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Amelco announces US micro-betting partnership with Simplebet

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Amelco announces US micro-betting partnership with Simplebet

 

North America’s most comprehensive platform integrates proprietary in-play betting technology

Amelco, the leading sports betting and platform provider, has announced its partnership with B2B technology supplier Simplebet. This will provide an extended micro-betting offering for all Amelco operators across all US sports.

With a mission to power the future of fan engagement, Simplebet utilises machine learning and real-time technology to deliver a market leading micro-betting solution, making every in-play event an even more exciting betting opportunity.

Amelco, which offers one of the most comprehensive end-to-end platforms in North America, unveiled Simplebet’s hyper-short form betting proposition with BetSaracen during the annual NCAA March Madness collegiate basketball tournament.

Already proving to be one of the fastest-growing elements of the US sports betting market, micro-betting enables sports fans to bet on every aspect of in-play events during a game – such as pitches in baseball, or plays and drives during football, with a near-instant bet settlement.

Following its initial March Madness success, Amelco and Simplebet now plan to scale their offering with the advent of the 2023 Major League Baseball season and the upcoming football season.

The partnership is expected to provide a welcome addition to Amelco’s already comprehensive offering, which spans sports betting, iGaming, retail, player account management (PAM), as well as multiple data feeds.

As one of North America’s most exciting betting propositions, Simplebet has enjoyed continued success since its launch, with the product now live in 22 states.

Simplebet’s popularity with sports fans has grown exponentially in the first few months of 2023, with an 84% increase in micro-betting handle during Super Bowl LVII, and over 3.7 million bets processed throughout the NFL postseason, up 150% on 2022.

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Commenting on the Simplebet partnership, Brandon Walker, Head of Amelco USA, said: “This is yet another big step in the right direction and this focus on micro-betting will stand us in good stead ahead of some huge upcoming sporting events.

“With March Madness proving to be a standout success in our first debut together, the US sporting calendar for 2023 is beginning to hot up with the start of the MLB season and the NBA playoffs. Simplebet will be available in all the states we are currently live in and I’m sure this partnership will continue to scale and prove to be a real game changer for all our operators.”

Chris Bevilacqua, Chief Executive Officer at Simplebet said: “We’re excited to join forces with Amelco and add them to our strong roster of partners that are integrated with our micro-betting solution.  It’s become clear that operators have a growing need to fill the demands of their customers in regard to the micro-betting category, and us partnering with Amelco will only further our reach.

“Onboarding new partners and providing high quality service has continued to be a huge focus and we look forward to working together with Amelco to create a great experience for its customers. There’s a constant journey towards providing instant-gratification betting moments, and our collaboration will allow us to bring these to more players than ever before.”

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Las Vegas’ only all-inclusive hotel room package is back for summer at the Plaza Hotel & Casino

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With summer fast approaching, the Plaza Hotel & Casino is bringing back Las Vegas’ only all-inclusive hotel room package starting June 1 at $125 per person per night.

The Plaza introduced its all-inclusive hotel room package last summer. It was so well received by guests that the iconic downtown Las Vegas property is bringing the all-inclusive offer back and extending it for all of June, July and August.

“At a time when tourists are concerned about increasing costs in Las Vegas, including resort fees and paying to park, we wanted to give our guests a more affordable summer vacation option by again offering our all-inclusive hotel room package,” said Jonathan Jossel, CEO of the Plaza Hotel & Casino.

The Plaza’ all-inclusive hotel room package waives all resort fees. Guests will enjoy free access to the fitness center, rooftop pool, and self-parking. The package also includes bottomless drinks from the Omaha Bar and Sports Book Bar on the casino floor and breakfast and dinner from various dining outlets.

With free access to the rooftop pool, guests can also enjoy the pool’s new amenities including:

  • Smart lockers have been installed in a climate-controlled area leading out to the pool allowing guests to conveniently store their belongings with just their phone for a nominal rental fee.
  • New sun loungers that can accommodate two guests have been added poolside and are available for rental that includes towels, an umbrella and dedicated cocktail service.
  • Conveniently located next to the pool’s full-service cocktail bar, the Plaza Pool’s Food Truck will also be open all summer long offering light bites like street tacos, hummus & pita, and fruit cups, as well as more hearty fare like pizzas, hot dogs, burgers, and wraps.
  • Ice cream treats have been added to the retail concessions sold in the pool lobby.

