Affiliate Industry
Lottery.com Inc. Announces Successful Fundraising and Acquisition Update
Lottery.com Inc., a leading technology company that is transforming how, where, and when the lottery is played, is pleased to announce additional new funding. This sets the stage for the Company to fully resume operations. Additionally, the Company will proceed with the acquisition of Nook Holdings Limited (“Nook”) to further develop its Sports.com brand in the Middle East.
Lottery.com has enhanced its long-term growth and financial stability by entering into a placement agent agreement with Univest Securities LLC (“Univest”). As part of this agreement, Univest has introduced Lottery.com to new investors, resulting in an initial investment of $1 million. These funds are being utilized as working capital and to restart Lottery.com’s core operations including the Nexus Gaming Platform, WinTogether, and the LotteryLink™ affiliate program.
The funding is in the form convertible promissory notes and common stock purchase warrants. The new investment is in addition to the ongoing funding being provided by United Capital Investments Limited (“UCIL”).
Gregory Potts, COO of Lottery.com, shared insights into the operational plans following the most recent funding:
“This latest infusion of funds and continued support from UCIL marks a pivotal moment for Lottery.com. We are focusing on enhancing our technological infrastructure and customer experience, ensuring that as we restart operations, we do so with a system that is robust, scalable, and ready to meet the evolving needs of our users. The support from our investors is not just a financial boost but also a vote of confidence in our operational capabilities and future vision.”
The new capital also enables Lottery.com to advance its strategic acquisitions. The Company has revised the terms of the original purchase agreement with Nook. After completing the payment of the remainder of the deposit, Lottery.com now anticipates finalizing the Nook acquisition by the end of the first quarter of 2024.
Nook is a pioneering force in the sports, fitness, and wellness industry. Known for its innovative co-working approach in Dubai, Nook has secured 200 licenses for individuals and companies in the sports sector seeking access to Dubai and the broader Middle Eastern market. In partnership with the Dubai Multi-Commodities Centre Free Zone (DMCC), Nook offers a range of services, including business setup support, insurance, VAT registration, and networking opportunities for sports entrepreneurs. As part of the acquisition, Nook will be rebranded as Sports.com.
Matthew McGahan, CEO of Lottery.com, commented: “It has been a challenging journey for all our stakeholders, but today’s announcement is a reason for great optimism. The successful fundraising, new investors, support from UCIL and the strategic partnerships we are forging are crucial for our 2024 vision.
“This marks the beginning of an exciting phase where we recommence lottery operations and develop our sports.com brand. We will continue to lead the way in reinventing the lottery experience, leveraging state-of-the-art technology to offer innovative solutions. Through the acquisition of Nook, we will create a true sports incubator under the Sports.com brand, fostering growth for companies and individuals by leveraging our extensive network to provide tailored guidance for startups, connecting them with accomplished entrepreneurs, strong networks, and supportive investors.”
MetaBet, the pioneering provider of sports betting engagement tools, has partnered with Gentoo Media, a leading affiliate, to integrate its cutting-edge sports betting widgets into two of Gentoo’s flagship websites, World Sports Network (WSN) and Time2play.
MetaBet’s proprietary widgets are designed to nurture engagement, increase sportsbook conversions, and maximize affiliate revenue, all through seamless integration with just one line of code. With market-setting load speed and contextual placements, MetaBet’s products will empower Gentoo to focus on what they do best.
WSN and Time2play are trusted platforms for sports betting and casino enthusiasts in the US and Canada. Between them, they have captured an audience of millions of sports fans on the back of expert reviews, exclusive offers, and accurate content. As Gentoo amplifies its presence in the US, MetaBet’s innovative technology will be a key element in their success.
MetaBet Founder, Mark Phillip, said: “Partnering with Gentoo Media, a data-driven company with a new name but long track record, is a testament to our market-leading status. Our technology, leveraged through their trusted platform will enhance engagement and conversions to accelerate Gentoo’s growth strategy within the US and beyond.”
Affiliate Industry
AGS Announces Expiration of Hart-Scott-Rodino Act Waiting Period for Acquisition by Affiliates of Brightstar Capital Partners
PlayAGS, Incorporated (NYSE: AGS) (“AGS” or the “Company”), a global gaming supplier of high-performing slot, table, and interactive products, today announced the expiration of the waiting period under the Hart-Scott-Rodino Antitrust Improvements Act of 1976, as amended (the “HSR Act”), in connection with the previously announced agreement for the Company to be acquired by affiliates of Brightstar Capital Partners (“Brightstar”) for $12.50 per share in cash (the “Proposed Transaction”).
The HSR Act waiting period expired at 11:59 p.m., Eastern Time, on December 9, 2024, satisfying an important condition necessary for the completion of the Proposed Transaction, which is expected to close in the second half of 2025, subject to other conditions and regulatory approvals.
SOFTSWISS, a global tech company with over 15 years of experience in iGaming, introduces a new Geo-Distributed Redirect feature of Affilka by SOFTSWISS that helps operators improve engagement and conversion rates by reducing user redirect times.
The Geo-Distributed Redirect feature intelligently routes users to destination landing pages via regional clusters closest to their location. This geo-optimised infrastructure minimises redirect times, increasing successful website visits from referral links. The feature is designed for seamless scalability across multiple regions and enhances performance globally, wherever needed.
With the new feature, Affilka by SOFTSWISS reduced redirect duration by 2.5 to 5 times. At one of the regions, for example, extensive simulated tests showed a decrease in redirect times for users from 1.5 seconds to 300-500 milliseconds – this is one of the fastest responses available in the market. As a result, the feature implementation leads to a 3.5% to 7% growth in users successfully reaching casino sites. This increase in site traffic, in turn, directly contributes to more registrations and deposits.
The Geo-Distributed Redirect feature boosts conversions, accelerates redirects, enhances fault tolerance and high availability, and improves service reliability for users globally. Even during unexpected challenges, the system dynamically reroutes traffic to alternative resources, ensuring a seamless experience.
Gleb Bichan, Product Lead at Affilka by SOFTSWISS, shares his excitement: “With the launch of our Geo-Distributed Redirect feature, we are addressing the needs of clients targeting users worldwide. By reducing redirection times and increasing reliability, we enable our partners to deliver a superior user experience that drives traffic delivery and conversions. This feature is a significant improvement for customers looking to expand their global reach.”
Along with affiliate marketing, SEO website advancement helps operators promote their projects. Considering this, SOFTSWISS issued a comprehensive Casino SEO Audit: The Ultimate Guide, providing tips for increasing any iGaming project’s visibility.
The SOFTSWISS team looks forward to sharing the details of the Geo-Distributed Redirect feature and other product updates at the upcoming SiGMA Europe Expo. Current and potential partners can book a meeting with company representatives at stand 2145 through the contact form.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
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