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Latin America

NOVOVISION™ was recognized as the top innovative product at GAT Cartagena

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NOVOVISION™ was recognized as the top innovative product at GAT Cartagena

 

On 29 and 30 March, the Las Américas Convention Centre was filled with excitement and novelties during the latest edition of GAT Cartagena. The trade show was attended by more than 100 exhibitors and thousands of attendees.

NOVOMATIC, as a Platinum Sponsor of the event, took the opportunity to present its innovative NOVOVISION™ casino management system, which introduces biometric technologies for the management of gaming operations. This distinctive USB undoubtedly served as an inspiration for operators to delve into the comprehensive range of functionalities of this powerful management tool that far exceed the traditional Accounting, Jackpots, Player Tracking, CASHLESS and TITO transactions. The power and excellence of NOVOVISION™ takes all areas of business to another level. Worldwide, more than 40,000 gaming machines, 3,000 betting terminals and 1,300 ATMs are connected to this sophisticated software, which has been awarded as ‘Best CMS/Software Product’ at the recent European Casino Awards in London. At GAT Cartagena, the response from operators was unanimous in recognising it as the most innovative product at the show.

“Biometrics are among the most attractive and innovative technologies available and with NOVOVISION™ we have succeeded in introducing it to the gaming industry. We are facing a new paradigm that brings with it endless benefits for all industry players,” said Manuel Del Sol, CEO of NOVOMATIC Colombia. “NOVOMATIC is constantly seeking to improve and innovate the sector. NOVOVISION™ is a prime example of this innovative spirit,” he added.

And that was not all. NOVOMATIC also unveiled its new IMPERA LINK™ Series 2 Linked Jackpot. The FUNMASTER was the cabinet chosen to accompany the successor to the successful Series 1 which resulted in one of the most popular pairings when requesting quotes, along with the luxurious DIAMOND™ X 2.32 cabinet featuring the NOVO LINE™ CASH CONNECTION™ Edition 3 Linked Progressive. Another hotspot on the stand was FAZI’s automatic Optimum Roulette. This attractive Roulette island with 8 player positions combines high-quality hardware and a user-friendly interface that provides the player with an exceptional Roulette experience.

Overall, GAT Cartagena was a resounding success for NOVOMATIC and its launch of NOVOVISION™ with biometric technology, a milestone in the Latin American gaming industry. The presence of the key players in the Colombian gaming sector and the opportunity to learn about the latest trends and developments in the market made the show a great space for networking and dialogue within the region’s gaming industry.

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Amusnet to Participate in the Third Edition of SiGMA Americas

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Amusnet, a leading international provider of all-casino solutions, has announced its participation in the third edition of SiGMA Americas, taking place from April 8 to 10 at the Transamerica Expo Center in São Paulo, Brazil. With over 18,000 delegates expected, the event stands as one of the region’s most important gatherings for the gaming industry. Brazil plays a pivotal role in the global gaming landscape and is a central focus in Amusnet’s expansion strategy. In line with this commitment, the company will showcase its latest products and actively contribute to the event.

“SiGMA Americas is a key moment for us to reinforce our long-term commitment to Brazil. With over 180 games already certified for the newly regulated sector, we are fully prepared to support our partners and deliver top-notch products and entertainment to local players. At the event, we will showcase a strong mix of top-performing and exciting new releases set to differentiate in the dynamic and rapidly growing region,” said Georgi Izov, Head of Business Development LATAM at Amusnet.

As part of the official agenda at SiGMA Americas, Marco Pequeno, Amusnet’s Country Manager for Brazil, will join the discussion panel “Excitement in Real Time: How Live Games Transform the Gaming Experience.” His participation underscores Amusnet’s strategic focus on Brazil’s evolving gaming landscape and the company’s commitment to driving meaningful conversations around the future of the industry in regulated markets.

Among the player-favorite titles to be showcased is the video slot 20 Golden Coins. Visitors can explore the vibrant cascade slot Candy Palace, bursting with colorful visuals and additional features, along with Hot Deco, a stylish fusion of classic fruit slot aesthetics, smooth graphics, and a captivating soundtrack.

