awards
Registration Open for BiS Awards 2025: Recognizing Excellence in the iGaming and Betting Industry

The most traditional and recognized awards in the Gaming and Betting sector in Brazil will have its 5th edition as an integral part of the official agenda of the BiS SiGMA Americas 2025 event.
The long-awaited BiS Awards 2025 is open for application submissions. Companies and professionals in the iGaming and betting sector can now register their success stories to compete for the most prestigious industry award in Latin America. The deadline for submission ends on March 7th, and public voting begins on March 10th. Registration can be made directly on the official BiS Awards website: brazilianigamingawards.com.
The BiS Awards 2025 will feature a total of 25 categories, rewarding professionals and companies that have stood out in the iGaming and betting sector over the last year. Among the awards for professionals in the sector, the Executive Woman of the Year category, which rewards the woman in an executive position who stood out most in the iGaming sector, and C-Level in Highlight, which recognizes the C-level executive who had the greatest impact on the industry. In addition to these, there are categories aimed at companies, such as Sponsor of the Year, which recognizes the sponsor that contributed most to the iGaming sector in the last year; Best Marketing Campaign, which highlights the most impactful and successful marketing campaign of the year; Best Platform, which rewards the most efficient and innovative technological platform for iGaming; and Best Game Producer, which recognizes the game developer who has released the most outstanding and successful titles.
New Categories Reflect the Regulated Scenario
The 2025 edition brings significant new features, including categories that follow the new regulations for the sector in Brazil. Among them, the following stand out:
- Better Customer Service – Recognizing companies that offer the best experience and support to their users.
- Best Responsible Gaming Initiative – Valuing practices that promote a safe and responsible gaming environment.
- Best Action to Combat Gambling Disorder – Rewarding programs and strategies aimed at preventing problem gambling.
Another new category, Best B2C Media, was created to recognize and value the press specializing in sports betting and sports, highlighting their essential role in disseminating information to consumers, bettors and sports enthusiasts. In addition to rewarding the quality of journalism in the sports sector, this initiative reinforces the partnership between the industry and communication vehicles aimed at the betting public, while the Best B2B Media in the Sector category remains, recognizing the B2B communication vehicle that best covered the market over the last year.
The Gala Night: April 8th at Tokio Marine Hall
The winners will be announced at a glamorous gala dinner on April 8th, at the Tokio Marine Hall, in São Paulo. The awards ceremony, which takes place during BiS SiGMA Americas 2025, will be a unique opportunity to celebrate the main names and initiatives that drive the iGaming and betting market.
“The BiS Awards has an essential role in recognizing and encouraging the best practices in the sector. With the new categories, we want to highlight market transformations and value the professionals and companies that are shaping the future of the industry in Brazil and Latin America”, says Alessandro Valente, co-founder of the event.
“For five years, the BiS Awards have celebrated the best in our field in Brazil, recognizing talents and initiatives that drive the evolution of the sector. With each edition, we reinforce our commitment to highlighting those who make a difference in the iGaming and betting industry”, adds Carlos Cardama, co-founder of BiS.
Anyone interested in competing for the industry’s greatest recognition must register through the official website. For more information and to submit applications, access the website brazilianigamingawards.com.
About BiS Awards
The BiS Awards is an annual award that recognizes and celebrates the highlights of the iGaming and betting industry in Latin America. Created to value professionals and companies that contribute to the growth and innovation of the sector, the event has established itself as one of the most prestigious in the segment, bringing together leaders, executives and experts in a ceremony that reflects the evolution of the market. The 2025 edition will take place on April 8th, at the Tokio Marine Hall, in São Paulo, being an exclusive event for the final nominees, guests and holders of the BiS SiGMA Americas Platinum badge.
awards
Amusnet Nominated for Casino Supplier of the Year: Latin America at the 2025 SBC Awards

Amusnet is proud to announce its nomination for Casino Supplier of the Year: Latin America at the prestigious SBC Awards, taking place during the SBC Summit Americas on 14 May 2025 in Fort Lauderdale, Florida. Organized by SBC, the awards recognize and celebrate expertise and excellence across the sports betting and gaming industries.
This renowned nomination highlights Amusnet’s growth and regional impact across Latin America – one of the most dynamic and fast-evolving gaming markets worldwide.
“Being nominated and recognized as one of the key players in one of the most dynamic gaming regions is a strong affirmation that we are on the right path,” said Daniel de los Rios, LATAM Head of Marketing, Commercial, and Account Management at Amusnet. “We will continue to strengthen our presence, contribute to the growth of the industry, and elevate the player experience across Latin America.”
Amusnet’s success in the region is driven by a dedicated regional team, a deep understanding of local industry dynamics, and a strong focus on culturally relevant content and localized player experiences. With over 180 certified games in Brazil alone, strategic partnerships with top-tier operators, and high-impact campaigns, the company has built a portfolio that resonates strongly with players across the region. The company currently maintains an active presence in Colombia, Mexico, Argentina, Brazil, Peru, and other key markets, collaborating with leading operators who share its commitment to delivering high-quality gaming experiences.
The SBC Awards Americas ceremony is a key highlight of the SBC Summit Americas, taking place from 13–15 May 2025 at the Broward County Convention Center in Fort Lauderdale. This major industry gathering will host over 10,000 professionals from across North, Central, and South America, providing a platform for networking, knowledge sharing, and exploring current developments in sports betting and iGaming. Amusnet will actively participate in the SBC Summit Americas, engaging with industry leaders, presenting its newest releases and top-performing products, and continuing to strengthen its presence in the region.
The company is honored to be recognized among the region’s top providers and looks forward to celebrating the industry’s achievements at this year’s SBC Awards Americas.
awards
Quick Custom Intelligence Joins Theo Awards as Silver Sponsor, Expanding Support of Casino DMA’s Mission

