In an exclusive with Gaming Americas, Katsiaryna Shuhai, Business Development Manager at Infingame, explores how the supplier’s curated approach to casino content  is redefining the games aggregation space.

Katsiaryna, can you begin by introducing yourself – what does your role at Infingame entail? 

As the Business Development Manager at Infingame, I lead strategic partnerships and integrations with game studios and content providers. My role focuses on identifying standout gaming content that fits our platform’s vision, negotiating collaboration terms, and ensuring smooth onboarding.

With a background in advertising, I bring a strong focus on relationship-building, open communication and a personalised approach to each partner. I believe that genuine connections and tailored solutions are key to driving successful, long-term collaborations.

Infingame has recently integrated with innovative game studios, including TaDa Gaming and Popiplay.  What factors influenced your decision to partner with these two studios in particular? How have they impacted your partners’ engagement and retention across Latin America? 

Our decision to partner with TaDa Gaming and Popiplay was driven by each studio’s ability to deliver innovative, high-performing content that resonates with players across our key markets, including Latin America. Popiplay offers energetic, entertainment-led slots, while TaDa brings a diverse mix of popular formats such as crash and fishing games.

We’re confident that these integrations will help our partners boost player engagement and retention, particularly in Brazil, Mexico, and Colombia. Both studios align perfectly with our goal of delivering meaningful and localised content.

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With 16,000+ games from 200+ providers available via Infingame’s platform, how do you ensure that new titles don’t just add volume but deliver real value to your operators?

While our platform boasts a vast library of games, we prioritise quality over quantity. It’s important to deliver content that we know players will enjoy, rather than just sheer volume.

When adding new content to our platform, each new title undergoes a rigorous evaluation process to ensure it meets our standards for player engagement, technical performance and market relevance. By focusing on curated content that aligns with operator needs and player preferences, we ensure that every addition enhances the overall value proposition for our partners.

Infingame is now taking a much more curated approach to game studio integrations. What sparked this change in strategy?

The shift towards a more curated approach stems from our commitment to delivering tailored, high-quality content that meets the specific needs of our operators and players. We want to make sure that the games on our platform are suited to local player behaviours, technical requirements and localised to each individual market.

As the iGaming industry continues to evolve, and more markets begin to embrace gambling regulation, it’s essential to focus on partnerships that offer strategic value, ensuring that each integration contributes meaningfully to our platform’s objectives and enhances the user experience.

With more selective onboarding of game providers, how does Infingame evaluate which studios to integrate with? What criteria do you consider?

We evaluate potential game studio partners using a rigorous set of criteria to ensure quality and compatibility with the Infingame platform. Key factors include the uniqueness and quality of game content, with an emphasis on standout mechanics, visuals and immersive experiences. Technical reliability is absolutely crucial – we assess API stability, integration efficiency, and overall tech performance to guarantee seamless operations.

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We also consider the studio’s reputation and regulatory compliance across our target markets, ensuring that they meet legal standards and industry expectations. A strong track record of player engagement and retention is another important indicator of long-term value.

Additionally, we look for a clear commitment to innovation, including new formats or features that enhance the player experience. This selective onboarding approach helps us maintain a diverse, high-performing game portfolio that supports our operator partners and meets the evolving demands of players worldwide.

How will this refined integration strategy impact your existing and prospective partners, particularly in terms of content diversity and speed to market?

This refined integration strategy empowers us to deliver greater value to both existing and prospective partners by emphasising quality over quantity. By curating a portfolio of high-performing, innovative content, we ensure that our partners can offer games that genuinely resonate with their target audiences and stand out in a crowded marketplace.

Our focus on onboarding only top-tier, reliable studios means partners benefit from diverse and engaging content that drives player retention and growth. Additionally, by streamlining technical integration and reducing operational friction, we can accelerate speed to market, enabling our partners to launch new titles more efficiently and capitalise on emerging trends.

This agility is key to maintaining a competitive edge. Ultimately, our strategy is designed to foster long-term success for our partners by delivering not just more games – but the right games, faster.

Finally, what’s next for Infingame? Are there any upcoming partnerships, features, or innovations that you can give us a sneak peek of?

Looking ahead, Infingame is committed to expanding its portfolio through strategic partnerships with studios that deliver innovative, high-impact content. Our focus remains on curating games that not only entertain but also enhance player retention.

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At the same time, we’re investing in new technologies and platform features – such as advanced tournament mechanics, real-time engagement tools, and personalised player experiences – to help our partners stay ahead of industry trends.

These enhancements are designed to drive deeper engagement, increase revenue potential, and strengthen the overall value we bring to our operator network as a trusted, forward-thinking iGaming aggregator.

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WA. Technology, the global iGaming solutions provider, has launched its Pick’Em player props product globally, centred on countries across Asia-Pacific, Africa and LatAm, with a particular focus on Brazil.

The newly released tool is designed to put the player at the centre of the wagering experience to bridge the gap between fans and sports.

With increased demand from casual fans for player-focused betting experiences, Pick’Em combines sports betting with fantasy gaming, focusing fully on individual player performance.

Offering between two and six markets across a variety of sports, the numerous benefits for operators include higher margins gained through users combining multiple players from different sports. With the differential from traditional sports betting, operators have the chance to gain an edge over competitors by using the tool.

There is also the opportunity for increased marketing through the creation of engaging and memorable campaigns related to Pick’Em.

Bettors can access a wealth of sports and betting markets, such as goals and assists in football, and then predict whether each player will be over or under their selected line in the specified market.

There are two ways users can opt to play – ‘Power Play’, where every selection must win, or ‘Flex Play’, where it will be settled as a winner even if one selection loses. Users can win up to 25 times their stake with accurate choices.

Users can even combine player picks from multiple sports in a single entry, which creates a unique cross-sport experience that brings them closer to their favourite stars.

As fan behavior shifts toward tracking individual players and athletes over teams, Pick’Em offers an intuitive and rewarding way for users to engage with the sports they love.

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Pick’Em also addresses the key challenge in the sports betting world of the learning curve for new users and the lack of personalised, player-focused options. Unlike traditional betting formats that rely on team outcomes and complex odds, Pick’Em delivers a streamlined experience where fans simply predict whether individual players will go over or under specific stat lines.

The simplicity of Pick’Em means there are no confusing odds, instead, there are clear player predictions, which keeps it interesting, fun, and rewarding for both casual fans and more experienced bettors compared with traditional sports betting.

By combining a simple user interface with the excitement of predicting player outcomes, Pick’Em creates a fun, engaging, and rewarding experience that keeps users coming back for more.

Commenting on the launch, Will Booth, Product Owner at WA. Technology said: “With the global sports and fantasy sports industry projected to reach $230 billion by 2030. Rapid mobile adoption across Europe, Asia-Pacific, and Africa is driving demand for simple, engaging, and player-focused betting tools like Pick’Em.

“Generations of adults have been brought up playing more fantasy-led sports games, and WA. Technology’s newest launch makes sports betting appear more relatable without the overwhelming feeling that newer gamblers often get.

“Pick’Em makes sports more exciting and personal for bettors, and opens up the opportunity for casual fans to feel more involved. Demand shows that fans today care more about player performance than ever before. Pick’Em taps directly into that passion, turning it into an easy, thrilling game that anyone can play.”