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PRAGMATIC PLAY BOLSTERS ZAMBA PARTNERSHIP WITH LIVE CASINO CONTENT

The provider takes Live Casino Games live with Zamba
Pragmatic Play, a leading content provider to the iGaming industry, is enhancing its relationship with Colombian partner Zamba with the inclusion of its Live Casino titles.
Having gone live with the operator in 2020 with its Slots portfolio, this extended partnership will now include the supplierâs renowned Live Casino offering.
Among the titles in the full suite of Live Casino content are dynamic game shows such as Sweet Bonanaza Candyland⢠and Snakes & Ladders Live⢠as well as casino floor classics such as roulette and blackjack.
The development signifies Pragmatic Playâs commitment to transform and elevate gaming experiences as the supplier continues to expand the provision of its Live Casino content in the LatAm region.
Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said:Â âImproving the relationship with Zamba to include Live Casino content forms part of our wider strategy to greatly expand Pragmatic Playâs reach within the categoryâ.
âZamba has been an excellent partner for Pragmatic Play, and we are thrilled about the latest addition of state-of-the-art Live Casino titles including the top-performing Sweet Bonanza Candyland⢠as well as classic table games such as blackjack and baccarat.â
Enrique Amorocho, Business unit manager at Zamba said: âFollowing the good performance of Pragmatic Playâs Slots among our players it was a good next step to build upon this relationship and offer its Live Casino content to our customers.
âWith the rise in popularity of the category among bettors, we have no doubt its Live Casino content will perform just as well as its Slots have, as we strive to provide an unmatched experience to our players. Pragmatic live casino arrives Zamba.co to complete our offer to our loyal customersâ
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UNLV International Gaming Institute Launches AI Research Hub

The UNLV International Gaming Institute (IGI) has launched its AI Research Hub (AiR Hub), a significant step toward advancing research and understanding on the impacts, risks, and opportunities of artificial intelligence (AI) within the gambling industry.
Co-founded by Kasra Ghaharian, IGI Director of Research, and Simo Dragicevic, an industry and research veteran who now serves as an Adjunct Fellow at the Hub, the initiative will develop an ecosystem for collaborative AI research and accelerate the adoption of trusted and responsible AI.
Key initiatives underway focus on critical areas, including the forthcoming State of AI in Gaming report. This annual deep dive will be a first of its kind for the sector, surveying current and future use cases and indexing companies on their AI maturity. Other initiatives include thought leadership and practical tools for operators and regulators to promote responsible AI oversight and governance, and developing benchmarking solutions for critical AI systems within the sector.
âUNLVâs International Gaming Institute has a long history of pioneering research in the gaming sector, and we are excited to launch AiR Hub as the next step in that journey. Our vision is to create tangible progress through collaborative, actionable research with engagement across a range of stakeholders, including regulators, academics, non-profit organizations, and industry,â Ghaharian said.
AiR Hub is supported by a prestigious group of founding industry members. Representatives from Action Gaming, Axes.ai, Evoke Plc, Gaming Analytics, Kindbridge Behavioral Health, Playtech Plc, ROGA (Responsible Online Gaming Association), and Walker Digital Table Systems will serve on AiR Hubâs industry advisory panel.
âWe are grateful for not only the financial support offered by our founding members, but also the expert knowledge they bring in regard to technology, data, and wider gambling business and player support practices. We operate in a highly complex and integrated industry that is evolving quickly, and this knowledge and experience will be essential to fully understanding the risks and capitalizing on the potential of AI within the industry,â Dragicevic said.
The founding member round will remain open to organizations for an additional six months.
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Evolution Debuts US Launch of Red Door Roulette

Evolution announced the US launch of Red Door Roulette, the ultimate online live game show mash-up that combines the award-winning Lightning Roulette and the exhilarating bonus game from the worldâs most popular live game show, Crazy Time.
Red Door Roulette was previously launched globally in 2023 and is set to hit the market first in New Jersey and Delaware, with other states soon to follow.
The fusion of these two popular live game shows elevates the gameplay to new heights with multiple diverse game rounds. In the introductory slot round, players can acquire up to 15 bonus numbers with keys with the hopes of entering the iconic Crazy Time bonus game, where the gigantic virtual wheel awaits with guaranteed multiplier rewards.
The anticipated US launch is a welcome addition to Evolutionâs game show portfolio in North America and is another step in supporting the companyâs growth strategy for live online casino gaming.
Jacob Claesson, Chief Executive Officer Evolution North America, said: âWe are incredibly excited to officially launch Red Door Roulette in the US. Our game shows are an excellent introduction for new players to live dealer gaming, and following the gameâs success internationally, we look forward to seeing how players in New Jersey and Delaware embrace this unique game. This is just the first phase of our tremendous live game roadmap for 2025, with a wide variety of new games coming soon to all regulated states.â
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Fanatics Sportsbook Partners with New York Racing Team

New York Racing Team announced a partnership with Fanatics Sportsbook to become the primary sponsor of the teamâs No. 44 Chevrolet, driven by star driver J.J. Yeley for two of the NASCAR Cup Seriesâ most prestigious races – the Cracker Barrel 400 at Nashville Superspeedway and the NASCAR Cup Series Championship Race at Phoenix Raceway.
The Fanatics Sportsbook No. 44 Chevrolet will take to the track – first in Music City on Sunday, June 1 and next in The Valley on Sunday, November 2 – decked in the companyâs signature Lava Red and Black paint scheme and adorned with the Fanatics Sportsbook logo on the hood and sides of the car. Itâs only fitting that Fanatics Sportsbook will grace the car for the first time in Tennessee, as the state was the first to experience the sportsbook upon its launch in 2023.
In celebration of this partnership, Fanatics Sportsbook will have exclusive new customer offers for the Nashville and Phoenix races, along with expanded NASCAR betting capabilities, such as race parlays, to finish on the podium, exacta and trifecta betting. Fanatics Sportsbook will also offer unique JJ Yeley specials and live betting markets on Raceday.
According to Fanatics Sportsbook, Yeley is +800 to have a Top 10 Finish at Nashville Superspeedway and customers will also be able to place wagers on J.J. Yeleyâs Starting Grid Position, Chevrolet-specific placement, first lap results, and much more. NASCAR fans can download the Fanatics Sportsbook app on iOS and Android and begin their Fanatics betting experience.
âWe are proud to partner with John Cohen and the New York Racing Team. The partnership with New York Racing Team is an incredible branding opportunity and an inflection point for us as we continue to build the fastest growing sportsbook in America. We are going to develop exclusive content for NASCAR fans and curate an elevated experience for our customers at each race that only a brand like Fanatics can offer. Our employees and customers canât wait to cheer on the No. 44 Fanatics Sportsbook Chevrolet toward the checkered flag at Nashville Superspeedway and Phoenix Raceway,â said Selena Kalvaria, CMO of Fanatics Betting and Gaming.
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