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Gaming above and beyond: NOVOMATIC launched exclusive V.I.P. X series in Las Vegas

It was a truly striking show appearance: With a fresh and inspiring redesign of the stand set-up and a diversified product range, NOVOMATIC created a special kind of visitor experience.
New trends for the US market
NOVOMATIC Americas presented outstanding cabinet versions of the DIAMOND X™ series with a special focus on Linked Progressives game content. The top-performing DIAMOND X™ 1.55J and DIAMOND X™ 2.32 cabinets with captivating games were explored by visitors with overwhelmingly positive feedback.
Rick Meitzler, CEO of NOVOMATIC Americas, is delighted with the outstanding success of this year’s show: “Our booth in Las Vegas was exceptional, and we were genuinely excited to showcase our products that promise one-of-a-kind gaming experiences. Our highlight at the event was the DIAMOND X™, which currently stands as the most powerful cabinet in our product lineup. With a strong focus on Linked Progressives, VGT game content, our new J-Curve sports betting kiosk and our NOVOVISION™ Casino Management System, NOVOMATIC Americas has truly made an impression with our new product offerings.”
THUNDER CASH™ GOLD, a brand-new Linked Progressive, was launched with a range of new titles including Irish Locks™ and Irish Grace™. Refreshingly fruity gaming entertainment is guaranteed with MONEY PARTY™ Fresh!. The two pharaohs of RISING TREASURES™ take players on mystical Progressive adventures to discover hidden jackpot treasures. In addition, the Diamond Link™ Progressives product line was presented for the first time for the US land-based market by APEX. NOVOMATIC Americas has the distribution rights for North America for APEX gaming products such as the Clover Link™ and Clover Link Extreme™ Progressives product lines.
Next-level sports betting was also on show with the brand-new NOVOMATIC ActionBook™ Edge 1.43J: As the perfect sports betting kiosk for any environment, with state-of-the-art graphics and blazing fast response time, it offers a unique betting experience. NOVOMATIC Americas’ leading sports betting kiosks are experiencing steady growth in the US market as more states legalise sports betting and casino operators expand their offerings accordingly.
Another US premiere was staged in the ETG area of the NOVOMATIC stand: In addition to the ETG platform NOVO UNITY™ II with simultaneous betting options as well as the latest slant top cabinets EXECUTIVE SL™ 1.27 and LOTUS SL™ 1.27, the stunning fully automated TITAN ROULETTE™ by FAZI with four player stations, a fully automated Roulette wheel and an integrated display solution was presented.
The iGaming offering from Greentube, NOVOMATIC’s digital gaming and entertainment division, perfectly complemented the land-based portfolio with its ever-growing range of online content, including NOVOMATIC classics as well as proprietary brands and solutions.
A special debut was the presentation of the innovative NOVOVISION™ casino management system in the US, which was awarded “Best CMS/Software Product” at this year’s European Casino Awards in London. This powerful solution takes all areas of the casino operation to a new level, with a uniquely comprehensive range of functionalities that go far beyond traditional accounting, jackpots, player tracking, CASHLESS and TITO transactions. As a special unique selling point, NOVOVISION™ introduces biometric technologies for the management of gaming operations, e.g., for player recognition and access solutions.
The Very Important Player X-perience
For the international markets, NOVOMATIC presented an exclusive premium product line for the first time at the G2E in Las Vegas. The V.I.P. X Royal™ 1.85, the V.I.P. X Dream™ 3.43 and the V.I.P. X Lounge™ 2.32 offer exceptional luxury gaming with exquisite V.I.P. comfort, extra-high and wide gaming screens and an integrated sound system in the comfortable chair that ensures an intense player experience and maximum immersion. Discerning operators know that every player deserves to feel like a V.I.P.
Thomas Schmalzer, NOVOMATIC VP Global Sales and Product Management, emphasizes the exceptional success of the trade show: “It was a great opportunity for decision-makers in the industry to experience the NOVOMATIC product portfolio in its great variety. By providing products and solutions to all market segments from casinos to arcades, “limited” markets, as well as VGT/VLTs, our broad diversification is a key factor for our success worldwide. The enthusiasm of the booth visitors, from Argentina to Canada and from South Korea to Iceland, shows us once again that we meet the needs of our customers with strong performance, innovative strength and full commitment. In this way, we are pushing forward on the NOVOMATIC growth trajectory in the North and South American markets as well as internationally. We appreciate all our visitors and loyal customers for making this a great show. Together, we are proud to be setting global benchmarks with our extraordinary gaming experiences!”
Latest News
CANJ Launches “Casinos United Against Hunger” Campaign

In an effort to address food insecurity in New Jersey, the Casino Association of New Jersey (CANJ) has launched the Casinos United Against Hunger campaign in partnership with the Community FoodBank of New Jersey (CFBNJ). Atlantic City casinos collectively are donating more than $170,000 to support CFBNJ’s mission.
