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Latin America

Salsa unveils Gina Macheri as Strategic Alliance Manager to spearhead Latam expansion

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Salsa Technology has unveiled Gina Macheri as Strategic Alliance Manager to spearhead the company’s expansion across Latam markets. Arriving with a wealth of iGaming experience, Macheri will focus on amplifying Salsa’s presence in key LatAm jurisdictions.

Salsa Technology’s Strategic Alliance Manager, Gina Macheri commented: “I’m joining Salsa Technology at the perfect time given the business’ prolific growth and as Latam continues to expand thanks to regulation. I cannot wait to play a core role in increasing Salsa’s presence in our main target markets.”

Leveraging her impressive background in strategic business development and integral growth, she’ll play an influential role in striking strategic partnerships. This week Macheri will be attending SAGSE Latam in Buenos Aires where the company will exhibit its cutting-edge technology and flexible solutions designed specifically to meet the demands of local markets. Besides being personally in charge of increasing Salsa’s footprint in Latam, Gina will also lead the setting up of a team of trade representatives to pave the company’s way to new markets such as Africa and Asia, among others.

Macheri steps into Salsa from Betconstruct, where she held the position of Regional Director, overseeing the comprehensive growth of the business. A proven track record and a deep understanding of the nuances of the iGaming space make Macheri a valuable addition. Prior to her time with Betconstruct, Gina excelled at esteemed gaming entities such as Ainsworth Game Technology, JVL Gaming Labs, and IGT.

“Gina’s talent and experience in strategic business development make her the ideal person to drive our progressive expansion efforts,” said the company Founder, Peter Nolte.

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BETSSON GROUP WELCOMES LEGENDARY SCORPION RENÉ HIGUITA AS BRAND AMBASSADOR

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BETSSON GROUP WELCOMES LEGENDARY SCORPION RENÉ HIGUITA AS BRAND AMBASSADOR

 

Betsson, the leading global betting operator, proudly announces the addition of legendary former Colombian goalkeeper René Higuita as its new brand ambassador. Higuita, renowned worldwide for his iconic “scorpion kick” save against England in 1995, will further strengthen Betsson’s presence in Latin America.

Andrea Rossi, Betsson’s Commercial Director for Latin America, commented: “We are proud to collaborate with a football legend like René Higuita, who embodies our passion for football and entertainment. This partnership reinforces our commitment to the Colombian market and strengthens our leading position in Latin America.”

Higuita, an idol in Colombia and considered to be one of the greatest goalkeepers in South American football history, said “This alliance began as a bold idea and has now become a reality. I’m proud to join Betsson to make a difference and bring the passion of football closer to the fans.”

Throughout his career, Higuita has been celebrated for his unique blend of professionalism and showmanship. He played a pivotal role in Colombia’s return to the World Cup in the 1990s after a 28-year absence. His accolades include two Colombian league titles (1991 and 1994), a Copa Libertadores (1989), and two Inter-American Cups (1990 and 1997), all with Atlético Nacional. Notably, his performance in the 1995 Copa Libertadores semi-finals has been described as “the most spectacular performance by a goalkeeper in the competition’s history ” by the book Unusual Copa Libertadores Stories.

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In addition to being one of the best goalkeepers, Higuita is recognised as one of the best goalkeepers-attackers in the world, having scored 43 official goals, placing him fifth worldwide. In 2004, IFFHS ranked him as the eighth best South American goalkeeper of the 20th century, while El País named him the third best player in America in 1989 and 1990. His particular style of play even led FIFA to introduce the so-called “Higuita Law” in 1990, defining the role of the attacking goalkeeper.

Betsson has recently made significant strides in the region, becoming the sponsor of three of Latin America’s most renowned clubs: Boca Juniors and Racing Club in Argentina, and Atlético Nacional in Colombia. Additionally, Betsson Sport has sponsored the Italian Serie A champions and last year’s Champions League finalists, Inter Milan.