To take advantage of the Plaza’s all-inclusive hotel room package, rooms must be booked online by Aug. 29 for a stay June 1 through Aug. 30.

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PrizePicks Named Official Daily Fantasy Partner of The Houston Astros

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PrizePicks Named Official Daily Fantasy Partner of The Houston Astros

 

PrizePicks, the largest daily fantasy sports operator in North America, announced that it has been named the Official Daily Fantasy Sports Partner of the Houston Astros. The multi-year partnership features digital and in-stadium activations at Daikin Park, building on the DFS leader’s growing presence around Major League Baseball.

As part of the partnership, PrizePicks branding will be showcased prominently throughout Daikin Park with featured static and rotational signage throughout the ballpark. PrizePicks will also be featured on the Astros Radio Network with sponsored “More or Less” segments prior to each game.

“This partnership is all about bringing more fun and bigger rewards to PrizePicks players in Houston,” said Mike Quigley, Chief Marketing Officer at PrizePicks. “We’re rolling out new promotions and experiences that make following the Astros even more exciting for fans — both at the ballpark and at home.”

PrizePicks will also collaborate with the Astros on a special City Connect Monday promotion supporting the team’s Monday home games. As the Astros wear their Nike City Connect uniforms, the team will provide fans a chance to win a $10,000 free PrizePicks lineup and tickets to a future Astros game to watch their picks live at Daikin Park.

“We are thrilled to add PrizePicks as an official Astros partner,” says Matt Richardson, Vice President Corporate Partnerships.  “PrizePicks continues to invest in Major League Baseball and is committed to engaging fantasy sports fans in both a responsible and fun way.”

As PrizePicks continues to expand to new markets, investment into responsible gaming remains a key focus. In 2025, PrizePicks was awarded iCAP accreditation by the NCPG for its responsible gaming practices and efforts, becoming the first and only fantasy sports operator to earn the certification. For more information visit, www.prizepicks.com/responsible-gaming.

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BMM INNOVATION GROUP NAMES JOHN HELDERMAN AS CHIEF FINANCIAL & ADMINISTRATIVE OFFICER

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BMM INNOVATION GROUP NAMES JOHN HELDERMAN AS CHIEF FINANCIAL & ADMINISTRATIVE OFFICER

 

BMM Innovation Group, a technology conglomerate focused on product compliance testing, training, and cybersecurity solutions for the global gaming industry, today announced the appointment of John Helderman as Chief Financial & Administrative Officer.

With more than two decades of executive leadership in the gaming, finance, hospitality, and nonprofit sectors, Helderman brings extensive experience in financial strategy, operational oversight, and enterprise transformation. In his role, Helderman will help drive continued growth and strategic execution for the BIG Group.

BIG Chief Executive Officer Martin Storm said, “John’s deep financial expertise and operational leadership make him an outstanding addition to the BIG executive team. He has a strong track record of aligning financial strategy with organizational growth and creating value across complex, multi-entity businesses. His leadership will be important as we continue to expand our services and technology footprint.”

Before joining BIG, Helderman served as Chief Financial Officer of Fontainebleau Las Vegas, a $1 billion luxury resort, where he led accounting, IT, and procurement and was licensed as a Key Executive by the Nevada Gaming Commission. He also held CFO roles at Bluberi Gaming and The Brennan Entities, modernizing financial systems, enhancing operational efficiency, and supporting liquidity management during critical growth periods.

Earlier in his career, Helderman served as President & Chief Executive Officer of Goodwill Industries of Southern Nevada, where he led a financial turnaround that improved operating income tenfold. He also held senior finance roles at Caesars Entertainment, including Vice President of Finance and Capital Planning, managing large-scale budgeting and investment strategies across multiple Las Vegas Strip properties.

Helderman earned a Juris Doctor from the University of North Carolina School of Law and bachelor’s degrees in business management and economics from North Carolina State University. He is a licensed attorney in both Georgia and North Carolina and serves on the board of Goodwill Industries of Southern Nevada.

Helderman said, “Joining BMM Innovation Group is an incredible opportunity. BIG is a powerhouse in gaming and technology, and I’m thrilled to be part of a team that’s transforming gambling industry performance. I’m excited to help refine BIG’s strategies, systems, and processes and build on the momentum that’s already driving BIG’s growth worldwide.”

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