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Betting Hero Delivers 500,000th Bettor to US Sports Betting Ecosystem with North Carolina Launch

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Betting Hero Delivers 500,000th Bettor to US Sports Betting Ecosystem with North Carolina Launch

 

With record growth of 25% of new customers since 2023, Betting Hero continues to deliver the most qualified bettors to major sportsbook operators
Betting Hero, the leading customer acquisition, retention, and development partner for U.S. sportsbooks, has today announced that on the back of its recent market entry into North Carolina, it has activated its landmark 500,000th customer for an affiliated operator.
With a pioneering live engagement strategy, Betting Hero has been at the forefront of creating a new betting audience across regulated U.S. states since the repeal of PASPA in July of 2018. Having delivered over 110,000 new bettors in 2023 alone, the activation experts have hit this latest milestone with a concerted pre-registration effort, which kicked off on March 1st in North Carolina.
“Thanks to our high-touch, concierge approach to customer acquisition and retention in combination with our proprietary in-house testing and research efforts, we intrinsically understand the needs and wants of sports and iCasino bettors nationwide,” said Betting Hero Founder and President Jai Maw. “As such, we are proud to represent their voice throughout the industry and believe in the power of consumer-led innovation being the key to long-term success. Delivering our 500,000th customer following a successful launch in North Carolina is just icing on the cake as far as we’re concerned. The millions of customer interactions we have had over the years is what has allowed us to reach this milestone so quickly, and we’re excited to exceed that pace as we work towards delivering another 500,000 customers in the years to come.”
Betting Hero is currently live across over 20 regulated sports betting states with in-person customer acquisition through Betting Hero Live Activation. It also complements its operator partnerships with unique, added-value insights and research under its Betting Hero Research division, providing operators with unparalleled offerings as well as an industry-defining holistic view of bettors.
“The excitement from the first few days of legalized betting has been amazing to see, not only from the sports fan perspective but also from the operators, sports teams, leagues, and sports bars in North Carolina. Our Betting Heroes have been busy helping new customers across the state since the launch and are quickly adding to our 500,000 total. If the first week of legal sports betting is any indication of the potential here, the Tar Heel state is going to be one to watch,” said Betting Hero COO and North Carolina native Jeff Gajewski.

Canada

NetGaming Goes Live in Ontario with Rush Street Interactive via BetRivers Platform

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Pallavi Deshmukh, CEO of NetGaming

 

NetGaming, a fast-growing online casino content supplier, is proud to announce its launch in Ontario with Rush Street Interactive, Inc., a leading online casino and sports betting company in the United States, Canada and Latin America. This strategic collaboration marks a significant milestone for NetGaming as it continues to expand its footprint across regulated North American markets.

As part of the launch, Ontario players on BetRivers can now enjoy a diverse portfolio of NetGaming titles, known for their high-quality graphics, immersive gameplay, and unique themes. Standout games such as Zeus’s Thunderbolt, Bison Gold, and Fireball Inferno are among the first to go live, with additional titles set to follow soon.

This partnership is just the beginning. NetGaming plans to extend its collaboration with Rush Street Interactive into Michigan, New Jersey, Pennsylvania, Delaware, and Mexico over the coming months.

Pallavi Deshmukh, CEO of NetGaming, commented: “We are thrilled to go live with Rush Street Interactive, a powerhouse operator with a strong presence and loyal player base. This launch marks a significant milestone in our
North American expansion strategy and underscores our commitment to delivering exceptional gaming experiences tailored to local player preferences across the region.”

Richard Schwartz, CEO of Rush Street Interactive, commented: “We are pleased to partner with NetGaming to bring innovative, premium games to our players in Ontario. This collaboration aligns with our strategy to offer world-class
entertainment through engaging, action-packed online casino games. We look forward to expanding this partnership into additional regulated markets in the months ahead.”

This strategic partnership highlights both companies’ dedication to providing high- quality, innovative, and responsible entertainment to players in regulated markets.

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Canada

Vancouver Resident Purchased Winning $40 Million Lotto Max Ticket While Quenching Sparkling Water Craving

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Phuc Duc (Daniel) Chau loves the Bubly brand of sparkling water and stopped in a convenience store to purchase a can. Chau likes to buy lottery tickets based on a gut feeling, and due to the employee’s bubbly nature while he purchased his Bubly, Chau also purchased a Lotto Max ticket for the May 23, 2025 draw.  

