Press Releases
Optimove Releases Comprehensive NFL Betting Report: Illuminating 2023-2024 Bettor Intentions; Helping Guide Sports Betting Platforms to Boost Player Engagement and Loyalty While Ensuring a Safer Gambling Environment
Optimove, the leading CRM marketing solution for the iGaming sector, has released its Optimove 2023-2024 Report focused on NFL wagering intentions, brand loyalty and communications preferences.
Surveying 287 United States citizens who wagered on NFL football in August of 2023, the comprehensive report deeply analyzes respondents’ wagering intentions, brand loyalty and communication preferences. By providing insights into the behaviors and preferences of NFL bettors, it acts as a guide to sports gambling platforms to optimize their offerings, nurture player loyalty and promote responsible gambling practices while maintaining a safer gambling environment.
Of particular interest is that NFL bettors show deep engagement in betting as 61% of respondents said they make ‘live bets’ during the game. While NFL bettors have deep engagement while the game is on with 54% using two or more sites per week for betting and 18% use three or more.
This deep engagement in betting may result in the divergence in marketing fatigue between bettors and general online shoppers. Thirty-seven percent (37%) of bettors say they want fewer marketing messages compared to 66% of online shoppers.
Integrating a customer data platform (CDP) with a multichannel marketing hub (MMH) can drive brand loyalty:
The report provides key recommendations to sports gambling sites to enhance customer engagement and loyalty further while promoting responsible gambling practices. The core driver includes integrating a customer data platform (CDP) with a multichannel marketing hub (MMH) to implement highly personalized promotions and optimal delivery timing.
Pini Yakuel, the founder and Chief Executive Officer for Optimove noted that by aligning marketing strategies with these findings, sports gambling sites can effectively attract, engage and retain bettors while promoting responsible gambling behaviors. He added: “This report will help sports betting operators have top-line data on NFL season bettors’ intentions. Starting with data from bettors is the holy grail to assuring that marketing messaging is pertinent and timely. Operators who do not have a customer data platform seamlessly integrated into a multichannel marketing hub will struggle to keep bettors loyal. The survey results around live betting are a prime example of the importance of real-time communications and app updates that dynamically respond to game changes.”
Recommended actions for sports gambling operators:
First and foremost, sites should Integrate a customer data platform (CDP) with a multichannel marketing hub (MMH) for comprehensive insights. With that foundation, sports gambling operators can use artificial intelligence (AI) to automate personalized game recommendations based on historical data and real-time interactions. Plus, they can implement real-time event triggers for timely personalized messages during games. To unify the player experience, sports sites can deliver consistent cross-channel messages for a unified customer experience. These actions can help deepen brand loyalty before, during, and after the game.
Select Data from the report:
Marketing Fatigue: NFL bettors suffer less marketing fatigue – only 37% want fewer messages, in contrast with 66% of online shoppers.
Sixty-one percent (61%) of respondents said they make ‘live bets’ during the game: It underscores that betting platforms have multiple chances to engage betting fans after kick-off and before the final whistle.
Latest News
Kambi Group plc signs Turnkey Sportsbook partnership with Latin American operator RedCap
New agreement will see Kambi initially power the operator’s online Betpro and Starplay brands in El Salvador and Panama, with plans for retail and additional markets in the future
Kambi Group plc, the home of premium sports betting solutions, has agreed a long-term, omni-channel sportsbook partnership with Latin American operator RedCap, further strengthening Kambi’s position as the sportsbook provider of choice in the region.
Under the terms of the agreement, RedCap’s Betpro and Starplay brands will integrate Kambi’s high-performance Turnkey Sportsbook into its proprietary player account management (PAM) platform, enabling a seamless sports betting experience. The operator will replace its current supplier with Kambi’s powerful end-to-end sports betting solution, trusted by market leaders across Latin America and beyond.
The initial rollout will see Betpro and Starplay launch Kambi’s technology across its online sportsbooks in El Salvador and Panama, with the agreement also including scope for retail provision and market expansion. Operating under a multi-brand strategy led by its flagship Betpro brand, the operator aims to leverage the strengths of Kambi’s sportsbook with its in-house technical capability and experienced industry leadership team to achieve success in each market.
Werner Becher, CEO of Kambi, said: “This partnership marks an important next step in Kambi’s Latin American growth strategy. By selecting Kambi to replace their existing provider, RedCap has shown clear confidence in our market-leading technology and ability to support scalable growth. We are excited to help them bring best-in-class sports betting experiences to players across the region.”
