Latest News
EGR Power 50 Ranking: 56% of Operators Choose Optimove as CRM Marketing Solution
Optimove, the #1 CRM marketing solution for iGaming, is the platform of choice of 56% of operators in the EGR Power 50 Ranking 2023. Among Optimove clients listed in the Power 50 are the top three operators.
Published for over 20 years, the EGR Power 50 Ranking provides the iGaming industry with a snapshot of the global online gambling market, a rundown of the key industry power players and performance comparisons against competitors.
Separately, Optimove is also the choice of the following:
- Four of the top five operators in the USA including BetMGM, Caesars Digital and Penn Entertainment
- The top five operators in Italy including Lottomatica, Sisal, Snai and SKS365
- Some of the fastest-growing operators including Stake .com and GGPoker
The EGR Power 50 Ranking announcement follows Optimove’s recent client acquisitions including Kindred Group, 888Africa and Betfred. These additions join the companyâs existing client base, which features Entain, Bet365, Kaizen Gaming, Lottoland and others.
“Being the preferred CRM marketing solution in the iGaming industry is an honor and comes with the responsibility to partner with these leaders to continually improve CRM marketing for the iGaming industry,â the founder and Chief Executive Officer for Optimove, Pini Yakuel, said. âThe decision of 56% of these exceptional companies to choose Optimove is humbling.
âServing iGaming operators, from emerging growth operators to well-established ones, we remain steadfast in our commitment to empowering them with cutting-edge tools and capabilities that maximize player retention and lifetime value. Ultimately, we are here to empower iGaming leaders with intelligence to operate responsibly while maintaining deep, loyal relationships with their players.â
Compliance Updates
Licenses received: RockApp strengthens its position in the US iGaming market
RockApp, a leading global media buying agency, proudly announces that it has obtained official licenses in all regulated US states, allowing it to promote iGaming services nationwide, including Colorado, Indiana, Massachusetts, Michigan, New Jersey, Pennsylvania, and West Virginia. With these licenses, RockApp is now authorized to operate in all regulated US states, except for New York. This achievement comes amidst tightening regulatory standards, underscoring the agency’s commitment to compliance and excellence in performance marketing. The move positions RockApp as a trusted partner for iGaming companies looking to expand their reach in one of the worldâs largest and fastest-growing markets.
These developments enable the agency to work with prominent industry players, including established American brands, and deliver targeted advertising campaigns with measurable results. By securing a legal presence in all regulated states, RockApp reinforces its reputation as a reliable and professional partner, capable of navigating complex regulatory landscapes.
This milestone is part of RockAppâs broader strategy to strengthen its position as a global leader in the media buying industry. Over the past year, the company has demonstrated impressive growth, achieving a 440% increase in customer acquisition, a 300% boost in turnover, and a record-breaking 4,000 first-time deposits achieved in a single day. These achievements reflect RockAppâs dedication to innovation, strategic planning, and delivering exceptional value to its clients.
“This is a pivotal moment for RockApp,” said Niko Belikov, Founder at RockApp. “Securing licenses in the US not only opens new doors for us but also allows us to bring our expertise in iGaming promotion to a market that values professionalism and results. Weâre excited to support our clients as they navigate this dynamic landscape and achieve unparalleled success.”
Latest News
BetMGM Secures Exclusive Online Casino Content Rights to âFamily Feudâ and âThe Price is Rightâ with Fremantle Partnership
BetMGM, a leading iGaming and sports betting operator, announced a new and exclusive online casino rights partnership with Fremantle, a world leader in creating, producing and distributing entertainment content for over 100 years. The multi-year agreement secures the intellectual property rights for iconic game shows âThe Price is Rightâ and âFamily Feudâ for slots, table games, and non-traditional casino games. The partnership establishes the foundation for BetMGM to create customized online casino content around both game show brands.
âThis partnership unlocks various ways for BetMGM and Fremantle to collaborate and expand our brand. âFamily Feudâ and âThe Price is Rightâ are two of the most popular game shows in North America, and we look forward to bringing their fun and excitement to our online casino in various exciting ways,â said Adam Greenblatt, Chief Executive Officer of BetMGM.
During select weeks throughout the upcoming seasons, BetMGM will be featured as a sponsor with exclusive, never-before-seen partnership integrations for âFamily Feudâ and âThe Price is Rightâ. Throughout 2025 BetMGM and Fremantle will reveal additional details on these planned partnership activations.
Suzanne Lopez, COO of Fremantle North America, said: âOur exclusive deal with BetMGM and our premier game show IP represents a significant milestone for us both. This innovative collaboration paves the way for in-game branding across diverse online casino categories, while also providing opportunities for integrated TV sponsorships. Itâs all about enhancing how fans of âThe Price Is Rightâ and âFamily Feudâ connect with the shows in fresh, immersive ways.â
The companyâs award-winning online casino is home to over 3500 titles across North American markets and one of the largest state-by-state exclusive jackpot networks. BetMGMâs jackpot network currently consists of more than 20 game titles including popular games such as MGM Grand Millions, Bison Fury, and LootâEn Khamun and the Dead Sea Scrolls.
Canada
BetConstruct Becomes the First iGaming Company to Offer Both B2B and B2C Licenses in Canada through Affiliate Entity
BetConstruct, a global pioneer in iGaming and sports betting solutions, has announced a significant milestone in the gaming industry. Through its affiliate entity, BetConstruct has become the first iGaming company authorized to facilitate the issuance of both Business-to-Business (B2B) and Business-to-Consumer (B2C) licenses. This remarkable achievement was made possible by obtaining a direct license authorization from the Tobique First Nation in Canada.
The Tobique First Nation, renowned for its innovative and forward-thinking regulatory approach, has entrusted BetConstructâs affiliate entity with the authority to oversee applications and facilitate the issuance of licenses from its jurisdiction. This partnership underscores shared values of innovation, transparency, and a commitment to responsible gaming practices.
This historic development places BetConstruct at the forefront of the Canadian iGaming market, redefining the opportunities available to gaming operators. By leveraging its affiliate entityâs licensing capabilities, BetConstruct empowers businesses to navigate a streamlined and transparent regulatory environment, unlocking new opportunities for growth and innovation.
âAt BetConstruct, weâve always strived to push the boundaries of whatâs possible in iGaming. This landmark achievement with the Tobique First Nation reflects our unwavering dedication to creating opportunities for our partners while upholding the highest standards of responsibility and integrity in gaming,â said Vigen Badalyan, Co-Founder of BetConstruct.
The issuance of dual licenses under the watchful eye of BetConstructâs affiliate not only highlights BetConstructâs commitment to supporting its partners but also reinforces the companyâs role as a trusted leader in the global iGaming landscape.
This milestone signals a new era for regulated iGaming, as BetConstruct takes bold steps to establish a robust ecosystem for operators and consumers alike. With its direct license authorization from the Tobique First Nation, BetConstruct is setting a new standard for innovation, consumer protection, and sustainable growth in Canada and beyond.
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