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The last London edition of the ICE Exhibition: Sends employees are sharing insights from the event

ICE is the global conference, home to 600+ international brands that provide access to financial products, gaming tech solutions, and innovations. Sends team visited the exhibition and here is a take on it.
ICE London 2024 opened on the 6th of February and lasted for three days at the ExCel exhibition center. This year the organizers broke the record of 811 exhibitors from 76 countries and created the biggest in its history Consumer Protection Zone.
This conference gathers the biggest players from financial, law, gaming, crypto markets to make them cooperate, and create new solutions and regulations. There are well-known Sumsub, BetConstruct, AWS, and many others among the participants.
“ICE London is a must-visit conference not only for the UK based companies but for every international player. It surprises everyone with its scale, diversity, and possibilities. We met partners and our colleagues, shared news, and gained experience. This is truly a celebration of technologies from all around the world“, commented Anastasiia Pervushyna, Director/MLRO in Sends. “ICE Esports Arena was something new for me this year. The industry is fast growing so we got new contacts to explore the area. New grounds, that is what I love about the ICE Exhibition“.
One of the shareholders (owners) Sends company is Alona Shevtsova, a businesswoman, philanthropist, and active participant in the Ukrainian and UK FinTech community.
“ICE London 2024 provided a fantastic opportunity to establish new connections within the industry, enhance business relationships with our clients, and showcase the remarkable and continuous transformation of our product portfolio. We are glad to participate in the last ICE in London and showcase our latest innovations in payment technology”, Alona Shevtsova added.
After an independent selection process, ICE organizers move to Fira Barcelona Gran Via in 2025. Next year this conference will be held in Europe which can bring new contacts and value for the participants. Sends company already plans the visit to Barcelona in January 2025 for the first ICE Conference in Europe. To stay in touch with Sends representatives, please use [email protected] email.
To learn more about Sends and its special offer, please visit www.sends.co.
*Sends is a trade name of SMARTFLOW PAYMENTS LIMITED.
SMARTFLOW PAYMENTS LIMITED is registered in England and Wales (Company number 11070048).
Industry News
Gaming and Leisure Properties Inc. Names Carlo Santarelli Senior Vice President, Corporate Strategy and Investor Relations

Gaming and Leisure Properties Inc. announced that Carlo Santarelli has been appointed Senior Vice President, Corporate Strategy and Investor Relations, a new position at the Company. Mr. Santarelli will begin his new position on August 18, 2025 and will report to GLPI President and Chief Operating Officer, Brandon Moore.
Mr. Santarelli brings over 25 years of Wall Street experience in Equity Research and Investment Banking to his new role and joins the Company from Deutsche Bank where he was Managing Director of Gaming & Lodging Equity Research. Prior to Deutsche Bank, Mr. Santarelli held similar positions at Bear Stearns, JP Morgan and Wells Fargo. He consistently ranked highly in Institutional Investor and other sell-side analyst research polls as a thought leader in the space, providing unique perspectives on industry events and trends with his data-driven approach and stock picking talent. Carlo Santarelli graduated from the University of Pennsylvania with a B.A. in Economics in 2000.
Peter Carlino, Chairman and Chief Executive Officer of GLPI, said: “We’ve known and respected Carlo’s research work on the gaming, lodging and gaming REIT sectors for many years. Carlo brings to GLPI an in-depth knowledge of the industry and its participants, having experienced GLPI’s original formation of the gaming triple-net-REIT structure from a research analyst and capital markets perspective. We value his deep network of contacts among institutional investors, sell-side analysts and a wide range of gaming industry operators and we look forward to the value of his contributions.”
In his new role, Mr. Santarelli will work with Mr. Carlino and GLPI’s senior management to develop and evaluate growth opportunities and strategic relationships, and will oversee investor relations interactions.
Industry News
VIP Play Announces Departure of Chief Financial Officer

VIP Play, a technology-driven leader in interactive consumer engagement, announced that Jim Mackey, the Company’s Chief Financial Officer, will step down from his role, effective August 8, 2025.
The Company has initiated a transition process and is in the process of identifying a successor. Mackey will assist in an orderly transition over the coming weeks.
“We thank Jim for his contributions to the Company, particularly during a transformative period for our business. We remain focused on executing our strategic priorities, including financial visibility, operating efficiency, and delivering value to our stakeholders,” said Les Ottolenghi, CEO of VIP Play.
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BETBY LAUNCHES COMPREHENSIVE REPORT ON PERU’S REGULATED GAMBLING MARKET

BETBY, the premium supplier of cutting-edge sportsbook solutions, has published a detailed report titled “The Peruvian Breakthrough: A Market Ready for Takeoff”, offering a thorough analysis of the country’s newly regulated iGaming industry.
Following the implementation of Peru’s online gambling framework in 2024, this report explores the legislative transformation, market growth trends, and consumer behavior shaping one of Latin America’s most promising emerging markets.
The report covers several key aspects, including:
✅ Evolution of Peru’s gambling legislation and its impact on market structure and operator licensing;
✅ Market performance analysis, including land-based vs. online growth and mobile channel adoption;
✅ Economic indicators, such as GDP contribution, per capita GGR, and projected market size through 2030;
✅ Player profiles and betting behavior, with insights into frequency, motivations, and engagement across age and gender groups;
✅ Digital readiness, including mobile usage, internet speeds, and device preferences;
✅ Competitive landscape, with a breakdown of leading operators and changes in market share.
🔗 DOWNLOAD the report to discover strategic insights and unlock growth opportunities in Peru’s regulated gambling ecosystem.
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