Latest News
All set for the start of the 2025 edition of BiS SiGMA Americas

The wait is over! The 2025 edition of BiS SiGMA Americas is already underway and promises to be historic, accompanying a moment of intense transformation and consolidation of the iGaming scene in Brazil.
For this reason, the largest betting event in Latin America is ready to welcome and meet the demands of the national and international community. This year, the organization decided to expand the physical space by 50%, from 20 thousand square meters to 32 thousand square meters distributed in 5 halls of the Transamerica Expo Center, in São Paulo.
In addition to the trade fair and conferences with more than 300 prestigious experts from around the world, BiS SiGMA Americas offers a diverse program, including award ceremonies, exclusive networking dinners, a poker tournament, an electrifying night with MMA fights and a grand closing party.
Expectation of record attendance
In addition to the categories that have always been present at the event, such as Online Betting Operators, Software and Technology Providers, Affiliates and Digital Marketing, Payment Methods and Financial Solutions, this edition draws attention to the presence of new technology companies that add value and provide innovative resources for the industry.
This means that the betting market is evolving, with new branches emerging to strengthen the ecosystem. KYC (Know Your Customer) companies, Consulting and Compliance, Information and Database Management, AdTechs and Digital Advertising Networks are making their presence felt with solutions to ensure security, regulatory compliance and more efficient growth strategies.
Furthermore, the recent regulation of sports betting and online gaming in Brazil represents a milestone for the market. BiS SiGMA Americas therefore serves as a platform for experts, regulators and industry leaders to assess the challenges and opportunities of this time of adaptation, as well as explore global trends that may impact the local industry.
Given this, the event organizers predict that the 2025 edition will reach a record number of attendees and participating brands. The estimate is that more than 18,000 people will pass through the Transamérica Expo Center by Thursday (10).
Event map
In order to facilitate visitors’ movement, the BiS SiGMA Americas organization is providing a map of the event, with all confirmed exhibitors and the location of their respective stands. You can check out the full map HERE.
BiS SiGMA Americas General Schedule
Monday, April 7th
- 02:00pm – 10:00pm – Early collection of badges at Canvas Bar & Restaurant – Hilton Morumbi
- 06:00pm – 10:00pm – Welcome Reception at Hilton Morumbi
- 07:30pm – 10:30pm – iGathering Dinner at Armazem Terrace – Hilton Morumbi
- 08:00pm – 11:00pm – SiGMA Awards at Tokio Marine Hall
Note: There will be no event at Transamerica Expo Center on this day
Tuesday, April 8th
- 09:00am – 06:00pm – Exposição: Exhibition: Day 1 at Transamerica Expo Center
- 09:00am – 06:00pm – Conferences: Day 1 at Transamerica Expo Center
- 06:00pm – 08:00pm – Networking Cocktail
- 07:00pm – 11:00pm – BiS Awards at Tokio Marine Hall
- 07:30pm – 10:30pm – iGathering Dinner at Pobre Juan – Morumbi Shopping Mall
- 07:30pm – 10:30pm – iGathering dinner at Caulí Lounge Bar
Wednesday, April 9th
- 10:00am – 06:00pm – Exhibition: Day 2 at Transamerica Expo Center
- 11:00am – 06:00pm – Conferences: Day 2 at Transamerica Expo Center
- 06:00pm – 08:00pm – Networking Cocktail
- 07:00pm – 12:00pm – Centurion MMA fight at VIP Station
- 07:00pm – 12:00pm – SiGMA Poker Tour Satellite Opens at Monte Carlo Poker Club
- 07:30pm – 10:30pm – iGathering Dinner at Armazem Terrace – Hilton Morumbi
Thursday, April 10th
- 11:00am – 06:00pm – Exhibition: Day 3 at Transamerica Expo Center
- 11:00am – 06:00pm – Conferences: Day 3 at Transamerica Expo Center
- 06:00pm – 08:00pm – Networking Cocktail
- 07:30pm – 10:30pm – iGathering dinner at Caulí Lounge Bar
- 05:00pm – 12:00pm – Main event SPT 1A hosted By Jon VLogs at Monte Carlo Poker Club
- 10:00pm – 04:00pm – Closing of BiS SiGMA at Tokio Marine Hall
Latest News
GameSquare Announces Strategic Partnership with Rekt Brands Inc.

