Latest News
Tickets to Big Game viewing party at the Plaza Hotel & Casino now on sale
As Las Vegas prepares to host Super Bowl LVIII, the Plaza Hotel & Casino has tickets on sale now to its annual Big Game Viewing Party on Sunday, Feb. 11.
Held inside its expansive convention space on the third floor, the Plaza’s Big Game viewing party includes a stadium food buffet and buckets of beer. There will be a cash bar for all other cocktails. The game will be broadcast on giant high-definition screens located at every angle in the room. Football fans will also have convenient access to make and cash out sports bets with William Hill’s satellite betting stations. Doors open at 1:30 p.m.
Tickets for the Plaza’s Big Game Viewing Party are now on sale for $125 per person (21 years of age or older) online at https://www .plazahotelcasino .com/entertainment/the-big-game-viewing-party/.
Guests can save up to 20% on room rates at the Plaza with a two-night minimum stay anytime Feb. 5-14. The Plaza’s Big Game Room Package also includes two tickets to the viewing party.
Fans also can watch the game at the William Hill Sportsbook on the Plaza’s casino floor. With 20 TV screens and a giant seamless HD video wall encompassing more than 80 sq. ft., football fans won’t miss a moment of action as they relax in the sports book’s inviting lounge-like atmosphere steps away from an adjacent bar. William Hill will have more than 1,000 ways to bet the Big Game, including props such as:
- Which team will score first?
- Will there be overtime?
- Will there be a safety?
- Who will score the first touchdown?
- Who will be the Most Valuable Player?
Complete details are available at the William Hill Sportsbook at Plaza Hotel & Casino.
Latest News
Vasco and Betfair Close the Biggest Master Sponsorship in the Club’s History
Brazilian football club Vasco da Gama and Betfair, one of the largest online sports betting companies in the world, announced the biggest sponsorship agreement in the club’s history. The contract is valid until December 31, 2025, with the possibility of renewal for two more seasons. The company’s brand will be displayed in the men’s team’s master property, and includes the inclusion of Betfair on the shoulder blade of the women’s team’s shirts, in addition to exclusive official digital content from Legítimo Clube do Povo.
The agreement marks the beginning of a partnership journey between two major institutions: Betfair, a pioneering company in the field of online sports betting, founded in England in 2000, joins Vasco da Gama, a Rio club with a Cruzmaltina mass of more than 20 million fans spread across Brazil, the world’s first continental champion, winner of a Libertadores da América, four Brazilian Championships and a Copa do Brasil, a club that inspires generations with great names in national football such as Barbosa, Ademir, Bellini, Roberto as idols Dinamite, Romário, Carlos Germano, Edmundo, Juninho Pernambucano, Pedrinho, Philippe Coutinho, among others.
“It is an honor and an achievement to close this partnership, the largest in Vasco’s history, with Betfair. There were weeks of intense work to get the best for our club with a huge and consolidated company. We still have challenges ahead, but our commitment to working seriously and hard for Vasco continues,” Lúcio Barbosa, CEO of Vasco, said.
“The partnership between Vasco and Betfair is not just a master sponsorship on the team’s shirt, it is also a strategic collaboration based on shared values, excellence and passion for football, respecting the greatness of its history, but also strengthening investment in project within the Rio team to help develop the club’s present and future. For us at Betfair, we are delighted to work together with a team that has growth objectives to strengthen the ties between the two brands. We are very excited to bring Vasco fans exclusive experiences that only Betfair can offer to bring fans even closer to their club, their heart and all the action of each match,” Kimberly Daly, General Director of Betfair International, said.
The contract model is innovative, and is based on a culture of cooperation between companies, providing for deliveries that go beyond the properties on the shirts. A series of activities will be aimed directly at the millions of fans who make up the Team da Virada, such as raffles and prizes for VIP tickets and official products, exclusive promotions and unique experiences with the Rio team.
Gaming Awards
AGS Named Rising Star in Casino at SBC Awards North America
The fourth edition of the SBC Awards North America, the leading igaming and sports betting event in North America, was hosted in New York City on May 9. The SBC Awards North America recognizes the achievements of operators, affiliates, and suppliers from all the major disciplines including payments, marketing, platform providers, and data. With 600 guests attending the event, the fourth edition of SBC Awards North America celebrates the companies surviving and thriving in 2024.
Among 29 awards recognized, AGS secured the gold award for “Rising Star in Casino” in the Supplier category.
AGS may have been best known for its work in the land-based casino space, but since 2022 a new approach via AGSi, its interactive arm, has seen the company become one of the fastest-growing iGaming content studios in North America. High-performing titles, including Mega Diamond, consistently see AGSi games rank at the top of independent reports evaluating the top-ranking new games in states including New Jersey, Pennsylvania, Michigan, and West Virginia, as well as the Canadian province of Ontario.
In addition, AGS was awarded silver for “Employer of the Year” in the Operators and Suppliers category.
Latest News
Xtremepush set to boost engagement and retention for Brazilian iGaming platform NGX
Xtremepush, the leading provider of CRM and loyalty marketing powered by AI, has gained further momentum in LatAm following an agreement with integrated iGaming and sports betting platform NGX.
NGX is an all-in-one platform that delivers secure casino and sports betting management, with full quality control to ensure excellence. It offers complete autonomy and drives innovation for operators, supporting their growth in Brazil.
As a result of the partnership, users of NGX’s platform will benefit from Xtremepush’s engagement, AI and gamification tools, delivered through its real-time Customer Data Platform (CDP). NGX’s operator partners will be able to deliver personalized messaging, promotional campaigns and targeted promotions to their players, boosting engagement and retention.
The strategic partnership represents a strong period of growth in LatAm for Xtremepush, following recent agreements with leading operators Senna Sport and Betsul, along with platform providers including Vibra Gaming and WeeBet.
Robbie Sexton, Director of Partnerships & Sports Betting & Gaming at Xtremepush, said: “We are delighted to partner with NGX following a successful growth period for Brazil in Q1 2024. Their vision for success, innovation and integrity is perfectly aligned with our aspirations in the thriving market.
“NGX’s platform is respected in the Brazilian iGaming scene and will help us deliver our solution to more operators in LatAm.”
Alexandre Tauszig, Sales Director at NGX, said: “We consistently strive to help operators meet the changing demands of the industry, which is why Xtremepush is our partner of choice.
“The provider’s leading engagement and retention tools, which are constantly upgraded, will help operators leveraging our platform to reach customers more easily and effectively, increasing their life span.”
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