Latin America
FairPlay Sports Media launches in Brazil with localized oddschecker brand

FairPlay Sports Media, the global sports media network fuelled by data and powered by fans, has launched in the Brazilian market with a localized version of its renowned odds comparison brand oddschecker.
Following ongoing success in the LATAM region, where the brand ranks as a top three traffic driver for sportsbooks in Mexico, Chile, Colombia, and Peru, Brazilian sports bettors will now be able to access localized, real-time odds grids at oddschecker.com/br, repurposed with market-specific APIs to ensure a seamless odds comparison experience.
The decision to launch in Brazil follows the recent regulation of sports betting, with FairPlay’s business and product strategy best-suited to legal markets where consumers are protected and sportsbooks operate in-line with generally agreed best practices.
FairPlay and its oddschecker brand have invested heavily in the region as of late, and this new launch also sees a number of new hires on the ground in Brazil to best operationalize the brand to become local sports betting experts, as well as delivering more effective operator partnerships.
Stuart Simms, Group CEO at FairPlay Sports Media, said: “The Brazil market has huge potential, arguably similar to the US in its scale, and this is an ideal time to service the sports mad fans of the country with a quality, fully localised odds comparison service that will empower them with the insight and pricing edge to take on their favoured sportsbooks.
“We are fully behind recent steps to regulate. We want to play by the rules, execute best practices and demonstrate values that we’ve learned from other maturing markets to bring about a better betting ecosystem for all.â€
Richard Gale, Chief Revenue Officer at FairPlay Sports Media, said: “The Brazilian market is both challenging and hugely rewarding. With so many local and multi-national operators, our industry leading technology will provide consumers with true comparisons and a fairer betting space. With regulation coming in, now is the time for our brands, global expertise and multi-national media partnerships to properly enter the market.â€
Oddschecker’s Brazilian site will offer sports bettors the same, market-leading experience that users receive in other markets, with an added focus on sports relevant to the country, including soccer and U.S. sports.
Latest News
Win Systems successfully held Its exclusive Showroom in Peru

Win Systems, a leading provider of technology for the gaming and entertainment industry, successfully concluded its exclusive showroom event on May 28 and 29 at its offices in Lima, Peru. Over two engaging days, local operators and strategic partners had the opportunity to experience the company’s latest innovations first-hand, with special attention given to the new Gold Club Colors, an innovative evolution of its renowned electronic roulette.
The experience was highly praised by attendees, who interacted directly with the Gold Club Colors and witnessed its advanced aesthetic and functional customization features. This version allows key components such as LED lighting, armrests, cilinder, and game layout to be tailored to the visual identity of each casino, enhancing both the venue’s atmosphere and the overall player experience. Also drawing strong interest was the dynamic paytable, which adjusts rewards based on the flow of each game session.
“This event was truly special for us. Beyond showcasing our products, we wanted to create a space to connect, share ideas, and listen to the local market’s needs firsthand. The response was fantastic and encourages us to continue strengthening our presence in Peru,” said Galy Olazo, Country Manager for Win Systems in Peru.
The showroom not only demonstrated one of the most advanced electronic roulettes on the market in action but also reaffirmed Win Systems’ commitment to ongoing innovation and close collaboration with its clients and strategic partners.
Conferences
Belatra to showcase Next-Generation slots at Peru Gaming Show 2025

Belatra Games, the specialist online slots developer, is ready for its latest appearance at the Peru Gaming Show, where it will unveil its latest slot design developments for the Latin American market and beyond.
Belatra will be based at Stand 43 over the two-day event in Lima, giving visitors an exclusive behind-the-curtain look at its latest slot releases, as well as a chance to explore the company’s expanding portfolio of successful, market-ready solutions. Belatra will also run a special competition, offering guests the chance to get their hands on a mystery box bursting with prizes.
In addition to enjoying Belatra’s titles, guests will be able to sample several cocktails inspired by ancient Incan recipes. The bespoke bar is designed as a hidden tomb brimming with treasure, bringing a bold energy and a fun atmosphere to the stand.
Renowned for its engaging gameplay mechanics with attractive creative concepts, Belatra’s studio excels in producing games that connect with diverse player audiences across Latin America. Visitors to the Jockey Exhibition Center, Lima, will be able to experience both fan-favourite titles and brand-new innovations firsthand, while connecting with the Belatra team to explore business opportunities and partnership potential.
Belatra invites all attendees to visit Stand 43 and join the conversation on redefining the future of iGaming in Latin America.
Andrés Troelsen, Belatra Games’ Commercial Director for Latin America, said: “I cannot wait to be back at the Peru Gaming Show as it’s one of the biggest on the LatAm events roadshow. Being in Lima allows us to showcase our next generation of content and connect with current and prospective partners.â€
Latest News
Zitro Installs its Concept Cabinets at Casino La Cima in Mérida

Zitro has installed its revolutionary CONCEPT cabinets at the Casino La Cima in Mérida, Yucatán.
The CONCEPT cabinets feature the Magic Lighting system, which syncs lights and sound with gameplay for a fully immersive experience, and the largest Screen Deck button panel on the market, offering unmatched comfort and ease of use for players and operators.
This launch is backed by some of Zitro’s most successful titles — Fortune Legacy, Legendary Sword, and King Fu Frog — all proven crowd favorites known for their engaging mechanics and strong performance.
A representative from Grupo Same said: “Our collaboration with Zitro and the introduction of the CONCEPT cabinets have far exceeded expectations. Players love the new experience, and the casino floor has never looked better. This addition strengthens our position as a top entertainment destination in Mérida and helps us continue delivering standout gaming experiences.â€
Zitro founder Johnny Ortiz Viveiros said: “We’re thrilled to expand our presence in Yucatán alongside Casino La Cima. The positive reception of CONCEPT and our latest titles clearly reflects the strength of our offering. We’re grateful for the trust Grupo Same has placed in us and excited for what’s ahead.â€
-
Industry News6 days ago
SharpLink Gaming Announces $425,000,000 Private Placement to Initiate Ethereum Treasury Strategy
-
eSports6 days ago
Emmy-Winning Director R.J. Cutler’s Docuseries Esports World Cup: Level Up Premieres June 6 on Prime Video
-
Latest News6 days ago
Century Casinos Announces Sports Betting Partnership with BetMGM in Missouri
-
Latest News7 days ago
Belatra amplifies Argentine presence through partnership with Sportsbet
-
Canada6 days ago
IAGR announces program for IAGR2025 conference in Toronto
-
Latest News6 days ago
Win Systems will showcase its latest innovations at an exclusive showroom in Peru
-
Latest News6 days ago
Aviatrix now live with Vibra Solutions
-
Latest News5 days ago
JCM Global Transforms Chinook Winds Casino Resort’s Casino Floor with Towering Digital Signage at High Limit Area