Lottery
U.S. Lottery Market Trends, Competition, and Forecast 2024-2028 – Analysis of Growth Projections and Business Opportunities for Scratch-off Games, Terminal-based Games and Sports Lotteries
The “U.S. Lottery Market Trends and Forecast 2024-2028” report has been added to ResearchAndMarkets.com’s offering.
The U.S. lottery market is forecasted to grow by USD 43 billion during 2023-2028, accelerating at a CAGR of 6.79% during the forecast period.
The report provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment.
The market is driven by growing adoption of marketing strategies to increase ticket sales, high penetration of smartphones, and growing popularity of lottery due to low adoption cost and easy availability.
This study identifies the emergence of advanced technologies as one of the prime reasons driving U.S. lottery market growth during the next few years. Also, growing use of lottery money for good cause and growing focus on ensuring security of lotteries will lead to sizable demand in the market.
The U.S. lottery market is segmented as below:
By Type
- Scratch-off Games
- Terminal-based Games
- Sports Lotteries
By Platform
- Traditional
- Online
The robust vendor analysis in this report was designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading U.S. lottery market vendors. Also, the lottery market in us analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
A selection of key companies profiled in this U.S. lottery market report includes, but is not limited to:
- Arizona Lottery
- Connecticut Lottery Corp.
- Florida Lottery
- Illinois Lottery
- International Game Technology plc
- New York State Gaming Commission
- Pennsylvania Lottery
- Pollard Banknote Ltd.
- Scientific Games LLC
- Texas Lottery Commission
For more information about this report visit researchandmarkets.com/r/r16tnr
Latest News
Scientific Games Named Ohio Lottery’s New Lottery Gaming System Partner
Scientific Games announces that the company has been selected as the Ohio Lottery’s new lottery gaming system technology partner following a competitive procurement process by the State of Ohio. The global lottery company won the award and looks forward to responsibly driving the Ohio Lottery’s future growth and sustainability. One hundred percent of Ohio Lottery profits help support the state’s K-12, vocational and special education programs. Scientific Games is the lottery industry’s fastest-growing lottery systems provider.
Pat McHugh, Scientific Games CEO, said, “On behalf of all the Scientific Games teams who have been hard at work developing a responsible, sustainable growth plan for the Ohio Lottery with our newest, performance-driven technology, we are celebrating this award. We look forward to working  with the Ohio Lottery to bring new products and technology which will ultimately help support education funding in Ohio.”
Scientific Games will provide the Ohio Lottery with the company’s Momentum ecosystem, featuring the advanced AEGIS central gaming system and Infuse business intelligence tool. The company’s innovative WAVE point-of-sales terminals and Lottery InMotion digital content system will support the Ohio Lottery’s extensive retailer network. Scientific Games’ PlayCentral suite of self-service machines will enable the lottery to engage Ohio players with expanded game content while also supporting new retailer and restaurant locations.
The Ohio Lottery will be supported by a Scientific Games team of game, product and technology experts and facilities management services. The company provides the Lottery’s Scratch-Off games  and manages the games through the performance-driven Scientific Games Enhanced Partnership program at its facility in metro Cleveland.
The SGEP program, which has been in place with the Ohio Lottery since 2019, provides inside sales, and advanced logistics and analytics. The Lottery is ranked in the top 20 worldwide for instant game per capita performance (La Fleur’s 2024 World Lottery Almanac). The company has provided Ohio Lottery Scratch-Off games for more than 23 consecutive years.
Latest News
EQL Games and Gaming Corps Announce Agreement to Deliver Innovative Gaming Solutions to State Lotteries
EQL Games has secured another strong content partnership with Gaming Corps, a listed innovative iGaming studio out of Sweden. With an emphasis on creating thrilling and unique adventures with mesmerizing graphics, every product Gaming Corps creates is designed to transport its players into a unique world of fun and excitement. EQL Games believes these games will be a great addition to the U.S. Lottery market knowing theyâll lead to uncharted realms of entertainment.
