Latin America
NOVOVISION™ was recognized as the top innovative product at GAT Cartagena
On 29 and 30 March, the Las Américas Convention Centre was filled with excitement and novelties during the latest edition of GAT Cartagena. The trade show was attended by more than 100 exhibitors and thousands of attendees.
NOVOMATIC, as a Platinum Sponsor of the event, took the opportunity to present its innovative NOVOVISION™ casino management system, which introduces biometric technologies for the management of gaming operations. This distinctive USB undoubtedly served as an inspiration for operators to delve into the comprehensive range of functionalities of this powerful management tool that far exceed the traditional Accounting, Jackpots, Player Tracking, CASHLESS and TITO transactions. The power and excellence of NOVOVISION™ takes all areas of business to another level. Worldwide, more than 40,000 gaming machines, 3,000 betting terminals and 1,300 ATMs are connected to this sophisticated software, which has been awarded as ‘Best CMS/Software Product’ at the recent European Casino Awards in London. At GAT Cartagena, the response from operators was unanimous in recognising it as the most innovative product at the show.
“Biometrics are among the most attractive and innovative technologies available and with NOVOVISION™ we have succeeded in introducing it to the gaming industry. We are facing a new paradigm that brings with it endless benefits for all industry players,” said Manuel Del Sol, CEO of NOVOMATIC Colombia. “NOVOMATIC is constantly seeking to improve and innovate the sector. NOVOVISION™ is a prime example of this innovative spirit,” he added.
And that was not all. NOVOMATIC also unveiled its new IMPERA LINK™ Series 2 Linked Jackpot. The FUNMASTER was the cabinet chosen to accompany the successor to the successful Series 1 which resulted in one of the most popular pairings when requesting quotes, along with the luxurious DIAMOND™ X 2.32 cabinet featuring the NOVO LINE™ CASH CONNECTION™ Edition 3 Linked Progressive. Another hotspot on the stand was FAZI’s automatic Optimum Roulette. This attractive Roulette island with 8 player positions combines high-quality hardware and a user-friendly interface that provides the player with an exceptional Roulette experience.
Overall, GAT Cartagena was a resounding success for NOVOMATIC and its launch of NOVOVISION™ with biometric technology, a milestone in the Latin American gaming industry. The presence of the key players in the Colombian gaming sector and the opportunity to learn about the latest trends and developments in the market made the show a great space for networking and dialogue within the region’s gaming industry.
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Endorphina Enters into Partnership with Luckia
Endorphina has entered into a partnership with Luckia, a leading company in the gaming sector. Combining Endorphina’s passion for slots with Luckia’s innovative spirit, this partnership is set to provide incredible gaming experiences to all iGaming enthusiasts.
Endorphina’s Senior Partnership Manager, Zdenek Llosa, shared his excitement about the partnership: “We are thrilled to join forces with Luckia, a respected and influential operator in Colombia, Spain, Mexico, and Portugal. This partnership is a significant step forward in our global expansion strategy, allowing us to reach new players and markets. We are confident that Luckia’s players will appreciate the quality and diversity of our games, and we look forward to a fruitful and enduring collaboration.”
Luckia is a commercial brand of Luckia Gaming Group that combines offline and online gaming, including traditional businesses such as gaming machines in bars and restaurants and gaming arcades, new online gaming activities, and land-based sports betting. By advancing the current concept surrounding gaming, Luckia aims to provide an extensive entertainment experience, democratizing gaming and making it a social, accessible, and trust-inspiring activity.
Eloy Fernandez, Head of Product at Luckia, said: “We’re thrilled to announce our new partnership with Endorphina, with Mexico being the first market to go live with their creative slot content on Luckia’s platform! Endorphina’s distinctive games will not only enhance our offering but also provide a fresh and engaging experience for our Mexican players. Their unique approach aligns with our mission to elevate entertainment and optimize our services in key markets.”
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Aposta Ganha launches Black Friday promotion with new ambassador Luva de Pedreiro
Aposta Ganha, the fastest growing Brazilian sports betting and casino site in Brazil, has launched its Black Friday promotion with its newest ambassador Luva de Pedreiro, AKA Bricklayer’s Glove.
With over 21 million followers on Instagram, the digital influencer and social media phenomenon will strengthen the brand’s presence in the market and shake up Black Friday with a campaign full of special offers for bettors.
Known for his catchphrase “Receeeeba!” and his irreverent personality, Luva de Pedreiro will be the main face of the campaign, creating a direct connection with the public, football fans and social media enthusiasts. The partnership aims to increase Aposta Ganha’s visibility in the market, attract new bettors and offer an even more dynamic experience.
Aposta Ganha is taking advantage of Black Friday to reinforce its commitment to ethical and transparent operations in the market. The platform complies with the new regulations of the Federal Government and invests in education and awareness initiatives, ensuring a safe experience for its users. Vitor Paulin, Chief Marketing and Growth Officer at Aposta Ganha, said: “Signing an ambassador like Luva de Pedreiro is a huge milestone for Aposta Ganha. His authenticity and connection with the public make him the ideal partner to boost our brand and make the betting experience even more exciting.”
Aposta Ganha’s Black Friday brings unmissable offers for all types of bettors. One highlight is that bettors will receive 10% cashback on the amount lost in the Aviatrix game and daily offers for sports betting. The promotions will be valid from November 21 to 30, with exclusive advantages in selected games each day.
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BGaming pens Brazilian multi-brand agreement with Cometa Gaming
Popular iGaming content provider BGaming has solidified its market position in Brazil by securing an aggregation deal with Cometa Gaming.
Cometa Gaming is an online casino and sportsbook aggregator with several brands in Brazilian market, all in the regulatory process. The group handpicks the best slot studios in the industry to meet the high standards of its passionate players.
BGaming has initially launched its entire portfolio with Cometa Gaming’s iGaming and sports betting brand Br4bet, including popular titles such as Fruit Million, Burning Chilli X and Space XY. The provider will continue to roll out its games across several of the platform’s other brands over the coming months.
This latest partnership demonstrates BGaming’s growing demand in LatAm ahead of the Brazil’s regulated market launching in January, where it remains committed to delivering a safe, fair and entertaining experience for players.
Gian Carlo Ferrini, Sales Manager at BGaming, said: “Partnering with Cometa Gaming is a major move for BGaming, enabling us to broaden the reach of our award-winning content to LatAm players across its multiple brands. So far, we have enjoyed early success with Br4bet and look forward to launching with Cometa Gaming’s other casino sites in the future.”
Thomaz Campos, COO at Cometa Gaming, said: “BGaming continues to break new ground in Brazil and we are delighted to have them live on Br4bet. Their games will help us achieve our goal of delivering the most appealing and forward-thinking content to players, as we both work towards a shared commitment to excellence.”
BGaming is a fast-growing iGaming content provider converting gambling into gaming. Thanks to an expert team and a player-driven approach, the studio creates innovative and engaging products featured on reputable platforms and 1,600+ online casinos worldwide. BGaming is the world’s first to support cryptocurrencies and offer Provably Fair games. Today the brand’s portfolio includes 150+ products with HD graphics and a clear user interface for every device. The studio is also known for its brand exclusives created in partnerships with leading operators in the industry.
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