Latest News
Online Casino Innovator Soft2Bet Shows US Market How to Improve ROI at SBC Summit North America in New Jersey

Soft2Bet, a leading casino and sportsbook platform provider, displayed its Motivational Engineering Gaming Application (MEGA) last week at SBC Summit North America 2024, one of the preeminent conferences for the online betting and gaming industry in the U.S. and Canada.
Soft2Bet Chief Business Development Officer (CBDO) Martin Collins gave a keynote presentation to a crowded room on driving increased engagement and ROI across Casino and Sports Betting brands. He described we are currently âin a race-to-the-bottom with unsustainable acquisition, engagement, and retention strategies of high-cost CPAs and bonuses that do not create customer loyalty.â During the presentation, Martin shared insights on how personalized gamified experiences can reduce costs and increase profitability for operators in tightly regulated markets.
âThereâs a lot of chatter about the lack of new favorable regulation for the industry in 2024,â said Collins. âSo in order to stay afloat in this environment, you need to get sticky to your consumer, and you do this by adding some spice to your platform. MEGA is the spice that will give operators a huge advantage when it comes to engagement, screentime, and overall loyalty.â
In addition to Collins, Soft2Bet executives including CEO and founder Uri Poliavich, CFO Max Portelli, and General Counsel David Yatom Hay, met with regulators, operators, and other industry partners to discuss Soft2Betâs launch in North America, as well as its MEGA solution, which can be integrated seamlessly into operatorsâ platforms and customized for local markets. Soft2Bet has submitted for both operating and supplier licenses in New Jersey, with plans to use its innovative technology and MEGA solution to revolutionize the online gambling market in the U.S.
Soft2Bet, which offers an extensive suite of iGaming products is now making off-the-shelf and unique casino gamification mechanics available to any operator, all via a seamless API integration. MEGA combines online casino and sportsbook solutions with casual gaming narratives and has proven to increase Average Revenue Per User (ARPU) by 45% and Gross Gaming Revenue (GGR) by 60%. These gamification features can be personalized to the needs of any individual consumer and have demonstrated an increase in screen time by 4X, and increased deposit amounts by 50%.
With a pending launch in Ontario in the coming weeks, and work being done to gain a license in New Jersey, the Soft2Bet team intends to remain focused on the North American Market and to dedicate its resources to complete these launches. The team will be back in the US to meet with partners and showcase MEGA at Global Gaming Expo (G2E) on October 7-10 in Las Vegas, Nevada.â
Latest News
Woodbine partners with 1/ST for Pegasus World Cup Filly & Mare Turf Qualifier

Woodbine Entertainment has announced a partnership with 1/ST that will see the bet365 Dance Smartly Stakes (G2) become a qualifying race for the Pegasus World Cup Filly & Mare Turf Invitational Stakes (G2).
The winner of this yearâs $200,000 bet365 Dance Smartly Stakes at Woodbine Racetrack will receive an automatic invitation to the 2026 $500,000 Pegasus World Cup Filly & Mare Turf at Gulfstream Park in Hallandale Beach, Florida.
The Dance Smartly, to be held on Saturday, October 4 at Woodbine, will be contested at 1 1/16 miles on the bet365 Inner Turf Course and is part of a stacked card headlined by the returning $750,000 Canadian International (G1).
âWeâre pleased to partner with the team at 1/ST Racing to add this unique bonus to the Dance Smartly,â said Tim Lawson, Vice-President of Thoroughbred Racing for Woodbine. âPegasus World Cup Day has become an outstanding showcase of our sport and itâs exciting that the opportunity to be part of it will be connected to a prominent race on one of our biggest days of the season.â
The 2026 Pegasus World Cup will celebrate the 10-year anniversary of racingâs leading luxury, lifestyle and sporting event. The Pegasus World Cup debuted in 2017 as part of 1/STâs mission to excite, energize and modernize the sport of racing for a new generation of fans and to provide lucrative opportunities for Thoroughbred owners and trainers. The event annually attracts the sportâs biggest names and is viewed globally.
âWeâre thrilled to partner with Woodbine in linking the Dance Smartly to Pegasus World Cup Day,â said Aidan Butler, President of 1/ST. âThis collaboration strengthens the global profile of both events, while providing horsemen and fans with a world-class pathway from Toronto to South Florida.â
The 2026 Pegasus World Cup will be held in January.
Industry News
StatRankings Launches with Aim to Deliver Faster, Cleaner, and Smarter Sports Data Experience

StatRankings, the ultimate data hub for sports fans, bettors, and fantasy players, announced the launch of its new website. Designed for speed, simplicity, and privacy, StatRankings helps users make smarter decisions by removing the clutter of outdated, stat sites. With more than 500 NFL data points organized on dedicated, ad-free pages, fans can instantly find the data they need to help set fantasy lineups or put together a betting slip without endless tables, pop-ups, or dashboards getting in the way.
âThe sports stats industry has been stuck in the past for too long. These sites supposedly designed for bettors, fantasy players, and media are archaic, cumbersome, and confusing. We are committed to keeping the experience of finding stats as smooth and easy as possible, without all the noise. We want StatRankings to represent a new standard in how sports data can be delivered,â said Kevin Adams, Founder of StatRankings and fantasy sports industry veteran.
In addition to the launch of its website, StatRankings created a partnership with One Week Season, a premium DFS (Daily Fantasy Sports) subscription service that offers content, tools, and community. StatRankings data will be used across shows and articles found on One Week Seasonâs site for the duration of the NFL season.
âOne Week Season is all about teaching people the âhowâ when it comes to becoming a better DFS player. StatRankings helps us in that mission by making sharper and deeper data more accessible and doing so in a manner that has previously been awkward and downright clumsy. By incorporating StatRankings into our content, we’re able to offer the most optimized insights to our users for their success,â said One Week Seasonâs CEO Jordan Tohline.
Latest News
Internet Sports International (ISI) Launches ISI Mobile, a Best-in-Class Gaming Software Solution

Global race and sportsbook technology provider Internet Sports International (ISI) has launched ISI Mobile, a best-in-class software solution. The leading solution enables ISI to deliver a complete, customizable white-label online solution that encompasses both sports betting and iGaming, including Class II and Class III games.
âFor years, we have carefully and thoughtfully evaluated options for our own proprietary software capable of competing with industry giants. Today, we are proud to offer a platform that provides significant advantages. This enables us to deliver a fully white-labeled, highly competitive, and strategically advantageous solution for our clients in an expedited and compliant fashion. We can also launch our customers faster, at scale and a lot more cost effectively, without all the baggage you have with the old tech in the market today,â said ISI President Bill Stearns.
ISI Mobile is a scalable and modular solution that has several key features that distinguish it from other solutions and makes it an attractive choice for operators, including:
⢠Fully white-label solution
⢠End-to-end mobile-optimized design
⢠Purpose-built native promotional engine
⢠Customized cashier
⢠Lightning-fast performance with high throughput capacity
⢠Fully Integrated platform
⢠Next-gen proprietary PAM
⢠Geofenced with best-in-class partner for on premise, on reservation or statewide gaming
ISI Mobileâs platform is both modular and scalable and enables micro-betting, in-game bets, parlays, and more. Additionally, its in-house player account management (PAM) system has a CRM promotional engine that can integrate seamlessly with any existing CRM the property may be using. The platform also allows operators to keep their own data and to protect their own player relationships.
âOur next-gen tech is a white label platform for sports betting and iGaming, which means casinos can deliver the incredible experiences they want to deliver for their players, all branded to the casino, and with a PAM that is fully integrated to the propertyâs existing CRM,â Stearns said.
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