Oscar Henao, CEO of RedCap, added: “We are thrilled to join forces with Kambi. This agreement gives us the product and flexibility we need to compete at the highest level, offering our customers premium betting experience across all channels. With Kambi’s support, we look forward to launching in Panama and El Salvador and expanding into new markets as we execute our multi-brand strategy.”
Financial reports
PGCB Reports Record Revenue of Nearly $6.4 Billion from Legal Gambling in State Fiscal Year
The Pennsylvania Gaming Control Board (“PGCB”) today reported that revenue generated during the combined Fiscal Year 2024/2025 of gaming it regulates reached a record level of $6,394,641,819.
This figure consists of the combined revenue from casino slot machines and table games, iGaming, sports wagering, video gaming terminals (VGTs) and fantasy sports contests. The amount eclipses the previous high for revenue in a fiscal year of $5,892,516,807 achieved in 2023/2024. Pennsylvania’s Fiscal Year runs from July 1 to June 30.
The resulting tax revenue from the play of these games in Fiscal Year 2024/2025 was $2,797,395,982. That figure eclipses the previous high for tax revenue in a fiscal year achieved during 2023/2024 of approximately $2.54 billion. The estimated amounts for revenue and taxes being reported are prior to any possible adjustments by the PA Department of Revenue.
Tax revenue from the various forms of gaming regulated by the PGCB is returned to Pennsylvanians in a number of ways. These include, but are not limited to:
- school property tax reduction on an owner’s primary residence;
- state, county, and local economic development, safety and recreational projects;
- support of the agricultural industry through support of horse racing; and,
- revenue toward the Commonwealth’s General Fund.
A comparison of combined revenue is below:
|
Fiscal Year |
Slot Machine Revenue |
iGaming Revenue |
Table Games Revenue |
Sports Wagering Revenue |
VGT’s Revenue |
Fantasy Sports Contests |
Total Gaming Revenue |
|
12/13 |
$2,428,887,430 |
|
$713,107,163 |
|
|
|
$3,141,994,593 |
|
13/14 |
$2,319,890,598 |
|
$731,874,861 |
|
|
|
$3,051,765,460 |
|
14/15 |
$2,335,787,919 |
|
$779,738,065 |
|
|
|
$3,115,525,984 |
|
15/16 |
$2,388,658,549 |
|
$839,177,086 |
|
|
|
$3,227,835,635 |
|
16/17 |
$2,336,152,508 |
|
$866,518,820 |
|
|
|
$3,202,671,328 |
|
17/18 |
$2,352,320,937 |
|
$895,278,806 |
|
|
$2,349,569 |
$3,249,949,311 |
|
18/19 |
$2,378,859,341 |
|
$885,588,231 |
$21,730,113 |
|
$23,588,490 |
$3,309,766,175 |
|
19/20 |
$1,697,955,473 |
$240,894,852 |
$644,543,736 |
$113,724,759 |
$6,798,123 |
$20,868,176 |
$2,724,785,117 |
|
20/21 |
$1,887,573,437 |
$897,216,020 |
$721,763,471 |
$308,849,184 |
$31,334,744 |
$28,186,529 |
$3,874,923,386 |
|
21/22 |
$2,410,313,212 |
$1,232,309,138 |
$1,015,735,661 |
$315,716,247 |
$41,584,158 |
$27,308,976 |
$5,042,967,392 |
|
22/23 |
$2,452,239,440 |
$1,532,761,065 |
$974,018,112 |
$491,960,612 |
$42,114,593 |
$20,668,195 |
$5,513,762,017 |
|
23/24 |
$2,438,537,357 |
$1,949,017,248 |
$958,027,818 |
$486,566,429 |
$41,105,387 |
$19,262,568 |
$5,892,516,807 |
|
24/25 |
$2,440,474,767 |
$2,477,083,825 |
$928,915,940 |
$487,639,844 |
$41,392,843 |
$19,134,601 |
$6,394,641,819 |
Retail Slot Machine Revenue
Fiscal Year 2024/25 gross revenue from slot machines at the casinos was $2,440,474,767, a 0.08% increase in revenue when compared to the $2,438,537,357 generated in Fiscal Year 2023/24.
