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Acquire.bet and Pro League Network Announce Strategic Partnership

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Player acquisition agency Acquire.bet is thrilled to announce a new strategic partnership with Pro League Network (PLN), the leading sports media and entertainment company producing fun, unique sports optimized for wagering.

The deal will see Acquire.bet advise and execute PLN’s monetization strategy and help to stimulate new user growth and drive brand awareness. PLN boasts an owned audience of over 500k subscribers and generates millions of impressions weekly; by utilising Acquire.bet’s extensive experience in monetization player acquisition, PLN looks to accelerate growth

PLN launched in 2022 with a vision to create a new type of sports entertainment, combining a diverse range of sports with social media creators to provide a unique watch’n’wager betting experience. PNL’s portfolio of sports features some of the viral sports competitions in the world, including the World Putting League, CarJitsu Championship and SlapFIGHT Championships.

PLN’s sports are now available for wagering by many leading sportsbooks, including DraftKings, bet365, and Betfred, in the U.S. and internationally.

Allan Petrilli, Managing Director at Acquire.bet, said: Pro League Network is exactly the type of company we love to work with at Acquire.bet. They are taking a unique approach to sports and sports betting, helping to drive innovation and growth across the industry whilst shining a light on sports that are exploding in popularity. They come into the partnership with excellent pedigree and we are excited to help them grow even further and to see what we can achieve together.

Mike Salvaris at Pro League Network, said: PLN is breaking new ground in sports entertainment. The opportunities before us are immense but not cookie cutter. We’ve known the acquire.bet team for years and deeply respect their domain knowledge and creativity. Thrilled to have them on our team.

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CAESARS SPORTSBOOK ACCEPTS LEGALIZED MOBILE SPORTS WAGERS ON EASTERN BAND OF CHEROKEE INDIANS TRIBAL LANDS IN NORTH CAROLINA; FIRST WITHIN STATE BORDERS

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CAESARS SPORTSBOOK ACCEPTS LEGALIZED MOBILE SPORTS WAGERS ON EASTERN BAND OF CHEROKEE INDIANS TRIBAL LANDS IN NORTH CAROLINA; FIRST WITHIN STATE BORDERS

 

Caesars Entertainment, Inc. announced its premier sports wagering platform, Caesars Sportsbook, became the first sportsbook to launch legalized mobile sports betting in the state of North Carolina. Made possible under the Indian Gaming Regulatory Act and through Caesars’ expanded relationship with the Eastern Band of Cherokee Indians, the Caesars Sportsbook app is now exclusively accepting mobile sports bets at Harrah’s Cherokee Casino Resort in Cherokee, NC, Harrah’s Cherokee Valley River Casino & Hotel in Murphy, NC and on surrounding Eastern Band of Cherokee Indians tribal lands.

In addition to today’s exclusive launch on tribal lands and in advance of going live statewide on March 11, subject to regulatory approval, those 21 and older in North Carolina can download the Caesars Sportsbook app on iOS and Android or visit caesars.com/sportsbook on desktop to register and create their account. Convenient cash deposits and withdrawals for Caesars Sportsbook mobile accounts are also available at Harrah’s Cherokee Casino Resort and Harrah’s Cherokee Valley River Casino & Hotel.

“The Caesars Sportsbook app is the perfect complement to our in-person retail sportsbooks in Western North Carolina that so many sports fans have enjoyed for years,” said Eric Hession, President of Caesars Digital. “We’re thankful to be able to offer wagering at the Harrah’s Cherokee properties as part of our longstanding relationship with the Eastern Band of Cherokee Indians, and with the sports calendar heating up, there is a lot to be excited about. Thank you to the National Indian Gaming Commission, the Eastern Band of Cherokee Indians, the North Carolina State Lottery Commission, and its Sports Betting Committee for making this day a possibility.”

“Over the years, the partnership between the Eastern Band of Cherokee Indians and Caesars Entertainment has only flourished and strengthened,” said Michell Hicks, Principal Chief of the Eastern Band of Cherokee Indians. “We eagerly anticipate the chance to introduce mobile sports betting to North Carolina, offering a fresh and new experience to all sports fans.”

