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Soft2Bet Showcases MEGA and Expanding Brand Portfolio at SBC Summit Rio 2025

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Soft2Bet Showcases MEGA and Expanding Brand Portfolio at SBC Summit Rio 2025

 

Soft2Bet, a leading global iGaming platform provider, is excited to announce its participation in SBC Summit Rio 2025, taking place on 26-27 February at Riocentro, Rio de Janeiro, Brazil. The company will host an exclusive workshop focused on its cutting-edge casino gamification solution at Stand B960, designed for operators seeking data-driven gamification insights for casino and sportsbook brands. 

Soft2Bet’s MEGA workshop, presented by Nicolas Campano, Sales Director LATAM, will provide in-depth insights into how MEGA enhances the player retention loop through motivational engineering and personalised experiences. Users play and bet for real money, collecting additional loyalty points. They spend these points to play bonus games (e.g. Bonus Crab, City Builder, etc) to get extra rewards, including free spins, free bets, bonus money, and real money, which they utilise to play more. This hands-on session will feature live demonstrations, showcasing how the solution boosts engagement and drives business performance for operators in regulated markets.

Alongside MEGA, Soft2Bet will present powerful turnkey solutions with new updates and strong PAM, front-end and sportsbook solutions tailored for LATAM operators. With extensive experience in localisation and personalisation, Soft2Bet has successfully launched B2C brands across multiple highly competitive markets. As one of Soft2Bet’s leading brands, Campobet MX, officially launched in Q4 of 2024, is a prime example of how the company’s platform delivers high-performance, localised gaming experiences for operators looking to expand in the region. Soft2Bet’s products personalise the casino and sports betting experience, delivering an engaging user experience.

“Through this exclusive workshop, we aim to highlight how our API-based, standalone product can enhance the player experience and drive retention in the rapidly growing LATAM market. We look forward to connecting with industry professionals and showcasing the power of innovation in iGaming,” said Campano.

Soft2Bet invites all SBC Summit Rio attendees to Stand B960, where operators can meet with the team, explore Soft2Bet’s full suite of products, and learn more about the company’s strategic growth plans for the Latin American market.

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Design Works Gaming and Bluberi Gaming Announce Monumental Partnership

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Two proven game technology companies are joining forces in what promises to be a devilish collaboration that disrupts the iGaming industry. 

Design Works Gaming (DWG) and Bluberi Gaming announced an exciting partnership that will bring together DWG’s chart-topping LuckyTap™ mechanic and Bluberi’s top-performing titles.

Fueled by a unique mix of creativity, innovation and undeniable player appeal, Bluberi has made waves with their iconic games, including their breakout hit Devil’s Lock™.

Enter DWG — the team behind the proprietary LuckyTap™ mechanic. Known for blending simplicity with explosiveness, DWG’s games consistently top the charts and deliver next-level engagement.

“Devil’s Lock has always topped our favorites list when we hit the casino floor as a team. And just a few months ago, as we were trying our luck with the Devil, inspiration struck. We knew we could turn up the heat and reimagine this fan-favorite as a high-voltage LuckyTap™,” said founder and CEO of DWG Troy Zurawski“Bluberi brings the legendary IP, and we bring the power of LuckyTap™.”

This partnership kicks off a new era for both companies—one where creative chaos reigns and boundaries are pushed. Together, DWG and Bluberi are cooking up gameplay that’s bold, mischievous and unruly.

“Partnering with Design Works Gaming marks a new milestone in iGaming for Bluberi’s iGaming strategy,” said Scott Richards, VP of Commercial Strategy at Bluberi“DWG’s LuckyTap™ is a proven game-changing technology that pushes boundaries and resonates with Bluberi’s approach to developing unique gaming experiences. Our teams share a passion for pushing boundaries and delivering unforgettable player experiences. We can’t wait to unveil what we’re creating together.”

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Compliance Updates

Peru Reports 40% Drop in Illegal Online Gambling

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Peru’s Ministry of Foreign Trade and Tourism (Mincetur) reported that, a little more than a year after having implemented the law that regulates the online sector, it has been able to reduce by 40% the offer of illegal games in digital platforms and applications.

In a public statement, the Executive portfolio in charge of regulating gambling also highlighted that, thanks to the inspection work, 15% of the illegal websites “have left the Peruvian market” and that “payment methods providers and financial entities have been contacted to block services to unauthorized operators”.

Based on this, Mincetur highlighted that “Peru has managed to position itself as a regional referent in the integral regulation of gambling” and that, through the normative framework, it was possible to “protect the consumer, guarantee transparency in the operations and promote the formal and sustainable economic development”.

The Ministry highlighted that with the implementation of Law No 31557, which regulates sports betting and online games, “the country became the third country in Latin America to establish clear regulations for this activity”.

“Since its entry into force in February 2024, 60 technological platforms have been authorized and 280 linked service providers have been registered, as well as the accreditation of nine international certification laboratories,” Mincetur said.

In this regard, the Ministry stated that “this regulation has made it possible to formalize the digital sector, promoting an environment of trust for both operators and users.” At the same time, it has allowed “new investment opportunities, boosting the digitalization of entertainment and strengthening the country’s tax collection”.

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ToonieBet Launches its Sportsbook on Apple App Store and Google Play Store

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ToonieBet, Soft2Bet’s flagship online casino and sportsbook for Ontario, has officially launched its sportsbook on the Apple App Store and Google Play Store. The platform is tailored specifically for local players, offering a dynamic betting experience with a broad range of sports events and competitive odds. The platform also features personalised promotions and loyalty rewards designed to match the preferences of Ontario’s diverse betting community.

The sportsbook uses official data feeds, ensuring players have access to the most accurate and up-to-date information on top local and international sports events. Additionally, the platform offers live broadcasting with real-time match analytics, allowing users to make informed betting decisions as events unfold. Integrated with MEGA and advanced player account management features, the operator is committed to delivering a seamless and responsible gaming environment that enhances the overall player experience while supporting local sports initiatives.

As part of this launch, the platform has also introduced a Sportsbook section on its official website, expanding its portfolio and bringing more choice to its growing customer base. With access to over 85,000 live events each month and more than 70,000 pre-match events across a wide range of sports, players now have even more ways to bet on what they love. Soft2Bet’s Canadian brand invites all players to explore its standout online casino and the full spectrum of sports betting, all delivered through a fast, secure, and fully localised platform.

‍Since its debut at the end of 2024, ToonieBet has offered a fast, fair, and secure online casino and sportsbook experience, fully localised for Ontario’s vibrant gaming market. The Apple App and Google Play additions further enhance accessibility, bringing ToonieBet’s premium entertainment to players on the go.

Additionally, this milestone complements the operator’s recent partnership with the NHL’s Ottawa Senators, which made ToonieBet the Official Online Casino Partner of the team. The partnership includes in-arena branding, digital promotions, and fan engagement initiatives like social contests, allowing ToonieBet to connect with Ontario sports fans in exciting ways and offering chances to win team merchandise and tickets.

Yoel Zuckerberg, Soft2Bet’s Chief Product Officer, said: “As Soft2Bet continues our rapid growth, we are excited to provide Ontario players with access to ToonieBet’s sportsbook which is now available on the Apple App and Google Play Store, offering seamless access to a customised experience tailored for the province’s passionate gaming community.”

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