Slot machine revenue for each of the casinos, with the percentage change reflected over the previous year, is as follows:
|
Retail Slot Machine Revenue by Operator |
Slot Machine Revenue FY2024/25 |
Slot Machine Revenue FY2023/24 |
% Change |
|
Parx Casino |
$377,741,868 |
$377,032,792 |
0.19% |
|
Wind Creek Bethlehem |
$281,813,834 |
$284,307,219 |
-0.88% |
|
Rivers Casino Pittsburgh |
$259,376,552 |
$265,520,300 |
-2.31% |
|
Mohegan Pennsylvania |
$175,512,043 |
$178,826,406 |
-1.85% |
|
Hollywood Casino at the Meadows |
$165,364,220 |
$162,709,117 |
1.63% |
|
Mount Airy Casino Resort |
$153,287,514 |
$155,143,779 |
-1.20% |
|
Live! Casino Philadelphia |
$152,124,613 |
$144,926,580 |
4.97% |
|
Rivers Casino Philadelphia |
$137,486,000 |
$133,819,461 |
2.74% |
|
Hollywood Casino at Penn National Race Course |
$134,995,246 |
$137,320,744 |
-1.69% |
|
Harrah’s Philadelphia |
$105,042,096 |
$109,918,495 |
-4.44% |
|
Valley Forge Casino Resort |
$103,226,169 |
$103,889,859 |
-0.64% |
|
Live! Casino Pittsburgh |
$99,739,181 |
$99,808,958 |
-0.07% |
|
Presque Isle Downs and Casino |
$85,948,165 |
$89,925,305 |
-4.42% |
|
Hollywood Casino York |
$85,268,464 |
$80,121,662 |
6.42% |
|
Hollywood Casino Morgantown |
$61,408,784 |
$59,013,269 |
4.06% |
|
Parx Shippensburg |
$36,866,401 |
$34,471,430 |
6.95% |
|
The Casino at Nemacolin |
$25,273,617 |
$21,781,982 |
16.03% |
|
Statewide Total |
$2,440,474,767 |
$2,438,537,357 |
0.08% |
Tax revenue from the play of slots machines in Fiscal Year 2024/25, including mandated fees paid by some operators, amounted to $1,343,013,822.
Retail Table Games Revenue
Fiscal Year 2024/25 gross revenue from table games at the casinos was $928,915,940, a 3.04% decrease in revenue when compared to the $958,027,818 generated in Fiscal Year 2023/24.
Table games revenue for each of the casinos, with the percentage change reflected over the previous year, is as follows:
|
Retail Table Games Revenue by Operator |
Table Games Revenue FY2024/25 |
Table Games Revenue FY2023/24 |
% Change |
|
Wind Creek Bethlehem |
$248,027,460 |
$252,200,606 |
-1.65% |
|
Parx Casino |
$196,413,495 |
$199,049,817 |
-1.32% |
|
Live! Casino Philadelphia |
$104,163,224 |
$107,817,308 |
-3.39% |
|
Rivers Casino Philadelphia |
$82,091,166 |
$86,998,189 |
-5.64% |
|
Rivers Casino Pittsburgh |
$73,919,682 |
$79,129,580 |
-6.58% |
|
Valley Forge Casino Resort |
$37,167,593 |
$33,693,962 |
10.31% |
|
Mount Airy Casino Resort |
$35,514,513 |
$34,636,221 |
2.54% |
|
Mohegan Pennsylvania |
$28,386,495 |
$27,999,899 |
1.38% |
|
Hollywood Casino at Penn National Race Course |
$24,867,554 |
$24,576,944 |
1.18% |
|
Harrah’s Philadelphia Casino |
$22,172,289 |
$26,708,238 |
-16.98% |
|
Hollywood Casino at the Meadows |
$21,931,051 |
$28,181,270 |
-22.18% |
|
Live! Casino Pittsburgh |
$14,750,775 |
$15,535,302 |
-5.05% |
|
Hollywood Casino York |
$13,612,400 |
$15,918,424 |
-14.49% |
|
Presque Isle Downs and Casino |
$12,364,452 |
$13,038,895 |
-5.17% |
|
Hollywood Casino Morgantown |
$10,207,462 |
$9,272,263 |
10.09% |
|
The Casino at Nemacolin |
$2,552,301 |
$2,377,478 |
7.35% |
|
Parx Shippensburg |
$774,029 |
$893,423 |
-13.36% |
|
Statewide Total |
$928,915,940 |
$958,027,818 |
-3.04% |
Tax revenue from the play of table games in Fiscal Year 2024/25 was $154,879,545.
