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Vibra Solutions celebrates with Play’n GO: New agreement to distribute premium slot content in Argentina

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VIP guests invited to raise a glass to new collaboration at exclusive wine tasting event at SAGSE Buenos Aires

Vibra Solutions, Latam’s ‘go-to’ platform developer has joined forces with tier-1 content provider Play’n GO to distribute its content in this growing Latam market. Both companies celebrate  the new partnership with an exclusive VIP wine tasting event at SAGSE Buenos Aires on March 20th.

Vibra Solutions aggregation is a key part of its flexible platform which contains more than 2,800 games from 20+ of the world’s most popular providers and a multi currency payment gateway integrated with more than 30 suppliers.

Play’n GO is a leading online slots provider with a portfolio of more than 300 premium titles including some of the world’s most-played games including Book of Dead, Reactoonz and Moon Princess.

SAGSE Buenos Aires, Argentina, is one of the must-attend events in the LatAm iGaming calendar and also home to Vibra Solutions – the ideal location for both partners to invite existing and potential customers to raise a glass to the growth of the region as more countries regulate and expand their operations.

The exclusive event will take place on Wednesday 20th March within the SAGSE VIP area at the Hilton hotel in Puerto Madero, with guests able to sample some of the best Malbecs and Torrontés wines Argentina has to offer.

Vibra Solutions’ modular technology is designed to adapt to any operator need, online, retail or both and is aimed at brands looking to move from existing platforms to a more flexible and customisable alternative. Vibra’s technology is GLI certified and live across LatAm including Brazil.

Michele Stefanelli , Sales Lead LATAM, Play’n GO, said: “We’re delighted to partner with Vibra, one of the region’s best known content and platform suppliers that is having a huge impact across LatAm. There is no better way to mark our new partnership in style with some of Argentina’s best wines and at the country’s premier industry event.”

Ramiro Atucha, CEO, Vibra Gaming, said: “We’re delighted to toast to our partnership with Play’n GO, one of our key Vibra Solutions aggregation content partners. Vibra Solutions may have officially launched only a year ago, but we’ve achieved a great deal already. We’re now preparing to scale with a queue of operators ready to go live with our platform technology and services in Q2 2024. What a better way to celebrate than with one of our main partners”

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UNLV International Gaming Institute Announces Inaugural ESPN Research Fellows

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The resulting research will provide insights into the impact of responsible gambling messages used by media in covering the global sports wagering and gaming industry

The University of Nevada, Las Vegas (UNLV) International Gaming Institute (IGI) is excited to announce the recipients of the 2024 ESPN Research Fellowships. This year’s selection showcases a diverse group of scholars whose innovative project proposals will be pivotal in advancing knowledge on responsible gambling messaging in sports media.

Fellowships have been awarded to:

  • Dr Hannah Borenstein, Harper-Schmidt Postdoctoral Fellow and Collegiate Assistant Teaching Professor at The University of Chicago
  • Chance Dow, a Master’s student at the University of Memphis’ Tennessee Institute of Gambling Education and Research
  • Dr Eric R Louderback, Research and Evaluation Scientist in the Division on Addiction at Harvard Medical School
  • Dr Brian Petrotta, Assistant Professor of Sport Media and Communication at the University of Nebraska-Lincoln, and Dr Travis Bell, Associate Professor of Digital and Sports Media at the University of South Florida

Each of the Fellowship proposals address unique facets of responsible gambling messaging in sports media. As the intersection between sports and gambling continues to evolve, the work of these scholars is essential in promoting healthy gambling practices and awareness.

These projects will provide insights into practical strategies that policy-makers and the industry can adopt to help safeguard the wellbeing of sports enthusiasts and the public at large.

Dr Borenstein will explore the relatively untapped domain of track and field and marathon running. Dr Borenstein’s investigation focuses on the implications of integrating gambling into mainstream broadcasting and spectating of these sports.

Dow will investigate the nuances of gendered gambling and responsible gambling. Dow’s study examines how to enhance the effectiveness of responsible gambling messages, particularly among college student populations.

Dr Louderback will analyze video-based sports gambling advertisements on social media. Dr Louderback’s research looks at how responsible gambling messages influence advertisement effectiveness and demonstrates the use of publicly available social media data in advancing knowledge in responsible gambling.

Dr Petrotta and Dr Bell will analyze actual gambling broadcasts during ‘March Madness’ competitions. The study explores how responsible gambling messages are conveyed and will provide crucial insights into real-world practices during live sports broadcasts.

