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FlashPicks Builds on Record United States User Numbers with Breakthrough App Update

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The betting tips and free picks app generated over 31,000 bets and 195,000 screen views in December of 2023 and now features significant improvements to its proprietary SmartPicks betting tool

FlashPicks, the flagship North American brand for Checkd Group, has posted record user numbers with over 31,000 bets and 195,000 screen views in December of 2023. The FlashPicks app has averaged around 60,000 user sessions per month since its launch in March of 2023.

Building on this momentum, FlashPicks has released a significant update to its app with an overhauled user interface and innovative live bet tracking capabilities via its SmartPicks betting tool.

Developed in-house, FlashPicks is Checkd Group’s flagship United States brand and its first venture outside of the United Kingdom. Designed for North America by a team of expert technologists native to the sports betting field, FlashPicks offers free picks and betting tips across a range of United States sports and sign-up deals with operators such as FanDuel Sportsbook, BetMGM, Caesars Sportsbook and Bet365.

The app update sees substantial upgrades to the free SmartPicks betting tool, based on Checkd’s proprietary Smart Acca technology. SmartPicks helps bettors make informed betting decisions quickly and more effectively via the latest stats and data for NFL and NBA.

The easy-to-use tool now features a highly innovative Player Prop Tracker, which gives users the ability to track their over/under bets within the app in more detail than ever before.

SmartPicks also achieved record numbers in December of 2023 with over 11,000 searches recorded within the tool.

“We’re thrilled to roll out the latest iteration of FlashPicks, which will further fortify its reputation as the ultimate betting companion for discerning recreational sports fans in North America,” the Head of United States Operations for Checkd Group, Callum Broxton, said. “We’re delighted to have seen out 2023 with record bets and users and feel confident that our positive trajectory will continue with the highly capable Checkd Dev team fueling our innovation and growth.”

“The SmartPicks tool, which helps our users cut through the noise and build their bets with the latest stats and data, is now easier to use than ever,” the Managing Director for Checkd Dev, Adam Patton, said. “The Player Prop Tracker is a unique live betting tool that makes FlashPicks more engaging while saving bettors time and effort.”

FlashPicks initially launched in North America in January of 2022 before releasing its app in May of 2023. In its first nine months, the FlashPicks app has garnered nearly 600,000 user sessions and has continually improved its consumer offering with the addition of NBA Prop Cheat Sheets, Picks Tournaments and an influencer support strategy.

High-profile influencers including Alex Caruso, Matty Chucks and Austin’s Props have played a significant role in increasing acquisition, engagement and retention for the brand.

SmartPicks, based on Checkd’s revolutionary SmartAcca technology and powered by data from Stats Perform, takes all the latest statistics and data and ranks bets based on their historical performance. The completely free tool allows bettors to quickly and effectively make more informed decisions.

Compliance Updates

PGA of America Joins AGA’s Have A Game Plan.® Bet Responsibly.™ Campaign

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The PGA of America is partnering with the American Gaming Association’s (AGA) Have A Game Plan.® Bet Responsibly.™ public service campaign to promote responsible sports wagering.

Announced ahead of the 2024 PGA Championship—May 16-19 at Valhalla Golf Club in Louisville, KY—the partnership will feature co-branded responsible gaming content, educational materials and strategic activations across PGA of America’s digital and social platforms.

“As the PGA of America welcomes ESPN BET as the Official Sports Betting Sponsor of the 106th PGA Championship, it is core to our values to ensure golf fans have the right tools in their bag to bet responsibly,” said PGA of America Chief Commercial Officer Jeff Price. “Activating AGA’s Have A Game Plan campaign during this year’s PGA Championship and beyond will be an integral part of our strategy as interest in golf wagering grows.”

Launched in 2019, Have A Game Plan brings legal gaming operators, sports teams, leagues, media companies and other organizations together around a common consumer education message, focusing on the core principles of responsible wagering:

  • Set a budget and stick to it.
  • Keep it social—sports betting is a form of entertainment for adults.
  • Know the odds.
  • Play with legal, regulated operators.

“We look forward to our partnership with the PGA of America amplifying Have A Game Plan’s principles with golf enthusiasts and bettors across the country,” said AGA Senior Vice President of Strategic Communications Joe Maloney. “Together, we’re driving the message home: set a budget, stick to it, and wager responsibly.”