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Compliance Updates

BETER gets certified as a service provider in Peru

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BETER gets certified as a service provider in Peru

 

Provider’s full suite of esports&sports content now available to operators in growing market

BETER, the leading provider of fast betting content designed to engage the next generation of players, has strengthened its position in Latin America by being certified as a service provider in Peru. This certification enables BETER to supply its content, including live streaming, data, and odds, to leading operators in the Peruvian market interested in the provider’s offerings.

BETER, which has been providing its suite of products, including its proprietary ESportsBattle and Setka Cup table tennis tournaments to operators in Latin American markets over the past few years, and is now certified by the Ministry of Foreign Trade and Tourism of Peru, adding a new country to its coverage.

This means that licensed operators in Peru can offer the provider’s superior high-value content to their players, elevating the player experience with round-the-clock betting opportunities which in turn allows them to tap into lucrative audiences such as Millennials and Gen Z.

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BETER arranges over 45,000 monthly events across eight esports and sports disciplines, providing an unrivalled betting experience that combines 24/7 streaming, real-time data, and odds with sustained 7.5%+ margin retention. All of these specifics ensure the best value for operators and their players.

Gal Ehrlich, CEO of BETER, said: “Being certificated as a service provider in Peru really strengthens our position in the growing and thriving LatAm region where our content is already performing incredibly well for operators with players drawn to the fast betting experiences we offer. 

“This certification proves that we are a well-established, reliable, and reputable betting content provider and will absolutely help us secure big-name partnerships across the market. It also forms part of our wider plans for LatAm where we intend to be a major content provider to all operators.”

Valeria Tarchynska, Chief Legal Officer at BETER, added: “Receiving certification from the Ministry of Foreign Trade and Tourism of Peru is a significant milestone for BETER and recognises the quality and integrity of the content we provide. 

“Applying for and securing certifications is a tough task, and this has only been possible due to dedicated work of our legal team and reliable local partner, Salazar & Zúñiga law firm. We are really proud to have secured this approval to now be able to deploy our content with operators in Peru.”

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GiG to drive Betsson’s Inkabet brand in regulated Peru, with platform deal

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GiG to drive Betsson’s Inkabet brand in regulated Peru, with platform deal

 

Gaming Innovation Group Inc. (GiG) has announced an agreement for the provision of its award winning Platform to power long-term tier 1 partner Betsson’s Peruvian brand Inkabet, as the relationship continues to expand across new regulated markets.

This latest agreement further reinforces GiG’s strong relationship with Betsson, with the Inkabet brand migrating onto GiG’s powerful new technology and expanding an alliance that covers live brands in eight markets across Europe and Latin America, with significant potential for further expansion.

GiG has proved itself as a valued ally for Betsson Group as they continue a path of significant growth throughout regulated markets, with GiG having establishing a strong reputation for building successful long-term partnerships, with expansion announced for Betway, Casumo, Bplay and GoldenPark partnerships over the first half of this year alone.

With the approval of iGaming casino and sports betting regulation through the senate in October 2023, Betsson has obtained licenses for this newly regulated market that cover online casino and sports betting for Inkabet . GiG has extensive experience of powering brands across Latin American markets, standing at the forefront for ambitious operators seeking growth opportunities, combining regional expertise with the latest event driven technology to provide a feature packed offering that will quickly establish and drive growth for Inkabet across Peru.

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James Coxon, Chief Operating Officer at GiG said; “This partnership marks another milestone in our journey together with Betsson, spanning across multiple regulated markets. At GiG, we pride ourselves on fostering successful long-term partnerships, and Betsson’s trust in our capabilities is a testament to that. With our extensive experience in Latin America and our cutting-edge technology, we’re confident that on GiG’s technology, Inkabet will drive exponential growth in Peru’s burgeoning iGaming market.”

Ronni Hartvig, Chief Commercial Officer at Betsson Group said, “We are excited to strengthen our partnership with GiG through the launch of Inkabet on their platform. This collaboration aligns perfectly with our strategic goals and commitment to providing top-tier gaming experiences in regulated markets. With GiG’s proven technology and deep expertise in Latin America, we are confident that Inkabet will achieve significant growth and success in Peru’s newly regulated iGaminglandscape. We look forward to continuing our joint efforts in delivering exceptional value to our customers across the region.”

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