It was this ticket that ended up scoring Chau a whopping $40-million jackpot.  

“I was at work when I found out,” recalled Chau of the moment he realized he won. “I was going through my bag to find a cough drop, but I saw that I had two lottery tickets in my bag and decided to scan the tickets, but I needed to update the [BCLC Lotto!] app first. The first ticket I didn’t win anything, but the second said $40 million. I have never seen that many zeroes in my life, ever. I dropped my phone and then called BCLC right away!” 

At the time of the prize claim, the Vancouver resident hadn’t yet shared the news of his win.  

“My partner doesn’t know yet! I want to share the news with them in a special way.”  

Chau shared that his dream has always been to travel the world. “There are so many places I want to go to, so I haven’t fully decided!” 

When asked if he will quit his job, he said, “I haven’t decided, but I want to continue to support my community in a different way.” 

On how it feels to be a multimillionaire?  

“It means a lot to me. It opens up an opportunity for me to give back to my family, community and the world all around me. It’s not meaningful unless you can share this with those who need it.”  

Chau purchased the winning ticket at the 7-Eleven on Imperial Street and Boundary Road in Burnaby.  

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So far in 2025, B.C. lottery players have redeemed more than $146 million from Lotto Max. Lotto Max is a nationwide lottery game drawn on Tuesdays and Fridays after 7:30 p.m. (PST).  

Players can purchase tickets at lottery retailers or at PlayNow.com. Winning numbers and group release forms can be found online at www.bclc.com. Players can check their lottery tickets anytime, anywhere on iOS and Android devices. 

BCLC offers socially responsible gambling entertainment while generating income to benefit all British Columbians. Players can visit PlayNow.com to learn how to set time and money limits.

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ACR POKER AND CHRIS MONEYMAKER TO SEND PLAYERS TO $300,000 GTD MONEYMAKER TOUR MAIN EVENT THIS SEPTEMBER

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ACR POKER AND CHRIS MONEYMAKER TO SEND PLAYERS TO $300,000 GTD MONEYMAKER TOUR MAIN EVENT THIS SEPTEMBER

 

Play in the Beast Mega Satellite this Sunday for a chance to win a share of over $44,000 in Moneymaker Tour packages to Aruba

Players now have an opportunity to win an unforgettable poker vacation to one of the hottest live events in Aruba this fall. ACR Poker and poker legend Chris Moneymaker are guaranteeing a host of exclusive packages to the $300,000 GTD Moneymaker Tour Aruba Main Event in September.

ACR Poker’s online Beast Mega Satellite, on Sunday, June 22nd at 5:05pm ET, will guarantee 12 Moneymaker Tour packages worth $3,700 each, totaling $44,400 in value. Players can buy-in for just $95 or qualify for free by placing on the Beast weekly leaderboard.

Each package includes the $1,700 Main Event buy-in, a four-night hotel stay (September 25th to 29th), and $1,000 in airfare. Players will then compete for a share of the $300,000 GTD prize pool, all while enjoying epic poker and off-the-felt experiences set against the stunning backdrop of Aruba.

“We’re all about making poker fun and accessible, and this Aruba stop is the perfect mix of serious competition and a great vacation,” said ACR Pro Chris Moneymaker. “Whether you’re chasing the title or just chasing the sun, this satellite gives players a chance to play poker in an incredible location and hang out with fellow poker fans—all for a small buy-in. Can’t wait to see who wins their way there this fall.”

This exclusive opportunity is part of Chris Moneymaker’s popular land-based poker tour, which includes stops in Las Vegas, Florida, and Canada. From September 26th to 28th, the $300,000 GTD Main Event in Aruba offers players the very best of live poker in a stunning paradise setting. Beyond the poker tables, players can enjoy pristine beaches, crystal-clear waters, and the vibrant island culture of this Caribbean gem.

Also this Sunday, players can join the penultimate Vegas Main Event Satellite at 2:05pm ET, where 10 packages (worth $12,500 each) to the $10,000 buy-in Main Event in Las Vegas will be awarded. In addition, the Sunday Moneymaker Tournament will take place at 1:05pm ET with a $109 buy-in and a guaranteed prize pool of $300,000.

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