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Online Casino Innovator Soft2Bet Shows US Market How to Improve ROI at SBC Summit North America in New Jersey

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Soft2Bet Shows US Market How to Improve ROI at SBC Summit North America in New Jersey

 

Soft2Bet, a leading casino and sportsbook platform provider, displayed its Motivational Engineering Gaming Application (MEGA) last week at SBC Summit North America 2024, one of the preeminent conferences for the online betting and gaming industry in the U.S. and Canada.

Soft2Bet Chief Business Development Officer (CBDO) Martin Collins gave a keynote presentation to a crowded room on driving increased engagement and ROI across Casino and Sports Betting brands. He described we are currently “in a race-to-the-bottom with unsustainable acquisition, engagement, and retention strategies of high-cost CPAs and bonuses that do not create customer loyalty.” During the presentation, Martin shared insights on how personalized gamified experiences can reduce costs and increase profitability for operators in tightly regulated markets.

“There’s a lot of chatter about the lack of new favorable regulation for the industry in 2024,” said Collins. “So in order to stay afloat in this environment, you need to get sticky to your consumer, and you do this by adding some spice to your platform. MEGA is the spice that will give operators a huge advantage when it comes to engagement, screentime, and overall loyalty.”

In addition to Collins, Soft2Bet executives including CEO and founder Uri Poliavich, CFO Max Portelli, and General Counsel David Yatom Hay, met with regulators, operators, and other industry partners to discuss Soft2Bet’s launch in North America, as well as its MEGA solution, which can be integrated seamlessly into operators’ platforms and customized for local markets. Soft2Bet has submitted for both operating and supplier licenses in New Jersey, with plans to use its innovative technology and MEGA solution to revolutionize the online gambling market in the U.S.

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Soft2Bet, which offers an extensive suite of iGaming products is now making off-the-shelf and unique casino gamification mechanics available to any operator, all via a seamless API integration. MEGA combines online casino and sportsbook solutions with casual gaming narratives and has proven to increase Average Revenue Per User (ARPU) by 45% and Gross Gaming Revenue (GGR) by 60%. These gamification features can be personalized to the needs of any individual consumer and have demonstrated an increase in screen time by 4X, and increased deposit amounts by 50%.

With a pending launch in Ontario in the coming weeks, and work being done to gain a license in New Jersey, the Soft2Bet team intends to remain focused on the North American Market and to dedicate its resources to complete these launches. The team will be back in the US to meet with partners and showcase MEGA at Global Gaming Expo (G2E) on October 7-10 in Las Vegas, Nevada.‍

Latest News

Brazilian Ministry of Finance and Sportradar Join Forces to Strengthen Integrity of Sports

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Brazilian Ministry of Finance and Sportradar Join Forces to Strengthen Integrity of Sports

 

The Brazilian Ministry of Finance, through the Secretariat of Prizes and Betting, and Sportradar Group AG signed a Technical Cooperation Agreement (ACT) to collaborate activities focused on safeguarding the integrity of the newly regulated sports betting and online gaming region.

The ACT aims to support the technical staff of the Secretariat of Prizes and Betting, given their responsibility at the national level to coordinate the authorization, inspection and sanctioning process of operators that provide online games and sports betting.

Sportradar’s Integrity Services will offer its expertise to the Secretariat, including reporting any suspicious incidents it may identify through its monitoring of the market, as well as providing strategic counsel to address these situations. Additionally, Sportradar will support the ongoing education and training of Secretariat staff on the threat of match-fixing, to enhance their knowledge and understanding of the issue.

Ministry of Finance spokesperson responsible for the partnership, Régis Dudena, Secretary of Prizes and Betting, said: “The partnership with Sportradar will be an important tool to combat a major threat to the fixed-odds betting market, which is the risk of manipulation of sports results.”

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Felippe Marchetti, Sportradar’s Manager for Integrity Partnerships in Brazil, said: “The signing of the ACT is a proud occasion for Sportradar and we appreciate the trust shown by the Brazilian Ministry of Finance in the expertise of Sportradar’s Integrity Services division. This ACT reflects a mutual commitment to establish a sustainable, regulated sports betting industry in Brazil that is built upon a foundation of integrity.”

