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Leading Peruvian iGaming Operator La Tinka, Selects Optimove as CRM Marketing Solution to Accelerate Growth through Personalized Journey Orchestration
La Tinka to leverage Optimove’s #1 CRM Marketing solution for iGaming to increase player loyalty and retention through personalized and relevant marketing campaigns.
La Tinka, the leading Peruvian iGaming operator, has chosen Optimove, the #1 CRM Marketing solution for iGaming, to enhance player engagement and retention, helping accelerate the operator’s rapid growth. With Optimove’s advanced CRM Marketing capabilities, La Tinka and their online Sportsbook and Casino brand, Te Apuesto, is set to deliver optimized player journeys with personalized experiences across a broad range of digital touchpoints, enhancing player satisfaction, engagement, retention, and lifetime value.
The strategic integration of Optimove’s Customer-Led Marketing Platform and solution bolsters La Tinka’s refined player engagement strategies, further solidifying the operator’s position as a leading player in the Latin America iGaming industry. La Tinka will leverage Optimove’s OptiMail, a native platform for email personalization and delivery, OptiText, for real-time and scheduled promotional and transactional text messages, and OptiMobile, enabling La Tinka to send personalized rich media mobile push messages directly to players’ devices at optimal engagement times.
The scientific approach embedded in Optimove’s CRM Marketing Platform will empower La Tinka to measure the incremental value of each player interaction. La Tinka will gain key capabilities via Optimove:
Advanced marketing AI capabilities: providing AI-driven insights, Creation, and Orchestration for better player understanding, streamlining or content creation, and optimizing campaign orchestration for enhanced personalized experiences across channels and player touchpoints.
Enriched customer profiles: Unifying all historical, predictive, and real-time customer data from sources such as CRM, service clouds, and data warehouses via Optimove to create a comprehensive single customer view.
Multichannel personalization and orchestration: Orchestrating hundreds of campaigns seamlessly by leveraging Optimove’s AI-mapped CRM Journeys to deliver personalized customer communications across any channel.
A continuous optimization loop: Leverage Optimove’s productized experimentation tools to measure the incremental uplift of each campaign, journey, and strategy to optimize CRM Marketing performance continuously.
“At La Tinka, our dedication to providing an outstanding player experience is unwavering,” said Maria Jose Alfaro, Digital Business Manager at La Tinka. “Optimove, as the industry leader in CRM Marketing, enables us to deliver better, more personalized, and timely player experiences that seamlessly align with the dynamic pace of player engagement with our sports content and casino gaming. Their AI-driven solutions help us determine the next best action for each player to map to every player’s journey. This collaboration reflects our commitment to exceeding our players’ expectations for meaningful experiences at every touchpoint.”
“Smart clients push us to excel, and we’re excited to join La Tinka on their rapid growth journey,” said Tomer Imber, Senior Director of Sales at Optimove. “The La Tinka team truly understands the power of experiences that delight and excite players as a growth engine for the business. As La Tinka focuses on attracting players and converting them at higher rates, we are committed to helping deepen their player engagement and cement long-term retention.”
Optimove will attend and exhibit at SBC Summit Rio, March 5-7, booth D46.
In response to the recent and devastating floods in Rio Grande do Sul, which have displaced over 100,000 people and severely affected 70% of the state’s municipalities, Betmotion, through its Corporate Social Responsibility project, BetSocial, is mobilising efforts to assist the victims of this catastrophe.
BetSocial has launched an initiative to support the actions of the NGOs Ação da Cidadania and CUFA, which are leading the charge in providing immediate aid to the impacted communities. At this critical moment, BetSocial is reinforcing the call for everyone to unite in solidarity and make donations that will be crucial for reconstructing affected lives.
“The tragedy that has struck Rio Grande do Sul requires a swift and coordinated response. At Betmotion, we believe in the power of solidarity and in our community’s ability to make a difference in times of need,” states Bianca Passos, founding member of BetSocial. “Every contribution, no matter how small, has a significant impact on the lives of those facing such difficult days.”
To facilitate donations, BetSocial has provided information on how to make contributions via PIX to the two partner organisations:
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Ação da Cidadania: [email protected]
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CUFA: [email protected]
Betmotion and BetSocial thank you in advance for your support and solidarity. They reiterate their commitment to work to alleviate the hardships faced by this catastrophe’s victims and continue promoting significant social impact actions.
NBC Sports will continue to present the Kentucky Derby on NBC and Peacock through 2032, as Churchill Downs Incorporated (CDI) and NBC Sports announced a multi-year extension of their partnership.
The extension of the NBC Sports-Churchill Downs relationship – which began with the 2001 “Run for the Roses” – will make NBC the longest running home of the Kentucky Derby, as NBCUniversal will become the first media company to present the most prestigious event in horse racing for three decades (32 editions of the Kentucky Derby from 2001-32).
“As we celebrate the 150th running of the Kentucky Derby, Churchill Downs is proud to extend the relationship with NBC Sports. As our media partner for the last 23 years, NBC has artfully captured the most exciting two minutes in sports and the spectacle of the senses that surrounds it,” said Churchill Downs CEO Bill Carstanjen.
“Telling the rich stories surrounding the Kentucky Derby on the first Saturday in May is part of the fabric of NBC Sports, and we are thrilled to continue that tradition with Churchill Downs. We look forward to surrounding the Kentucky Oaks and Kentucky Derby with wall-to-wall coverage and extensive promotion on the platforms of NBCUniversal,” said Rick Cordella, President of NBC Sports.
The extension includes multiplatform rights to the Kentucky Derby, Kentucky Oaks, and Derby and Oaks Day programming, which will be presented on NBC, Peacock, USA Network, and additional NBCU platforms.
SCCG Management announced a strategic partnership with Globe Gaming Limited, aiming to significantly extend its global reach with a focus on the European market. This collaboration marks a significant milestone in SCCG’s efforts to broaden its influence in the gaming and sports entertainment sectors internationally.
Founded in 2022 by industry veteran Wayne Stevenson, Globe Gaming is a consultancy known for its high-caliber partnerships across various sectors including retail gaming, online gaming, racecourses, lotteries, and football clubs. With 35 years of experience, Stevenson has cultivated a valuable network that enhances business relationships and drives value in the European and global markets.
Wayne Stevenson, Founder and CEO of Globe Gaming, said: “I am delighted to be working with Stephen and his SCCG Management team. I consider SCCG to be the leading advisory firm in the world and to be working in partnership with them is incredibly exciting. Combining the expertise of Globe Gaming and SCCG Management creates endless opportunities.”
Stephen Crystal, Founder and CEO of SCCG Management, said: “Our collaboration with Globe Gaming Limited is a strategic step towards enhancing our global presence, particularly in Europe. Wayne’s extensive experience and his network’s strength align perfectly with our mission to innovate and lead in the gaming industry. We are excited about the possibilities this partnership opens up for both companies.”
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