âBringing Gaming Corps on as a provider to the EQL Games iLottery Aggregator represents an exciting step forward in our mission to bring unique, high-quality content to state lotteries,â said Brad Cummings, CEO of EQL Games. âGaming Corpsâ expertise in iGaming, along with their vibrant game portfolio, aligns perfectly with our vision of enhancing the lottery experience through dynamic, engaging content. Together, weâre creating new opportunities to engage lottery players with distinctive and immersive game experiences.â
Gaming Corpsâ portfolio is a captivating mosaic of themes, stories, and adventures, with games designed for players across all demographics. From the mysteries of ancient civilizations to the frontiers of space exploration, the games span a diverse universe of themes that are sure to resonate with U.S. lottery players. While these products can currently be found in some of the top iGaming markets in the world, this agreement with EQL Games marks the first time their content will find a home in the lottery vertical.
âThe US has always been a bit of a holy grail for game developers like us, which has been further reinforced as several state markets have been regulated,â said Juha Kauppinen, CEO of Gaming Corps. âThe potential in the American market is enormous and we are thrilled to partner up with EQL Games and their impressive iLottery aggregation platform. We have high hopes that it will have a significant positive impact on our revenues. We are now working hard to make all our games available to US lotteries via the EQL Games platform.â
This is the 17th studio partner EQL Games has added in support of its lottery-only aggregator. Built specifically with the needs of government lotteries in mind, this first-of-its-kind product is about more than product distribution. The EQL Aggregator is designed to allow lotteries to enjoy content from multiple studios while only having to interact with a single point of contact. This simplifies the process of adding new content to a lotteryâs digital portfolio without having to scale up operations to meet the needs of multiple studio partners. The EQL Aggregator is currently operating in lotteries across two continents and will see further expansion throughout the next year.
Latest News
Jackpot.com Launches in Colorado Providing Consumers Mobile Lottery Access Across the Centennial State
Today, Jackpot.com, the online platform and app that allows individuals to safely and securely order official state lottery tickets and scratchers from their mobile phone and other devices, announced its launch in Colorado. On the heels of the Colorado Lotteryâs 40th anniversary last year, the Centennial State will feature both draw games and Scratchers (digital scratch off games).
With Jackpot.com, Colorado players can instantly buy tickets for nationwide games such as Mega Millions and Powerball, as well as their favorite state lottery games, including Cash 5, Pick 3, Lucky 4 Life, and more. The innovative platform purchases tickets on behalf of its customers from an official state lottery retailer, displaying a scan of their ticket and transferring winnings under $600 in real-time to their account. For prizes greater than $600, Jackpot.com securely delivers the ticket to the winning player so they can collect the winnings from the Colorado Lottery.
âAt Jackpot.com, we remain committed to growing the safe and secure access to the lottery across the country and we could not be more excited to add Colorado as our seventh state,â said Jackpot.com CEO and co-founder, Akshay Khanna. âLast year, the Colorado Lottery reached $4 billion in proceeds and they give back millions of dollars each year to state parks, schools, and various projects. Theyâre also notably invested in responsible gaming, which has been a staple at Jackpot.com since its inception. We canât wait to become part of the Colorado community and provide an accessible and reliable lottery experience for players.â
Not only will Colorado residents have access to their favorite state lottery games, theyâll also have access to Scratchers – the digital scratch ticket offering focused on expediting the convenience and the processing times of scratch-off games. Jackpot.com will launch with five of the most popular scratchers in Colorado, including $3,000,000 Supreme, Casino Ca$h Chips, $250,000 ORO, and more. Customers simply have to âscratchâ their device screen with their finger or mouse to reveal their scanned ticket and potential winnings. Jackpot.com delivers the industryâs fastest online lottery scratch card experience after undergoing a comprehensive business process review by Gaming Laboratories International (GLI), which ensures its method for ordering and processing lottery scratch tickets is accurate and functions as expected for both Jackpot.com and the player.
This year marks the Colorado Lotteryâs fourth consecutive year generating a new sales record, amassing over $900 million in revenue. This yearâs success translates to more than $196 million in funds allocated to beneficiaries throughout the state. Since its first ticket sale in 1983, the Lottery has allocated over $4.2 billion to good causes across the state.
Jackpot.com has continued to raise the bar for responsible gaming through the integration of modern conveniences and safety guardrails, one of the key distinctive features of digital lottery platforms. The company has significantly invested in responsible gaming protections by allowing customers to set spend limits, setting default limits on daily deposits, providing access to local and national responsible gambling resources, self-exclusion, self-suspension and automated notifications that offer help should problematic behavior be detected. Jackpot.com is the only lottery courier service to launch with iCap certification from the National Council on Problem Gambling.
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