Golden Matrix Group, Inc. (Nasdaq: GMGI) is pleased to announce that its subsidiary Meridianbet has received formal notice from Brazil’s Ministry of Finance, through its Secretariat of Prizes and Betting (SPA) division, that it may proceed with the licensing process to operate in the country. This critical milestone affirms Meridianbet’s compliance with Brazil’s regulatory requirements and marks a significant step toward entering one of the world’s most promising gaming markets.

The notice enables the company to move forward with paying the licensing fee and submitting additional documentation, including proof of certification.

Meridianbet has already allocated the necessary funds to finalize the licensing payment and will now move forward with fulfilling all conditions to ensure its place on the list of licensed operators authorized to serve Brazilian customers beginning January 1, 2025.

“We are thrilled to be moving forward with an operating license in Brazil and are committed to swiftly meeting the final requirements set forth by the government,” said Brian Goodman, CEO of Golden Matrix Group. “The Brazilian market represents an extraordinary growth opportunity and a key milestone in our global expansion strategy. We are confident that entering the Brazilian market will lead to2025 being a transformational year for the company as we establish a strong presence in one of three most dynamic global growth markets. This milestone reinforces our strategy of entering regions with high growth potential while continuing to deliver gaming experiences that set new quality standards for the industry.”

Golden Matrix is committed to maintaining the highest standards of compliance and innovation, and intends to strengthen its presence in Brazil over the near and long term while continuing to deliver value to its stakeholders.

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As Brazil’s new regulatory framework for iGaming takes shape, Atlaslive has strategically positioned itself as a leader in compliance, ready to support operators navigating these comprehensive standards. Brazil’s legislation mandates strict adherence to player registration protocols, Know Your Customer (KYC) standards and responsible gambling practices — all essential for protecting consumers and ensuring industry transparency​

Achieving Compliance: Certifications That Cement Atlaslive’s Leadership

To meet Brazil’s rigorous technical standards, Atlaslive has secured all necessary certifications, including a GLI Certification against Brazilian regulation. These certifications underscore the platform’s unwavering commitment to fair play, security, and operational integrity.

In addition, Atlaslive has achieved ISO/IEC 27001:2022 certification, a globally recognized standard that establishes stringent requirements for information security management systems (ISMS). This certification highlights Atlaslive’s ability to effectively manage risks related to data security while ensuring the highest levels of protection for user and partner information. This achievement reinforces that Atlaslive’s internal IT systems meet the strictest global standards, giving operators and players alike unparalleled confidence in the platform’s reliability.

Together, these certifications exemplify Atlaslive’s dedication to combining technical excellence, robust security, and operational integrity. They solidify the platform’s standing in the Brazilian market and affirm its readiness to exceed expectations in any regulatory environment.

Unmatched KYC Standards at Atlaslive

At Atlaslive, Know Your Customer (KYC) practices are not just about compliance — they are the cornerstone of building trust and ensuring seamless user experiences. With the increasing demand for secure, efficient onboarding in Brazil’s highly regulated market, Atlaslive has developed a KYC framework that combines innovation, speed, and reliability.

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A key example of this is Atlaslive’s strategic partnership with Legitimuz, Brazil’s leading provider of identity verification and facial recognition technology, and CAF, a global provider of identity verification solutions. By integrating Legitimuz’s state-of-the-art tools, Atlaslive has enhanced its KYC processes, enabling clients to complete player registration up to 30% faster. Leveraging features such as 3D facial recognition, automated document verification, and real-time biometric analysis, Atlaslive Platform ensures players are verified within 30 seconds, dramatically reducing friction without compromising security.

Atlaslive leverages CAF’s Bet ID technology to address critical issues of fraud prevention, user verification, and compliance with regulatory frameworks. CAF’s solution integrates a powerful combination of technologies for identity verification, including robust document validation and AI-powered facial recognition. Bet ID not only facilitates identity verification but also offers continuous monitoring of user behavior, enabling the detection of suspicious activities such as account takeovers. Other key features include digital identity, data protection, and money laundering prevention.

Beyond speed, Atlaslive’s KYC solution is designed to address critical compliance challenges. Robust automated workflows reduce the risk of human error while flagging high-risk users for further review, adding an essential layer of fraud prevention.

Additionally, Atlaslive’s KYC practices are tailored for scalability. Whether an operator manages hundreds or millions of users, the platform seamlessly adapts to handle fluctuating demand, ensuring consistent performance during high-traffic periods. By integrating advanced analytics, Atlaslive also empowers operators with actionable insights into user behaviors and patterns, enhancing their ability to identify and mitigate risks proactively.