“Ending hunger will take all of us stepping up to do more for our neighbors. Atlantic City casinos are coming together to form Casinos United Against Hunger, a new campaign dedicated to strengthening our efforts to combat food insecurity in New Jersey. By supporting important organizations like the Community FoodBank of New Jersey, we will help address hunger by providing meals to families throughout the state,” said Mark Giannantonio, president of the Casino Association of New Jersey.
The donation was presented at CFBNJ’s Night of 300,000 Meals on May 1, 2025, a culinary event that brings together local chefs, restaurants and community members to help provide 300,000 meals for neighbors in need. Chefs from Atlantic City casinos participated in the annual event.
“Atlantic County has some of the highest rates of food insecurity in the state. We’re grateful to the Casino Association of New Jersey for helping to honor the FoodBank’s 50th anniversary with their generous support and for uniting the Atlantic City casino community to help address hunger. Through this partnership, we can provide more meals to local families in need and make a lasting impact in the area,” said Elizabeth McCarthy, president & CEO of the Community FoodBank of New Jersey.
In addition to the CFBNJ’s 50th anniversary, the partnership between the CANJ and CFBNJ comes at an especially crucial time given the level of food insecurity in New Jersey. Nearly 1 million people in the state, including more than 260,000 children, are at risk of hunger. Atlantic County, home to Atlantic City’s casinos, has some of the highest rates of food insecurity in the state, with 12.2% of residents and 17.4% of children affected.
The casinos involved in the Casinos United Against Hunger initiative – Bally’s Atlantic City Casino Resort, Borgata Hotel Casino & Spa, Caesars Entertainment’s Atlantic City Resorts, Golden Nugget Atlantic City, Hard Rock Hotel & Casino Atlantic City, Ocean Casino Resort and Resorts Casino Hotel – are joining a long-standing tradition of support for CFBNJ. Many properties in Atlantic City are longtime supporters of CFBNJ, and this collective effort demonstrates their commitment to addressing this critical issue. Through this partnership, CFBNJ will be able to distribute more meals to families in need, especially in areas that are most impacted. The $170,000 donation is a total of all financial, grant and in-kind contributions from each Atlantic City casino to the CFBNJ this year.
Compliance Updates
MGCB cracks down on 13 illegal offshore gambling websites targeting state residents

Action aims to safeguard Michigan players from unregulated, high-risk gambling practices
The Michigan Gaming Control Board (MGCB) has taken swift and decisive action against 13 illegal offshore gambling websites, which were found to be unlawfully targeting Michigan residents. The websites in question—Captain Jack Casino, Casino Brango, Ducky Luck Casino, El Royale Casino, Jazz Casino, Jazz Sports Casino Racebook, Looselines, Planet 7 Casino, Red Dog Casino, Royal Oak Casino, Silver Oak Casino, Skybook, and Slots of Vegas—were operating without proper state licenses, in clear violation of Michigan law.
The operators of these sites, based in jurisdictions including Curaçao, Costa Rica, and the Autonomous Island of Anjouan, have been issued cease-and-desist orders by the MGCB. The action comes as part of ongoing efforts to protect Michigan’s residents from unregulated gambling practices and ensure the integrity of the state’s gaming industry.
Protecting Michigan Residents from Illegal Gambling Risks “These illegal gambling websites put Michigan residents at significant personal and financial risk,” said Henry Williams, Executive Director of the Michigan Gaming Control Board. “Our priority is to maintain a secure and regulated gaming environment. These websites not only violate Michigan’s laws but also engage in deceptive practices that endanger consumers, including withholding winnings and imposing unfair wagering requirements.”
The websites, which allowed Michigan players to gamble using a variety of payment methods—such as credit cards, PayPal, and cryptocurrencies—engaged in dishonest practices, such as restricting withdrawals and demanding players meet high, often unreasonable, wagering thresholds before accessing their funds. This leaves users vulnerable to financial exploitation and undermines the fairness of the gambling experience.
In addition to financial risks, these offshore operators do not meet Michigan’s standards for responsible gaming, consumer protection, or data security, putting users at further risk of fraud and identity theft.
A Strong Message to Offshore Operators
The MGCB’s action serves as a firm warning to illegal offshore operators attempting to skirt Michigan’s legal framework. The cease-and-desist letters instruct the operators to cease all unlawful activities within 14 days of receipt. If the operators fail to comply, the MGCB will work with the Michigan Attorney General’s Office to pursue legal action against these entities.
How Michigan Residents Can Protect Themselves
The MGCB strongly encourages Michigan residents to be vigilant and only engage with online gambling sites that are authorized and licensed by the State of Michigan. To assist players in identifying legal operators, the MGCB provides a list of approved platforms on its official website at Michigan.gov/MGCB.