GameSquare Holdings Inc., a next-generation media, entertainment, technology, and onchain treasury company, announced a new $2 million agency of record partnership with Rekt Brands Inc., the parent company behind Rekt Drinks, a beverage brand rapidly emerging as a cultural force in Web3, which is on course to sell over 1 million cans within its first 12 months of operations. This marks the second agency of record win for GameSquare in August 2025, bringing the total new Web3 revenue to $6.25 million and reinforcing the Company’s position as a growth engine for crypto-native brands. The partnership builds on the momentum of GameSquare’s Ethereum treasury strategy, which has positioned the Company among the top public ETH holders and cemented its role as a bridge between traditional capital markets and on-chain finance, tapping the cultural engines of gaming and media to drive durable growth.
“We are excited to announce our latest agency of record deal with Rekt. Since launching our onchain strategy in July 2025, we have quickly established a strong and growing pipeline of crypto-native organizations seeking partners with proven capabilities to help them reach and engage audiences at scale. GameSquare’s established operating platform positions us uniquely to meet this demand and we are excited to add Rekt Drinks and $REKT to our growing roster of Web3 partners and treasury assets,” said Justin Kenna, CEO of GameSquare.
Working with Rekt, a crypto-native consumer brand company at the forefront of culture, creativity, and community, GameSquare will collaborate on both physical and digital products, and experiences targeting gaming and crypto-native fans. GameSquare will also provide strategic guidance to Rekt to grow awareness for its currency, create new products, and merge the best of Rekt with immersive gaming worlds. Rekt will also gain brand placement on FaZe Esports’ iconic jerseys, extending visibility across one of the largest youth culture and gaming platforms in the world.
“Rekt was never about just launching a drink, it’s about building a movement. With GameSquare, we’re taking that movement global. Their dominance in gaming and youth culture makes them the ideal partner to accelerate our engagement loop, where community isn’t just about being a consumer, it is the foundation of brand ownership. This is an opportunity to merge internet culture, Web3 mechanics, and new-age finance into something far bigger than just drinks,” said Ovie Faruq, CEO and co-founder of Rekt Drinks.
$REKT Coin has a current fully diluted value of over $360 million according to CoinMarketCap.com, and is focused on developing and incentivizing several different verticals spanning art, culture, media, NFTs, and physical goods.
Rekt is born from the Rektguy NFT collection—a cult-favorite digital art project with a passionate, crypto-native community and high-profile holders including Snoop Dogg, Steve Aoki, Bassjackers, and Gary Vaynerchuk. Paired with $REKT Coin, a brand-focused cryptocurrency earned through product purchases and community engagement, these digital assets fuel a closed-loop ecosystem where customers become stakeholders in brand sentiment.
Canada
Evoplay strengthens Ontario presence in partnership with Caesars Entertainment

Evoplay, the award-winning game development studio, has partnered with Caesars Entertainment to expand its footprint in the Canadian market, following its initial entry earlier this year. The partnership integrates 20 of the studio’s top-performing titles onto Caesars Palace Online Casino, Horseshoe Online Casino and Caesars Sportsbook & Casino in Ontario, including fan-favourites such as Hot Triple Sevens, Triple Chili, and The Greatest Catch Bonus Buy.
Having announced its official entrance into Ontario in March, the collaboration with Caesars marks a significant step in Evoplay’s local strategy. Further standout releases, such as Inner Fire Bonus Buy and Hot Volcano, also launched as part of the initial package, with additional player favourites, including Fruit Nova and Ice Mania.