With its unwavering commitment to secure, efficient, and compliant KYC practices, Atlaslive not only simplifies onboarding for operators but also builds a foundation of trust for players. By combining the latest technological innovations with a user-centric approach, Atlaslive sets the standard for KYC excellence in the Brazilian iGaming market and beyond.

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Ensuring Compliance and Promoting Responsible Gaming

In the evolving Brazilian iGaming market, responsible gaming isn’t just a regulatory requirement — it’s a moral imperative. Atlaslive’s platform is built with cutting-edge features designed to safeguard players while enabling operators to remain compliant with Brazil’s local guidelines and broader global standards.

Atlaslive’s commitment to responsible gaming goes beyond the basics. By leveraging predictive analytics and machine learning, our platform actively monitors player behaviors, detecting patterns that may indicate risky or compulsive gambling. Operators can set customizable limits for players based on their betting history, flag unusual activity, and apply tailored interventions to mitigate harm.

For example, if a player exhibits strong betting patterns indicative of problem gambling, operators can use our platform’s tools to set personalized deposit or bet limits or restrict access entirely. Combined with real-time analytics and over 200 behavioral triggers, Atlaslive offers unmatched precision in identifying at-risk users.

The Responsible Gaming section of the Atlaslive platform provides players with the tools they need to maintain control of their gaming habits. Key features include:

• Self-Exclusion Options: Players can opt out for durations ranging from 1 day to permanently, ensuring they can take a break when needed.
• Spend and Time Limits: Customizable spend limits for sportsbooks or casinos help players manage their finances effectively.
• Reality Check Notifications: Regular reminders, configurable from 1 minute to 2 hours, keep players aware of their gaming activity.

These tools not only help players make informed decisions but also align operators with global best practices, reducing the risk of regulatory breaches.

Responsible gaming and risk management go hand in hand. Atlaslive uses real-time fraud detection powered by advanced data analytics and machine learning to monitor betting patterns, detect suspicious activity, and prevent fraudulent behavior such as account takeovers, arbitrage betting, and money laundering. Operators are equipped with customizable tools, such as player-specific limits or maximum win thresholds, to further mitigate risks.

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By integrating risk management and responsible gaming practices, Atlaslive ensures a secure and enjoyable environment for players while enabling operators to maintain compliance, avoid hefty fines, and protect their reputations.

Atlaslive: a Trusted Partner for Operators Entering the Brazilian Market

With the regulatory landscape rapidly evolving in Brazil, Atlaslive is uniquely positioned to support iGaming operators through its certified iGaming Platform and KYC innovations. By integrating compliance-driven technology, Atlaslive provides operators with reliable tools to meet the high standards expected in Brazil’s regulated environment.

Atlaslive recognizes that the iGaming landscape is constantly evolving, with new challenges and opportunities emerging every day. To stay ahead, our platform undergoes regular updates, incorporating the latest industry security protocols and insights. This adaptability ensures operators remain compliant with the strictest regulations while continuing to provide a safe, responsible gaming experience for all players.

With these features, Atlaslive combines the power of technology, adaptability, and a player-centric approach to set the standard for responsible gaming in the Brazilian market and beyond.

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About Atlaslive

Atlaslive, formerly known as Atlas-IAC, underwent a rebranding campaign in May 2024. It is a B2B software development company. The company specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology.

The National Council of Legislators from Gaming States (NCLGS) has published a draft of its Model Internet Gaming Act. The proposal provides a model regulatory framework for US states considering the legalisation of online gaming. The document is open for public comment until December 31.

The proposal suggests various policies for state legislators, regulators, and other stakeholders to consider. NCLGS suggests that igaming licences last for five years and recommends a tax rate of between 15 and 25%. The average tax rate in the US, excluding Pennsylvania, is 19%, it says.

The draft proposes the prohibition of sweepstakes games and mentions responsible gambling initiatives such as creating a player health program and requiring online gaming operators to designate a responsible gaming lead.

Comments can be sent by mail and interested parties can also participate in a discussion that will be held at the upcoming NCLGS meeting at Caesars New Orleans from December 12 to 15.

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The NCLGS said: “The objectives of this model legislation are to establish an effective, comprehensive, and efficient regulatory framework consistent with public policy that will foster public confidence and trust in the integrity of the regulatory process and the fairness of internet gaming operations. The regulatory provisions are intended to extend strict regulation and oversight over all aspects of internet gaming operations.”