GR8 Tech, a leading provider of Sportsbook and iGaming platform, continues its expansion in the Latin American market through a new partnership with Jugabet in Peru.

GR8 Tech provides Jugabet with its comprehensive Sportsbook and iGaming platform, fully customized to suit the Peruvian market. This customization spans aspects like a bespoke frontend, local content, language options, and payment methods. GR8 Tech’s in-house CRM solution with a proprietary bonus engine also contributes to the platform’s success, allowing the operator to tailor bonuses and build campaigns designed to engage local players, ensuring a seamless and immersive user experience.

“GR8 Tech stood out to us as a technological partner because of their remarkable flexibility and deep understanding of the Peruvian market,” commented Cristhian Gómez, Head of LATAM at Jugabet. “Their modular platform architecture and easy API-based integrations allow us to create a truly unique offering for our players, delivering maximum engagement and achieving success in this competitive market.”

Yevhen Krazhan, GR8 Tech’s CBDO, also expressed enthusiasm about the partnership. “We are excited to collaborate with Jugabet and bring our state-of-the-art technology to the Peruvian market. We are confident in our ability to deliver outstanding results and look forward to helping Jugabet expand into other Latin American countries.”

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Following GR8 Tech’s recent acquisition of Peru’s B2B gaming supplier license, the partnership with Jugabet is a significant milestone in GR8 Tech’s strategic growth in LatAm, adding to the over 45 successful cases in GR8 Tech’s client portfolio globally. Connect with GR8 Tech at the upcoming SBC Summit Lisbon to learn more about those cases and how the company can assist your expansion goals in the iGaming markets worldwide.

Frederico Caputi brings more than a decade of experience in business development, media planning and events to Brazil office

Altenar, a leading sportsbook and iGaming software provider, has grown its LatAm commercial team with the addition of new Sales Manager, Frederico Caputi.

Frederico brings more than 10 years of experience from strategic roles in sales, business development and affiliate marketing with giants such as Google and Groupon. He also holds vast iGaming and sports betting experience across a varied international landscape, equipping him to offer the deep understanding needed to win in the Brazilian market.

In this new role, Frederico will be based in Brazil and will leverage his knowledge to drive growth for Altenar by fostering relationships with sportsbook operators and partners, negotiating high-value deals and analysing the competitive LatAm landscape from within to inform business strategy.

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Altenar began strengthening its leadership team earlier this year with the appointment of Sales Director Sam Hill, who currently focuses on regions including LatAm and Europe. Frederico joins Altenar’s 500-strong employee base as the company seeks to grow its foothold across the rapidly evolving LatAm region.

Charlie Williams, Commercial Director at Altenar, said: “We are delighted to welcome Fred to Altenar at this pivotal time in the industry’s history. His strategic approach and wide-ranging experience means he will bring valuable insights and leverage his contacts to build our position in this highly competitive market.

“Along with a robust and compelling product line-up, it is our people that set us apart and by building such a strong team, we are confident we can meet the needs our operators looking to break into Brazil.”

Frederico Caputi, Sales Manager at Altenar, said: “There couldn’t be a more exciting time to join Altenar, with Brazil’s regulated market inching closer to completion. The potential for Altenar to expand its presence in Brazil and offer localised solutions tailored to the unique demands of the market is immense.

“The market’s untapped potential combined with Altenar’s strong capabilities makes this an exciting time to be involved in the iGaming sector in Brazil. I look forward to working with the wider sales team to drive unprecedented growth for Q4 and beyond.”

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Leading Spanish-language online casino brand PlayUZU, powered by SkillOnNet, today announced the launch of “Facutron,” a brand-new and exclusive slot based on its Mexican brand ambassador Facundo.

The September 9 release will mark PlayUZU’s first branded slot game with a local celebrity in the Mexican market and highlights the operator’s commitment to delivering a truly localized gaming experience to each of the markets it operates in.

Facundo, aka TV, radio host and influencer Facundo Gómez Bruera, has been a PlayUZU ambassador since 2023. A natural fit with the brand, the “Incógnito” and “Ya párate” star shares PlayUZU’s values of fun, excitement, social responsibility, and flair for doing things differently.

And now, he’s starring in his very own slot, calling the shots as players chase wins of up to 5,000x. Facutron comes packed with surprises, explosive features, and potentially big wins – all built with the Mexican player in mind.

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Having become a household name in Spain, PlayUZU has been extending its footprint in Latin America in recent years, expanding into Buenos Aires City and preparing for imminent launches under local licenses in Peru and Brazil.

PlayUZU boasts an unparalleled games portfolio with top titles from the biggest and best game studios in the industry.

Iñaki Paz, PlayUZU Country Manager in Mexico, said: “PlayUZU brand prides itself as the default destination for casual online casino players. Providing a fun, safe and an entertaining place to enjoy the best casino games on offer. This game is the result of PlayUZU´s continued commitment to innovating in the market and Facundo´s openness to strengthening this successful relationship. We’re positive that our new branded celebrity slot will be a big hit with fun seeking casino players and underpin PlayUZU’s position as a leading online casino in Mexico.