Playersoft, a leader in cutting-edge marketing and player development software, has launched ONE Kiosk. This new solution is set to transform player engagement by delivering keen functionality and a seamless gaming experience directly to the casino floor.

“We are thrilled to introduce ONE Kiosk at G2E 2024. This new addition to our suite of products enables operators to streamline promotions, rewards issuance, and player interaction through both self-service kiosks and staff-assisted mobile solutions. It’s designed to meet the needs of properties large and small by integrating with all gaming and business systems, ensuring a truly seamless experience,” said Hunter Hunstock, President of Playersoft.

ONE Kiosk, developed in collaboration with Playersoft’s preferred mobile and loyalty development partner, Objectstudio, offers a comprehensive range of features. These include the ability to manage promotions, offers, account management updates, email, mail, and SMS opt-ins, win/loss review, and more. ONE Kiosk game library is powered by Engaged Nation, an industry leader in gamification and online promotional portals. Players can look forward to an exciting catalog of interactive promotional games, including Pick-em Games for the NFL season, as well as a variety of themed and insured promotions.

SCCG Management made headlines at the 2024 G2E Party with the launch of its highly anticipated Celebrity BooRay! Exhibition, featuring Hollywood star Mark Wahlberg, NBA legends Mario Chalmers, Tony Allen, and a host of influencers. The event, hosted at Tom’s Watch Bar, brought together the worlds of gaming, sports, and pop culture in a memorable celebration of innovation and entertainment.

Mark Wahlberg, a strong advocate of the SCCG and BooRay! joint venture, lit up the night with his presence. His Flecha Azul Tequila brand co-sponsored the event, adding a touch of elegance and excitement. The Celebrity BooRay! Exhibition showcased the fast-growing card game BooRay!, a game beloved by NBA stars and cultural icons alike. Wahlberg’s support has been instrumental in taking BooRay! to new heights.

Stephen Crystal, SCCG’s Founder and CEO, said: “We were honored to have Mark Wahlberg at our G2E Party, and it was incredible to see how much excitement BooRay! brought to everyone involved. This partnership between SCCG and BooRay! represents a new frontier in gaming, entertainment, and pop culture.”

The success of BooRay! at G2E was driven by Kahari S. Nash, known as The BooRay! King, who has played a pivotal role in popularizing the game. BooRay! combines strategy, skill, and social interaction, and has become a favorite among NBA stars and influencers. The game has captured the imagination of players and audiences alike, transcending traditional gaming boundaries.

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NBA stars Mario Chalmers and Tony Allen also lent their support to the BooRay! launch, further cementing its place in pop culture. Their involvement, through SCCG’s NextGen initiative, highlights the innovative ways in which SCCG is integrating celebrities to drive the gaming industry forward.

Stephen Crystal said: “The launch of BooRay! at G2E marks an exciting moment in gaming. Our partnership with Tom’s Watch Bar, and the support of influencers and NBA legends, brings a unique swagger to gaming. This is only the beginning for BooRay! and the future of interactive gaming.”

The evening also celebrated SCCG’s Gambling Industry’s Top 20 in their 20s Awards, which honored the brightest young leaders and innovators shaping the future of the gambling industry. The 2024 winners represent the future of gaming, and their creativity, leadership, and passion are essential to the industry’s continued success.

ODDSworks has announced that an agreement has been finalized to bring RAW iGaming’s most popular casino-proven games to ODDSworks’ customers via the BETguard Remote Game Server in North America.

With four other games from RAW iGaming, ODDSworks will showcase Joker & The Thief, the North American debut of RAW’s patent-pending “SuperSlice” technology. RAW is building a library around this exciting game mechanic along with other high-performing patent-pending mechanics such as SuperSymbols and SuperTracks.

Tom Wood, CEO of RAW iGaming, said: “Our collaboration with ODDSworks is an important milestone for RAW iGaming, as it creates a gateway to the North American market for our unique, innovative games. We are very excited to deliver our games to ODDSworks’ customers and their players.”

RAW develops innovative, easy-to-understand and boundary-pushing games. RAW’s games will soon be launched in New Jersey, Pennsylvania, Michigan, West Virginia, Connecticut, and Mexico.

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ODDSworks CEO Shridar Joshi said: “There is a tremendous amount of potential in the market waiting to be capitalized on, and we expect to partner with other amazing companies like RAW iGaming moving into the future. ODDSworks is well-positioned to be the go-to place for special, unique online games.”

The ODDSworks game library consists of a versatile range of proprietary and third-party titles, each featuring a unique and engaging theme enhanced with stellar graphics, sounds, and features.

Many of these games have already had successful runs in US land-based and European online markets.