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Americans to Wager Estimated $1.39 Billion on Super Bowl LIX

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Americans to Wager Estimated $1.39 Billion on Super Bowl LIX

 

The American Gaming Association (AGA) estimates that Americans will wager a record $1.39 billion legally on Super Bowl LIX, highlighting the continued expansion and enthusiasm around the legal sports betting market.

“No single event unites sports fans like the Super Bowl, and that excitement extends to sports betting, with this year’s record legal handle reflecting its widespread appeal,” said Bill Miller, AGA President and CEO. “This figure underscores the positive impact of the legal market—from protecting consumers to generating tax revenue that benefits communities across the country—while enhancing the game experience for all.”

Americans’ support for legal sports betting continues to grow. According to the AGA’s 2024 American Attitudes Survey, 75% of Americans support legal sports wagering in their home state, and 90% view sports betting as an acceptable form of entertainment. Since the Supreme Court struck down PASPA in 2018, 38 states and D.C. have launched legal sports betting markets, expanding consumer access to safe, regulated options.

With Super Bowl LIX marking another major milestone in the growth of the legal U.S. sports betting market, the AGA is committed to fostering a thriving legal market that promotes responsible gaming, safeguards consumers, and supports long-term economic growth. As part of this effort, the AGA is once again partnering with New Orleans Saints great, college football analyst and responsible gaming ambassador, Mark Ingram II, at Super Bowl LIX. Mark will appear on Radio Row on behalf of AGA’s Have A Game Plan.® Bet Responsibly.™ campaign. He will encourage bettors to bet legally and responsibly on Super Bowl LIX.

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PlayUZU Teams with OCESA to Power Live Music at Iconic Mexican Venue

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PlayUZU, Mexico’s leading online casino brand, is turning up the volume on entertainment. In a powerful new partnership with OCESA, Latin America’s top live entertainment promoter, the Skill-On-Net brand has signed on as an official sponsor of the iconic Palacio de los Deportes for the 2025–2026 season.

From March 2025 to February 2026, PlayUZU will be front and centre at more than 40 world-class concerts and live events, featuring top international artists and top-tier productions. PlayUZU players will have the chance to win tickets and VIP access to some of the hottest shows in the country via exclusive promotions and giveaways, gaining access to premium concert experiences and once-in-a-lifetime events.

The sponsorship is the centerpiece of PlayUZU’s blockbuster new campaign, “Sounds Like PlayUZU”, which positions music, fun, and excitement as the cornerstones of the brand. The campaign seeks to connect with the Mexican public by creating unforgettable moments, both in the digital world on the PlayUZU platform and at iconic venues like the Palacio.

PlayUZU continues to expand its presence in Mexico and offer added value that goes beyond online gaming. From backing the local entertainment scene to putting user safety and responsible gaming first, the brand is all about creating safe, fun, and meaningful experiences for its community.

Iñaki Paz, Country Manager of PlayUZU Mexico, said: “By teaming up with OCESA and the Palacio de los Deportes, we’re bringing the thrill of live entertainment directly to our community — on stage and online. This isn’t just a sponsorship. It’s an invitation: Join the movement. Live the music. Feel the excitement. Experience PlayUZU.”

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Pavilion Payments Names Lori Lawson Chief Operations Officer

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Pavilion Payments Names Lori Lawson Chief Operations Officer

 

Pavilion Payments, the leading omnichannel payment solutions provider in the gaming industry, has announced the promotion of Lori Lawson to Chief Operations Officer.

Lawson has served as Vice President of the Program Management Office and, most recently, led Gaming Operations and PMO at Pavilion Payments since 2021. In her operations role, she led key initiatives including launching a dedicated technician help desk, expanding project management capabilities, and implementing tools to enhance service delivery. In her PMO role, she played a critical part in managing Pavilion Payments’ separation from Global Payments. With more than 19 years of experience in gaming, payments, and technology operations, Lawson has consistently demonstrated the ability to deliver large-scale programs that drive customer success.

In her new role, Lawson will oversee Pavilion Payments’ Customer Success, Product Implementations, and the Project Management Office. She will focus on ensuring operational excellence, accelerating deployment timelines, and supporting customer growth through superior service delivery.

“My top priority is to ensure we provide our customers with unparalleled service and support with every interaction, helping them maximize their revenue potential,” said Lawson. “I look forward to working closely with our teams and partners to deliver operational excellence at every touchpoint.”

“I’m proud to recognize Lori’s tremendous contributions to Pavilion Payments and excited to see her take on this expanded leadership role,” said Dan Connors, CEO of Pavilion Payments. “Her deep operational expertise, strategic mindset, and collaborative leadership style have made a lasting impact across our organization and will continue to drive value for our customers.”

Since joining Pavilion Payments, Lawson has transformed key aspects of the company’s operations, from improving service delivery tools to implementing strategies that streamline gaming product installations. She is a Six Sigma Black Belt and Certified Scrum Master, known for her results-driven leadership and collaborative approach to problem-solving.

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Esportes Gaming Brasil, the group behind Esportes da Sorte and Onabet, announces Hugo Baungartner as Executive Director for Institutional Relations and Partnerships

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Esportes Gaming Brasil, the group behind Esportes da Sorte and Onabet, announces Hugo Baungartner as Executive Director for Institutional Relations and Partnerships

 

The executive will focus on expanding the group’s presence in Brazil’s regulated market, with an emphasis on institutional engagement, new business, and compliance.

Esportes Gaming Brasil, the group composed of Esportes da Sorte and Onabet, announces the appointment of Hugo Baungartner as its new Executive Director of Institutional Relations and Strategic Partnerships (Chief Business Officer – CBO). He joins the company’s leadership team with the mission of strengthening institutional engagement with public authorities, regulatory bodies, and strategic partners, as well as driving the continued expansion of the group in Brazil.

Baungartner will be responsible for liaising with institutions such as the Secretariat of Prizes and Betting (SPA/MF), the Federal Revenue Service, the Central Bank, and COAF, as well as certification bodies and accredited laboratories. His responsibilities also include preparing the company for developments in the regulatory landscape.

“Hugo’s arrival strengthens our ability to act strategically in a constantly evolving sector. He brings an experienced, technical perspective aligned with the principles of governance and innovation that guide our group’s companies,” said Darwin Filho, CEO of Esportes Gaming Brasil.

“Brazil is going through a crucial moment in regulating the sector, and being at the forefront of this movement with such a relevant group is a challenge that truly motivates me. Our goal is to ensure our operations not only meet legal requirements but also serve as a benchmark for best practices, innovation, and sustainable growth,” said Hugo Baungartner.

With over 28 years of experience in the technology and gaming sectors, Baungartner will also be responsible for developing partnerships with global providers, evaluating merger and acquisition opportunities (M&A), and structuring new projects with full legal and regulatory compliance. He previously held leadership roles at companies such as Grupo Aposta Ganha, RCT Gaming, and Prohards.

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