Internet Casino-Type Gaming (iGaming) Revenue
Fiscal Year 2024/25 revenue from iGaming was $2,477,083,825, a 27.09% increase in revenue when compared to the $1,949,017,248 generated in Fiscal Year 2023/24. This revenue amount is a high mark for a fiscal year.
|
Operator |
FY2024/25 |
FY2023/24 |
% Change |
|
Hollywood Casino at Penn National Race Course |
$935,823,045 |
$751,177,422 |
24.58% |
|
Valley Forge Casino Resort |
$675,170,190 |
$482,491,457 |
39.93% |
|
Rivers Casino Philadelphia |
$411,718,444 |
$356,647,653 |
15.44% |
|
Harrah’s Philadelphia |
$115,994,074 |
$102,020,334 |
13.70% |
|
Golden Nugget |
$79,696,001 |
$39,281,525 |
102.88% |
|
Parx Casino |
$58,964,411 |
$58,835,932 |
0.22% |
|
Live! Casino Philadelphia |
$54,177,983 |
$39,973,190 |
35.54% |
|
Mount Airy Casino Resort |
$42,559,169 |
$46,187,631 |
-7.86% |
|
Bally’s Pennsylvania |
$41,566,491 |
$32,518,516 |
27.82% |
|
Presque Isle Downs and Casino |
$23,128,408 |
n/a |
n/a |
|
Mohegan Pennsylvania |
$20,183,159 |
$17,081,366 |
18.16% |
|
Wind Creek Bethlehem |
$18,102,450 |
$22,802,222 |
-20.61% |
|
Statewide Total |
$2,477,083,825 |
$1,949,017,248 |
27.09% |
Tax revenue from iGaming in Fiscal Year 2024/25 was $1,099,557,803.
Sports Wagering Revenue
Fiscal Year 2024/25 revenue from sports wagering was $487,639,844, a 0.22% decrease in revenue when compared to the $486,566,429 generated in Fiscal Year 2023/24. At the same time, the sports wagering handle increased between the two fiscal years from $8,169,540,520 to $8,721,795,533.
Sports wagering revenue for each of the casinos, with the percentage change reflected over the previous year, is as follows:
|
Sports Wagering Revenue by Operator |
Sports Wagering Revenue FY2024/25 |
Sports Wagering Revenue FY2023/24 |
% Change |
|
Valley Forge Casino Resort |
$250,290,144 |
$249,370,325 |
0.37% |
|
Hollywood Casino at the Meadows |
$131,189,196 |
$137,139,171 |
-4.34% |
|
Hollywood Casino Morgantown |
$19,991,392 |
$21,196,614 |
-5.69% |
|
Hollywood Casino at Penn National Race Course |
$16,995,365 |
$4,701,217 |
261.51% |
|
Rivers Casino Pittsburgh |
$14,869,925 |
$16,901,149 |
-12.02% |
|
Parx Casino |
$12,466,404 |
$16,833,893 |
-25.94% |
|
Hollywood Casino York |
$10,753,708 |
$6,102,831 |
76.21% |
|
Harrah’s Philadelphia |
$9,983,926 |
$8,362,280 |
19.39% |
|
Rivers Casino Philadelphia |
$9,215,349 |
$8,289,394 |
11.17% |
|
Live! Casino Philadelphia |
$5,326,723 |
$6,331,196 |
-15.87% |
|
Presque Isle Downs and Casino |
$1,788,457 |
$1,043,731 |
71.35% |
|
Live! Casino Pittsburgh |
$1,518,356 |
$1,609,231 |
-5.65% |
|
Mohegan Sun Lehigh Valley |
$1,076,750 |
$1,397,927 |
-22.98% |
|
Mohegan Pennsylvania |
$973,182 |
$3,271,401 |
-70.25% |
|
Wind Creek Bethlehem |
$489,195 |
$1,072,775 |
-54.40% |
|
Mount Airy Casino Resort |
$357,192 |
$704,580 |
-49.30% |
|
South Philly Race & Sportsbook |
$250,878 |
$2,038,030 |
-87.69% |
|
Parx Shippensburg |
$103,704 |
$109,718 |
-5.48% |
|
Parx Malvern |
n/a |
$90,967 |
n/a |
|
Statewide Total |
$487,639,844 |
$486,566,429 |
0.22% |
Tax revenue from Sports Wagering in Fiscal Year 2024/25 was $175,550,344.
Video Gaming Terminals
Fiscal Year 2024/25 revenue for Video Gaming Terminals at Truck Stops was $41,392,843, a 0.70% increase when compared to the $41,105,387 in Fiscal Year 2023/24. At the end of this fiscal year, there were 75 VGT facilities operating in Pennsylvania compared to 74 facilities in operation at the end of Fiscal Year 2023/2024.