“The IGI is tremendously excited about these projects,” the Executive Director for the IGI, Dr Brett Abarbanel, said. “A key goal of this initiative is to support innovative and impactful research to better understand the rapidly changing global sports and betting environment. This research represents a broad range of perspectives on how gambling is represented in sports media and holds important implications for all gambling stakeholders.”

“ESPN is proud to work with IGI to advance responsible gaming standards through this comprehensive research,” ESPN Corporate Citizenship Vice-President Kevin Martinez said. “These diverse research projects will help to inform how the industry can continue to respond to and improve upon responsible gaming practices in the sports entertainment ecosystem.”

Each research fellowship lasts for a duration of six (6) months. The results of the research will be featured in an IGI webinar in early 2025.

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Latest News

Aposta Ganha Partners with Fast Track to Enhance Player Engagement in the Brazilian Market

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Aposta Ganha Partners with Fast Track to Enhance Player Engagement in the Brazilian Market

 

Aposta Ganha, a prominent iGaming operator catering to the LATAM market with a focus on Brazil, announces a strategic partnership with Fast Track, a leading CRM technology company, to elevate player engagement and loyalty in their markets.

Aposta Ganha, recognised for its comprehensive igaming offerings and commitment to delivering exceptional player experiences, collaborates with Fast Track to integrate innovative CRM solutions. This partnership marks a significant milestone in enhancing player engagement strategies across the iGaming landscape, leveraging Aposta Ganha’s market expertise with Fast Track’s advanced CRM technology.

By seamlessly integrating Fast Track’s AI-powered CRM platform, Aposta Ganha can now deliver personalised gaming experiences at scale, driving deeper player engagement and retention. Fast Track’s real-time data capabilities and automation empower operators to execute hyper-targeted campaigns and dynamic player journeys, tailored specifically for their audience.

“We are excited to partner with Fast Track to enhance player engagement and loyalty in the Brazilian market,” said Halison Rodrigues, Commercial Director of Aposta Ganha. “This collaboration represents a strategic move to further strengthen our position as a leading iGaming operator in the region, leveraging Fast Track’s expertise to deliver personalised gaming experiences that resonate with our players.”

Simon Lidzén, CEO and Co-Founder of Fast Track, shared his enthusiasm for the partnership, stating, “Partnering with Aposta Ganha presents a unique opportunity to elevate player engagement in the Brazilian market. Together, we are committed to delivering personalised gaming experiences that drive long-term player loyalty and satisfaction.”

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Compliance Updates

eCOGRA Authorized to Offer Certification Services in Brazil

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eCOGRA, the Internationally renowned Independent Testing Laboratory, has been officially authorized by the Secretaria De Prêmios e Apostas (SPA) to operate as a certifying entity for betting systems, live gaming studios, and online games in Brazil. This announcement marks a significant milestone as eCOGRA continues to extend its international offering of iGaming testing, inspection, and certification (TIC) services in regulated markets across the globe.

The announcement comes two months to the day after eCOGRA received approval to operate as a Certification Laboratory in Peru. The organization now operates in 39 online gambling jurisdictions, including Buenos Aires City and Province, Peru, Mendoza, Colombia, and Brazil in South America.

Since its establishment in 2003, eCOGRA has been at the forefront of online gambling certification, providing assurance on fairness and safety to players while offering the highest standards in TIC services to industry operators and software providers seeking to comply with regulatory requirements. The approval to operate in Brazil reflects both the trust eCOGRA has built in the international iGaming community and the quality of its certification services.

Bradley Khoury, Chief Technical Officer of eCOGRA, said: “We are thrilled to bring over two decades of expertise in online gambling certification to the vibrant market of Brazil. This approval from the Secretaria De Prêmios e Apostas (SPA) of the Brazilian Ministry of Finance is not only a testament to our unwavering commitment to the highest standards of competence and quality but also marks an exciting new chapter for eCOGRA. We look forward to working closely with Brazilian operators and interested parties to ensure a safe and fair gaming environment for all players.”

The new Brazilian regulatory framework aims to effectively safeguard player interests and enhance the integrity of online gambling operations within the country.

“Brazil offers a dynamic and rapidly growing market, and we are excited to contribute to its development. Our goal is to ensure that Brazilian players have access to certified iGaming experiences, akin to what has successfully been implemented in other highly regulated jurisdictions,” Khoury added.

Operators and software developers offering in the federal Brazilian jurisdiction seeking to comply with the laws and regulations by undergoing testing, inspection, and certification can now turn to eCOGRA for their renowned services, assured of their commitment to quality, impartiality, and fairness.

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