Frederico Caputi brings more than a decade of experience in business development, media planning and events to Brazil office

Altenar, a leading sportsbook and iGaming software provider, has grown its LatAm commercial team with the addition of new Sales Manager, Frederico Caputi.

Frederico brings more than 10 years of experience from strategic roles in sales, business development and affiliate marketing with giants such as Google and Groupon. He also holds vast iGaming and sports betting experience across a varied international landscape, equipping him to offer the deep understanding needed to win in the Brazilian market.

In this new role, Frederico will be based in Brazil and will leverage his knowledge to drive growth for Altenar by fostering relationships with sportsbook operators and partners, negotiating high-value deals and analysing the competitive LatAm landscape from within to inform business strategy.

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Altenar began strengthening its leadership team earlier this year with the appointment of Sales Director Sam Hill, who currently focuses on regions including LatAm and Europe. Frederico joins Altenar’s 500-strong employee base as the company seeks to grow its foothold across the rapidly evolving LatAm region.

Charlie Williams, Commercial Director at Altenar, said: “We are delighted to welcome Fred to Altenar at this pivotal time in the industry’s history. His strategic approach and wide-ranging experience means he will bring valuable insights and leverage his contacts to build our position in this highly competitive market.

“Along with a robust and compelling product line-up, it is our people that set us apart and by building such a strong team, we are confident we can meet the needs our operators looking to break into Brazil.”

Frederico Caputi, Sales Manager at Altenar, said: “There couldn’t be a more exciting time to join Altenar, with Brazil’s regulated market inching closer to completion. The potential for Altenar to expand its presence in Brazil and offer localised solutions tailored to the unique demands of the market is immense.

“The market’s untapped potential combined with Altenar’s strong capabilities makes this an exciting time to be involved in the iGaming sector in Brazil. I look forward to working with the wider sales team to drive unprecedented growth for Q4 and beyond.”

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Leading Spanish-language online casino brand PlayUZU, powered by SkillOnNet, today announced the launch of “Facutron,” a brand-new and exclusive slot based on its Mexican brand ambassador Facundo.

The September 9 release will mark PlayUZU’s first branded slot game with a local celebrity in the Mexican market and highlights the operator’s commitment to delivering a truly localized gaming experience to each of the markets it operates in.

Facundo, aka TV, radio host and influencer Facundo Gómez Bruera, has been a PlayUZU ambassador since 2023. A natural fit with the brand, the “Incógnito” and “Ya párate” star shares PlayUZU’s values of fun, excitement, social responsibility, and flair for doing things differently.

And now, he’s starring in his very own slot, calling the shots as players chase wins of up to 5,000x. Facutron comes packed with surprises, explosive features, and potentially big wins – all built with the Mexican player in mind.

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Having become a household name in Spain, PlayUZU has been extending its footprint in Latin America in recent years, expanding into Buenos Aires City and preparing for imminent launches under local licenses in Peru and Brazil.

PlayUZU boasts an unparalleled games portfolio with top titles from the biggest and best game studios in the industry.

Iñaki Paz, PlayUZU Country Manager in Mexico, said: “PlayUZU brand prides itself as the default destination for casual online casino players. Providing a fun, safe and an entertaining place to enjoy the best casino games on offer. This game is the result of PlayUZU´s continued commitment to innovating in the market and Facundo´s openness to strengthening this successful relationship. We’re positive that our new branded celebrity slot will be a big hit with fun seeking casino players and underpin PlayUZU’s position as a leading online casino in Mexico.

21VIRAL, the iGaming casino and games aggregation supplier, announced that it had hired Luz Beatriz Jaramillio Serna as Sales Manager for Colombia, Central, and South America.

Christoph Härtel, CEO of 21VIRAL, said: “Our business is seeing steady growth, and our enquiry pipeline is expanding nicely. We had a great reception at the recent Caribbean Gaming Show (CGS) held in Recife, Brasil, proving that our casino and games aggregation services are in demand with operators and games studios alike. Luz has joined our growing team, with partners across Latin America at the right time and will further drive our sales, business development, and customer experience.”

Luz Beatriz, LatAm Sales Manager North, said: “21VIRAL is already making an impact in the rapidly growing Central and South American market, and the recent attendance at CGS, Recife has evidenced that.  As a business and team, we will solve pain points for our customers and put them at the centre of our operations so they can scale their business quickly by adding faster integrations using the latest AI technology, with revenue-enhancing content from our game providers. I look forward to the next few months as we onboard and activate new operators and games providers.”