: the PANTHERA™ series, in the versions PANTHERA™ Curve 1.43 and PANTHERA™ 2.27. These towering cabinets are distinguished by sleek design and powerful performance and can be experienced at the show with the brand-new Progressive Jackpots CASH CONNECTION™ Edition 3 and MONEY PARTY™ Edition 1. The Group’s local subsidiaries, NOVOMATIC Argentina and Octavian de Argentina, will on top show the innovative ULTRA BOOST Link™, which is also integrated live with the region’s leading myACP casino management system.
The sports betting sector is further enhanced by a product novelty: the NOVOMATIC ActionBook™ Plus 2.27 offers more action, more bets, more possibilities on an upright single screen and a design that blends effortlessly into any environment. Explore the seamless betting experience with state-of-the-art graphics and lightning-fast response time at the NOVOMATIC sports betting corner at SAGSE 2024.
Fabián Luis Grous, Managing Director of NOVOMATIC Argentina, is looking forward to welcoming visitors: “We are excited to showcase our product portfolio at one of the most important trade shows in Latin America. Expectations are the driving force that motivates us to continue growing!”
Latin America
The Argentine Football Association and Kaizen Gaming announce Betano Liga Profesional de Fútbol
Betano becomes title sponsor and exclusive betting partner of Liga Profesional de Fútbol, introducing Torneo Betano and Copa Betano
Kaizen Gaming, the leading global GameTech operator, and AFA, The Argentine Football Association, are pleased to announce a new partnership that sees the premium brand Betano become the title sponsor and exclusive betting partner of Liga Profesional de Fútbol.
The new partnership commenced this past weekend, at the season premiere of ‘Torneo de la liga profesional’ which has been renamed to ‘Torneo Betano’. The sponsorship also includes the ‘Copa de la Liga Profesional’, which will be known as ‘Copa Betano’ from next season.
The new deal comes just a few months after the launch of Betano in Argentina. Alongside Brasileirão Betano, Kaizen Gaming now holds the naming rights to the two biggest domestic football competitions in South America. This new partnership also comes shortly after Betano’s sponsorship announcements of both CONMEBOL Copa America™️ 2024 and the UEFA EURO 2024™️.
Claudio Tapia, President of AFA, highlighted: “The Liga Profesional de Fútbol is, without a doubt, one of the most important and popular sports competitions in Argentina. It is one of the most important assets of Argentine football and we always try to bring it closer to the fans and attract the interest of world-class companies through it. This agreement with BETANO strengthens our vision and confirms, once again, the massive reach of Argentine football. We thank BETANO for the trust in our ability to create valuable experiences and we commit to carry out an ambitious brand plan with professionalism. We welcome BETANO as the Naming Sponsor of the Liga Profesional de Futbol”.
Julio Iglesias, Chief Commercial Officer, Kaizen Gaming said: “From the legendary ‘Superclásico’ showdown to its clubs’ record-breaking 25 Copa Libertadores titles and the national team’s World Cup glory in Qatar, Argentina is never short of exciting footballing moments. Its league’s long and established history, and recognition among the top ten globally, also make it a launchpad for many of tomorrow’s most talented stars. Our new partnership with the AFA reinforces our growing dedication to the Argentinian football community, offering its passionate fans unrivalled entertainment through safe and responsible gaming experiences”.
Latest News
PGS 2024: Endorphina invites iGaming enthusiasts to participate in its Dia de Los Muertos party!
The slot provider Endorphina just announced its Dia de Los Muertos-themed party, which will be linked to this year’s Peru Gaming Show, La Eterna Fiesta de Endorphina. The party will be held at the Hidden Experimental Bar in the Miraflores area on June 13th, starting from 19:00. Inviting all iGaming enthusiasts, this event will provide the ideal ambiance for connecting with compatible individuals in the industry.
During La Eterna Fiesta de Endorphina, attendees will be encouraged to show off their dance moves on the floor, grooving to the beats of Endorphina’s Latino DJ who will be present for the event. Delicious bites and refreshing brews will also be included, creating the easy-going atmosphere that Dia de Los Muertos stands for.
Latin America
RubyPlay partners with BetWarrior to amplify growth in Argentina
RubyPlay, an innovative B2B iGaming development studio, has launched its content offering in Argentina with BetWarrior, strengthening the company’s long term expansion strategy in Latin America.
The partnership with BetWarrior sees Rubyplay’s in-demand games, including the popular Immortal Ways series and latest release Mad Hit Supernova, added to the leading sports betting and online casino platform in Argentina.
The integration of Rubyplay’s portfolio has first gone live in Buenos Aires City, with expansion into other major Argentinian provinces including Buenos Aires province and Mendoza to follow shortly.
Partnering with BetWarrior highlights RubyPlay’s commitment to providing exceptional entertainment to operators in Argentina, with the studio’s immersive content already proving popular with players across Latin America.
BetWarrior is increasingly growing its presence in Argentina, with the operator securing official sponsorship of the Argentine Soccer team and Las Leonas, Argentina’s national hockey team as well as recently being title sponsors for the 2024 Argentine Open of Tennis.
Dr. Eyal Loz, Chief Product Officer at RubyPlay, said: “RubyPlay’s strategic collaboration with BetWarrior welcomes a new era of growth for us and follows numerous recent deals in Latin America bolstering our presence in the region.
“Entering Argentina through BetWarrior will propel us forward with innovative iGaming experiences tailored for Latin American players.”
Santiago Gándara, Marketing Director at BetWarrior, added: “RubyPlay’s portfolio is an exciting addition to our growing online offering and we are thrilled to be working alongside them to mutually expand across the region.
“Teaming up with RubyPlay exemplifies our unwavering dedication to fortify our presence in Latin America, hosting more regionalised content on our platform to appeal to a growing number of players and continue to push the boundaries of offering unrivalled iGaming entertainment across Argentina.”
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