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SBC Summit North America to Discuss the Uncharted Path of iGaming in the United States
The 2024 edition of SBC Summit North America will spotlight iGaming, a vertical with immense revenue potential which is, however, often overshadowed in the United States by the successes in the sports betting field.
The ‘iGaming’ conference track, scheduled for Wednesday, May 8th, will bring together senior iGaming professionals to share their invaluable insights on key topics within the sector. Attendees, numbering 5,000, can anticipate in-depth discussions on the reinvention of land-based experiences through digital integration, debates on whether iGaming is cannibalizing land-based operations, and strategies for developing profitable iGaming applications, among other compelling subjects.
The panel titled ‘Why Online Casino Legislation Hasn’t Kept Pace With Sports Betting’ will explore the lack of regulatory attention iGaming has received in North America. Industry experts Adam Glass (Director of B2B Services, Rush Street Interactive), Elizabeth Suever (Vice President, Government Relations, Bally’s), Brandt Iden (VP Government Affairs, Fanatics Betting & Gaming), Cesar Fernandez, (Senior Director Head of State Government Relations, FanDuel), and moderator Shawn Fluharty (President-Elect, National Council of Legislators from Gaming States (NCLGS)) will aim to explain the disparity between sports betting and iGaming, explore the regulatory and revenue models for the two sectors, and discuss new approaches from lobbyists and legislators.
The panel ‘Omnichannel Effectiveness: From Land-Based to Digital and Back’, will discuss the necessity for land-based operations to prioritize the creation of omnichannel experiences. Industry experts Bobby Soper (CEO, Sun Gaming), Matt Reback (President & CEO, Galaxy Gaming), Oliver Bartlett (Vice President of Gaming – Product & Content, BetMGM), Nick Patrick (Co-Founder and CEO, Radar), Stacey Rowland (Vice President and General Counsel, Genting Americas) and panel moderator Zoe Ebling (VP Interactive, AGS), will underscore the importance of seamless navigation between land-based and digital platforms for players, the requisite infrastructure for optimal player retention, and how land-based establishments can reinvent themselves to be accessible to all.
The panel titled ‘Blurred Lines: When is a Game of Skill Really a Game of Chance?’ will delve into the subtle differences between games that rely on skill and those that rely on luck. Industry experts CJ Fisher (Partner, Co-Chair, Gaming Department, Fox Rothschild), Jeff Hakala (Special Investigator, Connecticut Consumer Protection), Rafael DiCarlo (General Manager, Gaming NA Bancard) and panel moderator Matt Para (Principal, 10MB, LLC), will analyze instances of ambiguous iCasino and sports betting practices and explore the distinction between skill and luck in the eyes of regulators.
The conference session titled ‘Game Design 101: Launching a Profitable Product’ will bring together a host of professionals to discuss key strategies for launching a successful iGaming application. Industry luminaries Ricardo Cornejo (VP of Online Gaming, Caesars Entertainment), Alex Ursa (Head of Gaming, Betr), Doug Fallon (Group Director of Content, Bragg Gaming), Rich Criado (VP, Product & Fanatics Game Studios, Fanatics Betting and Gaming) alongside panel moderator Tony Plaskow (Commercial Director, Pixiu Gaming), will explore the essential tools companies require to effectively promote their products, foster loyalty, and achieve high player retention rates. Additionally, it will provide valuable insights and advice for game studios aiming to successfully launch their latest games.
Delegates will also have the opportunity to bolster their knowledge of the North American landscape through dedicated conference tracks covering leadership, sports betting, affiliates & marketing, industry & growth, compliance & regulation, and payments & tech. Additionally, the conference will include a dedicated tribal symposium, as well as two pre-day conferences; the Capital Market Forum and the Player Protection Symposium (entry to the pre-day conferences will require a separate ticket).
The renowned Mexican group Big Bola has added Zitro’s new CONCEPT cabinets to its casino in Santiago de Querétaro. These cabinets, along with the successful Legendary Sword multigame, are achieving spectacular performance worldwide.
