CPL first to benefit from CA$300,000 education fund commitment by IBIA’s regulated sports betting operators

Canadian Premier League (CPL) soccer teams have successfully completed a sports betting integrity player education program. Designed by the International Betting Integrity Association (IBIA) using its 3R’s training model, the program has utilised a combination of dedicated in-person training and online resources, with sessions delivered by the Professional Footballers’ Association Canada (PFA Canada) through its Protecting the Integrity of the Game workshops.

In total, nearly 200 players have been trained by the IBIA/PFA Canada partnership at all eight CPL teams through the program, which started in Ontario and finished in Alberta, also covering teams in Nova Scotia, Manitoba and British Colombia. It concludes the first part of a two-year player education agreement between IBIA and PFA Canada.

Marco Carducci, Cavalry FC & President of PFA Canada, said: “The IBIA sports betting integrity training, in partnership with PFA Canada, was an incredibly beneficial experience for our players. Effective and easy-to-understand, it made clear what professional athletes need to know about sports betting integrity and how to report attempted corruption. We are grateful for IBIA’s support to help safeguard the integrity of the game and to protect and educate our players.”

Advertisement

In addition to highlighting the potential threats from sports betting related match-fixing, the program educated players on rules and sanctions, the scale and accuracy of technology enabled sports integrity monitoring, and how to report criminals and corrupters using the red button app.

Khalid Ali, CEO of IBIA said: “We take our responsibility to protect regulated sports betting markets, sports and athletes seriously. Decades of experience has shown that a combination of efficient regulation, education and collaboration are essential to safeguarding the sports integrity ecosystem. We are delighted that the PFA Canada education program has been so successful and look forward to year two of the project.”

Dan Kruk, Executive Director, PFA Canada, said: “Through our work with IBIA, nearly 200 Canadian Premier League players attended PFA Canada’s Protecting the Integrity of the Game workshop this season. As a result, stakeholders can be confident our members know their obligations regarding gambling and match-fixing in their sport, how to recognize an approach to fix a match, and crucially, their duty to report any person attempting to manipulate a match.”

The program is the first to be delivered from a CA$300,000 three-year fund – invested by IBIA and its members bet365, Betway and FanDuel – from which Canadian sports and athletes can receive free face-to-face integrity education designed to protect Canadian sports from the potential threat of match manipulation and corruption.

Advertisement

CasinoCanada, the number one gambling guide for players in Canada, is thrilled to announce its new partnership with RoyalGame, a brand under the umbrella of Gloss Partners.

This collaboration marks an exciting step in CasinoCanada’s mission to provide its audience with the most comprehensive and up-to-date information on top gaming experiences.

The partnership agreement will grant RoyalGame premium visibility across high-traffic sections of CasinoCanada’s website, which has been a trusted source for Canadian players for over 20 years.

RoyalGame presents itself as a revolutionary vision of a modern online casino that perfectly matches casual gaming with a betting experience through the joyful king on his around-the-world adventure and visits legendary casinos and gambling palaces across the globe. This brand is full of a captivating narrative and gaming mechanics that add extra fun and increase engagement rate. Users play casino games and collect special in-game points that can be redeemed to unlock various locations and acquire bonuses, cash, and daily rewards.

GlossPartners offers competitive rates of up to 60% commission. Our plans provide various options, including Revenue Share, CPA, and hybrid deals.

Advertisement

As Gloss Partners claims, they aim for partnerships where each affiliate benefits and thrives, so they assign dedicated Affiliate Managers to our partners, guiding them through every step. Prioritization of transparency and detailed statistics to allow affiliates and players to monitor everything, high conversion and retention rates, flexible commission plans, and tailored offers are designed to meet the high-demanded audience and everyone`s specific needs.

“We are glad to meet our new partner RoyalGame, and looking forward to bringing the maximum of use and value to our community,”  – said Aleksandra Drigo, Sales Director at CasinoCanada. “This partnership perfectly reflects our dedication to highlighting the best in the gaming industry while offering our audience valuable insights and chances to experience top-notch gaming. We hope for a productive and long-term partnership!”

“Partnering with CasinoCanada is an excellent opportunity for us. We are full of hopes this collaboration will enhance the visibility of our brand and offer Canadian players premium access to the best conditions in gambling,” – said Alex Simonov, Head of Affiliates a Gloss Partners.

The partnership is now live, featuring RoyalGame reviews and exclusive offers on the CasinoCanada website. This collaboration is set to deliver even more thrilling updates, exclusive content, and personalized promotions for the Canadian gambling community.

Advertisement

NorthStar Gaming Holdings Inc. announced the launch across all NorthStar Bets online and mobile betting platforms of “Sports Insights 2.0,” a robust set of enhancements and new features added to its industry-leading content vertical.

Sports Insights is a key differentiating feature that supports NorthStar’s position as a premium brand and industry leader at the intersection of iGaming and media. A key pillar of Sports Insights’ content offering is analysis of upcoming events, betting strategies, predictions and tips, with original articles produced daily by the Company’s in-house team of sports writers. As announced this past February, NorthStar embarked on a significant enhancement of Sports Insights with upgrades and new features rolled out throughout 2024.

“Sports Insights 2.0 has been a major focus for our team this year and we are thrilled to share these new features with our customers. Players have told us they place a high value on the ability to access quality, in-depth stats and information seamlessly within our betting environment. This differentiates us from competing platforms that continue to require players to use multiple apps to access the same information. The added content should keep our players engaged and help them make informed betting decisions,” said Michael Moskowitz, Chair and CEO of NorthStar.

Highlights of new features and tools introduced for Sports Insights 2.0 include:

Advertisement

• A redesigned home page offering an improved user experience, a three-story rotating carousel showcasing the most important content, articles grouped by topic (MLB, NFL, casino, etc.) and a “Live Now” strip promoting live betting markets and other promotional priorities.

• More casino content, including tips, strategies, game reviews and casino lifestyle articles.

• A comprehensive suite of team and player statistics for major league sports including football, baseball, hockey, and basketball.

• Enhanced coverage of popular betting sports such as soccer, NCAA football, and CFL.

• Injury and player news feeds for NFL, MLB, NBA, and NHL from industry leader RotoWire.

Advertisement