BETER, the award-winning provider of fast betting content, data, and live streaming for esports and sports, will showcase its full suite of products at SiGMA Americas, taking place in São Paulo, Brazil, from April 7–10. The exhibition will attract more than 18,000 delegates, including over 600 exhibitors and sponsors.

This marks the first time BETER will have a stand (N20) at a LatAm-focused expo, as the region has become a key strategic focus for the company. BETER has already established a strong presence in the market and continues to expand its reach.

BETER’s proprietary ESportsBattle tournaments deliver non-stop betting action across popular titles such as eFootball, eBasketball, and eHockey, totaling over 35,000 events per month. The portfolio has now expanded to include eCricket and Virtual Cricket, with plans to produce an additional 20,000+ events each month.

BETER’s sports content includes its world-renowned Setka Cup table tennis tournaments and BSKT Cup basketball league. The company will also showcase its latest sports additions, including a cricket series, the GTR Cup tennis tournaments, and proprietary padel tennis tournaments, with 170+ planned events per month. Collectively, these three new offerings will total over 3,000 sports matches per month.

Currently, bettors can wager on more than 46,000 BETER`s proprietary fast-paced esports and sports events per month, with up to 50 markets per event and an average operator margin of 7.5%+. All matches are provided with 24/7 live streaming, real-time data, and odds.

BETER will also showcase its Esports Odds Feed, which provides market-leading odds across 450+ tournaments globally, covering 40,000+ live and pre-match events annually. Additionally, delegates can explore BETER’s upgraded iFrame and Managed Trading Services, as well as its advanced Esports Widgets, developed through a data partnership with GRID.

BETER has strengthened its position in Latin America by securing certifications in key markets such as Argentina and Peru. The company has also expanded its regional team with the appointment of Juliana Querino as Business Development Manager.

BETER’s prominence at the event is further highlighted by its shortlisting for Best Innovative Sportsbook Feature and Best Esports Product at the SiGMA Americas Awards.

Gal Ehrlich, CEO of BETER, said: “Latin America is one of key regions for BETER as it’s a market set for incredible growth and where we witness a high demand for our fast betting products.

Advertisement

We are already a trusted content provider with certifications in several markets and a growing roster of operator partners. We look forward to welcoming delegates to our stand so they can experience our thrilling products firsthand.”

Chuck Robinson, Chief Revenue Officer at BETER, added: “The growth potential for Latin America is significant and that’s why we have doubled down on our efforts to position BETER as a strong and reliable content provider for local operators in the region.

“Fast betting content is what players are looking for and we have a portfolio covering both esports and sports that not only meets but exceeds player expectations.

“If you’re attending SiGMA Americas Summit, make sure to stop by our stand so you can see for yourself why fast betting content is so exciting.”

Leading supplier to deliver unmatched local expertise at Stand O25, Transamerica Expo Center

WA.Technology, the award-winning B2B iGaming solutions provider, is raising the bar for Brazilian operators at SiGMA Americas with its latest innovations, tailored specifically to the regulated Brazilian market.

Already recognised as one of Brazil and LatAm’s most sought-after B2B platform partners, the premium solutions provider will showcase its full range of iGaming solutions to delegates at the Transamerica Expo Center, São Paulo. These include its award-winning range of verticals, WA.Platform, WA.Affiliates, WA.Casino, WA.Sports, WA.Fantasy and WA.Lottery.

With Brazil’s gambling landscape undergoing transformative regulatory developments, WA.Technology is uniquely positioned to help operators navigate and capitalise on emerging opportunities.

From integrating popular Brazilian payment methods to offering an extensive portfolio of localised content, as well as native UX and UI, WA.Technology’s expertise within the regulated Brazilian market gives operators a critical edge over the competition – providing the necessary tools to unlock new opportunities for revenue growth.

Taking centre stage to showcase WA.Technology’s unique ability in the market will be its hugely in-demand Pick’Em Player Props sports betting offering. Pick’Em Player Props allows players to unleash their sporting knowledge across an extensive range of player proposition markets designed specifically for next-gen players.

Dave Hickey, Commercial Director at WA.Technology said: “With the regulatory landscape in Brazil evolving rapidly, operators need agile, adaptable solutions that can support their growth ambitions while delivering the native gaming experience local players know and love.” 

“No one does this better than WA.Technology, and SiGMA Americas provides the perfect platform for us to demonstrate how our technology and local expertise can drive success for operators in the region.”

“We look forward to engaging with industry peers, signing new partnerships and demonstrating how WA.Technology can empower businesses to achieve significant success in the Americas and beyond.”

Advertisement

EGT is excitedly awaiting its participation in this year’s SAGSE Latam. “We have prepared a very strong selection of products that I am confident our guests will highly appreciate. Don’t miss the opportunity to visit us on March 19th and 20th and learn more about our fascinating offerings,” said Christian Graffigna, Director of EGT Argentina.

Among the bestseller solutions on display will be the General Series slot cabinets. Including stunning outlooks with frameless HD displays and numerous ergonomic features for maximum comfort during play, these machines will certainly attract visitors’ attention. The VIP models will further enrich the player experience thanks to the comfortable multimedia chairs, providing full control over the main game functions.

The attendees will also be able to see and test some of the most successful jackpot products from EGT’s portfolio. Among them will be the absolute bestseller Bell Link with its 2 multigames Bell Link 1 and 2, as well as Bell Link Boost. They will present a perfect blend of brand-new games and some of the company’s most popular slot titles, which in combination with the well-known jackpot will offer players attractive bonuses and great entertainment. The option to connect their highest Grand and Major levels with Gods & Kings Link will add even more thrill to the game.

The Asian-themed Sheng Sheng Bu Xi jackpot and the General Series multigames will complement the slot variety at the booth.

Featuring 6 HD touchscreen monitors, the G R6 C roulette from the company’s ETG portfolio will also demonstrate to the guests its eye-catching outlook and enormous flexibility, allowing the addition of American roulette.

“SAGSE Latam is among the most important and authoritative exhibitions in the industry,” commented Mr. Graffigna. “I am confident that our participation in it will help us expand and strengthen our presence in the region and Argentina in particular, providing us with the opportunity to meet with local key players. We will be waiting for them at booth 154 to show them how we can further improve their business performance with our high-potential innovative developments.”