Latin America
Salsa partners with First Sportsbook to launch LatAm LatAm-focused solution
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Salsa Technology has started an important collaboration with top-tier sports betting provider First Sportsbook that will see the solution integrated into the Salsa Omni PAM. Initially, the tie-up will focus on the regulated Peruvian market and the two companies will share more details around the partnership at the Perú Gaming Show running between June 12 – 13, in Lima.
First Sportsbook, a leading B2B Sportsbook software company, has built a top-tier sports betting solution that is supporting some of the largest sports betting operators in the world. Partnering with Salsa Technology will enable the business to expand its global reach by entering the regulated Latin American region.
Salsa Technology’s Head of Marketing and Sales, Eliane Nunes, said: “We are very excited to announce this collaboration between Salsa and First, especially focused on regulated markets in Latin America, such as Peru. Our dominant position within the region means we’re well set to grow the business as regulation progresses. By adding First Sportsbook into our Salsa Omni we can service our partners, for a competitive cost, a package that includes data and risk analysis, as well as numerous tools for player promotion and retention to help operators make the most of the awesome opportunities here.”
Tom Light, CEO at First Sportsbook, added: “Working with Salsa Technology gives us the ideal partner to bring our high-performance ‘Plug and Play’ solution to the region and give operators a chance to grow in this dynamic space. Our 180-strong trading team, fully managed platform, and tech paired with Salsa’s localised experience will enable us to reshape the sports betting landscape.”
Salsa Technology and First Sportsbook will showcase the power of the partnership from a joint stand #51. Besides Nunes, Salsa team at the event will be headed by Strategic Alliance Manager, Gina Macheri, Diego Mourglia, CTO, and Diego Amarillo, Legal Manager. Joining Tom Light representing First, will be the CCO, Amram Vita, and the Senior Business Development Manager, Juan Dellapenie. Both teams will be available to share more on the project and highlight its impact for those exploring the regulated Peruvian market.
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BigCash Goes Global with Launch in Brazil
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BigCash, India’s leading online skill-based real money gaming company, has set its sights on global expansion and aims to offer an unparalleled gaming experience to users worldwide. The global skill-based gaming market is estimated to grow annually at a CAGR of 13.50% and will be valued at USD 106.78 billion, by 2032. Building on its success in India, BigCash is poised to introduce its entertaining games to global audiences, uniquely blending local flavors with its hallmark innovative gameplay.
BigCash started its journey in 2017 and has quickly become players’ preferred choice, by strategically focusing on launching new games and features regularly and due to its superfast and user-friendly interface. Being a multi-gaming app, it offers a wide range of games tailored for all age groups. With popular Indian card games, like poker, rummy, and call break with regional variations; casual games like ludo, ice blaster, fruit chop, along with fantasy cricket, the platform resonates deeply with the players of Bharat.
Continuing on the mission to take Indian technology global and to reach a wider global gaming audience, BigCash, after months of an in-depth market study, had set its views on expanding its global presence with in-house developed and tailored gaming technology and experience. BigCash presently operates in Brazil, besides India.
One of the key reasons behind BigCash’s entry into the Latin American market is the region’s immense potential for growth in the gaming sector. Brazil, in particular, has emerged as a hotspot for gaming companies due to its large population, favorable demographics, and a growing middle class with disposable income.
BigCash’s global expansion plans include multiple launches in Latin America, Asia, and Africa over the next 12 months. BigCash plans to offer local and international flavors, customized specifically for each country, with a focus on Responsible Gaming and other trust measures, to ensure a deeper bonding with the players.
Ankur Singh, CEO of BigCash, said: “Going global has been part of our strategic planning always; with our launch in Brazil, we have just taken the first step. We are aspiring to be present in 8 countries in the next 12 months. The competitive landscape in Latin America’s gaming industry presents both opportunities and challenges. BigCash is a perfect fit for the Latin American gaming landscape due to our stronghold on tech, which allows product customizations, easy-to-play online games, a supersafe and fast experience; we are already gaining a lot of organic traction.”