Legendary Sword, with its medieval theme, features a large 6×5 reel, offering players numerous chances to win. The excitement is amplified by several bonus features: “Honor” multiplies prizes, “Glory” awards extra spins, and the “Magic Sword” doubles all prizes in its column.
Rafael Blanco, Commercial Director of Big Bola, said: “Adding CONCEPT and Legendary Sword has been a huge hit in our casinos. Players love the game’s innovative mechanics, stunning graphics, and immersive sound effects.”
Johnny Viveiros Ortiz, Founder of Zitro, said: “We appreciate Big Bola Casinos’ ongoing support. Their partnership has been instrumental in the success of our products and has strengthened our business relationship.”
Jackpot Digital Inc., the world’s leading provider of innovative dealerless electronic poker gaming solutions, has announced that it has received license approval from the Maine Gambling Control Unit (MGCU).
This milestone marks a significant achievement for the Company, as it is the first state-issued license it has received in the US. This state license allows the Company to install its casino machines throughout all of Maine.
“Receiving approval from MGCU is a major accomplishment. Until now, our U.S. licenses have been exclusively through our valued Indian Gaming casino partners, who issue licenses for their respective properties. A state license, however, grants us access to the entire state. We have several additional state licenses pending approval, representing a major expansion opportunity into larger state-regulated commercial casinos,” Jake Kalpakian, CEO of Jackpot Digital, said.
“More immediately, this MGCU approval enables us to offer Jackpot Blitz to gaming operators across Maine. We are excited to bring our innovative products to Maine’s gaming community and reinforce our commitment to delivering cutting-edge technology-driven entertainment,” Mr. Kalpakian added.
Jackpot Digital’s flagship product, the Jackpot Blitz ETG, offers a modern, dealerless, player-friendly poker solution that integrates traditional multiplayer poker games with cutting-edge digital technology. The MGCU license will enable the company to offer its innovative gaming solutions to operators throughout Maine, driving new revenue opportunities and enhancing player experiences.
International Game Technology PLC announced that IGT PlaySports is growing its sports betting presence in Nevada via a three-property, sports betting technology and services agreement with GN NV Holdings LLC, owner and operator of the Golden Nugget Casinos. Per the agreement and through a phased rollout, IGT PlaySports will power retail and mobile sports betting at Golden Nugget Casino Lake Tahoe first, followed by Golden Nugget Casino Las Vegas, and Golden Nugget Casino Laughlin.
Golden Nugget Casino Lake Tahoe was the first of the three casinos to convert to an IGT PlaySports-powered sportsbook after launching its retail sportsbooks in January 2025. Golden Nugget Casino Laughlin and Golden Nugget Casino Las Vegas are expected to launch their new sports betting programs later this year, first with retail betting and then with a mobile betting option.
“Golden Nugget Casinos in Nevada are thrilled to partner with IGT PlaySports to elevate our retail and mobile sports betting experience statewide. Nevada sports bettors are savvy and experienced players. As we reintroduce Golden Nugget’s betting program, our priority is to deliver a seamless and enhanced experience with user-friendly technology that offers outstanding features, including advanced betting options and real-time updates to keep players engaged,” Gerry Del Prete, Chief Operating Officer-Gaming of Fertitta Entertainment, said.
“Given the scale and maturity of Nevada’s sports betting market, adding three Golden Nugget Casinos to IGT PlaySports’ customer roster is an achievement that speaks to the quality of our technology and team. We look forward to helping Golden Nugget Casinos elevate their sports betting program, execute their vision and engage sports fans in Nevada with localized offers, a diverse betting menu and superior technology,” said Joe Bertolone, IGT SVP Sports Betting.
In addition to deploying the award-winning IGT PlaySports platform, the three Golden Nugget Casinos will offer IGT PlaySports’ QuickBet self-service betting kiosks and leverage the expertise of the Company’s Trading Advisory Services team.
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