Amusnet will showcase top-performing Live Casino titles, including Dynamic Roulette 120x, and three next-generation Virtual Roulette games: Virtual Monaco Roulette 72x, Virtual Space Roulette 120x, and Virtual Vegas Roulette 500x. They offer thrilling gameplay, excellent-quality graphics, captivating themes and soundtracks. Inspired by iconic casino destinations, they feature additional multipliers of up to x500 and have gained significant recognition in many European markets.

Join the Amusnet team at Stand L145 to explore its latest gaming offerings, experience high-quality entertainment, and discover partnership opportunities in Brazil’s fast-evolving gaming market.

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BETBY STRENGTHENS LATAM PRESENCE THROUGH STRATEGIC PARTNERSHIP WITH CALÍMACO

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BETBY STRENGTHENS LATAM PRESENCE THROUGH STRATEGIC PARTNERSHIP WITH CALÍMACO

 

BETBY, an industry-leading sports betting provider, has announced a long-term partnership with Calímaco, a premium B2B sportsbook supplier with a strong foothold across Latin America. This collaboration aligns with BETBY’s expansion strategy in the LATAM market, reinforcing its commitment to delivering state-of-the-art sportsbook solutions in the region.

As part of the agreement, Calímaco will integrate BETBY’s award-winning sportsbook solution, including its proprietary esports feed BETBY Games, and comprehensive trading and risk management services. Additionally, by leveraging BETBY’s AI-driven technology, AI Labs, Calímaco’s partners will gain access to an unparalleled betting experience tailored to the needs of the LATAM market.

Known for its scalable and robust casino and lottery platform, Calímaco will significantly enhance its offering with an additional 300,000+ events, 8,000+ markets, 125+ sports, and 35+ esports provided by BETBY, cementing its position as a go-to supplier in the region’s competitive iGaming landscape.

Stefanos Karakidis, Head of Business Development at BETBY, commented: “We are excited to partner with Calímaco, a company that shares our vision for technological excellence and operator-focused innovation. Integrating our complete sportsbook solution into Calímaco’s platform will enable brands across LATAM to elevate their sports betting offerings and provide their users with an exceptional experience.”

Alejandro Serrano, Head of Business Development at Calímaco, added: “BETBY’s sportsbook technology is renowned for its flexibility, scalability, reliability, and comprehensive coverage. Incorporating their award-winning solution into our platform will empower our partners with world-class sports betting capabilities, further strengthening our presence in the Latin American market.”

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Conferences

Rubens Barrichello to Open SiGMA Americas 2025 with a Keynote Speech

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Rubens Barrichello to Open SiGMA Americas 2025 with a Keynote Speech

 

Legendary motorsport racer and SOFTSWISS’ Non-Executive Director in Latin America Rubens Barrichello is taking the stage at SiGMA Americas 2025 with an inspiring keynote speech on 8 April, the opening day of the summit.

This will be Barrichello’s first major public engagement as an official SOFTSWISS representative at SiGMA Americas. In his speech, he will spotlight his vision of racing and iGaming – two worlds defined by speed, precision and passion. Attendees can expect a unique view of how these seemingly distant industries are more connected than it may seem.

In his keynote, Barrichello will share insights that bridge his personal racing journey with the opportunities presented by SOFTSWISS. The speech will also cover the cultural and human elements of doing business in Latin America, and the importance of timing, connections, and adaptability to achieve long-term success in this booming market.

“Latin America is a unique region filled with pure energy, emotion, and drive,” said Rubens Barrichello, Non-Executive Director in Latin America at SOFTSWISS. “The iGaming industry here is moving so fast, that for me it’s like stepping into a new race. But instead of cars, it’s technology, competition, and innovation pushing the progress forward, just like in Formula 1. I can’t wait to speak at the SiGMA Americas Summit and share what it takes to grow business on this continent.”

Barrichello’s active public engagement highlights SOFTSWISS’ strategic expansion into Latin America, one of the fastest-growing iGaming markets in the world. The company has already established itself in the region through certification in Brazil and Peru for its Game Aggregator and Jackpot Aggregator. In addition, SOFTSWISS recently partnered with rising talent Eduardo Barrichello for the 2025 FIA World Endurance Championship.

Rubens Barrichello will also join the SOFTSWISS team at Stand M85, where attendees can book meetings and explore how SOFTSWISS helps partners drive success across Latin America.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.

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