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Online Casino Innovator Soft2Bet Shows US Market How to Improve ROI at SBC Summit North America in New Jersey

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Soft2Bet Shows US Market How to Improve ROI at SBC Summit North America in New Jersey

 

Soft2Bet, a leading casino and sportsbook platform provider, displayed its Motivational Engineering Gaming Application (MEGA) last week at SBC Summit North America 2024, one of the preeminent conferences for the online betting and gaming industry in the U.S. and Canada.

Soft2Bet Chief Business Development Officer (CBDO) Martin Collins gave a keynote presentation to a crowded room on driving increased engagement and ROI across Casino and Sports Betting brands. He described we are currently “in a race-to-the-bottom with unsustainable acquisition, engagement, and retention strategies of high-cost CPAs and bonuses that do not create customer loyalty.” During the presentation, Martin shared insights on how personalized gamified experiences can reduce costs and increase profitability for operators in tightly regulated markets.

“There’s a lot of chatter about the lack of new favorable regulation for the industry in 2024,” said Collins. “So in order to stay afloat in this environment, you need to get sticky to your consumer, and you do this by adding some spice to your platform. MEGA is the spice that will give operators a huge advantage when it comes to engagement, screentime, and overall loyalty.”

In addition to Collins, Soft2Bet executives including CEO and founder Uri Poliavich, CFO Max Portelli, and General Counsel David Yatom Hay, met with regulators, operators, and other industry partners to discuss Soft2Bet’s launch in North America, as well as its MEGA solution, which can be integrated seamlessly into operators’ platforms and customized for local markets. Soft2Bet has submitted for both operating and supplier licenses in New Jersey, with plans to use its innovative technology and MEGA solution to revolutionize the online gambling market in the U.S.

Soft2Bet, which offers an extensive suite of iGaming products is now making off-the-shelf and unique casino gamification mechanics available to any operator, all via a seamless API integration. MEGA combines online casino and sportsbook solutions with casual gaming narratives and has proven to increase Average Revenue Per User (ARPU) by 45% and Gross Gaming Revenue (GGR) by 60%. These gamification features can be personalized to the needs of any individual consumer and have demonstrated an increase in screen time by 4X, and increased deposit amounts by 50%.

With a pending launch in Ontario in the coming weeks, and work being done to gain a license in New Jersey, the Soft2Bet team intends to remain focused on the North American Market and to dedicate its resources to complete these launches. The team will be back in the US to meet with partners and showcase MEGA at Global Gaming Expo (G2E) on October 7-10 in Las Vegas, Nevada.‍

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BMM TESTLABS PROMOTES KARINA ADDARI TO VICE PRESIDENT OF GLOBAL DIGITAL SERVICE DELIVERY

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BMM Testlabs (“BMM” or “the Company”), the world’s original gaming test lab renowned for exceptional product compliance and certification services, today announced the promotion of Karina Addari to Vice President of Global Digital Service Delivery. In this new role, Addari will lead BMM’s global digital professional services delivery (PSD) operations, driving excellence in compliance, quality assurance, project management, and product certification across multiple regions.

Addari joined BMM in 2023, bringing over 25 years of cross-industry operations and project management experience. In her most recent role as BMM’s Director of Service Delivery for Europe and South America, she managed teams across multiple international branches, consistently exceeding revenue targets and optimizing operational efficiency.

Before joining BMM, Addari held numerous professional roles, including Adjunct Professor at the University of Kansas’ School of Professional Studies and School of Engineering; Senior Manager, Operations Strategy at Hostess Brands; and Program Manager for H&R Block.

BMM Chief Operations Officer Kara Matthew said, “Karina has made a tremendous impact at BMM. Her commitment to excellence, strategic mindset, and ability to empower diverse teams has driven impressive results. This promotion reflects her outstanding leadership and our confidence in her continued contributions as we continue to expand our global operations to meet customer needs.”

In her new role, Addari will continue to champion operational effectiveness, cultural collaboration, and customer-focused service delivery, reinforcing BMM’s position as a trusted partner to gaming suppliers and regulators worldwide.

Addari earned a PhD in Organization and Management with a specialization in Leadership, a Master of Arts in International Business, and a Bachelor of Arts in Business Administration. She is also a certified Project Management Professional (PMP) and Lean Six Sigma Black Belt.

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Zitro Installs its Concept Cabinets at Casino La Cima in Mérida

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Zitro Installs its Concept Cabinets at Casino La Cima in Mérida

 

Zitro has installed its revolutionary CONCEPT cabinets at the Casino La Cima in Mérida, Yucatån.

The CONCEPT cabinets feature the Magic Lighting system, which syncs lights and sound with gameplay for a fully immersive experience, and the largest Screen Deck button panel on the market, offering unmatched comfort and ease of use for players and operators.

This launch is backed by some of Zitro’s most successful titles — Fortune Legacy, Legendary Sword, and King Fu Frog — all proven crowd favorites known for their engaging mechanics and strong performance.

A representative from Grupo Same said: “Our collaboration with Zitro and the introduction of the CONCEPT cabinets have far exceeded expectations. Players love the new experience, and the casino floor has never looked better. This addition strengthens our position as a top entertainment destination in MĂ©rida and helps us continue delivering standout gaming experiences.”

Zitro founder Johnny Ortiz Viveiros said: “We’re thrilled to expand our presence in Yucatán alongside Casino La Cima. The positive reception of CONCEPT and our latest titles clearly reflects the strength of our offering. We’re grateful for the trust Grupo Same has placed in us and excited for what’s ahead.”

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Rush Street Interactive Launches PropPacks for MLB

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Rush Street Interactive Launches PropPacks for MLB

 

After the tremendous success of NBA PropPacks, Rush Street Interactive (RSI), which operates the BetRivers Sportsbook, is now bringing that same winning excitement to baseball fans with the launch of PropPacks for MLB, just in time for summertime action at the ballpark.

This innovative digital baseball card game brings the nostalgic thrill of opening a pack of sports cards and combines it with the high-energy excitement of prop betting. PropPacks for MLB offer BetRivers customers one of the most interactive and rewarding ways to engage with Major League Baseball action—all with the chance to win up to $1000 in bonus credits or other exciting awards on every card.

Fans who place $10 or more on qualifying Same Game Parlays (SGPs) for MLB games will randomly receive up to three digital PropPacks player cards per game at no additional cost. Each card features a player from one or both teams in the game. If that player achieves the Hits or Strikeouts milestones featured on the card, bettors can win escalating prizes based on the difficulty of the achievement.

PropPacks come in three tiers—Bronze, Silver, and Gold—with Gold cards being the rarest and offering the highest reward potential. Unlocking a Gold card could lead to the grand prize of $1,000 in bonus credits.

“Following the enthusiastic reception to our NBA PropPacks, we’re thrilled to bring the same excitement to baseball. PropPacks give MLB fans another reason to get in on the action by adding surprise rewards to their Same Game Parlay bets, creating more ways to win with no added cost. It’s all part of our mission to put players first by providing more value and innovation across every major sports season,” said Richard Schwartz, CEO at RSI.

PropPacks are exclusive to the BetRivers Sportsbook and available across all platforms. In addition to PropPacks for MLB, BetRivers will offer a full lineup of baseball promotions throughout the season. Players can visit the BetRivers app or website and click on “Promotions” to explore the full suite of daily MLB offers.

“PropPacks for MLB are another BetRivers exclusive that demonstrates our commitment to delivering creative, engaging, and value-packed experiences to our players. We’re excited to keep building on the success of NBA PropPacks and expand this fun format across more leagues and seasons,” Schwartz added.

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