Press Releases
Optimove Releases Comprehensive NFL Betting Report: Illuminating 2023-2024 Bettor Intentions; Helping Guide Sports Betting Platforms to Boost Player Engagement and Loyalty While Ensuring a Safer Gambling Environment
Optimove, the leading CRM marketing solution for the iGaming sector, has released its Optimove 2023-2024 Report focused on NFL wagering intentions, brand loyalty and communications preferences.
Surveying 287 United States citizens who wagered on NFL football in August of 2023, the comprehensive report deeply analyzes respondents’ wagering intentions, brand loyalty and communication preferences. By providing insights into the behaviors and preferences of NFL bettors, it acts as a guide to sports gambling platforms to optimize their offerings, nurture player loyalty and promote responsible gambling practices while maintaining a safer gambling environment.
Of particular interest is that NFL bettors show deep engagement in betting as 61% of respondents said they make ‘live bets’ during the game. While NFL bettors have deep engagement while the game is on with 54% using two or more sites per week for betting and 18% use three or more.
This deep engagement in betting may result in the divergence in marketing fatigue between bettors and general online shoppers. Thirty-seven percent (37%) of bettors say they want fewer marketing messages compared to 66% of online shoppers.
Integrating a customer data platform (CDP) with a multichannel marketing hub (MMH) can drive brand loyalty:
The report provides key recommendations to sports gambling sites to enhance customer engagement and loyalty further while promoting responsible gambling practices. The core driver includes integrating a customer data platform (CDP) with a multichannel marketing hub (MMH) to implement highly personalized promotions and optimal delivery timing.
Pini Yakuel, the founder and Chief Executive Officer for Optimove noted that by aligning marketing strategies with these findings, sports gambling sites can effectively attract, engage and retain bettors while promoting responsible gambling behaviors. He added: “This report will help sports betting operators have top-line data on NFL season bettors’ intentions. Starting with data from bettors is the holy grail to assuring that marketing messaging is pertinent and timely. Operators who do not have a customer data platform seamlessly integrated into a multichannel marketing hub will struggle to keep bettors loyal. The survey results around live betting are a prime example of the importance of real-time communications and app updates that dynamically respond to game changes.”
Recommended actions for sports gambling operators:
First and foremost, sites should Integrate a customer data platform (CDP) with a multichannel marketing hub (MMH) for comprehensive insights. With that foundation, sports gambling operators can use artificial intelligence (AI) to automate personalized game recommendations based on historical data and real-time interactions. Plus, they can implement real-time event triggers for timely personalized messages during games. To unify the player experience, sports sites can deliver consistent cross-channel messages for a unified customer experience. These actions can help deepen brand loyalty before, during, and after the game.
Select Data from the report:
Marketing Fatigue: NFL bettors suffer less marketing fatigue – only 37% want fewer messages, in contrast with 66% of online shoppers.
Sixty-one percent (61%) of respondents said they make ‘live bets’ during the game: It underscores that betting platforms have multiple chances to engage betting fans after kick-off and before the final whistle.
Blokotech, a leading innovator in iGaming software solutions, has appointed Nicolas Castearena as Commercial Director LATAM, to accelerate growth across Latin America.
Castearena joins Blokotech with an impressive track record of cultivating high-value partnerships and expanding throughout LATAM. His career covers the crypto and Web3 sectors, where he showed a deep understanding of technology, innovation, and market dynamics.
Blokotech Commercial Director LATAM Nicolas Castearena said: “Blokotech’s potential for this region is immense and I cannot wait to play my role in ensuring we deliver on our targets. My localised knowledge and understanding of market nuances will be a valuable addition to the business.”
As Co-founder and CEO of Hashrate Solución, Nicolas has generated strong results by connecting iGaming solutions with real-world market needs – highlighting his entrepreneurial mindset and ability to spot opportunities in emerging tech spaces.