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QTech Games recruits David Camacho to take the lead for LatAm markets
![QTech Games recruits David Camacho to take the lead for LatAm markets](https://gamingamericas.com/wp-content/uploads/2024/07/camacho-e1721990847192.jpg)
QTech Games, the leading games distributor for all emerging markets, has appointed David Camacho to the new role of Account Manager for LatAm Markets.
Camacho arrives at QTech Games after a successful and long-serving spell at Tabella, a global powerhouse across varied igaming verticals, where he proved himself across a range of senior roles focusing on the LatAm markets. At QTech Games, David will drive sales and its existing presence across Central and South America, growing its global footprint in more Spanish and Portuguese-speaking territories.
QTech Games commented: “We’re delighted that David is now part of the QTech team. His extensive experience and network in the industry are second to none, after over two decades in the sector. So, he will prove a true asset to both QTech Games and all our clients, as we will deepen our existing influence across Hispanic markets in Central and South America.
“Recruiting the best localised talent and expertise has always been a central pillar of our strategy. Therefore, we’re naturally thrilled to have David on board.
David Camacho added: “I’m excited to be joining QTech Games, a company with the most remarkable content suite across varied igaming verticals, all delivered via a stellar platform built on bleeding-edge technology. I can’t wait to get started by deploying my business connections and contacts across a region I know so well at such a crucial point in its maturation.
“Of course, when it comes to LatAm, everyone’s talking about the unfolding scene in Brazil, but I’ll also be concentrating our efforts in more mature countries such as Colombia and Mexico, alongside some other opportunities in Peru, another promising territory with one of the most operator-friendly regulations in recent times. Argentina and Chile will also be interesting in due course. Apart from the strong growth in this region, I believe we will be able to fuel it further with our new QTech Hybrid product that fits perfectly in all these markets!”
QTech Hybrid – get in touch to find out more!
QTech Hybrid will next be showcased at the upcoming SBWA+ show in Ghana in August, where QTech Games delegates will be on site to unpack its breakout technology and salient applications for joining up the retail and digital-mobile experience. QTech Hybrid offers a retail solution that can be transferred seamlessly to mobile in any emerging market, enabling the customer to continue playing after leaving the retail environment. QTech Hybrid allows players to access the full game library of QTech Games, while the retail solution also contains a state-of-the-art Agent Management System. It’s also an instant win for efficient payments.
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BETBY AND PIXBET ENTER LONG-TERM BRAZILIAN SPORTS BETTING PARTNERSHIP
![BETBY AND PIXBET ENTER LONG-TERM BRAZILIAN SPORTS BETTING PARTNERSHIP](https://gamingamericas.com/wp-content/uploads/2024/07/PIXBET@publisher.jpg)
BETBY strengthens its Latin American position with agreement to power leading Brazilian brand Pixbet
BETBY, the premium sports betting supplier, has signed a long-term sports betting agreement with Pixbet. The partnership will see Pixbet leverage Betby’s award-winning sports betting solution and services to upgrade its current sportsbook, offering Brazilians a best-in-class online betting experience.
Pixbet a leading Brazilian bookmaker present throughout the national territory, is well known for its bold marketing strategy, having earlier this year been announced as the new shirt sponsor for Brazilian soccer club Flamengo under a lucrative two-year deal.
Chris Nikolopoulos, Chief Commercial Officer at Betby, said: “It is a pleasure to have put pen to paper on this agreement with Pixbet, an operator whose management team boasts clear expertise and a passion for sports betting that mirrors our own.
“This agreement further bolsters Betby’s impressive range of partners throughout Brazil and Latin America, and we are excited to capitalise on the rich promise this partnership holds.”
Ernildo Junior, owner of Pixbet, said: “We are very pleased to have signed with Betby as we look to further deliver on our sports betting ambitions to become the leading betting brand in Brazil.
“Betby has a proven track record in Latin America and its suite of high-performance sportsbook technology will provide our players with a superior sports betting experience whilst providing us with cutting-edge risk management tools.”
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