Latest News
Full Pull Unveils Groundbreaking Legal Gaming Offering and Digital Hub for Truck and Tractor Pulling Events

Full Pull Entertainment, a pioneering force in the world of truck and tractor pulling, announced a significant update to its groundbreaking mobile application, Full Pull. The fan engagement company with a downloadable app will launch a legal gaming product in time for the Summer 2024 season. This addition, along with comprehensive schedules and real-time results features, will make Full Pull the ultimate digital destination for truck and tractor pulling fans.
Truck and tractor pulling has transcended its roots as a sport with a 75-year history to become a dominating force in the entertainment industry, captivating a fan base of millions worldwide.
These electrifying live events draw thousands of passionate fans, packing venues to the brim across the country. They come together to experience the pinnacle of motorsport, where cutting-edge technology and innovation collide to create a spectacle unrivaled in the industry.
Full Pull Co-Founder Chase Richardson said: “Full Pull emerged to redefine the tractor pull experience, putting fans in the driver’s seat of excitement and entertainment. Today marks a pivotal moment in the history of the sport, as we pave the way for a dynamic fusion of tradition and cutting-edge technology in the sport we know and love. In time for the summer 2024 season, fans will be able to win real money by choosing winners in each competition.”
Full Pull is designed to cater to fans’ insatiable appetite for tractor pull action by providing a consolidated platform for all things related to the sport. The app covers the most recognized pulling leagues, including the National Tractor Pullers Association Inc., Outlaw Truck & Tractor Pulling Association, and Pro Pulling League, ensuring fans stay updated on the latest key storylines from across the tractor pull spectrum.
The Full Pull app, the ultimate destination for tractor pull enthusiasts, will feature comprehensive information including schedules, real-time results, standings, and currently, a free-to-play wagering platform for cash prizes. Fans can participate in the free-to-play contests during the Championship Tractor Pull at the National Farm Machinery Show in Louisville, KY from Feb. 14-17, for a chance to win up to $1000 in cash prizes.
National Tractor Pullers Association Executive Director Gregg Randall said: “Full Pull’s commitment to advancing the sport aligns with the values of tractor pulling enthusiasts. We look forward to seeing how this platform elevates the fan experience and propels tractor pulling into the future. This innovative approach not only enhances the excitement for current fans but also opens doors for new audiences to discover and appreciate the thrilling world of tractor pulling.”
Compliance Updates
Zimpler Becomes Certified Payment Institution in Brazil, Strengthens Local Open Finance Ecosystem

Zimpler, a leading Swedish company in Pay-by-bank solutions, has become a certified Payment Institution (PI) in Brazil, authorized by the Central Bank. Now Zimpler is allowed to facilitate payments and other Open Finance ecosystem resources, streamlining the checkout process and reducing friction by allowing direct transactions without redirecting users to bank apps. This movement solidifies Zimpler’s plans and structure in Brazil.
“We are thrilled to receive this authorization from the Brazilian Central Bank. The recognition of Zimpler as a payment initiator reinforces our commitment to this local market, which offers a great opportunity for growth and value in a very dynamic and competitive environment,” said Johan Strand, CEO of Zimpler.
The authorization, which also allows Zimpler to act as an electronic money institution, strengthens the Open Finance ecosystem in Brazil, one of the most advanced in the world and which now welcomes the leading payments fintech from Sweden. Businesses looking to thrive in the country can now benefit from the Zimpler’s seamless payment experience, giving them a competitive edge in a dynamic and fast-moving market.
“This milestone showcases the strength of Swedish innovation and the mutual benefits that come from closer economic collaboration between Sweden and Brazil. Sweden has long been a leader in financial technology, and we are proud to see companies like Zimpler bring their experience and trusted solutions to contribute to Brazil’s dynamic digital economy,” said Andreas Rentner, Trade Commissioner and Country Manager of Business Sweden in Brazil.
“With our experience powering over 80% of Sweden’s population through Swish, we’re bringing the same proven technology and approach to Brazil through Pix, one of the most successful real-time payment systems in the world. We’re looking forward to helping businesses unlock the full potential of Open Finance in Brazil with seamless, secure payments that drive market growth,” Strand said.
The authorization by the Central Bank is another step in strengthening Zimpler’s foundation in Brazil, following the opening of its São Paulo office in 2022. The company remains focused on expanding its footprint and deepening its partnerships across key verticals such as iGaming, where it sees strong growth potential.
Latest News
AGS Interactive Makes Market Debut in Connecticut

AGS Interactive has made its market debut in Connecticut, taking a selection of its best-performing games live in the Constitution State.
Local players in Connecticut can now enjoy three of AGS’ hit titles, with Capital Gains, Blazing Luck, and Dragon Fa initially available, all proven with both land-based and online players across North America.
AGS plans to roll out its full interactive portfolio, ensuring a steady cadence of new content for operators and players alike.
The launch represents AGS’ sixth regulated US market entry, further extending its footprint across the country and cementing its position as a supplier of beloved land-based classics with cunning interactive forward games.
Zoe Ebling, VP of Interactive at AGS, said: “Entering Connecticut is a huge milestone for us. It’s not just another market, it’s a testament to the momentum our interactive division has built across the US.
“By bringing Capital Gains, Blazing Luck, and Dragon Fa to Connecticut players, we’re giving them a taste of our best-in-class titles right out of the gate. Every new state launch is a fresh opportunity to show operators that AGS doesn’t just deliver games, we deliver experiences that resonate. We’ve seen firsthand how our land-based hits translate online, and we’re excited to roll out even more content throughout the year.”
Latest News
NFL Announces Partnership with ICRG

The National Football League (NFL) announced a partnership with the International Center for Responsible Gaming (ICRG) to address growing concerns around gambling behaviors among college athletes and students. The NFL Foundation will contribute $600,000 over three years to support independent, peer-reviewed research being led by the ICRG that aims to explore the prevalence, risk factors, and impacts of gambling behaviors in these populations.
While initial studies have indicated that college athletes may be at higher risk for gambling problems, there remains a lack of comprehensive, current data on how college populations interact with online sports betting platforms. This NFL-ICRG initiative will empower independent researchers to explore a wide range of topics with the goal of informing data-driven prevention strategies, education, and policies aimed at reducing gambling-related harm. Grant applications will be peer-reviewed prior to the selection of the final recipient by the ICRG Independent Scientific Advisory Board.
Additionally, the NFL will fund an update to the ICRG’s “Talking with Children About Gambling” educational resources to equip parents, coaches, and educators with practical guidance to help prevent youth gambling exposure before college. Educational materials will be widely available online and distributed to schools, community sports organizations, and youth programs nationwide.
“We’re proud to partner with the ICRG to advance research that can drive meaningful solutions and address a critical gap in the understanding of gambling behaviors among college athletes and students. This initiative reflects our ongoing commitment to promoting responsible gambling and fostering a safe and supportive environment for athletes, fans, and communities,” said Anna Isaacson, NFL senior vice president of social responsibility.
“The NFL has once again demonstrated its commitment to player and fan protection by supporting this critical research targeting young adults. The NFL and ICRG together will make a meaningful contribution to understanding and implementing policies and programs that support a safer gambling environment,” said Arthur Paikowsky, president of ICRG.
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