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Betty, the female-focused online casino, raises $5M to fuel growth

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Betty, the female-focused online casino, announced today that it has raised $5 million in pre-Series A funding led by CEAS Investments as the company approaches its upcoming Series A round.

Also participating in the round are Powerhouse Capital, HappyHour, and Courtside Ventures. Betty has previously raised $7M.

Betty has harnessed the power of the female gaming audience to create a unique online casino experience. Betty’s offering focuses on transparency, community-based play, and gamification of the traditional slot experience, all catered to female players. This focus has allowed Betty to stand out from other services, resulting in phenomenal growth and the ability to retain female players at a rate three times higher than their male counterparts.

“Betty has successfully implemented best practices from the most successful mobile gaming franchises into the real money iCasino market. We have seen firsthand how these strategies can supercharge user growth and revenues,” said Salim Mitha, Managing Partner at Powerhouse Capital and former EVP at Playtika.

Licensed by the Alcohol and Gaming Commission of Ontario (AGCO), Betty has gained significant traction in Ontario, the largest Canadian province, since launching in February 2023. Betty boasts an eight-figure net revenue run rate that has grown 30% MoM since launch.

The latest infusion of capital will be deployed to further expand user acquisition, improve live operations capabilities, and upgrade Betty’s exclusive proprietary platform from Midnight 1 to Midnight 2.

Robin Reed, Managing Partner at HappyHour stated, “Betty has a clear vision and plan to differentiate themselves in the market by prioritizing female online slot players and by building an in-house platform. It’s a privilege to support their growth, both in terms of capital and product expertise, and we look forward to continuing on this exciting path together.

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ZITRO’S LEGENDARY SWORD TAKES TOP SPOT IN JULY EILERS & KREJCIK – FANTINI REPORT

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Zitro is proud to announce that its hit game Legendary Sword – Avalon has earned the #1 ranking in the July 2025 Game Performance Report by Eilers & Krejcik Gaming, in partnership with Fantini Research. The game led the Top Indexing Overall Games – Emerging Suppliers category for both the U.S. and Canadian markets.

This milestone marks a major achievement for Zitro, underscoring the game’s strong appeal on casino floors and its growing impact across North America. Legendary Sword has quickly become a favorite among operators and players alike, thanks to its standout gameplay and proven performance.

Zitro founder Johnny Viveiros Ortiz shared his excitement: “Being recognized in the Eilers & Krejcik – Fantini report is a tremendous honor and a reflection of our team’s dedication to creating world-class gaming experiences. Seeing Legendary Sword lead the category for emerging suppliers confirms our momentum in the market — and we couldn’t be more proud.”

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Industry News

Apple iSports Signs Definitive Agreement to Acquire LBC Enterprises Pty Ltd

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Apple iSports, a gaming, entertainment, and technology services company, announced that it has signed a Definitive Agreement with LBC Enterprises Pty Ltd (LBC or Lucky Bet), an online gaming, wagering, and payment systems company.

The proposed acquisition underscores Apple iSports’ ability to execute strategic transactions pursuant to its stated business strategy. This transaction will underpin the Company’s ambitions and excellent relationships in the gaming and entertainment communities by securing highly accretive gaming and wagering revenue streams from business-to-business (B2B) and consumers (B2C). In doing so, this will position the Company to become a highly competitive player in the U.S. online gambling services ecosystem.

Ian Parke, CEO of LBC, said: “The proposed acquisition of our company by Apple iSports validates the global opportunity we see in regulated, tech-driven gaming. By combining LBC’s platform and operational expertise with AiS’s capital markets presence and distribution network, we are primed to accelerate our expansion into new markets and scale our white label program. This partnership represents a major step forward for Lucky Bet and the broader LBC ecosystem.”

Joe Martinez, CEO and Chairman of Apple iSports, said: “The Board of Directors is excited to continue rolling out our stated objectives with our proposed acquisition of LBC. Our service offerings to B2B and B2C will now be significantly enhanced in a rapidly growing sector. Combined with our exceptional team, this transaction catapults us into the US and international gaming markets.”

Board member and director Lyndon Hsu, who is based in Singapore, said: “This defining transaction will expand our reach into gaming, wagering, and payment services markets via B2B and B2C opportunities. AiS will also be able to accelerate its stated capital raising objectives and further anticipated business acquisitions. Apple iSports remains on track to become a NASDAQ mainboard-listed company.”

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JACKPOT PARTY and Carnival Cruise Line Announce Daily Cruise Giveaway Partnership

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SciPlay, the social games division of Light & Wonder, and Carnival Cruise Line announced a collaboration to launch the “Daily Cruise Giveaway” sweepstakes. From July 21 through August 4, 2025, the social casino game owned and operated by SciPlay entitled JACKPOT PARTY is giving players the chance to win a Carnival Cruise Line voucher (valid for two guests) every single day.

This partnership unites two established entertainment brands, blending the popular and wildly fun gaming experience of JACKPOT PARTY with the real-world vacation experiences offered by Carnival Cruise Line. Players 21 and older can enter the sweepstakes by downloading the JACKPOT PARTY mobile app and registering through the in-game sweepstakes portal. No purchase is necessary to enter or win.

JACKPOT PARTY delivers authentic casino-floor excitement through its wildly popular free-to-play mobile game. With over 100 million global downloads, it consistently ranks among the top-grossing mobile apps, offering thrilling virtual slots experiences. Key features include JACKPOT PARTY’S collection of authentic slot machines, prominently featuring fan favorites like HUFF N’ EVEN MORE PUFF, DANCING DRUMS LINK TREASURE, and INVADERS ATTACK FROM THE PLANET MOOLAH. All in-game coins are virtual, and the game does not offer real money gambling and is for entertainment only, with in-app purchases.

“This sweepstakes is a way for us to offer additional value to our players and connect their in-game enjoyment with tangible real-world experiences. Collaborating with a brand like Carnival Cruise Line, known for delivering memorable vacations, allows us to extend the fun beyond the screen and onto a cruise ship,” said Noga Halperin, Chief Revenue Officer of SciPlay.

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