Latin America
FairPlay Sports Media launches in Brazil with localized oddschecker brand
FairPlay Sports Media, the global sports media network fuelled by data and powered by fans, has launched in the Brazilian market with a localized version of its renowned odds comparison brand oddschecker.
Following ongoing success in the LATAM region, where the brand ranks as a top three traffic driver for sportsbooks in Mexico, Chile, Colombia, and Peru, Brazilian sports bettors will now be able to access localized, real-time odds grids at oddschecker.com/br, repurposed with market-specific APIs to ensure a seamless odds comparison experience.
The decision to launch in Brazil follows the recent regulation of sports betting, with FairPlayâs business and product strategy best-suited to legal markets where consumers are protected and sportsbooks operate in-line with generally agreed best practices.
FairPlay and its oddschecker brand have invested heavily in the region as of late, and this new launch also sees a number of new hires on the ground in Brazil to best operationalize the brand to become local sports betting experts, as well as delivering more effective operator partnerships.
Stuart Simms, Group CEO at FairPlay Sports Media, said: âThe Brazil market has huge potential, arguably similar to the US in its scale, and this is an ideal time to service the sports mad fans of the country with a quality, fully localised odds comparison service that will empower them with the insight and pricing edge to take on their favoured sportsbooks.
âWe are fully behind recent steps to regulate. We want to play by the rules, execute best practices and demonstrate values that weâve learned from other maturing markets to bring about a better betting ecosystem for all.â
Richard Gale, Chief Revenue Officer at FairPlay Sports Media, said: âThe Brazilian market is both challenging and hugely rewarding. With so many local and multi-national operators, our industry leading technology will provide consumers with true comparisons and a fairer betting space. With regulation coming in, now is the time for our brands, global expertise and multi-national media partnerships to properly enter the market.â
Oddscheckerâs Brazilian site will offer sports bettors the same, market-leading experience that users receive in other markets, with an added focus on sports relevant to the country, including soccer and U.S. sports.
Compliance Updates
SYNOT Games Officially Certifies Over 140 Games in Brazil
SYNOT Games has announced that more than 140 of its games have now been officially certified in Brazil.
âWe are delighted to announce that more than 140 of our games have now been officially certified in Brazil. This significant achievement allows us to expand our reach and introduce a diverse selection of games to this dynamic market. Brazil represents a key opportunity for growth, and we are committed to delivering exceptional gaming experiences to the Brazilian audience,â the Company said.
âWe are thrilled to introduce our portfolio in Brazil, offering innovative and engaging gameplay that promises to captivate and entertain players,â Martina Krajci, CCO at SYNOT Games, said.
Compliance Updates
TaDa Gaming Celebrates Further Brazilian Certification Across its Portfolio
Innovative casino content provider, TaDa Gaming, has had more top performing games officially certified for operators and players in Brazil.
GA, the globally recognised ISO/IEC 17025 Testing Laboratory, ISO/IEC 17020 Inspection Body and ISO/IEC 17065 Certification Body, has given its approval to a raft of TaDa releases, reinforcing its already strong brand position in the Brazilian market.
Brazilâs rapid growth and evolving legal framework for gaming regulation have provided opportunities and challenges. Ensuring compliance through certification is a key part of TaDaâs growth strategy as it continues to sign multiple new partnerships with local and international casino platforms, including recent deals with market leaders Aposta Ganha, Cactus Gaming and Betsul.
Enabling casino operators to offer more TaDa signature quality titles, such as Money Coming and Crazy 777, alongside TriLuck release, 3 Coin Treasures, gives players diversity in both theme and ways to win. The leading Fortune Gems series is already fully certified for the Brazilian market.
Ray Lee, Director of Business Development, TaDa Gaming, said: âHaving our quality and integrity in casino game content verified by GA is testament to our commitment to our clients and players.â
Compliance Updates
EGT Digital obtained a licence to operate in the regulated market in Peru
EGT Digital is excited to announce that it is now authorized to operate as a provider in Peru. The company has received a licence from the regulatory gaming authority, the Ministry of Foreign Trade and Tourism (MINCETUR), which allows it to supply operators in the country with all of its core products â the X-Nave platform, the Gaming Aggregator, and the casino content.
EGT Digitalâs in-house developed âall-in-oneâ betting platform X-Nave gives operators the technology and tools they need to build and develop a successful business online. It consists of 4 main modules: Sport Product, CRM Engine, Gaming Aggregator, and Payment Gateway. Đach can be part of the turnkey solution or operate independently, as they allow integration with third-party developments.
The Gaming Aggregator presents a wide variety of more than 12,000 games across 140 providers. It offers numerous player engagement tools and a Recommendation module through which operators can create highly personalized content for their customers based on usersâ individual behavior and preferences.
EGT Digitalâs gaming portfolio contains over 120 casino titles, including 4 top performing jackpots: Bell Link, High Cash, Clover Chance, and Single Progressive Jackpot. The companyâs vast array of games is being constantly enriched with new additions designed to fit the tastes and requirements of different players. EGT Digitalâs slots are currently presented in more than 50 markets around the world, having ranked among the favorites of gaming audiences in each one of them.
âThis licence is an achievement of great significance for us,â said Tsvetomira Drumeva, Head of Sales at EGT Digital. âEntering the regulated market in Peru will allow us not only to unleash the huge potential of our products on a local level but also to continue our expansion in the region and consolidate our positions as a leading supplier of iGaming solutions in LatAm.â
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