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Soft2Bet Showcases MEGA and Expanding Brand Portfolio at SBC Summit Rio 2025

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Soft2Bet Showcases MEGA and Expanding Brand Portfolio at SBC Summit Rio 2025

 

Soft2Bet, a leading global iGaming platform provider, is excited to announce its participation in SBC Summit Rio 2025, taking place on 26-27 February at Riocentro, Rio de Janeiro, Brazil. The company will host an exclusive workshop focused on its cutting-edge casino gamification solution at Stand B960, designed for operators seeking data-driven gamification insights for casino and sportsbook brands. 

Soft2Bet’s MEGA workshop, presented by Nicolas Campano, Sales Director LATAM, will provide in-depth insights into how MEGA enhances the player retention loop through motivational engineering and personalised experiences. Users play and bet for real money, collecting additional loyalty points. They spend these points to play bonus games (e.g. Bonus Crab, City Builder, etc) to get extra rewards, including free spins, free bets, bonus money, and real money, which they utilise to play more. This hands-on session will feature live demonstrations, showcasing how the solution boosts engagement and drives business performance for operators in regulated markets.

Alongside MEGA, Soft2Bet will present powerful turnkey solutions with new updates and strong PAM, front-end and sportsbook solutions tailored for LATAM operators. With extensive experience in localisation and personalisation, Soft2Bet has successfully launched B2C brands across multiple highly competitive markets. As one of Soft2Bet’s leading brands, Campobet MX, officially launched in Q4 of 2024, is a prime example of how the company’s platform delivers high-performance, localised gaming experiences for operators looking to expand in the region. Soft2Bet’s products personalise the casino and sports betting experience, delivering an engaging user experience.

“Through this exclusive workshop, we aim to highlight how our API-based, standalone product can enhance the player experience and drive retention in the rapidly growing LATAM market. We look forward to connecting with industry professionals and showcasing the power of innovation in iGaming,” said Campano.

Soft2Bet invites all SBC Summit Rio attendees to Stand B960, where operators can meet with the team, explore Soft2Bet’s full suite of products, and learn more about the company’s strategic growth plans for the Latin American market.

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Plaza Hotel & Casino to celebrate Fourth of July with a holiday edition of its free Welcome to the Weekend Friday Fireworks

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The Plaza Hotel & Casino will celebrate the Fourth of July with a bigger and brighter version of its weekly Welcome to the Weekend Friday Firework Show. As in past years, it will be the only Fourth of July fireworks show in downtown Las Vegas, and it is free to view.

Staged from the top of the Plaza’s South Tower on Friday, July 4, at 9:15 p.m., the public can watch the fireworks for free from in front of the Plaza on Main Street, which will be closed to vehicular traffic for viewing the fireworks from Carson Avenue to Ogden Avenue. Guests can also watch the fireworks from a free viewing party on the Plaza’s rooftop pool deck. Doors open for the rooftop viewing party at 7 p.m.

Also on July 4, the Plaza will host a Buffalo wing eating contest at Carousel Bar at 6 p.m. Inspired by the popular Buffalo wing eating competitions in Philadelphia, qualifying “Wing Offs” and the championship “Wing Bowl”, the July 4 contest will be a qualifying event for the Plaza’s main Wing Bowl event on Feb. 7, 2026. The Plaza will award $1,000 to the person who eats the most Buffalo wings in 10 minutes on July 4.  The first and second place eaters will qualify for the Plaza’s Wing Bowl in February.

Carousel Bar and the rooftop pool will also feature special summertime cocktails. The rooftop fireworks viewing party will feature three specialty cocktails: a margarita with Casamigos Blanco Tequila and Cointreau Orange Liqueur, the “Cruiser & Captain” with Sun Cruiser Iced Tea, vodka, and a shot of Captain Morgan Sweet Chili Lime Rum, and the “You Call It” featuring Captain Morgan Sweet Chili Lime Rum.

The Plaza’s fireworks will be dependent on weather conditions and are subject to change or cancellation.

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EDGE Boost Launches Social Accountability Program, Adding Peer-based Accountability to its Roster of Responsible Gaming Tools

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EDGE Boost Launches Social Accountability Program, Adding Peer-based Accountability to its Roster of Responsible Gaming Tools

 

EDGE Markets, the company behind EDGE Boost, one of the first debit cards designed specifically for responsible gaming, announced the launch of its newest responsible gaming feature: a co-pilot system for social accountability. Through the EDGE Boost platform, users can nominate trusted friends or family to receive weekly reports of their transactions and participate in real-time limit adjustments, creating a shared commitment to more responsible play.

Social accountability leans on a core behavioral insight that accountability works best when it comes from someone you know, not a faceless platform or app. Early adoption of the co-pilot system has already exceeded expectations with 7% of EDGE Boost users enabling the feature, far surpassing the industry standard of 1-2% adoption for similar, operator-based responsible gaming tools.

“The reason why the co-pilot feature has been so successful is peer involvement. Social accountability is why having a gym buddy works. By involving a buddy in your betting lifestyle, one is set up even better for responsible play. We have always said that EDGE Boost’s mission is to provide a safer and more responsible environment for users to engage with gaming and we know social accountability is doing just that,” said Seni Thomas, Founder and CEO of EDGE Boost.

Co-pilots will receive weekly snapshots of a user’s EDGE Boost transactions. If a user attempts to raise their deposit or spending limits, a co-pilot must enter a verification code before the change can take effect.

The new feature aligns with the American Gambling Association’s (AGA) evolving Responsible Gaming Code of Conduct. Social accountability also helps foster responsible gaming by avoiding punitive approaches and reducing negative stigma.

The co-pilot feature is now live and available to all EDGE Boost users.

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Matt Holt Joins nVenue as Advisor and Board Observer

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Matt Holt Joins nVenue as Advisor and Board Observer

 

nVenue, the industry-leading B2B enterprise platform providing predictive data analytics for leagues, media, and gaming, announced the appointment of Matt Holt to the Company’s board. Holt brings over 15 years of experience in the sports and gaming industries and has been an instrumental figure in the development of U.S. sports betting.

“We are thrilled to welcome Matt to the nVenue team. His deep operational experience and extensive network of relationships in the sports and gaming industry will be invaluable as we continue to grow our business,” said Quinton Singleton, President & COO of nVenue.

Holt is founder and served as Chief Executive Officer for U.S. Integrity, where he led development of sports integrity for professional and collegiate sporting leagues across the US.

“I am excited to join nVenue at such a pivotal time in the company’s growth. nVenue is the industry-leading provider of live and micro market products, and their innovative technology is revolutionizing the way leagues and the global gaming industry pivot into the high growth sector of real-time engagement in sports. I look forward to working with the team to expand in the U.S. and international markets,” said Holt.

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