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Latest News

Internet Vikings and PlayStar Celebrate Continued Partnership

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Internet Vikings and PlayStar Celebrate Continued Partnership

 

Internet Vikings, a licensed in-state hosting provider for iGaming and online sports betting, is happy to announce the renewal of its long-term partnership with PlayStar, an online casino operator in the United States. Internet Vikings has been a trusted partner of PlayStar since 2021, providing the hosting infrastructure for their operations.

After a successful three-year collaboration, PlayStar has extended its agreement with Internet Vikings for hosting services in New Jersey. This renewed partnership serves as proof of the quality and reliability of Internet Vikings’ solutions.

Rickard Vikström, Founder and CEO of Internet Vikings shares, “We have always believed in providing not just hosting, but a solution that aligns with our partners’ vision and long-term growth plans. We look forward to continuing this collaboration.”

PlayStar has established itself in New Jersey’s regulated market by focusing on player engagement, personalization, and responsible gambling. Recently nominated for the EGR Rising Star Award, PlayStar has created a safe, and controlled gaming environment ensuring its customers enjoy a smooth player experience while leveraging flexible hosting solutions from Internet Vikings.

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“We need partners who are equally committed to our vision,” said Peter Ekmark, CEO of PlayStar. “Internet Vikings has helped us achieve our goals, providing the kind of adaptability and customer-centric support that allow us to grow without limits.”

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Compliance Updates

Delasport Ready for Brazil Expansion

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Delasport Ready for Brazil Expansion

 

Award-winning iGaming supplier Delasport has just positioned itself as the most progressive supplier to date by meeting the new Brazilian regulation requirements for Sports Betting and Online Casino. The global technology developer has taken all required measures to comply in terms of certifications, Data vault integration, payment providers, KYC, AML, and much more.

Delasport’s team of over 400 experts worldwide are advancing to deliver its renowned products and services to the Brazilian market. They have partnered with GLI (Gaming Laboratories International) – the leading certification lab approved by the Brazilian Ministry of Finance.

So far, Delasport is fully certified against GLI-33 and GLI-19 – the standards that have inspired regulators in Latin America and likely in Brazil. Additionally, the team is in the process of submitting the platform for certification against Brazilian technical standards. Delasport is also advancing rapidly through data quality testing of its integration with the SIGAP Datavault system.

Key Advantages

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Operators that plan on entering the newly regulated Brazilian market will have numerous advantages if they partner with Delasport. They will be able to provide their players with personalization features like My Sportsbook, My Event Builder, My Combo, and My Casino that skyrocket revenues and retention.

Furthermore, Delasport’s KYC and AML provider is a market leader that guarantees the highest level of compliance for all operators that choose to go on this route.

Also, Delasport has already partnered with numerous PIX payment system operators and provides a real-time AI-powered Responsible Gambling system which can easily adapt to local regulations.

Another key advantage is the strong relationship with third-party casino suppliers that will soon be able to provide their exciting portfolios to this thrilling jurisdiction.

Last, but not least, operators will feel Delasport’s support from the get-go all the way to establishing themselves as a market leader. Delasport is knowledgeable of the cultural and regional differences within Brazil and can address all localization needs before they arise.

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“Delasport stands on a solid foundation of experience, supplying Tier 1, Tier 2, and Tier 3 operators in highly regulated markets globally”, the company’s CCO Filippo Ferri comments. ‘This makes Delasport fully equipped to assist operators navigating complex platforms or adapting to modern jurisdictional requirements, such as Brazil’s.’

The supplier’s VP of Business Development Rosaire Galea Cavallaro adds: ‘It’s a great privilege to enter such a vast and exciting market with the confidence that we’ve gained at Delasport throughout the years. We’re looking forward to seeing our product in action in a new territory, achieving and maintaining solid margins for our partners, keeping the record of having double digit margins in sports betting and helping them scale with ease in both verticals to generate maximum revenue for their brands.’

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