Residents who suspect illegal gambling activity or who encounter suspicious online platforms are urged to report it immediately. Tips can be submitted by calling the MGCB hotline at 1-888-314-2682 or by emailing [email protected].
Commitment to Ensuring a Safe Gaming Environment
The Michigan Gaming Control Board remains unwavering in its commitment to preserving the integrity of Michigan’s gaming market. The MGCB continues to monitor the online gaming landscape closely to ensure all operators comply with state regulations and uphold the highest standards of consumer protection, fairness, and security.
“These relentless actions are part of our ongoing effort to provide a transparent and trustworthy gaming environment for all Michigan residents,” Williams added. “We will continue to take necessary steps to protect players and maintain the integrity of Michigan’s regulated gaming industry.”
Gambling in any form is for entertainment purposes only. If you or someone you know may have a gambling problem, contact the National Problem Gambling Helpline at 1-800-GAMBLER, text 800GAM, or visit www.1800gamblerchat.org. Help is available 24/7 and is free and confidential.
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MixRift launches exciting free Mixed Reality ‘arcade shooter’ game: Crit Attack

MixRift, a mixed reality (MR) gaming start-up today announces the launch of its third title, Crit Attack: a new MR arcade wave shooter game, developed to satisfy the need of three generations of gamers for immersive and engaging MR experiences.
Just in time for the holiday season, the game is easy and free to play, and is compatible with Meta Quest 3, 3S, Pro and 2. In-app purchases like upgrades and extra ‘lives’ are available to make the most out of the playing session, but players can also win these by playing the game for longer. With Cyber Monday just behind us, you can leverage Meta Quest’s deals and play Crit Attack with the family to defend your living room from a wave of monsters.
The combination of the game mechanic (arcade wave shooter), the graphics and the ease of picking it up make Crit Attack unique in the Meta Store, where the emphasis is on the more story driven, multiplayer, longer sessions. Powered by that growing market feedback for more ‘family-friendly’, less intense or graphic violence games, and a nostalgia for 80s and 90s games and entertainment brought to today, Crit Attack is a simple and casual game that anyone can intuitively understand how to use and play.
Bobby Voicu, MixRift’s CEO, commented: “By listening to our audience we noticed a nostalgia trend, driven by TV series like “Strange Things” or games like “Stardew Valley” and “Minecraft” with pixelated graphics. This enables the entire family to enjoy our games – the generation that first played games in arcades, the generation that played the early consoles and, finally, Gen Z and Alpha that can use their MR devices for a competitive and fun game.
The launch of Crit Attack underscores our vision to drive mass MR adoption and make gaming accessible to everyone by developing games that are easy for anyone to play, and deeply immersive. It’s the perfect gift for the whole family to enjoy – what better way to spend Christmas than uniting to fight a wave of monsters?”.
Key features that differentiate it from existing MR experiences:
‘Friendlier’ look and feel: The only MR game where arcade wave shooters are combined with the kind of graphics offered, for the entire family to play. The monsters are cute and annoying rather than scary, appearing in waves – making it a very fun experience for everyone.
Accessible, simple and easy user experience: Easy to pick up and play – simply pick up a controller and point the in-game guns at the monsters that come and try to invade your living room; even the “Play” button is a button you can shoot. Though simple to understand, the game can be a truly tactical experience.
“One more time” experience: The wave arcade shooter mechanic makes it the ideal game for short gaming sessions that players want to experience “one more time” according to user feedback, as with each time they understand what to do to get more monster waves destroyed.
Low time commitment required to play – a more casual experience, where you can play for a half an hour or less session.
Hall of Fame leaderboard: Global leaderboard to track performance against the best players in the world, and be part of a vibrant gaming community.
MixRift’s unique approach is centred on game mechanics, developing and releasing games that resonate with audiences, quickly rather than investing years in a single title.
Voicu added: “While the demand for MR experiences continues to grow, largely driven by tech giants like Meta and Apple, there’s a clear lack of high-quality MR games out there. We’re in the perfect position to tackle this because our flexibility lets us dive into unique game mechanics built specifically for MR. We’re not just making games—we’re pushing boundaries to create new kinds of interactive experiences, changing the way we engage with this technology in our daily lives.”
MixRift has been at the forefront of the MR/XR revolution since its inception, pushing the boundaries of seamless integration between physical and digital realms to create ‘wow’ moments for gamers. In August, MixRift raised £1.6M, primarily directed towards accelerating its game development efforts. The company’s additional games Hell Horde (MR Survival) and Fractured (MR 3D puzzle) are available on Apple Vision Pro and the Meta Quest. MixRift has an ambitious roadmap ahead, including a new, exciting gaming title in Q1 2025.
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