Latest News
Tally Technology joins forces with Brazilian investment bank powerhouse BTG / Win the Game to expand operations in Brazil

Tally Technology, the premier global fan engagement platform, has announced a new long-term partnership with Win the Game (WTG), a sports and entertainment company in Brazil that has BTG Pactual Holding as a partner. BTG Pactual is the biggest investment bank in Latin America.
The new relationship allows WTG to exclusively represent the Tally gamification platform for the sports and entertainment segment in Brazil. Tally and WTG will present innovative solutions for global brands, clubs, leagues and federations, in addition to providing support to customers in the preparation and structuring phase for their gamification projects. A key focus of the new partnership will be the evolving online sports betting market.
Founded in 2018, Tally has powered gamification programs for some of the biggest names in sports in North and South America. These include the NBA (Lakers, Grizzlies, Hawks); NFL (Rams, Bills, Seahawks); NHL (Blues, Kings, Oilers, Panthers, Wild, Sabres); and MLB (Twins). Its solutions have also featured in Super Bowl LVI as well as within CONCACAF, for the Women’s Championship and 2023 Gold Cup.
This new relationship will help Tally expand its current business in Brazil with AB InBev’s Brahma beer and its Brazilian Series A teams, along with Stock Car Brazil, amongst others.
Rafael Damasio, Tally’s SVP Global Operations, said: “Tally knows the passion Brazilians have for sports. We are very happy to close a partnership with a company that shares our values and that is looking to contribute to the development of sports in Brazil, with innovative solutions that bring brands, sports entities and fans together.
“We are sure that our solution can contribute not only to increased engagement with those passionate supporters, but also for all brands and clubs involved to get to know more about their fans, providing better experiences and more attractive products for their customers.”
The product is a solution for global brands that offers a high value digital destination that creates a unique relationship with fans through gamification. In addition to engagement, it provides brand offers and couponing specifically created to provide a return on sponsorship investment.
Marcus Duarte, Head of Marketing at Win the Game, said: “We have been watching Tally’s growth in Brazil for the past two years. Our partnership with Tally brings to the Brazilian market a new, more powerful team that can offer excellent options for engaging fans and customers around sports in general.
“It can transform live broadcasts with real-time engagement. The second screen becomes valuable to sponsors, putting them in direct contact with participants, allowing them to offer innovative products, services, prizes and rewards. This is already a successful partnership.”
Industry News
Gaming and Leisure Properties Inc. Names Carlo Santarelli Senior Vice President, Corporate Strategy and Investor Relations

Gaming and Leisure Properties Inc. announced that Carlo Santarelli has been appointed Senior Vice President, Corporate Strategy and Investor Relations, a new position at the Company. Mr. Santarelli will begin his new position on August 18, 2025 and will report to GLPI President and Chief Operating Officer, Brandon Moore.
Mr. Santarelli brings over 25 years of Wall Street experience in Equity Research and Investment Banking to his new role and joins the Company from Deutsche Bank where he was Managing Director of Gaming & Lodging Equity Research. Prior to Deutsche Bank, Mr. Santarelli held similar positions at Bear Stearns, JP Morgan and Wells Fargo. He consistently ranked highly in Institutional Investor and other sell-side analyst research polls as a thought leader in the space, providing unique perspectives on industry events and trends with his data-driven approach and stock picking talent. Carlo Santarelli graduated from the University of Pennsylvania with a B.A. in Economics in 2000.
Peter Carlino, Chairman and Chief Executive Officer of GLPI, said: “We’ve known and respected Carlo’s research work on the gaming, lodging and gaming REIT sectors for many years. Carlo brings to GLPI an in-depth knowledge of the industry and its participants, having experienced GLPI’s original formation of the gaming triple-net-REIT structure from a research analyst and capital markets perspective. We value his deep network of contacts among institutional investors, sell-side analysts and a wide range of gaming industry operators and we look forward to the value of his contributions.”
In his new role, Mr. Santarelli will work with Mr. Carlino and GLPI’s senior management to develop and evaluate growth opportunities and strategic relationships, and will oversee investor relations interactions.
Industry News
VIP Play Announces Departure of Chief Financial Officer

VIP Play, a technology-driven leader in interactive consumer engagement, announced that Jim Mackey, the Company’s Chief Financial Officer, will step down from his role, effective August 8, 2025.
The Company has initiated a transition process and is in the process of identifying a successor. Mackey will assist in an orderly transition over the coming weeks.
“We thank Jim for his contributions to the Company, particularly during a transformative period for our business. We remain focused on executing our strategic priorities, including financial visibility, operating efficiency, and delivering value to our stakeholders,” said Les Ottolenghi, CEO of VIP Play.
Latest News
BETBY LAUNCHES COMPREHENSIVE REPORT ON PERU’S REGULATED GAMBLING MARKET

BETBY, the premium supplier of cutting-edge sportsbook solutions, has published a detailed report titled “The Peruvian Breakthrough: A Market Ready for Takeoff”, offering a thorough analysis of the country’s newly regulated iGaming industry.
Following the implementation of Peru’s online gambling framework in 2024, this report explores the legislative transformation, market growth trends, and consumer behavior shaping one of Latin America’s most promising emerging markets.
The report covers several key aspects, including:
✅ Evolution of Peru’s gambling legislation and its impact on market structure and operator licensing;
âś… Market performance analysis, including land-based vs. online growth and mobile channel adoption;
âś… Economic indicators, such as GDP contribution, per capita GGR, and projected market size through 2030;
âś… Player profiles and betting behavior, with insights into frequency, motivations, and engagement across age and gender groups;
âś… Digital readiness, including mobile usage, internet speeds, and device preferences;
âś… Competitive landscape, with a breakdown of leading operators and changes in market share.
🔗 DOWNLOAD the report to discover strategic insights and unlock growth opportunities in Peru’s regulated gambling ecosystem.
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