Casino Direct Marketing Association (Casino DMA), a 501(c)(3) nonprofit organization dedicated to advancing casino marketing through education and connection, is proud to announce that Quick Custom Intelligence (QCI) has signed on as a Silver Sponsor of the upcoming Theo Awards. This new sponsorship marks an exciting expansion of QCI’s support for Casino DMA’s mission and programs.
“Marketing for casinos is a unique challenge, blending creative artistry with data science,” said Dr. Ralph Thomas, Chief Executive Officer at QCI. “We’re grateful to Casino DMA for the opportunity to sponsor this event and eager to hear the stories that emerge. It’s this kind of sharing that makes our industry stronger.”
“We’re thrilled to welcome QCI as a sponsor,” said Steven Paci, president of Casino DMA. “Their commitment to innovation and excellence in casino marketing perfectly aligns with our goal of elevating and celebrating the work of our industry’s brightest minds.”
awards
Jim Allen, Chairman of Hard Rock International and CEO of Seminole Gaming, Receives Lifetime Achievement Award at East Coast Gaming Congress

Jim Allen, Chairman of Hard Rock International (HRI) and Hard Rock Digital and Chief Executive Officer of Seminole Gaming, was honored with the prestigious Lifetime Achievement Award at the 28th Annual East Coast Gaming Congress (ECGC). Allen accepted the award in a ceremony at ECGC, the longest-running gaming conference in the United States, in his hometown, held at Hard Rock Hotel & Casino Atlantic City.
Allen is the seventh person to receive this award in the nearly 30-year ECGC history. ECGC honored Allen for his nearly 45-year career which has made him one of the most influential leaders in the global gaming and hospitality industry. During Allen’s tenure, Seminole Hard Rock and HRI have demonstrated exceptional hospitality and financial performance, setting industry benchmarks with their success.
Responsible for all gaming, hospitality and entertainment operations at the Seminole Tribe of Florida (STOF) since 2001, Allen has guided the development of Seminole Gaming into one of the world’s most successful casino and integrated resort operators, with seven casino locations throughout Florida, including the world’s first Guitar Hotel, which opened in October 2019.
Allen led STOF’s 2007 acquisition of HRI, the first of a major international company by a North American Indian Tribe, which has expanded its global presence from 46 to nearly 80 countries and over 300 locations including Hard Rock cafes, hotels, casinos, Rock Shops and live music venues.
“This recognition is a testament to the hard-working team at Hard Rock International and Seminole Gaming, whose dedication and passion have driven our success. I extend my deepest gratitude to the Seminole Tribe of Florida for their continued leadership and am proud of what we have accomplished – from expanding our global footprint, to innovating in the gaming and hospitality industries, and forming incredible alliances with icons in entertainment and sports. This award inspires us to continue pushing boundaries and setting new standards of excellence. Thank you to the East Coast Gaming Congress for this incredible honor,” said Allen.
Allen has led the evolution of the hospitality company that is synonymous with music entertainment to also include sports entertainment, while maintaining its deep-rooted music history. Over the last few years, Hard Rock has established strategic partnerships among the greats of Formula 1, Oracle Red Bull Racing, Lionel Messi, Dale Earnhardt Jr. and local sports teams. In addition, Allen was instrumental in ushering in a new era of gaming in Florida with the introduction of craps, roulette and sports betting to Seminole Hard Rock hotels and casinos.
For the upcoming FIFA World Cup 2026, Allen is serving on the Miami Host Committee Board of Directors alongside a diverse group of leaders in business development, sports management, event planning and community engagement. In 2020, Allen launched the joint venture Hard Rock Digital, an online sportsbook, retail sportsbook and internet gaming platform. Additionally, Hard Rock partnered with the Miami Dolphins ownership to brand Hard Rock Stadium and become the first casino brand to achieve NFL stadium naming rights based on Hard Rock’s perception as a hospitality and entertainment company versus just a casino company.
The American Gaming Association inducted Allen into the Gaming Hall of Fame Class of 2024 for making significant contributions to the industry. The National Association of Minority Contractors (NAMC) recognized Allen as a 2023 Unity Gala Honoree for his exceptional service to MWBE contractors. In 2020, Allen was inducted into the H. Wayne Huizenga College of Business and Entrepreneurship’s Entrepreneur and Business Hall of Fame at Nova Southeastern University in Davie, Fla. Junior Achievement of South Florida named Allen a Business Hall of Fame Laureate in 2019.
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