Other league Have A Game Plan partners include the MLB, NASCAR, NBA, PGA TOUR, NHL and WNBA. For more information about the Have A Game Plan initiative and resources on responsible gambling, visit HaveAGamePlan.org.

 

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Scientific Games Partnership Wins 2024 Gutenberg Award for Sustainability

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Scientific Games, in partnership with Loto-QuĂ©bec, Sustana Papers and Recyc-QuĂ©bec, won the 2024 Gutenberg Award for sustainability at the 42nd Gala Gutenberg. The Gutenberg Awards are the QuĂ©bec printing industry’s premier event, highlighting the talent, creativity and expertise of printing artisans.

The partnership’s winning entry was the Le Billet Vert (The Green Ticket) lottery instant scratch game launched by Loto-Québec in April 2024. The game was printed on 100% recycled board provided by Sustana Papers, with 100% water-based inks. Scientific Games enhanced the sustainability of the production process by packing completed games in boxes containing 60% recycled fiber and delivering them on reused European Pallet Association pallets.

The game promotes the recycling of lottery tickets, inviting players to download Recyc-Québec’s Ça va où? (Where Does It Go?) mobile app. The app teaches users to correctly sort recyclables and shows them drop-off locations for various types of household waste.

Isabelle Jean, Executive Vice-President and Chief Operating Officer of Lottery Games for Loto-Québec, said, “Since our first scratch game printed on 100% recycled paper stock debuted in 2021, our sustainability efforts have only increased. Congratulations to our team members from Loto-Québec, Scientific Games, Sustana Papers and Recyc-Québec for their vision. Together, we are reducing the environmental footprint of our games.”

The sustainable materials and game production techniques used for Le Billet Vert saved 110 mature trees, the equivalent of 326 10-minute showers, and the electrical power of 882,587 60-watt lightbulbs in one hour (Sustana Solutions eco calculator).

Marc-Andre Doyon, Vice President Canada for Scientific Games, said, “Through this collaboration, Scientific Games and our partners lead the global lottery industry in instant game sustainability. It’s truly an honor to win the Gutenberg Award for our efforts.”

Le Billet Vert is the thirteenth 100% recyclable game created for Loto-Québec since 2021 when Scientific Games and the Lottery began collaborating on a project to bring sustainable instant games to the lottery industry. Another game from this collection, Folie des plantes (Plant Madness), won the Gutenberg Award for sustainability in 2022. Other 100% recyclable Loto-Québec games produced by Scientific Games include Evasion (Escape), Code secret (Secret Code), SLINGO 10X and C’est quoi ton signe? (What’s Your Sign?).

Scientific Games is Loto-Québec’s primary instant game partner, producing the Lottery’s first instant game more than 50 years ago. The company has employed generations of Québécois professionals from their Montréal production facility, which produces instant games for Canadian and European lotteries.

With products that generate more than 70% of global instant game retail sales, Scientific Games is the world’s largest instant games creator, producer and services provider, and the primary provider to nine of the Top 10 performing instant game lotteries in the world (La Fleur’s 2024 World Lottery Almanac).

 

 

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Betmotion leads campaign to aid victims of the Rio Grande do Sul floods

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In response to the recent and devastating floods in Rio Grande do Sul, which have displaced over 100,000 people and severely affected 70% of the state’s municipalities, Betmotion, through its Corporate Social Responsibility project, BetSocial, is mobilising efforts to assist the victims of this catastrophe.

BetSocial has launched an initiative to support the actions of the NGOs Ação da Cidadania and CUFA, which are leading the charge in providing immediate aid to the impacted communities. At this critical moment, BetSocial is reinforcing the call for everyone to unite in solidarity and make donations that will be crucial for reconstructing affected lives.

“The tragedy that has struck Rio Grande do Sul requires a swift and coordinated response. At Betmotion, we believe in the power of solidarity and in our community’s ability to make a difference in times of need,” states Bianca Passos, founding member of BetSocial. “Every contribution, no matter how small, has a significant impact on the lives of those facing such difficult days.”

To facilitate donations, BetSocial has provided information on how to make contributions via PIX to the two partner organisations:

Betmotion and BetSocial thank you in advance for your support and solidarity. They reiterate their commitment to work to alleviate the hardships faced by this catastrophe’s victims and continue promoting significant social impact actions.

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