ODDSCHECKER+ LAUNCHES IN US, GIVING CONSUMERS ACCESS TO MARKET-LEADING AI PREDICTION TOOLS

FairPlay Sports Media brand and leading global odds comparison site oddschecker has launched its US-first subscription service oddschecker+, which will provide its rapidly growing US customer base with state-of-the-art betting and insight tools to help them level the playing field with their chosen sportsbooks.

Included in both the app and browser versions of the oddschecker+ service will be access to Positive Value Bets, an AI-powered tool that performs over 100 million odds projections each week to highlight prices where the probability of winning is greater than the real-time line suggests.

The first three weeks of the NFL season have already demonstrated the Positive Value Bets tool’s path to profit, with a +20% ROI on recommended moneyline bets, +9% against the spread with a 56% win rate, and +17% return (61% win rate) on total lines. The yields are even more impressive on underdog bets and those with +100 or higher odds, with the positive EV service returning +29% on moneyline bets, +26% on spread bets, and +21% on totals.

Oddschecker+ will also feature Public Betting Splits where subscribers can see the weight of money on sporting events and the type of bettor taking certain positions.

Both these tools will showcase the best odds available from all major US sportsbooks across major sports, including NFL, college football, MLB, and WNBA, while the services’ seamless betslip functionality allows users to add bets and personalize parlays before linking out to the best value sportsbook.

The launch leverages the tech integrations that came with FairPlay Sports Media’s acquisition of AI betting pioneers Quarter4 earlier in 2024, with this collaboration with oddschecker demonstrating the deeply integrated AI capabilities of all FairPlay brands around the world.

Stuart Simms, Group CEO at FairPlay Sports Media, commented on the launch: “The average US bettor takes their data and insight far more seriously than many more established sports betting markets, and we want to give them the tools to take on their chosen sportsbooks, giving them the best chance of finding more value, more often.

“The search for positive expected value is common parlance across the US, although every tipster has their own way of seeking it out. With oddschecker+ and its tools such as Positive Value Bets, we’re democratising this process, giving customers access to our unrivalled AI capabilities that translate millions of odds projections each day into valuable betting knowledge that levels the playing field between the sportsbook and the consumer.”