The collaboration underlines Evoplay’s commitment to working with leading operators to deliver high-quality content tailored to regional audiences.
Alex Malchenko, Head of Sales at Evoplay, said: “Launching with Caesars in Ontario marks a key milestone in our North American strategy.
“It reflects both the strength of our portfolio and our commitment to providing innovative, high-performing content to operators of the highest caliber.”
Ricardo Cornejo Rivas, Vice President of Online Gaming at Caesars Digital, said: “Evoplay brings a fresh and dynamic approach to online gaming, which we’re excited to offer to our players in Ontario. This portfolio of standout titles adds to our growing content library and furthering our ongoing goal of delivering top-tier entertainment experiences to our players.”
Latest News
Seed Wealth and unleash Power with FBM®’s Xing Fú Fortune™ Money Trees multi-game in Mexico!

Xing Fú Fortune™ Money Trees is now available with a multi-game configuration! Power and Wealth are the two themes of this product joining FBM®’s slot games portfolio. Mexican players can now enjoy seven exciting gaming dynamics with varying bet levels and experience the thrills of a common bonus based on the Prosperity, Strength, and Fortune money trees, along with four jackpots to conquer.
The impressive performance of the Xing Fú Fortune Money Trees slot game in its early months captured the attention and curiosity of Mexican slot enthusiasts, leaving them eager for more. Responding to market demand, FBM developed an extension of this product featuring a multi-game configuration. Players can now experience the mechanics of the Xing Fú Fortune Money Trees game through two distinct themes: Wealth, with bets of 58 credits, and Power, with game rounds of 88 credits.
This step allows FBM to cover a wider audience of players, offering them the chance to live the unique gaming experience delivered by Xing Fú Fortune Money Trees with different bet levels. The Wealth and Power themes keep the feature set and unpredictability behind the high levels of player engagement and retention registered by the single-game version, adding new graphic elements and betting options to the casino operators’ customers.
Three Money Trees are the foundation for this entertaining FBM slot game
The Xing Fú Fortune Money Trees Power and Xing Fú Fortune Money Trees Wealth share a link bonus with three accumulators, which can start with a blue, red, or green coin obtained on any game round.
The Prosperity, Fortune and Strength money trees can unlock the bonus independently or in combination, offering up to seven distinct game experiences. Now let’s recap the rewarding effect of each one of these features:
- Prosperity – the coins of Prosperity are blue, and attribute a random prize for players to collect when they appear on the reels.
- Strength – the red coins symbolize Strength, and they multiply the values of all coins available on the reels to get a numeric prize value then.
- Fortune – the Fortune coins are green, and have the collector effect. When they appear on the reels, they accumulate the value of all the other coins.
The link bonus is also the game mode that allows players to conquer four jackpots: Mini, Minor, Major or Grand.
A disruptive FBM slot game is now available in two configurations
Xing Fú Fortune Money Trees transports players into a universe inspired by Oriental culture and becomes available for casino operators to install and players to enjoy in both single-game and multi-game configurations.
Bonsais, dragons, frogs, carps, ema plaques, fans, white tigers, lanterns, lotus flowers, turtles and phoenixes are some of the typical symbols representing the Asian culture showcased in the Wealth and Power versions of the product. The carefully crafted sounds and graphics blend smoothly with these visual elements, creating an immersive and authentic connection between the player, the slot game and the Asian roots.
Available for the Galaxy II and Auria casino cabinets, Xing Fú Fortune Money Trees ensure a friendly integration on different casino floor layouts in both product configurations.
Following the positive debut of the single-game version, FBM offers the Mexican casino operators a renewed version of the Xing Fú Fortune Money Trees product with additional options for their players. This launch reaffirms the brand’s commitment to the continuous reinvention and evolution of the Mexican gaming industry.
For more details about Xing-Fú Fortune Money Trees Power and Xing Fú Fortune Money Trees Wealth, check the landing page with all details about this product configuration »
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