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Compliance Updates

MediaTroopers Obtains Maine License

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Digital marketing agency MediaTroopers has secured a temporary license from the Maine Gambling Control Unit to operate as an affiliate in the state. This marks a significant milestone for the company, enabling it to promote its licensed sportsbook partners in Maine.

Maine’s Sports betting legislation came into effect on July 31, 2022. It allows in-person betting at casinos and off-track betting facilities, as well as online wagering through platforms that are licensed by the state, including Caesars Sportsbook and DraftKings. The law also permits state tribes to offer statewide mobile sports betting and establish retail sportsbooks at gaming facilities.

Media Troopers is a leading provider of marketing and acquisition services to online betting and igaming operators in North America. With the addition of Maine, the company is now licensed in 14 states and active in 25 states, plus Ontario, Washington D.C., and Puerto Rico.

The addition of this license will allow Media Troopers to add Maine to its respectable list of states the company now operates in, including Michigan, Iowa, Indiana, Connecticut, New Jersey, and Pennsylvania. Obtaining the license in Maine coincides with Media Troopers’ North American coverage strategy, where the company invests considerable resources and efforts into establishing a presence for its clients in every state where sports betting and igaming are legal.

As Shmulik Segal, Co-Founder and CEO of MediaTroopers, said upon receiving the license: “Being on the ground in Maine is another huge milestone. But for us, the work has just begun. As in every new state we enter, it’s all about creating the right conditions to allow our clients to hit the ground running.”

Segal also expressed optimism about prospects in Maine. “Receiving the Maine affiliate license is a testament to our team’s hard work and our commitment to obtaining all the relevant licenses – even when the licensing process is a big initial investment of time and resources. We believe in maintaining compliance and excellence in the igaming industry,” Segal remarked.

“Maine’s welcoming approach to sports betting provides an exciting opportunity for us to leverage our expertise and contribute to the growth of a responsible and dynamic market.” He added, “Our goal is to ensure Maine residents have access to the best and most responsible online gambling experiences, and we are eager to work with our partners to make this a reality.”

According to the American Gaming Association, it is estimated that about one in five adults plan to bet on the Super Bowl this year, bringing the total to nearly 68 million adults placing an estimated $23.1 billion in wagers (up from last year’s $16 billion). With the Super Bowl happening this weekend, this license will open up new opportunities for Media Troopers to reach a wider audience and capitalize on the excitement surrounding the event.

 

 

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Compliance Updates

The Saskatchewan Indian Gaming Authority (SIGA) Selects New Board Chair

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The Saskatchewan Indian Gaming Authority (SIGA) has announced Chief Tammy Cook-Searson, of the Lac La Ronge Indian Band, as its new Board Chair for SIGA’s Board of Directors.

SIGA is a non-profit First Nation gaming operator for seven land-based casinos and the online gaming platform PlayNow.com in Saskatchewan.

Chief Cook-Searson first joined SIGA’s Board of Directors in 2018 and has been a regular SIGA Board member as well as a member of SIGA’s Audit & Finance Committee.

She is serving in her 20th year as Chief of Lac La Ronge Indian Band and has a Master of Business Administration (MBA) degree and a graduate diploma in management from Athabasca University. She also holds honorary degrees from the University of Regina, the Saskatchewan Indian Institute of Technologies (SIIT) and Saskatchewan Polytechnic.

Chief Cook-Searson replaces outgoing Board Chair former Chief of Muskowekwan First Nation Reginald Bellerose, who has held the Board Chair position since February 4, 2015.

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Compliance Updates

MGCB Showcases National Leadership on Illegal Gaming Enforcement at 2025 NAGRA Conference

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Michigan Gaming Control Board (MGCB) Criminal Investigations Section Manager John Lessnau recently represented the agency at the 2025 North American Gaming Regulators Association (NAGRA) Annual Training and Education Conference, held June 2-5 in Nashville, Tennessee.

Lessnau presented a featured session titled “Case Study: Tackling the Illegal/Offshore Gaming Market” and facilitated a discussion on how Michigan is setting the standard nationwide in combatting illegal and unregulated gaming operations. His presentation outlined Michigan’s strategic enforcement model and collaborative approach to removing illegal gambling from the state and deterring bad actors from targeting Michigan consumers.

“Michigan is at the forefront of the national conversation on illegal gambling, and we were proud to share how our efforts are making a real impact. We’re leveraging every tool available—from anonymous tip lines and interagency partnerships to direct enforcement and public awareness—to crack down on illegal gaming operations that threaten consumer protection and undermine legal businesses,” MGCB Criminal Investigations Section Manager John Lessnau said.

To date, the MGCB has issued nearly 100 cease-and-desist letters to unauthorized gambling operators—including high-profile offshore websites—and continues to pursue new cases with more enforcement actions expected in the months ahead. These efforts underscore the agency’s commitment to upholding integrity in Michigan’s legal, regulated gaming market.

The MGCB’s aggressive stance on illegal and offshore gambling has drawn national recognition and strengthened its partnerships with regulatory peers across the US.

As part of the NAGRA conference, MGCB Executive Director Henry Williams was honored with the 2025 Excellence in Gaming – Individual Award, recognizing his leadership in expanding responsible gaming outreach and fortifying criminal enforcement efforts. The award reflects the continued success of the MGCB under Williams’ direction and the agency’s role as a model for effective, transparent regulation.

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Compliance Updates

Wyoming Committee Proposes Tax Rise on Sports Betting

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Wyoming lawmakers have proposed to double the sports betting tax rate in the state. That would take it to 20% from 10%.

Since sportsbooks launched in September 2021, the state has collected $3.8 million in taxes on $69 million in sports betting revenue.

The committee also proposed increasing taxes on “skill-based amusement games” to 25% from 20% and the tax on historic horse racing to 2.5% from 1.5%.

Committee Chair Tara Nethercott led the proposals. Nethercott said the state has been “generous to players in this space.”

She also said the state has offered “modest regulation with little oversight.” Nethercott wants to see oversight and revenues that match the industry.

Opponents of the measure said the hikes would harm the solid growth the state’s gambling industry has seen.

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