partnerships
Kambi Group plc Signs Sportsbook Partnership with Prairie Band Casino & Resort in Kansas

Leading global sportsbook supplier will support the launch of the first tribal sportsbook in the state of Kansas with award-winning sports betting technology
Kambi Group plc, the world’s trusted sports betting partner, has signed a sports betting partnership with Prairie Band Casino & Resort, owned by the Prairie Band Potawatomi Nation, to open the first tribal sportsbook in the state of Kansas.
Prairie Band Casino & Resort, located close to Topeka, Kansas, received approval earlier this year for an on-site sportsbook at the casino on tribal land.
The multi-year partnership will see Kambi Group plc and Prairie Band Casino & Resort launch the first tribal sportsbook in the state, adding a sportsbook to its 35,000 sq ft casino with ten kiosks and four bar-top terminals featuring a best-in-class sports betting products including Kambi Group plc’s award-winning Bet Builder product.
“We’re very proud to partner with the Prairie Band Potawatomi Nation’s casino and resort as we continue to support tribes in their sports betting endeavors,” the co-founder and Chief Executive Officer for Kambi Group plc, Kristian Nylen, said. “Its successful and long-standing reputation in Kansas, combined with our award-winning sports betting technology, will create a one-of-a-kind experience for its current customers while also attracting a whole new demographic.”
“When sports betting was legalized in Kansas last year, we received so many positive comments and questions from our guests,” the Gaming Director for Prairie Band Casino & Resort, Chris Garrow, said. “Mostly asking when we start offering it and we continue to get those questions. Now, we finally will be able to answer those questions with certainty. We are excited to launch our retail sportsbook as another amenity for our guests to ‘play your way’. This will be the first true locals’ sportsbook in Kansas.”
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Hard Rock International and Shakira Announce Year-Long Women Empowerment Initiative This International Women’s Day

In celebration of Hard Rock International’s annual “International Women’s Month” in March and International Women’s Day on Saturday, March 8, Hard Rock and global superstar & humanitarian, Shakira, announce a year-long partnership that aims to empower women around the world to tell their stories, be their authentic selves and unite through the power of music. The company is raising funds through its charitable arm, Hard Rock Heals Foundation, throughout International Women’s Month. A portion of proceeds will benefit Pies Descalzos Foundation—Shakira’s non-profit organization enhancing the education and social development of girls in Colombia’s most vulnerable communities—as well as local women’s organizations within the communities of Hard Rock locations.
“I’m excited to partner with Hard Rock, an organization with an incredible history of uplifting women through the power of music, to empower my sisters this International Women’s Day and beyond. Together we can use our voices to break barriers and make the world a more inclusive space where every woman feels confident being themselves,” Shakira said.
Hard Rock and Shakira collaborated on menu items including food, a delicious “Hips Don’t Lie” cocktail and unique clothing designed to celebrate women. Hard Rock will also host 1000 women-led performances in March—including the incomparable global star Diana Ross and standup comedian Iliza Shlesinger among many others—at its cafes, hotels, casinos, and live music venues across the globe.
“From concerts to her Las Mujeres Ya No Lloran album release party and being part of the Unity by Hard Rock loyalty program commercial, Hard Rock and Shakira’s shared values of honoring women through music has connected us over the course of her groundbreaking career. This year, we encourage women to raise their voices, share their stories and lift each other up,” Elena Alvarez, Senior Vice President of Marketing and Brand Partnerships at Seminole Gaming and Hard Rock International, said.
The Hard Rock Heals Foundation will donate $250,000 to Pies Descalzos Foundation in addition to guest contributions to the program.
“We are grateful to Hard Rock for its generous donation, which will support our mission of providing access to education for Colombia’s young girls, giving them a brighter future,” Patricia Sierra, Executive Director at Pies Descalzos Foundation, said.
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Big Bola Casinos Querétaro Adds Zitro’s Concept Cabinet Line and Legendary Sword

The renowned Mexican group Big Bola has added Zitro’s new CONCEPT cabinets to its casino in Santiago de Querétaro. These cabinets, along with the successful Legendary Sword multigame, are achieving spectacular performance worldwide.
Legendary Sword, with its medieval theme, features a large 6×5 reel, offering players numerous chances to win. The excitement is amplified by several bonus features: “Honor” multiplies prizes, “Glory” awards extra spins, and the “Magic Sword” doubles all prizes in its column.
Rafael Blanco, Commercial Director of Big Bola, said: “Adding CONCEPT and Legendary Sword has been a huge hit in our casinos. Players love the game’s innovative mechanics, stunning graphics, and immersive sound effects.”
Johnny Viveiros Ortiz, Founder of Zitro, said: “We appreciate Big Bola Casinos’ ongoing support. Their partnership has been instrumental in the success of our products and has strengthened our business relationship.”
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IGT PlaySports Partners with Golden Nugget Casinos

International Game Technology PLC announced that IGT PlaySports is growing its sports betting presence in Nevada via a three-property, sports betting technology and services agreement with GN NV Holdings LLC, owner and operator of the Golden Nugget Casinos. Per the agreement and through a phased rollout, IGT PlaySports will power retail and mobile sports betting at Golden Nugget Casino Lake Tahoe first, followed by Golden Nugget Casino Las Vegas, and Golden Nugget Casino Laughlin.
Golden Nugget Casino Lake Tahoe was the first of the three casinos to convert to an IGT PlaySports-powered sportsbook after launching its retail sportsbooks in January 2025. Golden Nugget Casino Laughlin and Golden Nugget Casino Las Vegas are expected to launch their new sports betting programs later this year, first with retail betting and then with a mobile betting option.
“Golden Nugget Casinos in Nevada are thrilled to partner with IGT PlaySports to elevate our retail and mobile sports betting experience statewide. Nevada sports bettors are savvy and experienced players. As we reintroduce Golden Nugget’s betting program, our priority is to deliver a seamless and enhanced experience with user-friendly technology that offers outstanding features, including advanced betting options and real-time updates to keep players engaged,” Gerry Del Prete, Chief Operating Officer-Gaming of Fertitta Entertainment, said.
“Given the scale and maturity of Nevada’s sports betting market, adding three Golden Nugget Casinos to IGT PlaySports’ customer roster is an achievement that speaks to the quality of our technology and team. We look forward to helping Golden Nugget Casinos elevate their sports betting program, execute their vision and engage sports fans in Nevada with localized offers, a diverse betting menu and superior technology,” said Joe Bertolone, IGT SVP Sports Betting.
In addition to deploying the award-winning IGT PlaySports platform, the three Golden Nugget Casinos will offer IGT PlaySports’ QuickBet self-service betting kiosks and leverage the expertise of the Company’s Trading Advisory Services team.
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