With quick payouts, a variety of deposit options, and many other user-friendly features, the Caesars Sportsbook app builds on the elevated and seamless sports wagering experience fans have historically enjoyed at Caesars destinations in North Carolina. The Caesars Sportsbook app also features lightning-fast scoreboards, same-game parlays, prop betting markets, expanded in-play betting options, livestreaming of marquee sporting events and much more.

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EvenBet Gaming expands presence in Latin America with Betplay launch

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Integration sees provider significantly strengthen its position in key market

EvenBet Gaming, a leading developer of online gaming software and solutions, has announced its poker solutions going live on Betplay, one of the top sports betting operators in Colombia.

BetPlay, owned by Corredor Empresarial, has a user base exceeding 3 million players. In six years of operation, it has become a major player, contributing to 60% of the country’s online betting market.

Under the terms of the agreement, EvenBet provides its full suite of gaming products to Betplay, including its industry-leading poker software. Integrating EvenBet’s innovative and flexible gaming solutions will allow Betplay to enhance its gaming offering and provide Colombian players with an exceptional online entertainment experience. Currently, BetPlay is gearing up for a robust communication campaign to strengthen its poker operation in the Colombian iGaming landscape.

This partnership, secured in 2023 and resulted in poker going live now, marks EvenBet’s continued expansion in the Latin American iGaming market and entry into the rapidly growing Colombian online gaming industry. Colombia represents a core target market for EvenBet due to the country’s thriving regulated online gaming sector.

Dmitry Starostenkov, CEO at EvenBet Gaming, said: “Partnering with a premier brand like Betplay is an exciting opportunity for EvenBet Gaming as we further expand our footprint in Latin America.

“As one of the biggest sportsbooks in Colombia, Betplay has an outstanding reputation and reach with players. We look forward to powering the next phase of growth for their gaming business and increasing our presence in this key strategic market.”

Daniel Arias, Online Manager of BetPlay, highlighted the importance of the partnership: “The integration of EvenBet has significantly enriched our digital entertainment offering. We are committed to further expanding our content portfolio and offering customers an exciting range of products.”

Manuel Jiménez, Sales Manager in LatAm, added: “It is gratifying to see the steady growth of the poker vertical in BetPlay’s operation since our solutions went live on their platform. Colombia now has an operator offering the country’s main iGaming poker network, allowing players of all levels to rely on a solid, responsible, and recognized brand backed by the Colombian regulator, Coljuegos.”

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Betfred USA Partners with U.S. Integrity

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Betfred USA and U.S. Integrity announced a partnership that will provide Betfred with monitoring software and tools that will play a pivotal role in preventing student-athletes, coaches, and staff from engaging in prohibited sports wagering.

Kresimir Spajic, CEO of Betfred USA, said: “Through our renewed partnership with U.S. Integrity, strengthened by the integration of ProhiBet technology, we reaffirm our unwavering commitment to integrity and compliance by providing a secure and transparent system that aligns seamlessly with the regulatory framework surrounding sports betting.”

Through their partnership with U.S. Integrity, Betfred will be provided access to ProhiBet, a technology that provides a secure and transparent method for sportsbook operators and sports properties to ensure that student-athletes, coaches, and administrative staff remain compliant with the intricate web of state regulations that govern sports betting activities.

“We are thrilled to partner with Betfred – the combination of ProhiBet’s state-of-the-art encrypted data transfer system and Betfred’s dedication to upholding the integrity of sports will undoubtedly enhance the transparency and trustworthiness of current and future prohibited bettors,” Matt Heap, Managing Director of ProhiBet, said.

Heap brings a wealth of experience in the field as the former head of the Colorado Division of Gaming’s sportsbook operations.

Betfred’s partnership with U.S. Integrity and ProhiBet is part of a two-fold approach to solidify the sportsbook operator oversight surrounding sports betting and prohibited bettors.

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