Supremeland Gaming, Inc., the emerging brand in American iGaming, has gained approval for a Supplier License in Michigan, marking the company’s fourth U.S. state approval following the successful acquisition of interim approvals in Pennsylvania, New Jersey, and West Virginia.

Supremeland Gaming is approved to operate under this license and is now authorized to offer its cutting-edge innovation to the Great Lakes State. Their continued expansion underscores its commitment to pushing the boundaries of innovation in the iGaming industry.

Rickard Öhrn, CEO of Supremeland Gaming, said: “With approvals already in Pennsylvania, New Jersey, and West Virginia, our entry into Michigan underscores our dedication to serving players nationwide. We are excited about the opportunities this new market brings and look forward to delivering innovative, engaging, and responsible gaming solutions to the rapidly growing U.S. iGaming community.”

Supremeland’s game portfolio has garnered international appeal since its debut in November 2023. The innovative brand produces first-class games, including Red Panda Rising™ and its global debut, Munition Mine™, for which its subsidiary, Powderkeg Studios, is shortlisted at the CasinoBeats Game Developer Awards.

Fanatics Betting and Gaming, a subsidiary of Fanatics Holdings Inc, a global digital sports platform, signed a partnership agreement with golfer Justin Thomas, one of the most popular golfers in the world.

“I am excited to be the first official partner of the Fanatics Sportsbook,” said Justin Thomas. “Whether it’s football, basketball or golf, I’m a big sports fan. So I’m looking forward to getting involved in the world of Fanatics and engaging with their customers.”

As an Official Sports Betting Partner of Fanatics Sportsbook, Thomas will highlight new product enhancements, create social content and engage with the Fanatics community over the course of the next year.

“Justin Thomas is one of the biggest names in golf and an amazing ambassador for the game,” said Ari Borod, Chief Business Officer at Fanatics Betting and Gaming. “With him coming home to Kentucky to try to win his third PGA Championship, the Fanatics family couldn’t be more excited to partner with him.”

The Justin Thomas signing comes on the heels of new enhancements to golf offerings at Fanatics Sportsbook. The Fanatics Sportsbook is available on iOS and Android and makes being a fan easy with fast signup, easy betting, and transparent withdrawals. The new golf features at the Fanatics Sportsbook include:

Data Visualization: Fanatics Sportsbook now offers an enhanced live event center with shot-by-shot data, leaderboard tracking and course maps directly in the app.

Odds Factory: Fanatics Sportsbook has fully integrated Odds Factory from Banach Technology to enhance our golf offerings, which means more betting markets, improved uptime and faster settlement speeds.

Coming Soon: Customers will be able to stream select Par 3 holes in the app.

Fanatics Sportsbook will also have a special FanCash for Birdies offer for golf customers this weekend. To earn FanCash, customers will simply need to opt in and place a qualifying wager on any golfer to win this weekend’s championship outright. Those customers will earn FanCash for every birdie the golfer they bet on to win records in Round 1.

Soft2Bet, a leading casino and sportsbook platform provider, displayed its Motivational Engineering Gaming Application (MEGA) last week at SBC Summit North America 2024, one of the preeminent conferences for the online betting and gaming industry in the U.S. and Canada.

Soft2Bet Chief Business Development Officer (CBDO) Martin Collins gave a keynote presentation to a crowded room on driving increased engagement and ROI across Casino and Sports Betting brands. He described we are currently “in a race-to-the-bottom with unsustainable acquisition, engagement, and retention strategies of high-cost CPAs and bonuses that do not create customer loyalty.” During the presentation, Martin shared insights on how personalized gamified experiences can reduce costs and increase profitability for operators in tightly regulated markets.

“There’s a lot of chatter about the lack of new favorable regulation for the industry in 2024,” said Collins. “So in order to stay afloat in this environment, you need to get sticky to your consumer, and you do this by adding some spice to your platform. MEGA is the spice that will give operators a huge advantage when it comes to engagement, screentime, and overall loyalty.”

In addition to Collins, Soft2Bet executives including CEO and founder Uri Poliavich, CFO Max Portelli, and General Counsel David Yatom Hay, met with regulators, operators, and other industry partners to discuss Soft2Bet’s launch in North America, as well as its MEGA solution, which can be integrated seamlessly into operators’ platforms and customized for local markets. Soft2Bet has submitted for both operating and supplier licenses in New Jersey, with plans to use its innovative technology and MEGA solution to revolutionize the online gambling market in the U.S.

Soft2Bet, which offers an extensive suite of iGaming products is now making off-the-shelf and unique casino gamification mechanics available to any operator, all via a seamless API integration. MEGA combines online casino and sportsbook solutions with casual gaming narratives and has proven to increase Average Revenue Per User (ARPU) by 45% and Gross Gaming Revenue (GGR) by 60%. These gamification features can be personalized to the needs of any individual consumer and have demonstrated an increase in screen time by 4X, and increased deposit amounts by 50%.

With a pending launch in Ontario in the coming weeks, and work being done to gain a license in New Jersey, the Soft2Bet team intends to remain focused on the North American Market and to dedicate its resources to complete these launches. The team will be back in the US to meet with partners and showcase MEGA at Global Gaming Expo (G2E) on October 7-10 in Las Vegas, Nevada.‍