VGT revenue for each of the providers, with the percentage change reflected over the previous year, is as follows:
|
VGT Terminal Operator |
VGT Revenue FY2024/25 |
VGT Revenue FY2023/24 |
% Change |
|
Marquee by Penn1 |
$27,567,893 |
$25,876,995 |
6.53% |
|
J&J Ventures Gaming2 |
$10,410,895 |
$11,462,180 |
-9.17% |
|
Jango Entertainment3 |
$3,250,748 |
$3,419,612 |
-4.94% |
|
Venture Gaming LLC4 |
$109,734 |
$266,424 |
-58.81% |
|
Accel Entertainment Gaming5 |
$53,573 |
$80,177 |
-33.18% |
|
Statewide Total |
$41,392,843 |
$41,105,387 |
0.70% |
Tax revenue from VGTs in Fiscal Year 2024/25 was $21,524,278.
Fantasy Contests Revenue
Fiscal Year 2024/25 revenue from fantasy contests was $19,134,601, a 0.66% decrease in revenue when compared to the $19,262,568 generated in Fiscal Year 2023/24.
Fantasy contests revenue for each of the providers, with the percentage change reflected over the previous year, is as follows:
|
Fantasy Contests Operator |
Fantasy Revenue FY2024/25 |
Fantasy Revenue FY2023/24 |
% Change |
|
DraftKings |
$13,359,018 |
$13,585,594 |
-1.67% |
|
FanDuel |
$3,291,034 |
$3,685,166 |
-10.70% |
|
UnderDog Sports |
$1,900,354 |
$1,306,281 |
45.48% |
|
Fantasy Football Players Championship |
$255,652 |
$292,287 |
-12.53% |
|
Yahoo Fantasy Sports |
$152,853 |
$219,313 |
-30.30% |
|
Sportshub Technologies |
$72,239 |
$72,931 |
-0.95% |
|
Fantasy Sports Gaming, LLC |
$67,624 |
$69,398 |
-2.56% |
|
DataForce |
$38,216 |
$35,986 |
6.20% |
|
Jock MKT |
$0 |
-$131 |
-100.00% |
|
OwnersBox |
-$2,389 |
-$4,257 |
-43.88% |
|
Statewide Total |
$19,134,601 |
$19,262,568 |
-0.66% |
Tax revenue from Fantasy Contests in Fiscal Year 2024/25 was $2,870,190.
The 2025 WSOP sets unprecedented benchmarks across entries, prize money, and payouts, solidifying its status as the pinnacle of live tournament poker
After eight weeks of thrilling competition, the 56th annual World Series of Poker (WSOP®) at the Paris Las Vegas and Horseshoe Las Vegas officially concluded on July 16. The 2025 series has once again redefined live tournament poker, shattering multiple all-time records and further cementing its legendary status.
“The poker renaissance was on full display at the 2025 WSOP,” said Ty Stewart, Chief Executive Officer of WSOP. “If you missed the amazing action, the good news is that you can inevitably expect bigger and better next year. A sincere thank you to every player and staffer who came to Las Vegas and made this a summer to remember.”
The action-packed summer on the Las Vegas Strip featured appearances from a host of celebrities and poker legends, all vying for poker’s most coveted prize: the WSOP gold bracelet. In addition to the strong turnout, the 2025 WSOP will be remembered for the launch of the revolutionary WSOP+ app, which virtually eliminated registration lines throughout the summer and greatly enhanced the WSOP experience for the entire playing community.
2025 WSOP By the Numbers – A Historic Summer
This year’s WSOP delivered staggering figures, setting several new all-time records across the board:
-
246,960 entries – The most all-time entries for a single WSOP series
-
$481,761,879 – The largest total prize money awarded in WSOP history
-
37,311 places paid – The highest number of unique payouts in series history
-
43 – The number of $1M+ prizes won across the 2025 series
-
Event #53: Millionaire Maker No-Limit Hold’em attracted 11,996 entries, setting a new record for the largest $1,500 buy-in field in live tournament poker history
-
Event #89: Mid-Stakes Championship No-Limit Hold’em saw 3,797 entries, becoming the largest $3,000 buy-in field ever
-
Event #86: Mystery Bounty Pot-Limit Omaha drew 5,284 entries, establishing itself as the largest PLO field in live tournament poker history
-
57 events exceeded $2+ million prize pools – An all-time record for the series
-
9 events exceeded $10+ million prize pools – An all-time record for the series
Although this year’s summer tournament is over, the excitement continues with the WSOP Circuit (WSOP-C) 2025 Season Part 2 already underway, and the return of WSOP Paradise this winter in the Bahamas from Dec. 4 to 18. Additionally, WSOP Europe (WSOP-E) runs from Sept. 12 to Oct. 8, with the WSOP-E Main Event beginning on Oct. 3.
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