Blokotech Co-Founder and CEO Salvatore Messina added: “Nicolas brings the ideal balance of commercial expertise, technological insight, and strategic vision. His appointment marks a major moment in our LATAM expansion, and we’re hyper-confident about the value he’ll bring to our business and clients in the region.”
partnerships
Delaware Park Converts from VizExplorer to Quick Custom Intelligence’s (QCI) Enterprise Platform
Quick Custom Intelligence (QCI), a leading provider of cutting-edge casino management solutions, is thrilled to announce that Delaware Park has selected the QCI Enterprise Platform to elevate its data-driven operations.
The strategic decision to transition from VizExplorer to QCI’s innovative platform highlights Delaware Park’s commitment to providing an enhanced guest experience through superior analytics and real-time operational insights.
Delaware Park, a prominent gaming destination in Delaware, is well-known for offering its guests exceptional service. By adopting the QCI Enterprise Platform, Delaware Park will now leverage advanced marketing and data analytics to optimize their performance and guest satisfaction.
Terry Glebocki, President & General Manager of Delaware Park, shared her thoughts on the transition: Delaware Park Casino is excited to partner with QCI. “The real-time insights and innovative analytics provided by QCI will enable us to make data-driven decisions that will enhance the overall experience for our customers and improve our internal processes.”
Andrew Cardno, CTO of QCI, expressed his excitement about the partnership: “We are honored to welcome Delaware Park to the expanding network of gaming properties utilizing the QCI Enterprise Platform. By choosing QCI, Delaware Park demonstrates a strong commitment to innovation, and we look forward to supporting their efforts to streamline operations and drive revenue.”
Melissa Chiaurro, President of VizExplorer, also commented on the collaboration: “The Viz team is excited to begin transitioning our clients to the QCI Platform. This move will not only enhance their analytical capabilities but also offer a more user-friendly experience and deeper insights into player behaviors. We are committed to making the migration process as smooth as possible and are eager to see the innovative opportunities that QCI will unlock for our partners.”
Confut USA and BetExpo join forces to provide a unique experience, bringing together speakers and professionals from the global football and iGaming industries in a single event, which will take place on June 11th and 12th, at the Hilton Miami Downtown.
Over the course of two days, participants will have the opportunity to explore topics such as sports betting, market trends, technological innovations and business opportunities.
Arthur Lobo, CEO of Confut, commented on the partnership: “The partnership with BetExpo represents a strategic merger of two industries that go hand in hand: football and iGaming. This move not only expands the diversity of content at the event, but also creates an ecosystem that is conducive to generating business between companies in the betting sector, clubs, leagues and other stakeholders. In addition, it promotes fundamental discussions on regulation, technology integration and best practices in the market.”
In addition, Pedrão Bet, CEO of BetExpo, also stated how positive the union of the two events will be:
“The partnership between BetExpo and Confut represents a strategic union of great impact, combining expertise, innovation and joining two sectors that are rapidly expanding in the global market.”
For brands looking to activate their business in these two markets, Confut USA and BetExpo offer exclusive business opportunities and experiences.
-
Gambling in the USA5 days agoBruce Smith Enterprise and The Cordish Companies Break Ground on New Live! Casino & Hotel in Petersburg, Virginia
-
Canada4 days agoGiG Launches Fourth Partner into Ontario as PowerPlay Enhances Its Gaming Experience with GiG’s Formidable Combination of Proprietary Platform, Sportsbook and AI technology
-
Compliance Updates4 days agoSOFTSWISS Jackpot Aggregator Expands in LATAM with Peru Certification
-
Latest News4 days ago1/ST CONTENT broadens its South American reach in new LATAM deal with America Simulcast and Sportbet
-
Latest News5 days agoAmusnet’s Global Expansion Continues with Meridianbet’s Launch in Brazil
-
Conferences4 days agoWA.Technology to accelerate operators’ Brazilian growth at SiGMA Americas
-
Latest News4 days agoFrom $400M to $1.45B: Exploring Gurhan Kiziloz’s Strategic Expansion in Online Gaming
-
partnerships2 days agoDelaware Park Converts from VizExplorer to Quick Custom Intelligence’s (QCI) Enterprise Platform